An explainer video company is a company that creates short, compelling videos to simplify complex ideas, demonstrate instructions for product use, or describe service offers. It produces moving content that effectively communicates a brand's message to its intended viewers in a visually appealing and easily digestible format.  

By focusing on clarity and engagement, an explainer video production company helps businesses educate customers, drive conversions, and address the following challenges: 

• Difficulty in conveying intricate or technical concepts 
• Inability to deliver professional-looking, well-produced videos 
• Lack of educational content that can answer common customer queries 
• Weak engagement reflected in low view count, limited watch time, and high bounce rates 
• Failure to communicate clear branding and value propositions 
• Difficulties in enhancing conversion, optimization, and online visibility 
• Issues with adapting content formats to different platforms 

Thanks to their proven effectiveness, explainer videos remain a vital tool for business growth, with nearly 70% of sales professionals stating these outperform other content types in generating conversions. Moreover, 88% of marketers incorporate video formats into their strategies, and the same percentage report that this form of content enhances users’ understanding of services and products. 

Success Story 

The following case study, handpicked by our expert team, showcases how a professional studio can effectively engage audiences with clearly conveyed messaging: 

• Challenge: Nissan faced hurdles in executing traditional marketing strategies due to social distancing and live-shoot restrictions during the pandemic. The automotive giant aimed to promote its "Safety First" campaign but struggled to find an effective method to reach its audience under the constraints. 
• Solution: Motiongility created an animated explainer video to effectively relay Nissan’s safety initiatives. It developed a storyboard to ensure a smooth flow of visuals and illustrations aligned with the client's brand image. The agency's animation process focused on maintaining visual appeal and neat transitions to sustain viewers’ attention. A professional voice-over was added to humanize the brand and give the video a distinctive personality. 
• Results: The final product was a 62-second explainer video animation that successfully captured Nissan’s safety message, as indicated by the increase in the following metrics: 
  • Social ad impressions: 602,384 
  • Video views: 378,587 
  • Clicks to Nissan's website: nearly 1,500 
  • "Safety First" web page views: 7,448 

Explainer video companies combine animation, narration, and dynamic visuals to break intricate concepts into understandable messages.  These videos are valuable tools for businesses looking to enhance their marketing, sales, and communication strategies.  

The style of an explainer video can vary depending on the client's needs, ranging from animated characters and motion graphics to live-action and whiteboard animations. Explainer videos help audiences quickly grasp information by simplifying intricate topics, which makes them an essential asset in a rapidly changing digital world. 

The key explainer video services include: 

• Scriptwriting and storyboarding 
  Developing a clear script and outlining the video's visual flow 
• Animation and motion graphics 
  Designing custom 2D/3D/whiteboard animations and graphics that align with the brand's identity 
• Voiceover and sound design 
  Providing professional voiceover artists to narrate the video and integrating sound effects or music to enhance the content's emotional appeal 
• Video production 
  Producing live-action footage, if needed, and integrating it with other visual components 
• Video editing 
  Ensuring the videos' engaging flow, smooth transitions, and optimal pacing 
• Revisions and feedback integration 
  Refining the video according to client feedback and ensuring the final product meets the client’s expectations and goals 
• Custom branding 
  Incorporating the client’s branding elements like logos, colors, and fonts into the video so it aligns with the overall brand strategy and messaging 
• Distribution and optimization 
  Offering the video in different formats accessible on various devices to maximize reach and impact via websites, social media, and email campaigns 
• Analytics and performance tracking 
  Evaluating viewer engagement metrics to gauge the video’s effectiveness 

Success Story 

Demoflick's success story showcases how tailored explainer video services and strategies helped Office Depot more vividly describe its diverse product range:  

• Challenge: With an extensive catalog of products and services, Office Depot needed a way to educate website visitors and minimize user confusion. It enlisted Demoflick to develop content that would provide detailed product information and improve customer understanding, ultimately increasing conversions. 
• Solution: Demoflick produced a series of videos emphasizing product benefits and high-value propositions. It also created "How To" guides with step-by-step instructions for navigating the Office Depot website. The explainer videos covered Office Depot’s offerings, such as the Flex Plan, Free Same Day In-Store Pickup, Store Purchasing Cards, Workspace Interiors, and the Order by Number eCommerce feature. 
• Results: Within 1 year of collaboration, DemoFlick produced over 40 explainer videos for Office Depot, significantly improving consumer knowledge about the client’s products and services. These videos helped strengthen the company's position as an innovative, tech-driven supplier in its market. 

Creating an explainer video typically takes between four to eight weeks. This timeline can vary depending on factors such as: 

• Complexity 
• Content quality 
• Client feedback 
• Number of revisions 

The length of the final output is another factor to consider. Here's a breakdown of the time required to produce the video, depending on its duration: 

• Basic explainer video (1 to 2 minutes): 4 to 6 weeks 
  The process includes scriptwriting, storyboarding, voiceover recording, animation, final editing, and revisions. 
• Complex explainer video (2 to 3 minutes and more): >6 weeks 
  This may involve intricate animations, multiple characters, 3D elements, custom illustrations, and extensive revisions. 

Explainer video agencies typically charge between $5,000 and $20,000 per project.  

The pricing depends on the explainer video type, duration, topic complexity, and number of revisions. The agency’s reputation and size also affect production fees. For instance, a smaller studio may charge $2,000 to $6,000 per minute for basic 2D animations, while a larger studio's price may start at $5,000 and go as high as $10,000 per minute for a similar output. 

Here’s a general overview of the average pricing per minute, depending on the video type: 

• 2D animation: $2,000 - $4,000 
• 2D vector animation: $7,000 - $20,000 
• 3D animation: $4,000 - $10,000 
• Traditional animation: $4,000 
• Cut-out animation: $1,000 
• Whiteboard animation: $1,000 - $15,000 
• Live demonstrations: $1,000 - $3,000 
• Motion graphics: $500 - >$10,000 

The top 50 explainer video agencies on DesignRush charge an average of $89 per hour. 18.5% of these studios are open to projects with a budget under $1,000, making them accessible to smaller businesses and startups. Conversely, 1.4% accept projects with a minimum budget of $50,000, providing businesses with high-end production quality, tailored storytelling, and strategic content that enhances visibility and interaction. 

You should hire an explainer video agency to effectively communicate your message and engage your audience. These specialized agencies can craft clear, compelling, and visually appealing videos that inform, educate, and encourage viewer action. Their expertise in storytelling helps create memorable content that boosts brand recognition and generates conversions. 

Hire an explainer video agency because it: 

• Understands how to translate information into easily digestible content 
• Uses professional animation and design to captivate your audience 
• Optimizes videos for different platforms and audiences 
• Ensures studio quality production to enhance your brand’s credibility 
• Helps increase viewer retention with broadcast quality moving content 
• Provides strategic insights to maximize the impact of your videos 
• Allows you to focus on your core business while handling your video needs 

Success Story 

The case study chosen by our subject matter experts illustrates the tangible benefits of partnering with an explainer video agency: 

• Challenge: Stanley Engineered Fastening, a Stanley Black & Decker label, needed an educational explainer video for its complex Electronics Engineered Standards Program within a tight four-week deadline. They approached Kasra Design for this task. 
• Solution: Kasra Design began with scriptwriting and character design, focusing on the client’s key messages and target audience, including storage businesses, mobile media, computing, and telecom networks. After presenting multiple style options, it developed storyboards to outline the visual direction and provided voice-over samples for the client. With approvals, it swiftly moved through the animation stages to stay on track despite the short timeline. 
• Results: Kasra Design developed a 2.5D animated video with 3D elements to represent the technical details of the Electronics Engineered Standards Program while maintaining the visual appeal. The high-quality content was completed within the expected 4-week timeframe, showcasing the studio's creative expertise and ability to handle complex topics under tight deadlines. 

To choose the best explainer video company for your business, follow these key steps to ensure you get a high-quality output: 

1. Clarify your objectives 
   Understand what you want to achieve with the explainer video: boost sales, illustrate a concept, or increase brand awareness. 
2. Define your budget 
   Knowing your budget helps narrow your options, as explainer video companies offer services at various price points. 
3. Research agencies 
   Find agencies on Google and credible online directories like DesignRush to build a long list of potential partners. 
4. Read reviews 
   Look for client feedback to assess reliability and work quality. 
5. Check portfolios 
   Review their portfolios to see if their style matches your brand’s vision. Look for diversity in their work to ensure they can adapt to your specific needs. 
6. Assess creativity, video quality, and storytelling ability 
   Evaluate the quality of the previous works' animation, voice-over, and overall production. Check if they can craft a compelling narrative that will resonate with your target audience. 
7. Consider case studies related to your industry 
   See how they have helped similar businesses achieve their goals. An explainer video production company familiar with your sector's norms and audience can create more relevant and impactful content. 
8. Review technical capabilities 
   Ensure they can offer customization to fit your brand's identity and use the latest technologies for animation and video production. 
9. Consider post-production support 
   Understand their policy on revisions and edits. Check for additional services like video marketing, distribution, or translation, which can be valuable depending on your requirements. 
10. Submit requests for proposals (RFPs) and schedule interviews 
    Shortlist up to five explainer video agencies to send an RFP to and meet for an interview. 
11. Discuss the proposals 
    During the meeting, talk more about the custom proposals you received. This will give you an idea of how the company approaches your needs and whether they understand your vision. 
12. Evaluate production and collaboration processes 
    Understand their process, from scriptwriting to final delivery, and how they maintain open communication throughout the project. 
13. Compare rates and value 
    Compare their pricing while considering the value they offer. Sometimes, paying more for a company with a strong reputation and proven results is worth the investment. Check what’s included in the pricing packages to avoid hidden costs. 
14. Make a decision 
    After gathering all the necessary information, decide based on which company best meets your criteria and offers the best value for your business. 

Need help? Let DesignRush assist in your search for the ideal explainer video company via our Marketplace. Drop us more information about your project, and we'll introduce you to some of the best fitting agencies you can choose from — for free. 

To find the best explainer video agency on DesignRush, use our budget and hourly rate filters. Setting the budget parameters at $1,000 to >$50,000 or specifying your preferred hourly pricing allows you to easily narrow your options to fit your financial plan. 

Additionally, our directory allows you to explore detailed agency profiles based on other criteria like location, industry and specialization, client rating, and team size. These filters will help you compare different explainer video companies and choose the one that aligns perfectly with your requirements.

The key success metrics of explainer videos are: 

• View count 
  The total number of times the video has been viewed 
• Watch time 
  The average amount of time viewers spend watching the video 
• Click-through rate (CTR) 
  The percentage of consumers who click on a call-to-action (CTA) included in the video 
• Conversion rate 
  The percentage of users who take a desired action after watching the video 
• Social shares 
  The number of times the video is reposted on social media 

The questions you should ask explainer video agencies before hiring one include: 

Its Relevant Background  

1. What industries have you worked with? 
2. Can you provide examples of previous work that is similar to ours? 
3. Have you worked with companies of our size? 
4. How do you stay updated with explainer video production's latest trends and technologies? 
5. What is your team's experience with different animation styles (2D, 3D, whiteboard, etc.)? 
6. Do you have in-house writers, animators, and voice-over artists? 
7. What is your approach to project management? 
8. Can you describe your agency's creative process? 
9. What is your track record for meeting deadlines and staying within budget? 

Its Services and Processes  

1. How do you handle scripts that require technical or industry-specific knowledge? 
2. What services are included in your explainer video package? 
3. How do you handle scriptwriting and storytelling? 
4. What is your process for creating storyboards? 
5. How do you handle voice-over and music selection? 
6. How many revisions do you allow before additional charges apply? 
7. What types of animation styles do you offer? 
8. How do you ensure an explainer video aligns with the branding guidelines? 
9. Can you provide a breakdown of the production stages? 
10. Do you offer post-production services like subtitling or localization? 
11. What is your process for quality control and final approval? 
12. Do you also work on one-time projects or only for longer-term engagements? 

Relevant to Your Project 

1. Can you accommodate any unique or custom requirements we might have? 
2. What information or materials will you need from us to get started? 
3. How will you ensure the video is optimized for our target audience? 
4. How will you measure the success of our video once it’s completed? 
5. Do you offer video distribution and promotion services? 
6. How do you plan to address any potential challenges or obstacles in our project? 
7. How do you ensure the video content is accessible and inclusive? 
8. Who will be the main point of contact for our project? 

The best explainer video companies in the US are: 

1. Baunfire
   • 4.9 stars on DesignRush (28 reviews) 
   • 5.0 stars on Google (39 reviews) 
   • Top clients: Google, Nike, Arlo, Honda 
2. Indigo Productions
   • 4.9 stars on DesignRush (17 reviews) 
   • 5.0 stars on Google (244 reviews) 
   • Top clients: Sony Pictures, Salesforce, Hulu, Disney 
3. Synima 
   • 4.8 stars on DesignRush (7 reviews) 
   • 5.0 stars on Google (7 reviews) 
   • Top clients: Meta, BMW, JPMorgan Chase, Deloitte 
4. Colormatics 
   • 4.8 stars on DesignRush (8 reviews) 
   • 5.0 stars on Google (9 reviews) 
   • Top clients: Fiverr, Centrum, Budweiser, Providence 
5. Epipheo 
   • 4.1 stars on Google (9 reviews) 
   • Top clients: Kaiyo, Pyxis, Chargebees, Medly Pharmacy