8 Ideas for Web Design For a Responsive and Appealing Website That Converts

8 Ideas for Web Design For a Responsive and Appealing Website That Converts
Article by DesignRush DesignRush
Last Updated: February 27, 2023

According to Zippia, 94% of users will abandon a website because of poor design.

There are many things to consider when creating a website design, including the company’s brand, the information you need to convey, and ensuring a positive user experience. It can be challenging to come up with ideas for web design when the internet is flooded with unique websites. How can you keep up with the trends while staying true to who your company is as a brand?

Don’t worry! In this article, we’ve compiled some of the best ideas to fill your web design needs and set a good impression.

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What Is Web Design?

In a nutshell, web design involves building the appearance and structure of a website — from images and graphics to fonts and colors. It also entails making sure that the website is easy for users to navigate.

It’s important to note that the definition of web design is different from that of web development. The former focuses on the front end of the website (the part that the users see), while the latter is more involved in coding that allows a website to function well. You need both when you want to build a good website.

The Importance of Good Website Design Ideas

In a highly digital world where around 2 billion websites exist (if not more), having an intelligent and engaging website design can make a world of difference. Aside from standing out from the competition, here are some reasons why web design shouldn’t just be an afterthought.

1. Sets a Good Impression

It takes only 50 milliseconds for someone to form an impression of your website — and the visual elements of your site are important! I think we’d all agree that that’s not a lot of time. If your website appears outdated and lackluster, they’ll likely leave it and form a negative impression of your business.

Your website is a reflection of your brand. You work hard to bring leads to your website and increase conversion, so it only makes sense to look for a design inspiration that’ll help you keep those leads.

2. Affects SEO

Web design can also affect the way content is published on your site. As a result, it affects how your website is crawled and indexed by search engines. The best way to ensure that your web design practices positively contribute to your online visibility is to work with dedicated web design companies that also have some background in SEO.

3. Builds Trust and Credibility

According to Stanford Web Credibility Research, 75% of users will judge a business’s credibility based on its web design. That said, having great ideas for web design will help your business build trust and credibility. People just don’t trust websites with outdated information or poor web design. Your site has to look professional and dependable.

8 Ideas for Web Design to Set a Good Impression

You don’t have to chase after every web design trend. What you do need to do is figure out which trends you can benefit from and apply them to your site. The same concept can be applied when looking for design inspiration for your site. Here are some ideas to get you started.

1. Illustrations

This design inspiration is a versatile way of letting your audience know your brand better. Illustrations provide not only an aesthetic element to your website, but it’s a visual presentation of your brand message.

You can use illustrations for branding, storytelling, mascots or characters, and creating themes. Contrary to simply using a stock photo on your website, illustrations show your business’s personality. However, they can be pretty costly, so you may want to focus on one or two illustrations to add to your site.

2. Neutral Color Schemes

This is another one of our list of website design ideas. Color scheme plays a huge factor in web design. Notably, a Business Insider survey found that in about 85% of consumers, color affects the decision to purchase.

With user experience in mind, neutral color schemes or pastels are easy on the eyes and induce calmness. You can use warm browns, greys, pastel blues, natural greens, or sand tones. A neutral background also allows your call-to-actions, branding visuals, and product information to stand out. Working with a freelance web designer allows you to pick the right color scheme as they understand the psychology behind it.

3. Animation

Animation is one of the most lively ideas for web design. It makes your web pages come alive — even the simplest GIFs can leave an impact. It helps users retain information and makes your content more engaging.

You can use animation for aesthetic purposes, but you can also use it to attract the attention of your audience and provide reactions to their actions. For example, the simple act of scrolling through a web page can illicit an animated reaction.

When using animation in your website design ideas, remember to keep it short and with a call to action.

4. Videos

A Forbes survey found that the average internet user spends 88% more time on websites with a video compared to those without, it’s safe to say that videos are a powerful component of web design. You can play brief instructional videos that also showcase the features of your product.

When adding a video to your website, you can set it to automatically play when the user opens your site. However, some people prefer to browse silently, so keep this in mind when adding videos with sound.

Get connected with the right Web Design agency for your project.

5. Gamification

When looking for ideas for web design, gamification is top of our list. It involves adding game elements to your website to entertain users and motivate them to continue. While you may not want your site visitors to stay hooked for hours, gamification is a great way to keep them interested.

According to a VentureBeat survey, gamification increases user engagement — commenting by 13%, social sharing by 22%, and content discovery by a whopping 68%. Adding rewards, progress bars, and competitions can make your website more engaging.

6. Pop-ups

This design inspiration is used mainly by digital marketers to generate leads and promote products and offers. Pop-ups have to be done tastefully as you don’t want to annoy users with pop-ups when they just want to read your content. This web design tactic is highly effective, so you shouldn’t skip it either.

7. Floating Navigation Menus

Navigation menus are a must to ensure a positive experience for every visitor to your site. However, they can also be visually appealing. Be sure to stick to the elements of your brand identity, such as font and color. Additionally, for easier navigation, you can go the extra mile and add floating menus to motivate your users to visit other parts of your site.

8. Social Proof

This is the last one on our list of ideas for web design. However, this is not to say that it’s the least effective. Consumers love reading testimonials and feedback before making a purchase. Featuring your best testimonials on your homepage will help increase conversion rates.

You can emphasize testimonials and reviews by incorporating them into graphics. You can even build an automatic slider so your site visitors won’t have to scroll through them.

Key Aspects When Looking for Design Inspiration

Web design isn’t just about colors and fonts; it’s also about functionality and effectively conveying your brand message. These are the factors you should keep in mind when looking for the perfect design for your website.

  • User-Friendliness: A good website design is a balance of aesthetic and functional aspects. While your website colors are easy on the eyes, you should also pay attention to how easily users can navigate your site. Does your site have a responsive design to allow for a positive user experience? Can it be viewed across multiple platforms?
  • Bringing Value: Your website, particularly your homepage, has to be engaging enough to make visitors want to stick around. You need to effectively showcase your products and/or services so that visitors who are just browsing your site will turn into paying customers. What customer pain points are you addressing, and how effective is your product at addressing them compared to your competitors?
  • Consistent with Brand Identity: Your brand identity helps your business get recognized. That’s why your website needs to stay consistent with your brand elements. Aside from making sure that your brand colors, tagline, and logo are being used in your website, your values should be clear in the messaging on the site as well. Visitors should be able to tell at first glance that it’s your brand.

Wrapping-Up: Ideas for Web Design

Whether you’re working on a new website or revamping an existing one, we hope these ideas for web design have provided you with some inspiration to start. Remember to dig deep when designing your site.

It’s not just about the visual aspects; it’s also about functionality and user-friendliness. Soon enough, visitors to your site will be more engaged and eventually become customers!

If you think you’ve got the right inspiration for your next web design project, check out these 9 fundamental principles of web design to tie everything together.

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