94% of first impressions of a website are design related.
Your prospects need to land on an aesthetically designed website and one that enhances its functionality.
It’s where you nurture your bottom-of-the-funnel customers and is the final stepping stone towards closing a sale.
There is a lot that an incredible website design can reward your business with. Wondering why website design is important? Let’s take a closer look at the importance of website design.
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Why Web Design Matters?
It Creates a Positive First Impression
Your website creates an instant first impression allowing them to judge your business in seconds.
It provides a window on how your brand is perceived, reflects your values, and everything it stands for.
Prospects can forget a website that looks outdated in seconds, and they might soon move on to your competitor’s website. Since a website is the first thing that prospects see, the first impression is usually remembered for a long time, for example, when your brand name is mentioned anywhere or when you make a purchase.
It Achieves Brand Consistency
Online web designs help you create consistency across multiple platforms and boost brand recognition and cohesiveness.
Consistency can help your website look professional. Outlining a brand guide can drastically help you maintain consistency and enhance recognition. On a micro level, this can be done with the layout, fonts, colors, and other brand elements.
Whereas diverse colors, layouts, and creatives throughout each page can make it look unprofessional.
It Boosts Your SEO Strategy
Web design elements and practices can influence rankings on search engines, affecting how it indexes. A targeted SEO strategy can bring in traffic, leading to more opportunities to connect with them.
If your on-page SEO strategies are off-the-mark, you might struggle to find clients right from the start of your business. It is worth considering that your designer might also get carried away by designs or technologies that might initially look promising but may be unsuccessful.
Your SEO strategy should be based on the following metrics:
- Largest Contentful Paint (LCP)
- The time taken for content to load on the page
- First Input Delay (FID)
- The time taken for a page to be interactive
- Cumulative Layout Shift (CLS)
- The number of unexpected layout shifts of visual content on a page
These steps might seem complicated but can be improved with planning and a targeted SEO strategy.
It Enhances Customer Service
Your website represents your customer service values. Your website shows how you view your audience. A bright, modern, and inviting website can give a welcoming feel that shows you are open and excited to serve new prospects.
Suppose you don’t put any effort into designing a website that caters to your audiences’ tastes. In that case, it will be portrayed that the brand will not put effort into offering quality customer service.
An outdated website might look cold and indifferent to your audience, which may decrease your prospects’ drive to explore your offerings further.
It Helps Build Trust
If you come across poor design and outdated information, the website is less likely to be trusted than an updated one. There are chances that your website comes across as shady to them. A poorly designed website may also raise questions about your products.
A professionally designed website showcases trust. The vis tors will feel comfortable checking out your products and stay on the website for longer. The longer your prospects stay on your site, the better the chances of conversion.
With tons of fake news doing rounds, amplifying your credibility can be a gold mine for your business. This will give them an extra push to finally make the sale.
You can build trust by highlighting social proofs and testimonials. An open and transparent website with nothing to hide can easily win over the trust of your visitors.
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Allows You to Keep Up with the Competition
Your competitors are bound to outrank your website if its content is redundant, and low-quality. Crafting an exclusive website helps you showcase your product’s unique features compared to your competitor’s website.
With products similar to that of your competitors, the one thing that needs to stand out is – your website!
Elements of a Good Website Design
Website design importance can be enhanced by adding the crucial elements of a good website.
While your target audiences’ preferences play a key role in determining your website’s features, it is also essential to check the following elements for a spectacular website design -
Brand identity includes colors, fonts, and images, to name a few. Aligning these elements together makes it easy for people to associate with the brand.
The colors, for example, can be a part of the logo, branding, packaging, and other brand elements.
Choosing these elements carefully and ensuring cohesion to let them speak for themselves is recommended.
Complementary colors for all your brand elements and your website can portray uniformity.
If you have just started to work on your branding, you can begin the study with the color palette. Color consideration is crucial since they evoke emotions that lead to sales.
For example, use blue if you want to associate the brand with trust, or for high-quality products, you can use black.
Create a modern and structured website with organized elements to create a cleaner look. Keep your layout clean, simple, and easy to navigate so your prospects can easily find the essential aspects. Since grids add structure to the page, they should also be considered.
The last thing you want is to make your audience feel stuck in a maze by creating a messy and chaotic look.
It is highly suggested to experiment with various styles to find the best one for your audience. You can do the same by conducting testing.
The typography should be easy to read and visible on the background color that you have selected.
As mentioned above, the emphasis for the font should again be laid on what your audience prefers. Older people might prefer a clean and simple font, while a younger crowd will choose a fun font. Demographics play a crucial role in determining these factors too.
The typography and the text placement should reflect your brand identity and the sort of content your visitors prefer.
Accessibility refers to making your website easy to use for visitors with disabilities.
Since better accessibility is a necessity by the audiences as well as the law, it is always a good idea to keep this aspect in check. The drawback lies when most website design agencies are unaware of considering this element in the initial phases of crafting a website.
Engaging visuals play a significant role in retaining and converting visitors. Almost 5% of buyers are likely to purchase after viewing a video.
However, your website shouldn’t overwhelm your prospects with these visuals. Your websites shouldn’t be crowded with visuals, especially when they are pointless. Too many pictures might deviate your prospect’s attention from the text and, more specifically, from conversion-driven elements.
Another aspect of making sure of is not to add images that are too large to load or open. Since t e audience’s attention span is relatively short, they might soon move on to your competitor’s website.
Your audiences visit your website to obtain information about your brand, making it vital to present with crisp texts engagingly—answering your audiences’ questions with engaging and crisp questions rather than unending texts.
Besides learning more about your business, quality copy keeps your audiences on your page longer.
Your copies should be easy to skim so it instantly catches their attention and passes the message across rather than filled with jargon.
If you are still wondering why website design matters, the results of a responsive design can show you exactly why. 80% of the customers are more likely to buy from a mobile-friendly website.
With the growth in devices, your audiences will likely access your website from their mobile phones, making responsive designs the need of the hour. A responsive website design implies that your customers can have a great user experience regardless of which device they use it on.
Simple actions such as pinching, tapping, and scrolling should be an easy breeze. Apart f om being functional, the website should also look as good on the phone as on the desktop.
Since visitors’ attention spans are short, if you want to keep them on your website, you need to quickly give them information that they’ve been looking for! Navigate difficulties defeat the purpose of optimizing a website.
The navigation elements should be simple and self-explanatory with broad and visible topics to be easily understandable.
People are more likely to take action and engage with your brand, and straightforward navigation helps with that. The navigation should help you explore actions if you aren’t sure about what to do next.
For example, page hierarchies and drop-down menus can confuse the next step, further discouraging engagement.
Importance of Website Design – Takeaways
A website is the first step to nurturing your leads and bringing in conversions. Not keeping your tabs open on what should be done ideally can lead to a domino effect resulting in low sales, negative search engine results, bad reviews, and poor customer experience.
A great way to be inspired is to study your competitors' websites. Another option is to invest in expert agency services offering experience and website design. The agency should understand the ins and outs of the business to serve you better just like DesignRush!
If you already have an up and running website, you might want to conduct a site audit and optimize it for a better experience.
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