Consumers pay attention to the details on your web pages. 59% of them find appeal in authenticity showcased through beautiful design. That is why knowing what to include in your business website is vital.
From white spaces and great imagery to clear menus and other essential functionalities, the most crucial web design elements are features audiences expect to see and use when navigating your pages.
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7 Elements of Website Design for Better User Experience
An overwhelming 94% of first impressions on a website have to do with design, so you need to get it right. People tend to leave a website with these tedious features:
- Complicated layout and navigation
- Lackluster colors
- Too many texts and pop-up advertisements
- Small print
- Poor search facilities
Deliver the best user experience by integrating both great functionalities and a striking appearance through the following modern website design features:
Space is one of the most critical components of a website, as it helps improve the flow and readability of content.
Designers have been using spaces more abundantly now than years ago. They use the following techniques to highlight key spatial relationships on your site:
- Vast spaces
- Increased spacing between texts
- Overall use of open space
- White spaces
Pro tip: Spaces create a focal point for readers. These serve as a significant visual break, giving users room to breathe before moving on to the next images or paragraphs.
A responsive design lets your website flow according to the size of the device’s screen. This includes the following layout changes for a more mobile-friendly user experience:
- Small navigation
- Resized images
- Reformatted logos
- Increased font sizes
Pro tip: Test your interface across multiple devices prior to launching. Consulting with the best IT solutions agencies can also ensure your responsive design works flawlessly across all platforms.
User-friendly and well-defined navigation provides easy-to-identify web design elements as follows:
- Parallax scrolling
- Directional arrows
- Clear calls-to-action (CTAs)
- Consistent and organized sections
- Home button
- Creative button styles
- Clickable links
- Hamburger menus
- Concise labels
Navigation is one of the most fundamental elements of website design. This function is key to usability and excellent user experience on any business site.
Pro tip: Navigation requires meticulous planning and insightful wireframes.
Give your brand a dash of personality with a memorable “About Us” page through which your brand qualities and individuality shine.
While this may not be necessary for big household names, it is customary, and interested customers look for this page.
Pro tip: Include team photos, a short company history, and adequate information about what you offer. It does not have to be wordy. Instead, it needs to captivate prospective clients.
Make this website design feature highly visible by placing it on all static headers and footers. It should cover your physical location information, email addresses, and numbers.
Pro tip: It is also beneficial to include a contact form that enables viewers to contact you directly from your site.
Design a simple search box enough for consumers to key in product or service names they want to find on your pages. Use enough white spaces to distinguish it from the rest of the components of a website. This is especially vital for repeat visitors.
There is no need to modify the standard search box and icon that is a magnifying glass. This may cause confusion instead of inviting users to stay on your site.
Pro tip: The top-right corner is the most recommended placement.
Imagery and Iconography
Stunning illustrations are catchy. Showcase your products to entice potential customers using interactive and clear visuals.
Customize your imagery and veer from stock images. Otherwise, your product photos may not look like what it is or your website might appear just like other web pages.
Pro tip: Employ a professional photographer and illustrator to develop a unique set of images that tells your brand story and underscores product features and benefits. These will give a unique visual experience to your visitors.
Takeaway on Web Design Elements
Web design elements executed and placed properly across your professional web pages can help set your brand apart from the competition.
The elements of website design you use should be user-friendly to drive traffic and conversions effectively. These well-constructed and polished website design features should help you foster customer loyalty and encourage repeat purchases.