Chocolate is an incredible invention. Chocolate is an experience. One bite has been scientifically proven to emulate hormones oxytocin and dopamine. Chocolate makes us feel happy. That is part of the reason it is so good and we cannot get enough.
Lauren Coffee Dark Chocolate is a brand that takes that happiness to new levels. The packaging design and brand identity was created by Michael Chernykh of Russia.
The package design splashes into a buttery explosion of dark chocolate bliss with chocolate droplets launched into the air. The packaging is a glossy black that emits a luxurious and modern sophistication. The black gloss gives the product a premium look.
Michael created a completely unique font that has impact and authority. It captures attention in a way that elevates the chocolate status to new heights.
The packaging shows the dark chocolate cacao seed that birthed the entire chocolate revolution. The earliest recorded Cacao use dates back three millennia in the jungles of Mesoamerica. Evidence of chocolate beverages are seen in 1900 BCE. This is a seed that deserves a close up showcase of detail.
Different ingredients showcase the different flavors of Lauren Coffee Dark Chocolate. The numerical values denote the percentage of dark chocolate flavor from dark and chilli dark chocolate seeds.
The numbers are embossed and fit perfectly with the white lettering of “cacao” that sits below.
Michael created a font and image representation that showcases remarkable package design. The imagination is captured and the icon that is the cacao seed is showcased in all of its glory. This is a result of premium dark chocolate sophistication that conveys quality and unadulterated chocolate nirvana. Happy eating.
Lauren Coffee Dark Chocolate is a luxurious package design in the Food & Beverage industry.