Pablo Terán is an award-winning creative director, branding and packaging expert, and founder of TERAN Brand & Co., a strategic branding studio established in 2002.
Since launching his career in 1996, he has become one of Ecuador's most recognized creative professionals, earning 21 Cóndores de Oro, the country's highest advertising honor, along with international recognition from Panama, New York, Chile, and the Netherlands.
His client roster includes BMW, Porsche, MINI, Dior, Nestlé, Coca-Cola, Ferrero, and Pronaca, with expertise spanning brand strategy, corporate identity, packaging design, creative direction, and building in-house creative teams.
He is also the author of Brain Book, a creativity methodology and book series promoted internationally, and has lectured at several universities in Ecuador.
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