The Apple Photos Logo Uses Color To Grab Attention
Apple Photos is a photo editing and sharing application rolled out by Apple and integrated into all of its current operating systems. It replaced iPhoto and stands as a modern and comprehensive application for users across the world.
The Apple Photos logo is a bright and eye-catching design that captivates with a rainbow of colors. It’s a design made up of a flower-looking symbol, with each petal created using a different color and hue.
There is a vibrancy here that can’t be ignored, and the choice to go with a rainbow has some very exciting connotations. According to color psychology, each color has a personality and an emotion it can evoke. But here, we have the whole rainbow — which also has its own connotations.
Rainbows are full of life and energy. Customarily, logo design companies use them to signal new beginnings and new ventures — and this app does encourage users to make memories, making it a powerful choice. It’s a design that is full of joy, happiness and excitement which is what the app and the photos inside hope to capture.
And there is a distinctly Apple-like feel to this design. If you look at it, you’ll notice that the colors fade into each other in a semi-transparent way. This gives off the feeling of movement, which is dynamic and innovative — much like the brand itself.
The Apple Photos Logo Uses Geometric Shaping To Align The App As Modern And Chic
Not only does this logo stand out due to its color, but it also stands out due to its shape. Like we said, this design is made up in a flower-like pattern. Each petal of this ring is made up of an elongated oval shape that sits slightly on top of the next, the colors cleverly bleeding into one enough to create a smooth and fluid transition.
This image looks like its moving thanks to the overlapping shapes and clean, white background. And it also resembles the Apple loading symbol, which is a moving circle of colors.
The shape here is intrinsically geometric. It’s strong and angular and bold, with a subtle softness that pulls you in.
This is a very simplistic and minimal design — a dominant trend among leading branding agencies that is innately modern in nature.
This is a photo editing and sharing app that is nothing like the rest. It’s cool and new and exciting with features and tools that leave the competition in the dust. And its shape promoted modernity in a simple and fun way.
The History Of Apple Photos
Apple Photos is an application created by Apple and integrated across their devices and operating systems. It’s a platform that lets users save, edit and share photos and memories taken with their device or saved onto it.
This photo management and editing platform was created in 2014 and rolled out with the iOS 8 update, replacing the previous camera roll. In 2015, it was available on desktop devices and in 2016 it was made available for tvOS.
This was a new venture for Apple, replacing the outdated and confusing applications iPhoto and Aperture for a more sleek and sophisticated app that made taking photos and saving memories more streamlined and pleasant.
With the newer, Apple Photos app, users can edit photos, save photos across platforms thanks to the iCloud library function, get photos professionally printed and share photos with others. This is a comprehensive app, but it was created to ease confusions from earlier models and give users a more well-rounded memory experience.
Photos are saved with information like location, date and time so that they can look back to specific moments and see when and where they were. There are also facial recognition capabilities that point out who certain people in the photo are.
Similarly, there’s an organizational function that bunches photos together as “Memories.” These photos are grouped together based on location, time and individuals in the photos.
According to Apple:
You’ve never experienced your photos quite like this. With the improved Memories feature, Photos helps you rediscover favorite and forgotten moments. And advanced search technology and editing tools let you find, share, and remaster your photos in entirely new ways. Finding and reliving all your favorite moments has never been easier. Memories intelligently curates and searches your photos and videos to find activities, trips, holidays, people, pets, and more, then presents them in beautiful collections. Rediscover a weekend hike or big events like a first birthday or family vacation. Memories also finds your best photos and videos and stitches them together into a Memory Movie — complete with theme music, titles, and cinematic transitions that you can edit and share.
This is just one of the many new products and services offered by Apple, and just like its other applications like Apple Music, Apple Photos was given its own identity fit with its own logo design.
Apple’s Growing Brand, Products And Services
Apple is a brand that’s constantly on the move. It never fails to try new things, learn from past mistakes and take on exciting and innovative ventures. What started out as a company creating computers turned into a brand known for their industry leadership and dominance.
The brand is constantly rolling out new things — whether it’s an updated version of their laptops, a new smartphone generation or new operating systems — the brand refuses to be left behind, finding ways to stay modern and relevant.
Every September you know you can count on a new release by Apple, and throughout the year you’re welcomed with updated editions of your macOS, iOS and tvOS software.
Each product and service comes with its own, slightly unique identity. The brand as a whole, of course, has a cohesive and winning brand identity, which they infuse into each new roll out. But the brand excels at creating products that can stand on their own. And they work to differentiate them through the use of logo design.
Think about it — Apple Music is obviously an Apple product, but it gets its own unique logo that helps it stand out. Similarly, Apple Photos — which is another application built into the system — gets its own logo that makes it feel more modern and separate from the Apple brand.
This gives the application some breathing room and room to thrive on its own. And it also allows the platform to stand as an exclusive right to the Apple user.
It’s an innovative choice, giving different products and services their own logos. It could potentially do the opposite — alienate users, create confusion and allow for more room for failure if not represented cohesively. But even the Apple Photos logo can find its roots in Apple design.
Apple is a brand dedicated to innovation and future growth — and they use their growing roster of products and services to do so. But they also let these entities thrive all on their own.
Apple’s Dedication To Creating Separate Identities For Its Products Helps Strengthen The Brand’s Reach
Apple is a powerhouse in the tech industry. It’s a brand that started with computers and operating systems, but has quickly taken the world by storm with its powerful softwares, smartphones and technologies. You know the brand by name, as well as by its iconic partially-bitten apple logo.
It’s a brand that understands its industry, and understands how to market and brand itself. And it knows the power of good design — inside and out. That’s why it gives each of its products and services its own, partially-separated identity
From Apple Music to Apple Photos — Apple knows how to make a statement. And Apple Photos bring with it a host of powerful tools and technologies to give the company another niche to enter and conquer.
Apple Photos was first introduced in 2014, replacing the previous iPhoto application and quickly establishing itself as a comprehensive photo editing and sharing tool. It gives users the ability to create memories, share photos and create a memorable experience for years to come.
It’s packed with the powerful backing of the Apple brand and its technologies, but it stands on its own as a separate identity with its own logo that shines.
It’s much different than the Apple logo itself, though it does hold an edge of modernity and innovation in its circular design. It’s a creative and eye-catching image much like the Apple logo is, but there’s an artistry integrated here that matches the pictoral qualities of the app itself.
The Apple Photos logo is made up of a flower shape. A ring of elongated ovals swirls around in a rainbow of colors. It looks like its moving and gliding — and it’s on brand, with the image looking like the Apple loading symbol.
It’s a sleek and modern logo that puts simplicity first. Basic shapes and bright colors capture a fiery and sophisticated spirit, giving off very creative and artistic vibes. And since this is an app that deals with editing and sharing photos, that edge makes sense.
This logo is a shining example of how a brand can expand its reach and authenticity through branding and design — Apple Photos is its own entity, but it’s obvious where its roots come from.
