Nooflow's Bold, Minimal Logo Gives The Brand An Approachable Tone

The Nooflow Logo Places An Emphasis On Branding Through Vibrant Colors

Nooflow is a dietary supplement brand that focuses on giving consumers access to powerful, brain-boosting products.

Nooflow® is a 100% natural nootropic blend that provides support for your short- and long-term memory, your ability to learn and process new information, your concentration and focus levels, as well as your mental and physical energy. Furthermore, this premium nootropic supplement is very effective against certain depressive conditions and improves overall well-being by efficiently lowering stress and anxiety levels.

It promotes a stellar digital presence, with a logo to match.

The Nooflow logo is made up of two colors in its traditional form — you can see this on the website, on its social media pages, and on its packaging.  

These two colors are gray and pink — the pink is vibrant and bright while the grey is more laid back, sleek and sophisticated. But the two colors pair well together, creating an equally exciting and soothing logo design that entices users, while also holding an authenticity thanks to the coloring and their effects.

According to color psychology, colors have personalities, and they leave a lasting impression, causing an emotional reaction in those that view it. You can see that clearly in this logo design, with colors that certainly have an impact.

The color pink is one that often means love and romance. But it also gives off an elegance and a class that is peaceful and serene. Here, though, that meaning is subverted. Instead of soothing, this color excites. It’s a vibrant hue, not it’s normal, softer shade. And in this instance, it stands out. It has a purpose and makes its presence known. And that’s the point.

Similarly, the color gray evokes emotion too.

The color gray is neutral. It strikes a middle ground. It’s timeless, practical and clean. And it elevates this design by bringing it back down to reality. This is a brand that specializes in vitamins, so it does need to give off an authoritative and professional vibe. And the use of gray does that by adding a sleek sophistication.

The pink is in your face, but the gray brings you back down to reality and solidifies consumer trust in the brand.

It’s also interesting the way these two colors are used — they are almost perfectly balanced in the logo — the first half of the logo reeling you in with the brightness and the second half lulling you along with its simplicity.

Learn more about color psychology and consumer behavior in DesignRush's Trends & Insights section!

Nooflow’s Creative Logo Incorporates A Responsive Symbol Directly In Its Wordmark

When we talk about logos, we often talk about a design that has either one or two parts — a simple wordmark, or a wordmark with the addition of a symbolic image that more succinctly encapsulates the brand and its identity.

But the Nooflow logo transcends the traditional, giving you a design that incorporates both into one image — it is simultaneously a wordmark and a symbol, which adds a playfulness and a creativity to the brand.

In the place of the double Os, the Nooflow logo incorporates a flowing infinity symbol. This is a soft and fluid image that kicks the design up a notch by giving consumers something visual that they can interact with. It’s not on its own but embedded into the word which helps in recognition and memorability. And considering consumers remember and image more than they remember text, this was a clever way to go.

The wording itself is divided in half by color, but its words stand strong in a bold, block-like sans-serif don’t. This gives the brand a regalness and a trustworthiness. They are a professional brand that produces professional products and this wordmark emphasizes that. But it’s a brand with a personality and a soul, so it’s incorporated a symbol to be a bit playful and connect more with a health-conscious audience.

It’s also an intuitive and innovative move for the brand, not only adding a dimension of recognizability but also tying the brand and its products together more fluidly. Ths infinity symbol is everlasting and iconic — and these products can give you that same strength, brain and health benefits.

This product is for the mind, and their logo design calls to that subtly.

The Nooflow Logo Establishes The Brand As One That Consumers Can Relate To

The Nooflow logo is fun but strong. There’s a playfulness that comes from the vibrant coloring and the creative use of imagery, but it still leaves a lasting impression and lets users know it’s one that users can trust.

The brand specializes in creating products that boost brain power and help you stay focused. These vitamins are packed with the necessary ingredients to keep you fresh motivated and ready to tackle whatever comes next.

Nooflow understands the brand — and they understand what consumers want to see. They understand their market and the competition they’re up against. So they went with a design they knew consumers couldn’t ignore.

Using fun and enthusiastic colors and images, the brand gave itself a personality and a look that separated it from the competition that line vitamin store shelves. None of them look like this — with fluid colors, a cool logo design, and an impactful vibe.

The branding is fluid and focused here — with each of these design elements seen across mediums. And it’s a design that encourages users and consumers to interact and engage. If you’re looking for a health brand, you want one you can trust. You want one that aligns itself as one that actually cares.

Thanks to this logo design, this brand definitely stands out as one that you feel you can interact with and approach. They aren’t a corporate entity pushing chemicals at you. They genuinely want you to succeed.

Want more logo and branding inspiration? Check out our Best Logo Design section!

Nooflow’s Logo And Its Use In Overall Brand Identity

The Nooflow branding is evident across all brand platforms. The color and creativity are apparent in its dynamic web design. And it's front and center in the products that the brand had to offer.

The logo sits strongly on the bottles and boxes. The logo is the focal point, sitting strong against a clean white background. It is accompanied by limited additional text in its product packaging.

The wordmark adds clarity and authenticity, with the clever, complementary colors adding a cohesiveness and the imagery adding a creative dedication.

But the branding as a whole is matched in the web design which stands as an exciting and intuitive example of creative web design. From the colors that make up the design to the innovative to the playful gifs and images embedded in the design, Nooflow puts branding first.

Nooflow understands the power of a cohesive and consistent brand identity and it wants to reach out, connect and interact with its consumers in a seamless and fully integrated way.

This brand deals with the mind, and it does everything in its power to entice and excite the mind with its powerful brand identity.

Discover even more amazing websites in our Best Web Design section!

The Nooflow Logo Is A Colorful And Creative Symbol Of Infinite Brain Health And Strength

The Nooflow logo is a colorful and creative design that markets the brand as a whole that's one with an intuitive and approachable edge.

The colors and the way they divide the logo are engaging and bright. They bring with them an excitement about the product and its brain-boosting possibilities. But the sleek and timeless softness of the gray still keeps the design and branding sophisticated, not sacrificing authenticity and authority for creativity.  
It's an interesting way to use color, but one that works.

Similarly, integrating a symbol inside of the wordmark was a clever way to stay fresh and memorable without losing power and strength by going with one design over another. Viewers will find it difficult to forget this logo.

It's also a subtle way to talk about the infinite number of possibilities this vitamin can offer and the unlimited things you can accomplish once you start using it.
Nooflow is a brand that understands its market and consumers. And it understands how to use design to make an impact, leaving a lasting impression on its audience and creating an approachable brand identity.

There's no doubt these dietary supplements stand out from the completion. The design overall is cute, clever and sleek. But most of all, it's fun and personal. And consumers are more likely to go with a brand they can interact with than one that's all corporate identity and no personality.

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