The Different Looks and Common Theme of the Salesforce Logos
As the best branding agencies prove time and time again - simple isn't synonymous with unequivocal, and there's more than meets the eye when it comes to Salesforce's logo design
The blue and white combination is a common color story among SaaS businesses. Salesforce joins brands like Skype and Twitter on this color scheme bandwagon.
Blue symbolizes a welcoming and friendly environment, while white signals trustworthiness and reliability. So, both logos are inviting and suited to the typical tech and digital market.
Preserving the shape of the design indicates brand consistency – their mission and vision remain the same. The cloud-shaped base is crafted out of six integrated circles. Each depicts the main cloud-based services they offer:
- Sales Cloud
- Marketing Cloud
- Commerce Cloud
- Service Cloud
- Experience Cloud
- Analytics Cloud
Switching to a monochrome cloud makes the logo easier on the eye. The white inscription sends a calming and reassuring vibe. When combined, these features give off a contemporary professional look to the redesign. By adapting to the times while keeping its metaphorical meaning intact, the new emblem deserves a spot among the best-redesigned logos.
There could be more than meets the eye to retain the cloud shape. Integrating circles into a single cloud is in line with the global market. It symbolizes the company’s various products and the inclusion of its customers and employees. The US-based company provides services worldwide, so subtle indications of embracing different cultures benefit the brand image.
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