Wallace Whittle Logo’s Custom Typography Deserves A Special Recognition
Besides the orange WW, the logo also has a secondary element of the company’s name, although it’s not used in all logo iterations.
The name of Wallace Whittle is, according to the rules set in the company’s brand book, located just beneath the main logo. It comes in a light grey shade and uses custom typography that Launch Digital designed especially for this client.
The font of the unknown name is bold and solid. Some of the letters come with a pointy upper end — such as “a,” “l” and “t” — which is cut at the same angle as the sloping parts in the WW logo.
This forms a natural progression from the actual logo to the name of the company when the two appear together in some instances.
Wallace Whittle Logo Is Seamlessly Applicable To A Wide Variety Of Media
Launch Digital helped Wallace Whittle with the launch of brand-new social media banners, press releases, brochures and other types of company media that include the brand logo.
The sheer simplicity and versatility of Wallace Whittle logo design make it easily applicable to a wide array of platforms and media.
From business cards over website favicons to billboards, this logo works in any environment, digital or print. The orange hue doesn’t vary even slightly on different platforms, be it screens or printed reports, and is consistent throughout.
Likewise, the convenient hue stands out well against dark and light backgrounds in equal measure.