Better Every Day Challenge Packaging Design Appeals to Audience with a Touch of Human Element
As we mentioned above, the quality design can often drive attention away from its primary goal – the people. Often, but not when it comes to Better Every Day Challenge packaging design.
Branding experts understand the power of including people in photography to create a deeper connection with the audience. Seeing individuals interact with the product prompts the audience to imagine themselves in similar situations, creating an aspirational appeal.
The packaging not only “puts” the image of beneficiaries in the background, or rather, like the canvas, a foundation upon which the whole initiative is built around, but it also inspires participants to share their success – share the love and support through personal achievement.
It’s truly a rare occasion when design manages to unite the essence of evergreen (or everorange if you will) aesthetics with self-betterment so seamlessly.
Better Every Day Packaging Design Is All About Standing Out – in the Best Way Possible
If the modernist era of design, graphical or otherwise, taught us, it’s the mantra, “Form must follow function.” While we generally agree with this statement, Better Every Day packaging turned it on its head but also retained its basic philosophy.
Their bold design managed to integrate the branding and mission in a surprisingly elegant and heartwarming manner despite displaying vibrant colors and large images front and center.
Somehow it united design rule #1 with the “mind over matter” credo. In fact, the packaging design achieves the impossible – it effortlessly converts and “sells” by packing up generosity. It makes a worthy cause palpable which is why, hands down, it deserves DesignRush’s Best Design award.
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