Better Every Day Challenge Box Opens for a Surprise with Its Packaging Design
Ever since Gunderson Direct, one of the largest independent direct mail marketing agencies, based in Hayward, California, announced their Better Everyday Challenge, which kicked in February 2022 (on Valentine’s Day) social media exploded!
For this particular challenge, to raise awareness and funds for the Special Forces Sports Foundation (SFSF), 350 individuals received a special box in the mail from Gunderson that contains a jump rope, sweatband, scorecards and an instruction sheet. And what a treat that was.
Better Every Day Challenge Box packaging design is a sight to be seen! The instruction sheets included in the packaging aim to guide the selected individuals, while the five scorecards included with the delivery, each include the day of the week and the goal, with alternative exercises provided for individuals who cannot jump.
When the 100K jump goal had been reached by participants, Gunderson Direct pledged a whopping $58k to the organization. Talking about exercising for a noble cause!
Better Every Day Challenge Packaging Exudes Optimism Through Warm Colors
Going back to the package itself, the Better Every Day Challenge packaging design sports a magnificent combination of elements.
Usually, when it comes to corporate humanitarian efforts, design suffers so the message can be heard (or read) clearly. However, this particular packaging design achieves the impossible:
It’s inspiring and beautiful at the same time. The box is compact and stylish, yet loaded. Each element and item within is adorned with a “sunny” orange that is sure to put a smile on your face.
In color psychology, orange is basically an energetic mixture of the energy and power associated with red and the happy disposition related to yellow. It symbolizes joy, warmth, enthusiasm, creativity, encouragement and most importantly for the cause at hand, success and change. When paired with black, the orange shines even brighter! With unusual combinations like this, packaging designers create a striking visual contrast that further enhances the product’s impact and captures attention.
Put simply, it inspires everyone who received this neat box not only to participate in the challenge but take action and challenge themselves in times where we all needed a little push.
Meaningful Graphics Take Centerstage in Better Every Day Challenge Packaging Design
Each element of the Better Every Day packaging design comes with a meaningful message. Although it looks pretty, nothing is there for the sake of being pretty.
The dominant graphics (challenge’s namesake) uses a beautiful variant on the famous Letrista Script font. Its brushstrokes-like outlook is meant to turn heads and is a perfect choice for the challenge itself.
The free-flow lettering is masterfully paired with the jumping rope that creates a heart mid-air, as they were painted together in one go. The message is clear but the sheer simplicity is what makes it stand out (and we guess it has something to do with Valentine's Day too). The mixed media, color combination and pairing of different fonts not only make the whole design unique but also give it a sticker-like quality.
Better Every Day Challenge Packaging Design Appeals to Audience with a Touch of Human Element
As we mentioned above, the quality design can often drive attention away from its primary goal – the people. Often, but not when it comes to Better Every Day Challenge packaging design.
Branding experts understand the power of including people in photography to create a deeper connection with the audience. Seeing individuals interact with the product prompts the audience to imagine themselves in similar situations, creating an aspirational appeal.
The packaging not only “puts” the image of beneficiaries in the background, or rather, like the canvas, a foundation upon which the whole initiative is built around, but it also inspires participants to share their success – share the love and support through personal achievement.
It’s truly a rare occasion when design manages to unite the essence of evergreen (or everorange if you will) aesthetics with self-betterment so seamlessly.
Better Every Day Packaging Design Is All About Standing Out – in the Best Way Possible
If the modernist era of design, graphical or otherwise, taught us, it’s the mantra, “Form must follow function.” While we generally agree with this statement, Better Every Day packaging turned it on its head but also retained its basic philosophy.
Their bold design managed to integrate the branding and mission in a surprisingly elegant and heartwarming manner despite displaying vibrant colors and large images front and center.
Somehow it united design rule #1 with the “mind over matter” credo. In fact, the packaging design achieves the impossible – it effortlessly converts and “sells” by packing up generosity. It makes a worthy cause palpable which is why, hands down, it deserves DesignRush’s Best Design award.
