Lululemon

Standout Features:

• Minimalist design
• White-to-black gradient
• Black box packaging

Lululemon's packaging design by Janine Merkl aligns with the brand's high-end positioning in the market. The aesthetic choices reflect Lululemon's commitment to quality and design excellence.

Its monochromatic scheme featuring black, grey, and white gives it a sleek and sophisticated appearance. In color theory, black represents elegance, luxury, and simplicity.

The minimalist design is also adorned with an ombre print that resembles a night sky, echoing the brand's ethos of endless possibilities in fitness and wellness.

Unlike other packaging designs with prominent brand name placements and texts, the Lulumon packaging design only features the brand’s logo on one side, subtly aiding brand recognition.