MAYOZHNI’s Creative Packaging Design Signals Different Ice-Cream Flavors Through Quirky Characters
As an adult, we often consider the products we use and their packaging to be two completely separate things. Product is what we actually want, while the packaging (90% of the time) becomes a piece of litter to be thrown away. Children are different.
In fact, the packaging design can more often than not, overshadow the product and become the focus of a new game.
When it comes to promoting Mayozhni’s individual flavors, Doping Creative Agency created six distinct, cute little monsters that represent the youthful spirit, kids being lively, mischievous, happy, naughty, or simply – children being children.
Each flavor is a specific monster with its own set of characteristics: a cheerful smile, a set of silly teeth, devilish horns, wings, etc. However, the packaging doesn’t depict said monsters in all of their glory, but rather their beaming cakeholes (or ice-cream holes in this case), which helps children connect with their chosen one even further.
We wouldn’t be surprised to see them wear these as masks, stomping around and roaring after a hearty sugar rush.
Additionally, flavors are differentiated through a vibrant color palette, making each “monster” stand out effortlessly. Children can pick their favorite “Mayozhni” based on either the flavor or the monster design.