Rigel’s Elaborate Typography Roars Back Over A Hundred Years Ago
Rigel packaging design uses several distinctive fonts that are, although mutually different, go well together.
The gin’s name, centered in big lettering, sits boldly at the heart of the design, surrounded by the arabesque of the aforementioned details. Its serif font with added “hooks” in the middle, has a thick, dark blue outline and a copper filling, making the name stand out quite visibly.
The text that describes the flavor of the gin is located near the bottom of the label and uses a very elegant yet legible font in thin blue lines. The exact same typography is present in the word “Gin” signifying the type of beverage for the consumer looking for it on retail shelves.
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The Choice of Colors Evoke The Icy Surroundings Of Rigel’s Heroic Moments
Not counting the label’s white background, the Rigel packaging design relies on two main colors: dark blue and copper.
Combined with white, the illustrations’ thin blue lines convey the feeling of the ice-cold environment the protagonist found itself in.
While dark blue is quite prominent, the copper undertones are reserved for accent items and stylistic details, like the separator between the word “gin” and the description below. The illustration of a dog, the brand’s name and the compass are additional details that make use of the copper outlines.
This color combo forms a fine balance of tones that stand well against the transparent bottle and clear beverage inside.
Rigel Packaging Design Is A Victory For Its Brand Origin Story And Melancholic Branding
Brands, in general, rarely tap into emotional events from the past as their central theme. Rigel is a welcome exception to the rule, having successfully combined the dog’s story of melancholy and comfort with the beverage’s content and qualities.
The bottle's imagery has its textual counterpart in Rigel’s tagline: “Lapping waves of natural botanical flavors. Sunken with notes of juniper and a hint of melancholy.” The unrepeatable patterns found in botany are clearly present in the larger part of this label design.
There is a continuity between Rigel Gin’s packaging design and its subject matter. The type of design used on this particular label was a norm for all beverage labels in the late Belle Epoque era whose end, curiously, overlapped, with this greatest seafaring tragedy of all times.
This positions Rigel as an unmissable product that carries a story that deserves to be told.
For its inventive take on a classic label design, and most importantly its bold and elaborate storyline, Rigel packaging design deservingly wins the DesignRush Best Packaging Design Award!
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