Corporate Colors On The Publication’s Cover & Page Elements Make A Strong Branding Statement
A tri-color palette of white, light blue and purple makes the impactful Al Muzaki print design cover.
The dark purple shade is used in typography and top-of-the-page branding, while the vibrant sky blue provides eye-pleasing accents.
The same colors are present throughout the actual publication. On the inside pages, the blue hue retains the role of an emphasis element, while the other two are used interchangeably for the text.
Artistic photos of Al Muzaki’s constructions and buildings provide another layer of vibrancy and color to the overall print design.
Other sections, such as the company’s organizational chart, introduce even more color to break the monotony.
These brand colors keep the entire publication consistent and grounded in the company’s roots, creating vital brand retention with the reader and bolstering Al Muzaki’s brand positioning.
Legible Sans-Serif Typography Contrasts The Pages’ Background
Different styles of the same sans-serif fonts appear throughout the Al Muzaki print design. The headlines and the most important bits of messaging are highlighted in bold typeface, while the main portion of content uses a light version.
The color of text depends on the complementing visuals: pages with a background image have white text, while predominant white pages use purple text. Both effectively contrast their neighboring elements.
This, along with the sheer nature of a very simple, flamboyance-free font, results in a very pleasant and simple reading experience.