Recurring Elements Prove To Be The Key To Consistency In Vizcaya Print Design
Despite the difference in format and size of various print deliverables, Vizcaya Museum and Garden print design manages to achieve a consistent appearance across the entire range of materials.
Uniform coloring, unfluctuating use of imagery and well-defined fonts are the three vital factors that play a role in this consistency.
Once the agency has established these visual elements as principal, they also set the foundation for a print design that would tell a steady, invariable story across multiple mediums. The story makes sense to all the viewers, no matter which medium they interact with.
The typography, although quite simple, is custom-tailored for this institution and used as a big part of its branding.
The familiarity of the font’s shape, the unique take on famous floral patterns and a color scheme reduced to bare essentials are the threads that bind all of the Vizcaya Ball print design deliverables.
Vizcaya Museum and Gardens Print Design Uses Revival And Nostalgia To Light The Flame Of Modern-Day Grandeur
The Copper Portico’s print design for Vizcaya Museum and Gardens hits the sweet spot of nostalgia with its well-thought-out throwback to Renaissance and the last era of decadent Masquerades.
Despite being distinctly wistful and evocative, this print design is also rooted in the latest best practices and principles of good design.
This is what makes it much more than just a look back at fond memories and distant past – it's what makes it the winner of the Best Design Award for the Print category.