These Campaign Posters Emphasize Relatability With Hand-Drawn Elements
There’s a gritty, tangible and creative quality to these print designs thanks to the varying types of typography used. In each ad, the messaging stands strong and impactful — but it also looks the part too.
Sport England partnered with Nike for this Tennis Tuesday campaign. The two brands aimed to bring coach-led, weekly tennis sessions to clubs across the UK. And you can clearly see the Nike influence, which highlights these prints and creates more awareness of the events.
Nike is a brand that is instantly recognizable, in logo and in typography. And these jump from the prints. The colors contrast beautifully with the colorful and photographic backgrounds, and they deliver a message that hits you right at your core.
By going with Nike branding and design elements, these print designs were able to reach more people and impact more women across the country. But it’s not just the thick, block-like elements of the typography that stands out — though they do make a statement.
There’s also the hand-drawn elements of this design that adds a lightness and a relatability that makes you instantly intrigued, moving in for more information.
Print designers use it to bring a human touch to the design, creating an extra layer of authenticity.
Like you’d scratch out something on a calendar, there are words in this design that are scratched out. This emphasizes that fact that yes, you are busy this Tuesday — you’ve got tennis. It’s very relatable and personal and drives home its point of taking time for yourself and empowering yourself as a woman to do so.
There’s also the line about making your mark on the court — which is written out as well in a curly font — much like it was etched into your daily planner.
The mix of corporate branding and playful softness that comes from the two different styles of font provides a great contrast that reels people in instantly.