International Women's Day | Car Safety

Standout Features:

  • Empowering & energetic
  • Dramatic real-life reasoning
  • Viibrant palette

Nala Studio designed the video for International Women’s Day | Car Safety to indicate why the IWD is needed now more than ever.

In this empowering video design, the tempo is energetic, and the narrator quickly shares that women are drastically more likely to suffer dramatic injuries in car crashes. Why? Because crash test dummies are modeled after men.

The narration is simultaneously illustrated as the story unfolds, and collage art is combined with a vibrant color palette exuding femininity to deliver a more vivid and personal experience for the viewer.

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