Nuance Video Design’s Diverse Set of Characters Portray the Customer Experience
Unsatisfied customers usually take a while to reach their breaking point. For this Nuance ad, though, they had enough.
Nuance is an AI company geared towards amplifying other businesses’ ability to deal with their customers. Through conversational AI, their technology helps refine the whole dealing process, ensuring a smooth and hassle-free journey on both ends.
The agency translates the above-said process into this short yet meaningful promo produced by Umault, a B2B video ad agency.
Clocking in at a minute and a half, the video titled “We, the Customers” shows the struggles of unhappy customers, greatly influenced by poor customer service. The video features multiple characters in different scenarios detailing their bad experiences individually.
With such variation in characterization and environment, the video became instantly relatable to customers from all walks of life. This type of storytelling also effectively shapes the image of Nuance as a more customer-centric solution.
Real-Life Scenes and Dialogs in Nuance Video Design Create Strong Bond with the Audience
The characters are the main attraction in this video. Anyone who sees this ad can instantly relate to the fed-up customers portrayed in this story. Besides, we have all been in their shoes, one way or another.
The designers made sure to put them in typical unfortunate situations that regular customers find themselves in on a day-to-day basis. Some of those are product malfunctions, returns, exchanges and frauds. Not addressing these issues creates unsatisfied customers in the long run.
This authentic and casual approach is similar to how documentary producers instantly resonate with audiences through relatable content.
The beauty of this video design lies in its messaging: that these characters are people who simply need help. But it seems like the more they need it, the longer they have to wait for it.
The video goes on to encourage customers to assert their rights. The designers inserted dialogs like “we, the tired, the frustrated, the annoyed” to further relate to the target viewers’ anger brewing by the second. In these campaigns, video producers weave punchy lines into the sequence to appeal to the viewer’s emotion and further reinforce the key messages.
Also, some line repetitions of certain words added intensity to dialogs and ultimately helped create a sense of harmony and common ground among these diverse characters.
Later in the video, the word “Nuance” was also shown a few more times, strengthening brand recall.
A Short Yet Effective Walkthrough of Nuance’s Service Presents an Easy Solution
After the frustration comes the light at the end of the tunnel, regardless of all the hopeless breaking points, it’s not the end of the world after all!
Immediately after expressing the customers’ varied concerns and anger from their bad experiences, the video eventually eased its way into finding a viable solution.
And nobody knows it better than the people themselves.
They went on to plead, not ask, companies to improve their customer experiences “the way 85 of the Fortune 100” do. Or, in simpler terms, use Nuance’s technology. This is the part where the video designers effectively elevate the brand and its offerings.
The designers didn’t enumerate the tool’s features nor elaborate on its technology because doing so would stretch the video and make it too drawn out. Instead, they used a separate narrator to briefly explain how Nuance can help streamline the entire customer journey from start to after-sales.
It's precisely how branding agencies address customer pain points to add value and offer a solution!
Nuance’s Technology Turns Unhappy Characters into Satisfied Customers Real Quick
At this point, we now see the previously frustrated, tired and annoyed customers smiling.
Why?
Businesses have decided to integrate Nuance into their systems.
What started out as an intense and angst-filled sequence has perfectly shifted into a stress-free environment.
Wrapping up the video, each character solved their problem right away with the help of Nuance’s premier AI technology. The designers showcased this by showing close-up shots of Nuance in action across multiple devices.
They also added text popups of the program’s best features and qualities, enticing the target audiences to use the platform. Another fantastic thing about this video design is the absence of flashy effects and motion graphics that might distract the viewers from the scenes.
Ultimately, this made the storytelling for the Nuance experience truly shine.
