Flemings Mayfair

Standout features:

• On-brand visuals and a luxurious feel
• Bold calls-to-action entice conversions
• Beautifully executed full-screen menu

Flemings Mayfair is an iconic hotel establishment at the heart of London. The brand required a website design that would match its positioning as one of the oldest hotels in the UK’s capital and ARO Digital Strategy delivered just that.

The agency has conducted a full rebrand and incorporated the hotel’s extensive visual library and brand colors to mirror its outstanding service, luxurious experience, and long-standing tradition.

The website’s homepage employs a unique grid layout with each box showcasing either an image or a video associated with the hotel’s past and present. A simple Instagram feed finishes off the homepage, while the main menu navigation contains CTAs for gift vouchers and booking.

An auxiliary menu in the top-left corner opens across the entire screen with an elegant fade-in effect. The grayed-out painting and classy typography provide a welcome stark contrast to the website’s main portion.