pq by Ron Arad is a cutting edge, detail oriented eyewear design brand. Designer Ron Arad has remained committed to boldness and pushing the envelop his entire career; the pq webpage clearly reflects his aesthetic goals.
Opening to a minimalist, deep scroll home page with understated monochromatic colors, the pq website becomes more nuanced and design oriented as the user scrolls on or clicks deeper into the webpage.
A transparent, horizontal navigation bar remains static at the top of the page as the user scrolls. Echoing the minimalist design of the home page, the navigation bar features only four navigation buttons plus a small contact button to the right hand side.
Demonstrating careful UX, the color of the sans serif typeface changes between black and white as the user scrolls, depending on the color of the background picture.