Voluptuous is an exploratory, interactive experience that engages the taboo, while also promoting specific pieces of literature. The website entices viewers with mystery and sexuality, drawing them in before flipping the script and presenting the ultimate intention of the site, which is selling books.
The home page of the site is demonstrative of how the designer has formatted the site to bury the lead, instead focusing on enticing viewers with sinful sensuality. The page is dark and dimly lit, except for a small section in the middle where users can see a bit of human skin and the title of the experience. Viewers can tell that the image is depicting a sexual situation, but they can’t exactly make it out. This encourages curiosity, and it leaves viewers motivated to continue exploring.
By clicking on any one of the letters in the word “Voluptuous,” users can be taken to a different section of the site that advertises a specific book. This is an excellent example of how designers can restrict user information to create greater interest and user engagement.