Seat Frog

Standout features:

• Engaging app instructions
• Striking use of an accent color
• A social proof showcasing users who downloaded the app

Seat Frog is a mobile app for booking train trips in the UK via bidding. Its unique value proposition is that the app users can upgrade their seats to First Class amenities.

The website for the Seat Frog app, designed by We Discover, is a one-page user journey that explains the workings of the app to interested parties. Its palette consists of navy blue/white with electric yellow as the accent color on CTAs.

Just below the fold is the well-illustrated 3-step process of using the app. As the user scrolls past the on-screen app images, headlines, and brief instruction paragraphs, a purple dot slides along the wavy line representing train tracks and mirroring the user’s movement.

The website’s messaging is concise and brief, never exceeding three lines per paragraph.

On the bottom left corner of the website is a pop-up tile that appears periodically, showcasing the names of new app users who just signed up, as a way of providing social proof and incentivizing prospects to follow suit.