A Simple Web Design Layout Streamlines The Buyer Experience
The Black Tux is a fashion startup, founded in 2013 by Andrew Blackmon and Patrick Coyne. After they experienced how the rental process is full of flaws, they started their own suit rental company that features affordable prices and great fits.
And that efficiency they wanted to provide consumers is evident throughout their website thanks to its simple, straightforward layout and clean, modern aesthetic.
Their simple logo is black and white, and enclosed in a box. The main banner has an interesting carousel with a tagline in the middle; however, the last part of the sentence changes based on different images. The messaging around the banner is very informative and on point. And this fluidity makes for an exciting experience right off the bat.
Just below the main banner, there’s a well-designed explanation of their service, supported through video and iconography. Everything is straightforward and easy to understand.
When users scroll down, they see an interesting grid with images, copy, simple testimonials and the main features of their business. The site is simple and presented clearly. Plus, there are plenty of images, icons and text that create one cohesive message.
The color palette is nice, with calm highlights of green, light gray and beige. Typography is a classic serif font and uses handwritten type to support the copy throughout the site.
This displays their process in a very straightforward manner. The structure looks more like a timeline but helps users walk through the steps successfully by scrolling down the page.
And the product pages are created in a similar, enchanting and elegant design that puts the content first.
These product pages are where users choose their rentals. It’s a straightforward page, with a minimal and even grid. Some tips and tricks are incorporated into the products, which negates the need for users to scroll to the bottom and makes the shopping process easier.
Overall — from start to finish — this website screams comprehensiveness, efficiency and class. And it makes for an experience that users won’t forget.