88% of digital consumers are less likely to return to a website after a bad experience.
If you are one of those businesses and struggle with creating a high-performing website that retains visitors and drives actions, then you are in the right place.
In this article, we will define the role of a web consultant and talk about the business benefits these experts can bring.
Let’s dive in!
A web consultant is an expert who provides businesses with professional advice on how to establish an online presence and drive successful results for their companies via the web.
These professionals have extensive knowledge in all major areas of web design and development and can give you guidance that goes beyond creating a nice-looking website.
They can also look at your business purpose and goals and advise on the best solutions, strategies, tools and talent to meet your requirements.
These are completely different professions handling different aspects of the web design and development process. Let us tell you why.
The web design and development consultants are professional advisors who help businesses manage their entire web design and development projects.
Their goal is to spot their clients’ problems and challenges or how they allocate their time and effort during the process.
Then, through in-depth research and client interviews, these experts try to find the best possible solutions and spot unexplored opportunities to execute their clients’ projects effectively.
These can include different tactics, from gathering the right requirements and selecting the right platforms to placing the best resources in the process.
The job of web design and development consultants is to solve organizational problems with business success in mind.
So, when developing strategies, they will consider various aspects, like the clients’:
While a web consultant approaches projects with a problem-solving attitude to suggest and recommend, web designers and developers, are responsible for the actual execution of the project, making sure they meet the clients’ requirements and the projects’ specifications.
They are not concerned with strategies or post-launch success and goal achievement, but rather with the launch day and the website’s look and feel. So, their job often ends once the website is pushed live.
A web consultant, on the other hand, will be there to monitor your project from start to finish by also helping you measure success.
These experts want to see your product succeed. So, they will be there post-launch to provide additional strategies, if necessary, to ensure the long-term success of their guidance, the achievement of your goals and the positive return on investment (ROI).
A web design consultant can offer you professional guidance in the following areas:
The most common pricing structure among web design and development consultants is the hourly rate.
There are a few major factors that will influence the price:
For website consulting services, you can expect to pay between $100 and $200 per hour.
However, hiring a top-notch consultant with extensive experience may cost you up to $300 per hour.
Not every organization can make use of a web consultant. And there are certain ways to tell whether you are a good candidate for this type of service or not.
Normally, businesses that struggle with specific website problems will need external assistance, even though they have skilled web designers and developers in-house.
Here are some of the most common issues that may affect the success of a website:
Besides, businesses who are just starting out and lack a website strategy or a budget for web design and development can benefit from the services of a web design consultant.
This is important because nearly 20% of small businesses fail within the first year. And, having a well-established online presence can help keep these businesses alive.
These experts can assist small businesses in many ways, from defining the right audience to determining their product-market fit.
Organizations might also want to consider website consulting services when:
From cost reduction to website personalization, these are the top five reasons why your business should invest in a web consultant:
Some businesses operate on a tight budget and cannot hire some of the best web developers and designers on the market to execute their projects.
Hiring entry-level employees and training them can also be more expensive than working with a web development consultant.
For the price of a single expert, consultants will help you in different aspects that go beyond the look and feel of your website.
They will help you define the right audience, leverage the best solutions, design with branding and consistency in mind, as well as assist you with strategies for business growth that will drive higher traffic and conversions.
This will result in cost reduction but also accelerate project delivery.
Unlike business owners and their employees who are often not able to spot the right issues and lack objectivity, a web design consultant approaches every project with an “out-of-the-box” point of view.
These experts can not only have a fresh take on your company, but they are also able to look at it from the perspective of a customer.
They are uniquely positioned to spot challenges and highlight competitive advantages that can help companies achieve their long-term goals and drive measurable results.
While web design and development are complex fields that very much depend on big data analysis, web consultants have access to cutting-edge tools and technologies that can help them evaluate your online performance and develop winning strategies.
With key insights at hand, you can fast forward the development process, personalize user experience and perform more efficient testing.
In addition to that, by using premium tools, a web consultant is also able to measure your traffic and collect key info on:
With this data, you can identify the best tactics and approaches that boost your website performance and make further improvements.
By virtue of serving different clients and industries, web design and development consultants have extensive knowledge in many areas.
They are always on top of the industry trends and have unique insights into the different types of audiences and the major challenges and opportunities in your market.
These experts have a deep grasp of the best practices and proven tactics that work for specific sectors, which is instrumental in employing highly effective techniques that drive success online.
Considering that today’s digital world is so competitive, personalization can be the key to success.
Website personalization refers to the action of creating customized experiences for visitors, tailored to their unique needs.
While most businesses are dependent on the best practices they find on the web, they tend to offer a single broad experience that might not appeal to most of their users.
This most often happens because they are not able to, or rather, they don’t know how to personalize their customer experiences.
Data supports this fact and a recent report shows that the ability to deliver customized experiences remained basic in 2020, where 35% of organizations on a global level claimed that they are not capable of delivering personalization.
This is where a web development consultant can come in quite handy.
These experts will take the time to study your target group and discover their needs, wants and pain points.
This will allow them to create strategies that will benefit businesses in many ways including:
Selecting the best web consultant for your project can seem like a daunting process because there are too many options on the market.
However, these steps can help:
A web consultant is an expert who can help you execute a successful web design and development project with professional guidance and advanced strategies.
These professionals may cost you about $100-$200 per hour, on average.
You should invest in website consulting services when:
The key reasons why you should partner with a consultant are:
To choose the best web design consultant for your business, follow these steps: