Audiences may be exposed to endless ads on digital and print domains. As competition gets intense, brands must juggle multiple aspects to ensure smooth business functionality.
Advertisements are paid communication tools or messages that are sent via marketing or advertising campaigns. These communications are used to build awareness, desire, and interest for the current audience and potential customers.
Advertisements can be from the government and non-government organizations, businesses, agencies, and individuals.
12 Advantages of Advertising
- Product Awareness
- Helps Stand Out From the Competition
- Builds Goodwill
- Expanding the Audience Base
- Educating the Audiences
- Eliminates Middlemen Interference
- Amplifies Sales and Revenue
- Enhances the Brand Image
- Helps With a Product Launch
- Supports Other Business Operations
- Creates Jobs
1. Product Awareness
Does your audience know about your product’s existence and how it solves a problem?
The primary benefits of advertisement include building awareness about the product’s existence and spreading the word amongst potential buyers. Research shows that ads can increase brand awareness by 80%.
Creating awareness showcases the products’ differences from the rest of the market. Likewise, limited offers and discounts can also be promoted, while also offering prompt customer responses and insights. Besides sales, product awareness can also have customers gravitate towards the brand for referrals.
Ads can also be run on social media, which takes less time and effort to create and gain traction.
2. Helps Stand Out From the Competition
As the market evolves, so does the competition. The rate of business expansion has made it imperative for brands to set themselves apart. This has also led to endless similar products appearing in the market. However, consistent advertising helps manage the competitive forces in a market.
This makes advertising a differentiating factor between brands that have a high audience base and those that don’t. This calls for innovative marketing and advertising strategies. Highlighting services such as customer support solutions can also set the brand apart.
Customized and audience-specific advertisements work wonders by adding value. While the ad indicates that the solution adds value to and also elevates sales and revenue. A study also shows that Ad placement and audience targeting are the top optimization tools used by display advertisers today.
3. Builds Goodwill
Advertising substantially boosts goodwill. The brand should focus on educating the audience, and why they can outdo their competitors.
Better services and superior quality products enhance the brand reputation and goodwill, making the brand recognizable worldwide. Although, brands should note that the brand reputation will also be impacted by the type of ad content.
Audiences’ trying the product and providing positive feedback, can also increase their reputation and goodwill. Hence, audiences are likely to consider the brand for their future needs.
Furthermore, brands should also ensure that their advertisements don’t cause ‘advertising fatigue’ to the audiences.
4. Expanding the Audience Base
Other advantages of advertising include increasing the audience base from current audiences to potential customers. This may even refer to growing to an international audience than selling locally.
Such advertising campaigns consistently generate a new audience base that adds to the revenue.
Brands should also note that ads should align with marketing campaigns and their goals. This calls for ads to be more relevant and relatable. The brand should convey customized messages and pursue audiences to take specific actions. Moreover, such ads can increase brand’s visibility and recognition, pique the audience’s interest and stimulate product demand.
Directing marketing efforts in the wrong direction may waste time and effort in areas that target customers may not patronize.
Brands can expand their audience base through:
- Facebook/LinkedIn ads
- PPC ads
- Google Search ads
- Social /Media ads
- TV and print ads
- Email Marketing Campaigns
- Being Active on Social Media Channels
5. Educating the Audiences
Advertising is dynamic and diverse and hence requires an extra educational layer to be added to it. Educating audiences convinces them about the solution’s ability to deliver.
Campaigns can be based on the usability of the product and its problem-solving aspects. For example, how-to videos can showcase the diverse uses of a product.
Knowledge can be imparted to the audience through informative content such as infographics. Such infographics can showcase customers’ needs, wants, and market structure. Such content showcases expertise and thought leadership which may create increased trust in your offering.
6. Eliminates Middlemen Interference
Advertising aims at creating a link directly between the consumer and the manufacturer.
This eliminates middlemen interference which is the potential reason for confusion, additional prices, and other irregularities.
Blurring these boundaries leads to increasing manufacturers’ profits and lower prices for the consumer.
7. Aids Market Expansion
Advertising helps brands to expand the market for the product and ensures retention of the existing markets. Native advertising is also helpful in marketing products to audiences living in remote and far-flung areas.
Moreover, brands can also expand the target range with outlets by entering new ranges and markets. The benefits include amplified revenue, and acquiring new partnerships leading to phenomenal growth.
A domestic market can be expanded globally too, however, brands may have to reinforce the messaging for a different audience demographic.
8. Amplifies Sales and Revenue
Driving sales and revenue is the most prominent step in running a successful business. This creates opportunities for growth and expansion with new branches, stores, and product verticals. We can back this claim with the following statistics - Brands make an average of $2 in revenue for $1 spent on Google Ads.
Apart from online and print advertising, brands can also resort to geographical retargeting options to target segmented audience groups to enhance sales and revenue.
Unlike offline promotional activities, digital marketing strategies are charged only when the audience clicks on them. This makes advertising cost-effective for small brands.
9. Enhances the Brand Image
Effective advertising campaigns create a positive perception while wiping traces of past negativity.
Marketers can tap into new cultural icons, specialties, and interests to set their brand apart from the competition and draw the audience’s attention. These elements spread the word about cultural interests and activities to consumers, while also helping the brand stay relevant to the current trends. Likewise, brands can also integrate video ads into their campaigns which leads to instant recollection.
These campaigns should also focus on business values, work culture, ethics, fair pricing, superior product quality, and a 24x7 ready-to-help customer support team.
10. Helps With a Product Launch
Advertising can help to highlight new products’ features.
If there are no eyes drawn to the product, its launch and associated costs will fizzle out in the first few months of introduction.
This can substantially shun its growth in the initial phases itself. This translates to an analogy of a telephone ringing in an empty house.
Moreover, brands should also consider the mode of publicizing the product. This can be efficiently done after studying user personas, demographics, previous buying patterns, market research, and more. These insights help craft a precise message that aligns with the audience, their needs, and their pain points.
Brands may also use an introductory offer, which can be a part of the exclusive promotion package. This adds multiple layers to the product introduction rather than doing it blatantly.
Further additions can be vouchers, coupons, kits, reduced rate bundles, complimentary gifts for referrals, and increased member card benefits. Social media contests and drip email marketing sequences are yet some ways to drive engagement.
Ad placements for specific audiences can also be helpful, although the positioning will also depend upon the product type and demographic.
11. Supports Other Business Operations
Impactful marketing and advertising strategies offer considerable success for business operations. One example could be the sales team, as audiences will be aware of the salesman’s product.
Other examples include retailers, salesmen, consumers, and manufacturers.
Ads can also help the following backgrounds:
- Awareness of unpaid long-term marketing campaigns
- Establishing background knowledge
- Finding the right talent with the recruitment advertises
- Maintaining a positive brand image
Governmental advertisements may help the masses learn about public service announcements and other socially important issues. A notable example could be curbing excessive tobacco consumption.
Although consumers may also look at ads only from an entertainment perspective. Such advertisements are likely to stick in the audiences’ memories for longer.
12. Creates Jobs
Creating jobs helps businesses find the right talent for their operations. Increased jobs are also beneficial for the economy.
These jobs can be in multiple domains. The current high-volume jobs include graphic design, copywriting, strategists, and others.
Other jobs can be cinematic jobs such as acting directing, and scriptwriting. Likewise, technical jobs include display advertising such as billboards and bulletin boards and maintenance of advertising verticals, handles, and platforms.
Special promotional events can also be created for parades, sporting events, business conferences, and festivals. Creating brand awareness crucially requires employing such professionals in the prescribed roles.
Benefits of Advertising – Key Takeaways
Apart from widely known advertising benefits, advertising can also help with:
- Providing basic information such as contact number or website address
- Changing people's attitudes and perceptions.
- Creating a distinctive brand
- Informing political messages to voters
- Creating a niche position
- Spreading the word about a social issue
- Promoting products with special activities
- Talking about upcoming events
Besides, advertising to create a name for themselves, brands should focus on creating quality advertisements to capture audiences’ attention and function effectively in a highly competitive market.
Initially, it may be difficult for brands to find what works best for them, the audience, and the product. Although, the strategy can be refined as brands start navigating their route in the domain.
Therefore, hiring agencies that are well versed in advertising practices can significantly help. This can be done at a marketplace such as DesignRush, where brands can find multiple agencies to choose from.
Professional advertising agencies can also help you with this process, so we advise looking for the right agency to partner with for your project.