International Women's Day marketing campaigns are opportunities for brands and agencies to pull out all the stops in honoring the achievements of women across the globe while promoting gender equality.
From heartwarming videos to empowering slogans, these campaigns have successfully showcased women’s stories, abilities, and strengths.
Let's take a look at some of the most creative and inspiring Women's Day marketing campaigns — ones that have left a lasting impact and influenced how we think about Women's Day.
Table of Contents
- Week of Women by GoPro
- Tetley Green Tea Immune’s #everyBODYcan by Lowe Litas
- Coca-Cola International Women’s Day by The Bold Group
- Happy Women’s Day 2021 by Naishtika Audio Visuals
- Women’s, Control The World by EtriLabs
- International Women’s Day 2022 by Created Agency
- International Women’s Day 2019 by Cloud9Media
- International Women’s Day Conference by Michelle Rademeyer
- International Women’s Day Poster by Rafa Orrico
- International Women's Day 2018 Video - We Love Women's Football by Notar Films
- Women’s Day Marketing Campaigns FAQs
1. Week of Women by GoPro
Standout Features:
- POV footage of diverse “sHEROs” roster
- Inclusive messaging
- Community call‑to‑action
The GoPro’s 2024 Week of Women campaign is a vibrant, week‑long salute to the brand’s female “sHEROs,” unfolding on its social channels to celebrate International Women’s Day.
By weaving together first‑person clips — ranging from spine‑line descents and point‑break surf rides to ocean‑conservation efforts and behind‑the‑scenes clips of GoPro employees— the campaign spotlights a spectrum of women redefining possibility.
Produced entirely in‑house, it leans into GoPro’s heritage of authentic user storytelling, inviting viewers to share their own empowering moments via the GoPro Quik app. With its dynamic visuals and aspirational tone, Week of Women elevates female voices and galvanizes a global community to celebrate diversity, equality, and the unbounded spirit of women everywhere.
2. Tetley Green Tea Immune’s #everyBODYcan by Lowe Litas
Standout features:
- Real‑life protagonists
- Surprise‑and‑delight reveals
- Unifying “My Body Can, Your Body Can, Every Body Can” messaging
The #everyBODYcan campaign by Lowe Lintas for Tetley Green Tea Immune is a stirring narrative that dismantles the myth of one‑size‑fits‑all fitness. Through a series of candid vignettes, we meet women whose capabilities defy the assumptions cast by casual observers.
Each scene builds anticipation as doubtful onlookers witness feats ranging from weightlifting to rock‑climbing, only to realize that strength and perseverance live in every frame. The campaign’s uplifting tone balances warmth with quiet intensity: the camera lingers on triumphant smiles, sweaty determination, and moments of shared celebration.
These authentic slices of life spotlights Tetley’s holistic health ethos — championing well‑being inside and out — and issues a rallying cry for self‑belief. As the final shot displays the campaign’s inclusive slogan in bold, viewers are left with a clear, lasting message: fitness isn’t defined by shape or size — it resides in every body.
3. Coca-Cola International Women’s Day by The Bold Group
Standout Features:
- Strategic use of negative space
- Short yet impactful messaging
- Powerful icons and imagery
The Coca-Cola International Women's Day campaign by The Bold Group is a beautiful and inspiring example of how brands can use their platform to uplift women and celebrate their contributions to society.
The campaign features a powerful message, "when there is a woman, there is magic," recognizing every woman’s ability to make a difference. The layouts are clean and clutter-free, working in favor of the messages placed right at the center of the posters. The iconic female symbol, paired with a bold illustration, further reinforces the idea that women have the power to drive change.
4. Happy Women’s Day 2021 by Naishtika Audio Visuals
Standout Features:
- Motivational video tribute
- Various shots showcasing women’s abilities
- Evocative background music
The Happy Women’s Day 2021 video campaign by Naishtika Audio Visuals is an excellent tribute to women, celebrating their individuality and the diverse social roles they play.
Through visuals of women walking confidently, dancing, working, and engaging in various activities, the video beautifully illustrates how multi-faceted each woman is. Moreover, the uplifting music enhances the campaign's inspiring message.
This example shows how powerful video campaigns can be in telling layered, emotional stories that connect viewers and inspire them to make a difference.
5. Women’s, Control The World by EtriLabs
Standout Features:
- A captivating image of an ethnic woman
- Assertive campaign messaging
- A bright and vibrant color story
This Women’s Day campaign by EtriLabs is a simple yet powerful example of how attention-grabbing visuals can be used to promote an important social message.
The posters feature a woman of color in traditional ethnic attire, surrounded by subtle indigenous patterns, delivering a clear message: women of all races and ages have the power to bring meaningful change to the world. This distinctive imagery helps the campaign reach the right audience.
Alongside the bold visuals, the message “Women’s, control the world!!!” reinforces the theme of female empowerment and the importance of women confidently taking up space in society.
6. International Women’s Day 2022 by Created Agency
Standout Features:
- Uplifting video message
- B-rolls of women in action
- Real-life footage
Women have the power to rise above life's adversities — an uplifting message shared by EU Commissioner Jutta Urpilainen in her International Women's Day 2022 video message.
Produced by Created Agency, this short yet impactful corporate video delivers words of empowerment to women, especially those affected by armed conflict. Real-life footage of women in everyday situations adds an extra layer of authenticity to the material, making the message even more relatable.
A well-crafted storytelling video paired with a powerful point of view — this is how you create a viral marketing campaign that resonates with a wide audience.
7. International Women’s Day 2019 by Cloud9Media
Standout Features:
- Authentic scenes of empowerment
- On-site footage of women at work
- Inspiring background music
Cloud9Media created a video montage to pay homage to the incredible women they’ve worked with over the past decade. In just under a minute, the video captures raw, authentic, and inspiring moments that showcase the many impactful contributions women can make to our world.
Without the need for dialogue, this creative marketing video tells the stories of diverse women from different backgrounds. The soft, mellow instrumental wraps the scenes together, creating a warm, meaningful tribute.
8. International Women’s Day Conference by Michelle Rademeyer
Standout Features:
- Visually cohesive event materials
- Clean and legible layouts
- Engaging social media posts
In 2020, women in Nigeria came together for the International Women’s Day Conference to discuss African women’s economic contributions, and Michelle Rademeyer created the perfect campaign materials for the occasion.
The event marketing campaign featured an emailer, an event program, and a series of social media posts, all designed with a consistent visual identity. The rich burgundy overlay on images of women in action makes a striking visual statement, while the mix of bold and light sans-serif fonts makes each asset clear and legible.
The social media posts are especially awe-inspiring, featuring bite-sized content with high-impact images and offering meaningful insights. (Discover how to create a successful social media campaign).
9. International Women’s Day Poster by Rafa Orrico
Standout Features:
- Repetitive icon for brand recall
- Recognizable female symbolism
- Satisfying visual illustration
The International Women’s Day poster by Rafa Orrico effectively commemorates the significance of the day, with its beauty and meaning brought to life through simplicity.
Rather than relying on thematic images and illustrations, the designer focuses on a single brandmark and a pattern that forms the iconic female symbol, paired with the number 8 to honor International Women’s Day. These elements are painted in bright purple, a color traditionally associated with Women’s Day, standing out against a backdrop of black and white.
10. International Women's Day 2018 Video - We Love Women's Football by Notar Films
Standout Features:
- Cinematic shots of female athletes
- Dramatic scoring
- Assertive yet aspirational messaging
The We Love Women's Football campaign by Notar Films is a powerful and inspiring video that challenges the undervaluation of female athletes. It tells the stories of women in football, highlighting their individualities, struggles, and abilities with cinematic shots of players on the field that exude female power.
The dramatic background music adds to the impact of the message, making it even more emotionally engaging. Additionally, the strong closing statement in bold letters, "Everyone has the right to dream," reinforces that strength and leaves a lasting impression.
Women’s Day Marketing Campaigns FAQs
1. How can brands create impactful Women's Day marketing campaigns?
Brands can create campaigns that resonate by focusing on authenticity and meaningful storytelling. Here are some effective approaches:
- Emphasize genuine narratives: Highlight real stories of women who have overcome challenges or made significant contributions. Authenticity builds trust and emotional engagement.
- Collaborate with influential voices: Partner with female influencers or thought leaders whose values align with the brand. Their credibility can amplify the campaign's reach.
- Focus on inclusivity: Ensure that campaigns feature women from diverse backgrounds, celebrating a wide range of experiences and perspectives.
- Leverage social media and user-generated content: Encourage community participation through dedicated hashtags and interactive content. This not only boosts engagement but also spreads the campaign message organically.
- Integrate social responsibility: Support causes related to women's empowerment by donating a portion of sales or engaging in charitable initiatives.
2. What common mistakes should brands avoid in Women's Day campaigns?
To maintain credibility and avoid backlash, brands should steer clear of these pitfalls:
- Tokenism: Avoid superficial gestures that seem designed only to capitalize on the occasion. A meaningful campaign requires a genuine commitment to women's issues.
- Stereotyping: Refrain from using clichés or limiting portrayals of women. Campaigns should reflect the complexity and diversity of women’s experiences.
- Lack of inclusivity: Failing to represent women from various backgrounds, ages, and experiences can alienate parts of your audience and undermine the campaign’s message.
- Ignoring the brand's core values: The campaign should align with the brand’s overall mission and values. Disjointed messaging can come off as inauthentic and opportunistic.
3. How can small businesses participate in Women's Day marketing effectively?
Small businesses can make a significant impact with limited resources by adopting these strategies:
- Share local and authentic stories: Spotlight the achievements of female employees, customers, or community members. Real-life examples resonate well with local audiences.
- Offer special promotions: Create Women’s Day-exclusive offers or donate a portion of the day's proceeds to women-focused charities. This approach not only boosts sales but also demonstrates commitment to the cause.
- Engage on social media: Utilize platforms to share empowering messages, behind-the-scenes content, and interactive posts. Engaging directly with your community can build a loyal customer base.
- Partner with local influencers or organizations: Even small-scale collaborations can amplify your message. Working with local female influencers or community groups can extend your reach and add credibility.
- Be genuine and consistent: Authenticity is key. Ensure that your campaign reflects a true commitment to women's empowerment, rather than being a one-off promotional tactic.
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