Are you looking to recruit a competent dental marketing company to design and grow your brand, develop a website tailored to the dental market, or improve your online presence? In our rankings list, you can find the top dental marketing agencies for your unique project sorted by portfolio quality, cost of services, satisfied clients, industry reputation, and more. 

We have carefully assessed the dental market expertise, team structure, industry diversity, portfolios, client testimonials, pricing plans, and relevant awards of over 450 dental marketing agencies. Learn more about our ranking criteria and how we identify the top players in the dental marketing industry below.

 

The Number 1. Dental Marketing Company as Selected by DesignRush Is...

Roadside Dental Marketing

Roadside Dental Marketing dental-marketing
[Source: Roadside Dental Marketing]
  • Best for: Overall
  • Average hourly rate: $125
  • Minimum budget: Inquire
  • Founded: 1999
  • Location: Marysville, WA
  • Notable clients: Aesthetica Contemporary Dentistry, Karmazin Dental, Dr. Maggie Law, Law Orthodontics, AADOM

With 25 years of experience developing marketing strategies for dental practitioners, Roadside Dental Marketing provides expert services tailored to this market. Several of the company’s team members come from the dental industry and have in-depth expertise of this market.

Roadside Dental Marketing offers Search Engine Optimization (SEO), local SEO, content marketing, reviews and reputation management, social media, custom videos, branding and logo design, pay-per-click advertising, and Facebook ads. The agency provides its clients with video training and scripts to help them get the best of their online marketing presence.

Aesthetica Contemporary Dentistry wanted a website that showcased its expertise in the latest technologies, so it purchased the Ultimate Website Package from Roadside Dental Marketing. This package included customized user interface elements and color schemes, moving icons and custom animations, as well as a dedicated photo shoot of the client’s office.

The new website had 1,100+ mobile and 6,700+ page views, and Aesthetica Contemporary Dentistry gained 80+ new patients in one month.

Check Roadside Dental Marketing Agency Profile

:Delmain

:Delmain dental-marketing
[Soure: :Delmain]
  • Best for: Dental software for patient reviews
  • Average hourly rate: Inquire
  • Minimum budget: $1,000 - $10,000
  • Founded: 2009
  • Location: Portland, OR
  • Notable clients: Atlanta Dental Spa, The Winning Smile Group, Union Dental Center, Spodak Dental Group

:Delmain is a dental marketing firm that specializes in high-performance SEO, Google Ads, Facebook Ads strategies, as well as modern website designs and branding. The agency takes on a personalized approach, working with only one dentist in each city.

Clients can choose from three dental marketing plans: nurture, growth, and accelerator. :Delmain relies heavily on software and technology solutions for keeping client practices competitive, such as online booking and paperless forms.

Dr. Clint Martin from Brimfield Family Dentistry faced financial challenges during the global pandemic in 2020. He needed a marketing strategy that would ensure enough patients to keep the business afloat. :Delmain created a modern dental website with new branding, applied SEO strategies to improve online visibility, ran Google Ads campaigns, and used software for reputation management to analyze and manage online reviews.

In the initial 6 months, the practice saw 10-15 new patients a day. Google Ads campaigns had a 271% increase in revenue and cost per qualified lead dropped down to $28 compared to the competitor average of $76. With such rapid patient growth, the practice was able to grow and hire additional staff and a new associate doctor.

Check :Delmain Agency Profile

ProSites

ProSites dental-marketing
[Source: ProSites]
  • Best for: Dental procedure presentations and videos
  • Average hourly rate: $25
  • Minimum budget: Under $1,000
  • Founded: 1999
  • Location: Murrieta, CA
  • Notable clients: Chesterbrook Dental, Lawton Cosmetic Dentistry, Urbandale Family Dentistry, Alpine Dental Center

A dental marketing firm with a 25-year long tradition, ProSites offers expert services for dentists and dental practices. The portfolio of its marketing services includes Facebook ads for dentists, PPC, local services ads, reputation marketing, video marketing, SEO, link strategies, and social media management.

ProSites boasts its unique patient presentation called ShowCase that helps dental practitioners explain treatment plans, risks, timing of services, and costs to their patients. ShowCase includes an interactive slideshow and over 50 short videos about various dental procedures.

Aesthetic Dentistry of Scottsdale needed to reach a very specific target audience for neuromuscular dentistry services. ProSites provided search engine optimization (SEO) and social media management services to help the client rank high for its services in the local area.

After the online campaign and SEO improvements, Aesthetic Dentistry of Scottsdale got 379 new leads in one month at an average cost of $13 per lead. The return on investment grew to 1,436% and the client now ranks first for key terms like "neuromuscular dentistry in Scottsdale" on Google search.

Check ProSites Agency Profile

Pro Impressions Marketing

[Source: Pro Impressions Marketing]
  • Best for: Dental reputation management
  • Average hourly rate: $150
  • Minimum budget: $1,000 - $10,000
  • Founded: 2010
  • Location: Ten Sleep, WY
  • Notable clients: Rice Dentistry, Rochester Advanced Dentistry, Country Club Dentistry, Brilliant Dentistry

Pro Impressions Marketing offers specialized services for temporomandibular joint disorders (TMJ) dentists, sleep dentists, and cosmetic dentists. This dental marketing firm provides services like website design, social media management, SEO, online advertising, and content marketing.

One of the company’s strong suits is dental reputation management: reviewing online listings and reviews and managing any kind of negative content to aid credibility.

Rochester Advanced Dentistry had a list of objectives for its dental marketing campaign: increase website traffic and new patient volume, boost organic rankings on search engines, modernize the brand to make it future-proof, and adopt a patient-centric approach to website design and content creation.

Pro Impressions Marketing performed online reputation management, dental SEO, website design and copywriting to help the client reach its goals. Since partnering with the marketing agency, Rochester Advanced Dentistry increased local website traffic by 356%, boosted the ranking of organic keywords by 258%, and elevated website conversions by 46%.

Check Pro Impressions Marketing Agency Profile

Rosemont Media

Rosemont Media dental-marketing
[Source: Rosemont Media]
  • Best for: Organic dental SEO
  • Average hourly rate: $150
  • Minimum budget: $10,000 - $25,000
  • Founded: 2008
  • Location: San Diego, CA
  • Notable clients: Scripps Center for Dental Care, Innovative Dental, Smile for Life Dental, New England Dental Group

A modern ad agency for healthcare, Rosemont Media provides design, SEO, paid ads, social media, and consulting services for dentists, orthodontists, periodontists, prosthodontists, and other dental specialists.

The company specializes in dental SEO strategies that blend technical expertise with a deep understanding of the dental industry, including local SEO and link building. Rosemont Media optimizes both on-site and off-site SEO elements, helping its clients achieve online visibility and engage their target audience.

Dr. Lorri Cobbins hired Rosemont Media to help her build a website that would showcase her work and help attract new patients. She also needed SEO services to get high visibility for relevant keywords in Google search.

The dental marketing firm has been working with Dr. Cobbins for several years now, managing and improving her website to stay relevant and optimized for user engagement. The client consistently ranks first in organic Google placement and is very satisfied with the results.

Check Rosemont Media Agency Profile

Dental Design Marketing

Dental Design Marketing dental-marketing
[Source: Dental Design Marketing]
  • Best for: Dental branding
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 2000
  • Location:Poole, United Kingdom
  • Notable clients: Portmore Dental, The White Bridge Clinic, Park Dental Care, City Dental Clinic

Dental Design Marketing has been providing branding, web design, print design, photo/video, copywriting, dental SEO, and online marketing services for 24 years. Its team members are marketing experts with certifications from Google AdWords and The Chartered Institute of Marketing.

The agency offers three custom dental marketing packages developed based on experience with their clients. Dental Design Marketing ensures online success in five key areas: SEO, reporting, website updates, secure hosting, and technical support.

The agency’s existing client, Diamond House Dental Practice, got an opportunity to expand with a new private practice. They asked Dental Design Marketing to help come up with the practice name, branding, new website, and supporting marketing activities.

The new name, The White Bridge Clinic, was based on a local landmark and helped build a distinct brand. The new website offered a 360-degree tour of the office and was optimized for SEO. As a result, 61% of traffic came through organic search, the website ranked for 22 top position keyword searches, and the client got 50+ Invisalign PPC inquiries in under 6 months.

Check Dental Design Marketing Agency Profile

Infinity Dental Web

Infinity Dental Web dental-marketing
[Source: Infinity Dental Web]
  • Best for: Virtual consult app
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2009
  • Location: Mesa, AZ
  • Notable clients: Arnold Dental, 5 Star Dental Group, Lake Travis Orthodontics, Cheek Dental

A dental marketing company that has been delivering successful dental campaigns for 14 years, Infinity Dental Web specializes in mobile dental websites, local search, and pay-per-click advertising.

Infinity Dental Web has a proprietary app developed to help clients book virtual consults. Thanks to this app, the clients can reduce virtual consult costs from $249-$399 to $27 per month. The app is specifically geared for cosmetic dentistry consultations and is 100% HIPAA compliant.

Arnold Dental has a focus on a specific audience: the clinic does not do complete dentures on a patient unless they are implant-retained. This required a specific approach and a client-tailored dental marketing strategy.

Infinity Dental Web has managed to increase website traffic by over four times and increase its Google rankings for "Lexington cosmetic dentist" improved from the middle of page 3 to number 3 on page 1. The website is bringing 20 high-quality new patients per month.

Check Infinity Dental Web Agency Profile

Practice Cafe

Practice Cafe dental-marketing
[Source: Practice Cafe]
  • Best for: Patient acquisition rate decrease
  • Average hourly rate: Inquire
  • Minimum budget: $1,000 - $10,000
  • Founded: 2005
  • Location: Austin, TX
  • Notable clients: Columbus Dental Solutions, Bethea Family Dentistry, Jones Creek Family Dentistry, McKinley Crossing Dental

Practice Cafe is a dental marketing agency with a strong expertise in branding, including dental practice brand development, brand naming, logo design, stationery, and banners. The agency also offers supporting marketing services such as dental websites, dental SEO, Google Ads, Facebook ads, reputation management, social media, and practice videos.

A unique service offered by Practice Cafe is dental demographic reports: data analytics that help dentists open their practices in the best physical location where they can attract the most clients.

Columbus Dental Solutions needed a complete dental marketing package for its website that had a low search conversion rate, high cost per acquisition, and few patients coming from digital channels. Practice Cafe launched a new website in August 2020, increasing search conversion rate by 193%, lowering cost per acquisition from $645 to $232, and increasing the number of patients coming from the website 2.5 times.

Check Practice Cafe Agency Profile

Wonderist Agency

Wonderist Agency dental-marketing
[Source: Wonderist Agency]
  • Best for: Dental websites
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2012
  • Location: San Diego, CA
  • Notable clients: Precision Dental, Kids Tooth Team, Sea of Smiles Pediatric Dentistry, Longboard Dental

Wonderist Agency offers client-tailored dental marketing services including branding, SEO, website development, Ad Words, photo and video, social media, and design.

The agency is committed to delivering data-driven results and tailored designs, with a focus on replacing stock images with real photos, which can increase conversions up to 161% based on its clients' data. Wonderist believes in three pillars of dental marketing: authentic content, SEO optimization, and call-to-actions that get patients to convert.

Dr. Sarah Blair from Third Coast Family Dental hired Wonderist to help develop her marketing from scratch. The agency selected a name, developed a branding strategy, and built a custom website.

After the new website launch, Third Coast Family Dental grew from having 300 active patients to over 1,500.

Check Wonderist Agency Agency Profile

KickStart Dental Marketing

KickStart Dental Marketing dental-marketing
[Source: KickStart Dental Marketing]
  • Best for: Digital marketing campaigns
  • Average hourly rate: $100
  • Minimum budget: $1,000 - $10,000
  • Founded: 2001
  • Location: Denver, CO
  • Notable clients: Castle Rock Dental Health, H&L Dentistry, M&M Dental, Washington Center For Cosmetic & Family Dentistry

With 23 years of experience in dental marketing, KickStart Dental Marketing is an expert in building brands and dental websites and optimization. Some of the services the agency provides include branding and practice naming, website design, dental SEO, Google Ads, customer relationship management (CRM) and marketing funnels, social media, graphic design, photo and video services.

KickStart Dental Marketing is a fully HIPAA compliant marketing agency.

A medical practice started collaboration with KickStart Dental Marketing in November 2017 and has been working with them ever since. The dental marketing agency launched a set of digital marketing campaigns to help attract new patients.

After 15 months, the total number of patients grew from 148 to 374. The practice was able to expand their business due to increased workload and add two full-time associates.

Check KickStart Dental Marketing Agency Profile

How We Picked the Best Dental Marketing Agencies

To select the top dental marketing firms in 2024, we reviewed their testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:

  • Reviews: Quality of work, client satisfaction, and level of trustworthiness
  • Portfolio: Tangible examples of an agency's track record
  • Awards and press: Industry reputation and innovation
  • Team bios: The agency’s qualifications and team dynamics
  • Top services: Core competencies and areas of expertise

Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.

10 Most Popular Dental Marketing Companies Compared

Agency name Location Hourly rate Size Best for
Roadside Dental MarketingMarysville, WA$125Under 49Overall
:DelmainPortland, ORInquireUnder 49Dental software for patient reviews
Roadside Dental MarketingMurrieta, CA$25100 - 249Dental procedure presentations and videos
Pro Impressions MarketingTen Sleep, WY$150Under 49Dental reputation management
Rosemond MediaSan Diego, CA$15050 - 99Organic dental SEO
Dental Design MarketingPoole, United Kingdom$50Under 49Dental branding
Infinity Dental WebMesa, AZInquireUnder 49Virtual consult app
Practice CafeAustin, TXInquireUnder 49Patient acquisition rate decrease
Wonderist AgencySan Diego, CA$15050 - 99Dental websites
KickStart Dental MarketingDenver, CO$100Under 49Digital marketing campaigns

 

 

Best Dental Marketing Agencies

72 Companies - Rankings updated: April 02, 2026

Every agency on DesignRush meets evaluation criteria around expertise and client feedback to empower informed choices. Some listings include paid partnerships.

United States × New York ×
  • Optimizing Nonprofits, Maximizing Reach.

    Optimizing Nonprofits, Maximizing Reach.

    Specializing in nonprofit SEO, NewSunSEO focuses on maximizing organic reach, with 82% of search clicks coming from organic listings. While businesses often spend 80% on display ads, our expertise redirects resources for a greater online impact.  [... view NewSunSEO profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • We Help Businesses Profit With Digital Marketing.

    We Help Businesses Profit With Digital Marketing.

    Main Street ROI is a digital marketing agency based in New York. Our services include SEO, Google Ads, Facebook Ads, and WordPress websites.  [... view Main Street ROI profile ]
    Location
    Water Mill, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Digital Marketing & Advertising Agency in New York

    Digital Marketing & Advertising Agency in New York

    A Trusted and Reliable Digital Marketing Company in New york , USA  [... view Decodya Concept profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Fastest-growing Company In NYC Offering The Best Digital Marketing, Web, Mobile App Development

    Fastest-growing Company In NYC Offering The Best Digital Marketing, Web, Mobile App Development

    Griffon Webstudios has years of experience in providing the best digital marketing, website development, mobile app, ai and blockchain development services in New York. We understand the dynamic world of search marketing and our team of experienced engineers and marketing consultants will work dedicatedly to  [... view Griffon Webstudios Inc profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
  • San Francisco Web Design Firm Boosts Your Brand Online.

    San Francisco Web Design Firm Boosts Your Brand Online.

    Good design forms connections, evokes emotions, and creates understanding. At DBwebs, we see design as the best way to bring powerful moments to life. Starting with a deeper understanding of a problem, a product, or behavior, we transform insights and ideas into satisfying experiences that contribute to  [... view DBWEBS profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • Work Less, Earn More

    Work Less, Earn More

    Wellmarkit serves as a dedicated marketing and web design team exclusively tailored for Health & Wellness business owners aspiring to establish a compelling online presence and become the foremost practice in their respective areas. Our focus lies in providing strategic solutions to elevate the visibility and  [... view Wellmarkit profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
  • Grow the business you want.

    Grow the business you want.

    At brandbliss, we distinguish ourselves as a consumer-focused marketing agency, seamlessly merging intelligent creativity with astute business acumen to deliver unparalleled results for our clients. Specializing in assisting startups, entrepreneurs, and small businesses, we excel in identifying and addressing  [... view Brandbliss profile ]
    Location
    Yonkers, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $195/hr
    Minimal Budget
    $1,000 - $10,000
  • The agency for small companies with big dreams! Blast off with Blast Marketing!

    The agency for small companies with big dreams! Blast off with Blast Marketing!

    Blast Marketing is a digital marketing agency focused on supporting and growing small to medium-sized businesses. Founded by highly capable digital marketing experts with years of experience working with companies large and small, we value the relationships we build with our clients and are committed to your  [... view Blast Marketing Agency profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Solution to Digital Marketing Challenges!

    Your Solution to Digital Marketing Challenges!

    An agency that truly understands the value of marketing in business, we are a leading digital marketing company dedicated to becoming a strong pillar for your business, propelling it to new heights with exponentially high profits. We are well aware of the boundaries of marketing and advertising, but we are  [... view Hi-tech Marketing Agency profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Transparent SEO Services

    Transparent SEO Services

    TM Blast, LLC has been offering SEO services to clients since 2017. Since 2017, Greg Kristan from TM Blast has helped countless companies achieve better rankings in search engines, which leads to more business for them.  [... view TM Blast, LLC. profile ]
    Location
    Ballston Spa, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $1,000 - $10,000
  • Team Up with Real Experts.

    Team Up with Real Experts.

    TecSmiths is based in Liverpool, TecSmiths is a leading SEO agency dedicated to helping businesses across the UK boost their online visibility and achieve sustainable growth.  [... view TecSmiths profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • We help brands grow online by turning potential customers' indecision into confident purchases

    We help brands grow online by turning potential customers' indecision into confident purchases

    At The AJ Center helps businesses achieve transformative growth by creating digital strategies that turn hesitation into action. We help your customers say Yes without second-guessing, by crafting marketing solutions that resonate with audiences and drive confident decisions.  [... view The AJ Center profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Healthcare Marketing Agency

    Healthcare Marketing Agency

    Luminus is a healthcare marketing agency based in Buffalo, NY. Our patient-centric strategic approach, high performance websites, and creative marketing campaigns achieve worthwhile results for practices of all sizes. We optimize your patient pipeline and build the foundation and blueprint for lasting  [... view Luminus profile ]
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Connecting Brands To The Digital Future

    Connecting Brands To The Digital Future

    At Digital Marketing Solutions International, LLC, we are your strategic partner in navigating the complex world of digital marketing. Our mission is to elevate businesses of all sizes with innovative, AI-enhanced solutions and eco-friendly technology that drive measurable growth and lasting impact.  [... view DMS International LLC profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • We Make Marketing Easy, Stress-Free, & Profitable

    We Make Marketing Easy, Stress-Free, & Profitable

    Hozio is a boutique Long Island SEO Company offering a unique and innovative approach to online marketing that gets proven results. Our team of fresh, creative and forward thinking website designers and SEO experts are always on top of the latest cutting edge technology and trends in the internet marketing  [... view Hozio profile ]
    Location
    Holbrook, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Elite Services That Multiply Revenue

    Elite Services That Multiply Revenue

    SEOFAT is a full-service digital agency offering SEO, web development, and marketing solutions. We help brands grow visibility, leads, and revenue through smart, data-driven strategies.  [... view SEOFAT profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Where Innovation Meets Execution.

    Where Innovation Meets Execution.

    Derntech help businesses transform their digital presence with modern web design, smart development, and data-driven marketing.  [... view DernTech profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Compliance first marketing for regulated brands.

    Compliance first marketing for regulated brands.

    ContentClicks is a compliance-first growth agency for regulated healthcare brands (dental, plastics, med-spa). We build patient-education assets and multi-channel campaigns that protect your license, reduce low quality inquiries, and convert attention into booked consults - backed by clear tracking  [... view ContentClicks profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $210/hr
    Minimal Budget
    $1,000 - $10,000
  • Website development Karchi

    Website development Karchi

    Global Dezigns is a renowned website designing company in Karachi Pakistan providing specialized services in website designing, website development, graphics designing, branding, Digital marketing and much more. ,We aspire to become the premier IT Company focusing on new realms of technology and helping the  [... see all Global Dezigns reviews ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Rank. Protect. Get Featured

    Rank. Protect. Get Featured

    Bluelinks Agency is a specialist digital marketing partner that helps brands rank higher in search, protect their online reputation. Doing SEO, digital PR and press release, online reputation management, personal branding, automation with n8n and Make.com, and WordPress website development.  [... view Bluelinks Agency profile ]
    Location
    Forest, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Your Premier Digital Partner In Sialkot

    Your Premier Digital Partner In Sialkot

    Welcome to Nimz Tech, the premier source for comprehensive digital solutions in Sialkot. Located in the center of Pakistan's industrial and entrepreneurial hub, we are committed to giving local companies a strong, polished, and productive online presence.  [... view Nimz Tech profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr

Dental Marketing Company Hiring Guide

What is a dental marketing company?

A dental marketing company specializes in providing marketing services for dental practices and clinics. This typically involves defining the right audience, creating a strategy, raising brand awareness, and promoting the client's dental services. The most common dental marketing methods include SEO, paid marketing, content marketing, and email marketing. 

As of 2022, the global dental market is valued at $34 million and estimated to reach over $55 million by 2031. Because of this huge market, many marketing companies now focus on this niche and develop specialized dental marketing services packages. 

What do dental marketing agencies do?

Dental marketing agencies create, run, and optimize marketing campaigns across different offline and online channels. Common dental marketing company services include: 

  • Market and audience research 
  • Content marketing strategy and content delivery 
  • Email marketing campaigns 
  • Pay-per-click (PPC) marketing 
  • Search engine optimization (SEO) 
  • Brand building and brand awareness 
  • Social media campaigns 
  • Video materials 
  • Printed materials 

The scope of services depends on the dental practitioners' needs. This can range from a single short-term paid campaign on Facebook ads to complex, multi-year dental marketing strategies. 

What is the difference between dental marketing and dental advertising?

The main difference between dental marketing and dental advertising is that the latter is just one strategy of dental marketing focused on promotional messaging. Advertising attracts the audience, while marketing strategies can also educate and persuade audiences to purchase dental services. Here is a breakdown of the two terms: 

  • Dental marketing is the overall strategy of promoting a brand and/or products. It involves many steps like market research, brand building, content creation, organic and paid campaigns, etc. 
  • Dental advertising is the practice of creating and distributing messages that promote a brand and/or product. 

What are the most effective digital marketing services for dentists?

Some of the most effective digital marketing services for dentists and dental clinics include: 

1. Search engine optimization (SEO)  

SEO is a combination of techniques that help a website rank high in search engine results for relevant keywords. This makes the website visible to a larger audience and helps increase lead generation. 

Dentists need SEO because people tend to only click on the top few results on the search engine results page (SERP). Local SEO, which targets people searching for relevant services in their area, is especially essential. If your dental practice website ranks high for keywords like "dentist Chicago" or "teeth whitening in London", you’ll stand out from the competition in your area and attract more visitors. 

2. Paid advertising 

You can pay to run advertisements on online channels like Google, Bing, Facebook, and others to reach a large audience. The average Google ads conversion rate for dentists and dental services is 10.40%, higher than the average Google ad conversion rate of 3.75%. 

3. Internal marketing  

Internal marketing in dentistry is the practice of building relationships with existing patients, promoting long-term services, and gaining returning clients. Patient retention not only ensures more services per client but also attracts new ones through word of mouth.  

The opposite approach is external dental marketing where the goal is to attract new clients. 

How much do dental marketing agencies charge for their services?

Typically, dental marketing agencies charge from $100 to $300 per hour for their services. The top 50 dental marketing companies on DesignRush charge an average of $100.50/hour. 

When agencies charge per hour, the costs depend on: 

  • Team size and seniority  
  • Project complexity  
  • Project deadline 

Here is a breakdown of typical dental marketing services monthly costs

Type of dental marketing service Pricing per month 
Content marketing $1000 - $2,000 
SEO$1000 - $2,000 
Email marketing $100 - $2,000 
Social media management $250 - $1,500 

Roughly 21.8% of the dental marketing companies on DesignRush accept projects with a minimum budget of less than $1,000, while 1.1% have a $25,000 to $50,000 minimum budget. 

Why hire a dental marketing firm?

You should hire a dental marketing firm to gain these business advantages:  

1. Increase local visibility 

There are over 1.2 million monthly searches in the U.S. for the phrase "dentist near me", indicating a large market of people looking for dental services.  

A dental marketing agency can create and run paid ad campaigns that geographically target only your area, making sure you don’t waste money on the wrong audiences. The marketing agency can also optimize your Google Local Business Page listing so that it shows in the top results and advertises your brand in a positive light.  

2. Get ahead of the competition 

The American Dental Association (ADA) predicts a surplus of dentists by 2040, meaning that the market is getting increasingly saturated. To ensure that your business stays competitive, you should consider hiring a dental marketing firm. Professional marketers will apply the right tools and techniques to increase your online visibility and ensure more leads and customers. 

3. Improve conversions 

Even if your website has a lot of traffic, what matters most is how many visitors become patients. A dental marketing agency has the expertise to create a “marketing funnel” that guides potential leads through the process of becoming your clients.  

The agency can educate audiences about different dental procedures, address their pain points, and establish your dental practice as reliable and trustworthy. The goal is to not only improve lead generation but also the number of leads that convert into patients. 

How do you choose the right dentist marketing company for your business?

Before choosing a dentist marketing company, it is important to go through these steps: 

  1. Know your marketing goals: Define if you want to focus on upselling services to existing patients, attracting new patients, or both. Decide which kind of services (e.g., general, esthetic, periodontal, orthodontic, pediatric, endodontic, etc.) you want to advertise. 
  2. Find the right expertise: Depending on your target demographics (e.g., older patients in need of oral surgery, younger patients looking for cosmetic procedures), you may need to prioritize advertising on certain online channels. Pick the dentist marketing agency that has expertise in the service you need, like Facebook or Instagram marketing. 
  3. Set a budget: Choose the maximum amount you can invest in dental marketing, including organic and paid campaigns, SEO, and other methods. 
  4. Review agency experience: Ask for a portfolio of relevant dental marketing work, case studies, reviews, or clients you can contact for feedback. 
  5. Consider local agencies: Since your target audience is people living close to your dental practice, think about hiring a local agency that is familiar with the local dental market and the specifics of targeting the locals. 
  6. Ask about the strategy: Find out how the agency plans to create a custom strategy to meet your goals. 
  7. Inquire about analytics and reporting: Digital marketing efforts like search engine rankings, number of website visitors, submitted forms, paid ad revenue, etc. are easy to measure. Ask the agency about the tools it uses to track these metrics and how often you can expect to get progress reports. 
  8. Interview: Set up interviews with a couple of dental marketing agencies to discuss the project in detail and check if they are a good fit for your team.  
  9. Ask for proposals: Send a request for a proposal (RFP) to the shortlisted dental marketing agencies. 
  10. Make a decision: After reviewing the RFPs, choose the best-suited agency and establish all project development processes. 

If you need a custom-made list of dental marketing agencies, contact us. Our team will match you with the most suitable agencies based on your list of requirements. You can browse our Marketplace for more details. 

What questions should you ask dentist marketing companies before you hire one?

You should ask a dentist marketing company questions about its relevant dental industry experience, the types of services it provides and recommends for your business, and the approach it will take to delivering your marketing campaigns. 

These include the following: 

Its Relevant Background 

  1. How many years of experience do you have in dental marketing? 
  2. Do you have a portfolio of relevant projects for dental practices and clinics? 
  3. Are you partnered with any major advertising platforms like Google or Bing Ads? 
  4. Do your team members have relevant marketing certifications like HubSpot, Google SEO, Meta Digital Marketing, and others? 
  5. Do you work with any other dental practices in our area? Will there be a conflict of interest? 

Company Services and Processes 

  1. How do you make clients stand out from the local competition?  
  2. How do you promote staff biographies and company expertise? 
  3. What social media channels do you cover in your dental marketing campaigns? 
  4. What is your content strategy? How many blog posts per month can you deliver? 
  5. Can you set up an online patient scheduling portal? 
  6. What is your SEO strategy to help a website rank higher? What results can you guarantee? 
  7. What does your email marketing strategy entail? How often do you send out newsletters and promotional emails? 

The Project 

  1. How do we define project milestones? What happens if they are not met? 
  2. How many people will be on the project? What are their roles? 
  3. What metrics will you use to define the success of this dental marketing campaign? 
  4. How often will you provide us with status reports and relevant metrics? 
  5. What is the expected deadline to successfully deliver the campaign? What happens if the project is late? 
  6. What is the planned budget? Are there any additional costs we can expect? 
  7. What kind of support can you provide after the project is finished? 

What are the best dental marketing companies in the US?

The top dental marketing companies in the US are: 

Agency DesignRush ratingGoogle ratingTop Clients
Roadside Dental MarketingN/A

5.0

(80 reviews)

  • Aesthetica Contemporary Dentistry
  • Karmazin Dental
  • Dr. Maggie Law
  • Law Orthodontics
  • AADOM
:DelmainN/A

4.9

(95 reviews)

  • Atlanta Dental Spa
  • The Winning Smile Group
  • Union Dental Center
  • Spodak Dental Group

About The Author and Expert Reviewer

Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.