11 Dental Marketing Strategies to Elevate Your Brand From the Competitor Noise

11 Dental Marketing Strategies to Elevate Your Brand From the Competitor Noise
Article by DesignRush DesignRush
Last Updated: October 05, 2022

Digital marketing trends and algorithms are continuously transforming. To stay relevant, businesses should keep up with these changes, no matter what field they're in. And that includes those in dental practice.

Dental marketing strategies can help dental practitioners build awareness, attract and retain patients, and increase their engagement and reputation.

Here are the fundamentals of a robust dental marketing strategy.

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#1: A Strong Team

Digital marketing or software technology development companies offer significant services to implement a dentist marketing strategy.

The ideal team can be a mix of SEO consultants, freelancers, website designers, and PPC campaign creators who may help enhance diverse marketing areas.

They help your lead-generated content and CTAs to be at the top of search results for competitive keywords. Such strategies help achieve faster results than long-term SEO methods.

However, working with a team of diverse professionals requires working in harmony while being on the same page.

#2: Improvement of Conversion Rates

Websites change in tandem with current trends and user behaviors. Hence, dental practitioners must ensure that their website stays updated.

Their website should include more than aesthetic features and focus on key performing conversion assets.

To ensure conversion, dental websites should quickly grab patients' attention. If not, then they can easily turn away.

Aside from the content, it is also important for the website to load quickly and be easy to navigate.

An ideal action would be to take them through a real-world experience that optimizes the website for conversion.

#3: Leveraging Social Media

Social media is imperative to build a strong community, improve retention, and ensure authority.

However, as competition is fierce, challenges also grow, which may cause marketing fatigue in the long run. This makes it imperative to set your offerings apart.

Social media posts should include dental procedure benefits, before and after photos, FAQs, launch social media ads, and repurposed patient reviews.

Such before and after pictures can make up for impactful content on social media as well as for Google to index.

Another strong example of highly interactive content is polls, which can increase engagement levels.

Relevant and informational posts for social media include:

  • Promoting offers
  • Links to helpful information on the website
  • Before and after pictures
  • Patient testimonials (visual or textual)
  • Quick videos explaining procedures in detail
  • Polls and questions

Ensure nurturing your social media community with engaging content that connects with audiences.

#4: Blogging

With constant information overload, audiences may be selective in engaging with content, making it essential for dental websites to be credible sources of facts.

This helps build trust and have the audience return for more information.

Opt for guest posting to increase inbound links and tapping into a larger audience base, which boosts partnership opportunities, link-sharing, and cross-promotion.

Check Google search results to find your audience’s most searched queries. The topics must be comprehensive and should answer all the relevant questions that readers have.

#5: Video Content

Another promising addition to marketing strategies for a dental office is video content, which can be added to social media posts and websites.

The videos should be recent, interactive, and engaging. They should showcase that the service providers are real people and that they care about the patients. This helps build authenticity and credibility.

Video production companies' content may include:

  • FAQ’s
  • Welcome message
  • Educational content
  • Dentist introduction
  • Dental treatment and procedure overviews
  • Patient testimonials or reviews
  • Clinic tour
  • Testimonials

These videos help showcase personality, values, and best practices.

Aside from prerecorded content, live videos are also a rising tool among businesses. You can use Facebook Live or Instagram Live along with other social media campaigns to highlight your services most memorably.

#6: Paid Search Campaigns

SEO may promise long-term visibility, but PPC has the potential to show results in a relatively short time.

Hence, if dental websites experience a dip in website traffic, a paid search campaign is the way to go.

One example is pay-per-click advertising that targets local audiences looking for nearby dentist services. Audiences can be targeted based on location, geography, sex, interests, and others.

You may create custom ads and add links to a website landing page. This is highly cost-effective for brands as dentists are charged a cost-per-click model.

This helps dental services to be highlighted among the high-end competition. However, dentists may also opt for professional PPC services for impactful results.

#7: Patient Reviews

As businesses transition online, the need to build trust grows considerably, making online reviews a credibility metric.

People trust online reviews as much as they trust personal recommendations.

Digital reputation dictates a business’s reputation. Dental websites may ask for a review through a feedback form while simplifying the feedback process.

Another way to increase reviews is by engaging with patients on Facebook or asking them for reviews via email.

89% of consumers read businesses’ responses to reviews, so crafting a plan for positive and negative reviews is vital to maintaining an online presence and increasing awareness.

Ensure collecting new reviews with a consistent timeline; otherwise, the reviews will be questionable to the patients and may affect Google rankings.

Reviews are required for the following platforms:

  • Google
  • Facebook
  • Yelp
  • Other online directories
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#8: Content Marketing

Regardless of the trend, content still reigns supreme!

Content demonstrates expertise, knowledge, and dental potential and builds credibility while ranking high in SEO.

However, quality shouldn’t be compromised. Dentists should refrain from keyword stuffing as rankings are bound to drop.

Dental websites should focus on creating relevant content to ensure low bounce rates. This requires thinking from the patient’s perspective and answering the queries they seek answers to.

Some common examples are busting dental myths or solving basic dental problems. In a nutshell, dental professionals should focus on dealing with pain points.

Content should also be targeted towards:

  • Providing oral health tips
  • Introducing and exploring dental procedures
  • Introducing new dental techniques and technology
  • Addressing common dental problems
  • Exploring current dental trends

#9: Email Campaigns

Studies show that 306 billion emails are sent and received daily, proving that email marketing can still provide robust results.

Emails and newsletters can be automated through email marketing tools that also help save time and money. These tools can automate patient surveys and holiday and birthday emails and create targeted promotional campaigns.

Furthermore, creative and personalized emails also help grab audiences’ attention, making them an excellent way to communicate with existing customers and prospects.

Emails can notify patients about upcoming appointments, dental tips, and updates about the current industry happenings. Reminders before appointments help save money in the long run and cut down on last-minute cancellations.

#10: SEO Strategy

60% of marketers say that inbound strategies are their biggest source of leads, and this includes SEO.

Creating a Google My Business account is the foundation of a local SEO strategy. It is a verified source of photos, location, clinic hours, and more.

This will help you show up on multiple Google experiences, including those looking for a trustworthy dentist. Likewise, adding dental websites to relevant Google directories will also be helpful.

An SEO strategy also includes streamlining website page structure and optimizing the URL, page title, and image alt tags.

A robust keyword strategy can help with content ideas for the website and social media content since high-quality pages and blog content substantially boost rankings.

#11: Optimizing Website Performance

First impressions matter, and a website can paint an equally impressive picture.

Whether you're creating or maintaining a website with an in-house staff or an agency, having a solid team of developers is crucial to ensuring your website is optimized for performance and speed.

On the front end, otherwise known as on-page SEO, it is important to have optimal page titles, URLs, and page descriptions. Pages can be optimized by adding meta descriptions to images and videos.

Also, refrain from adding heavy or bloated images, as it can slow down the website and may reduce the possibility of appearing on search engines.

It is worth noting that website optimization is an ongoing process and requires constant monitoring, maintenance, and attention.

An optimized website has the following features:

  • Easy information navigation
  • A simple and user-centric design
  • Online scheduling
  • Online bill payment
  • Virtual consultations
  • Account management and prescription renewals
  • Chatbots and messaging
  • Accessibility for visitors with disabilities

Dental Marketing Strategies – Key Takeaways

With endless dental marketing strategies to stand out, the ones mentioned above are simply the tip of the iceberg.

A dental practice marketing strategy can further be strengthened through:

  • Researching their competitors
  • Establishing a consistent brand across multiple mediums
  • Identifying the target audience
  • Creating a relatable and clear message
  • Highlighting benefits
  • Closing the ad with a CTA

Tracking the metrics is also crucial to see how each vertical has performed and what area needs improvement. As websites grow, dental websites may also extend marketing operations through press releases, podcasts, giveaways, and more.

Lastly, your choice of professional marketing strategies can make a world of difference in earning the business of your clients.

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