11 Essential Dental Marketing Strategies

11 Essential Dental Marketing Strategies
Article by Bisera Stankovska
Last Updated: June 20, 2023

Digital marketing trends and algorithms are continuously transforming. To stay relevant, businesses should keep up with these changes, no matter what field they're in. And that includes those in dental practice.

Best digital marketing services can help dental practitioners build awareness, attract and retain patients, and increase their engagement and reputation.

Here are the fundamentals of a robust dental marketing strategy.

11 Dental Marketing Strategies

  1. A Strong Team of Professionals
  2. Improvement of Conversion Rates
  3. Leveraging Social Media
  4. Blogging
  5. Video Content
  6. Paid Search Campaigns
  7. Patient Reviews
  8. Content Marketing
  9. Email Campaigns
  10. SEO Strategy
  11. Optimizing Website Performance

#1: A Strong Team of Professionals

You'll need an expert team to develop and implement a dental marketing strategy. The ideal team should include website designers, SEO specialists, content creators, and PPC marketers to enhance diverse digital marketing areas. Their role is to:

  • Design an appealing and functional website
  • Optimize your website for search engines and user experience
  • Create lead-generating content
  • Monitor metrics like impressions, reach, cost-per-acquisition (CPA), and cost-per-click (CPC) to ensure your strategy works.
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#2: Improvement of Conversion Rates

Dental websites should quickly grab and maintain patients' attention to ensure conversion. If not, then they can quickly turn away. These tips can help improve conversion rates:

  • Improve website design and user experience
  • Optimize website loading speed
  • Use clear and compelling call-to-actions (CTAs)
  • Personalize website content to address patient’s pain points
  • Use social proof and testimonials
  • Offer promotions and hard-to-resist offers
  • Use retargeting and remarketing ads
  • Implement email marketing campaigns
  • Include a chatbot to answer frequently asked questions (FAQs)

#3: Leveraging Social Media

With 4.89 billion users, social media platforms are a mighty weapon in building a strong community, improving retention, and ensuring authority. However, as competition is fierce, you must differentiate. Ensure nurturing your social media community with engaging content that resonates with their needs and pain points.

Relevant and informational posts for social media include:

  • Dental procedure explanations and benefits
  • Before and after pictures
  • Patient testimonials (visual or textual)
  • Promoting offers
  • Links to helpful information on the website
  • Quick videos explaining procedures in detail
  • Polls and questions
  • FAQ

#4: Blogging

Dental websites must be credible sources of facts to build trust and have the audience return for more information. Opt for guest posting to increase inbound links and tap into a larger audience base, which boosts partnership opportunities, link-sharing, and cross-promotion.

Check Google search results to find your audience’s most searched queries. The topics must be comprehensive and answer all relevant readers’ questions.

#5: Video Content

Dental marketing strategies can include video content, which can be added to social media posts and websites. The videos showcase that the service providers are real people who care about the patient's well-being. This helps build authenticity and credibility.

Video content can include:

  • Welcome message
  • Educational content
  • Dentist introduction
  • Dental treatment and procedure overviews
  • Patient testimonials or reviews
  • Clinic tour
  • Testimonials
  • FAQ’s

Aside from prerecorded content, live videos are also a rising business tool. Use Facebook Live or Instagram Live to highlight your services. Contact some of our top video production companies if you need help recording engaging and appealing videos.

#6: Paid Search Campaigns

While SEO promises long-term visibility, pay-per-click (PPC) campaigns bring results quickly. A paid campaign can boost traffic, generate leads and increase conversions. Audiences can be targeted based on location, geography, sex, interests, etc. One example is PPC advertising that targets local audiences looking for nearby dentist services.

Create custom ads and add links to a website landing page. This tactic is cost-effective for dental practitioners who are charged a cost-per-click (CPC) model.

#7: Patient Reviews

People trust online reviews as much as they trust personal recommendations. Dental websites can simplify the feedback process by offering a review form. Another way to increase reviews is by engaging with patients on Facebook or asking them for reviews via email.

89% of consumers read businesses’ responses to reviews; therefore, be prepared to answer both positive and negative comments. Ensure to collect new reviews with a consistent timeline; otherwise, the reviews will be questionable to the patients and may affect Google rankings.

Reviews are required for the following platforms:

  • Google
  • Facebook
  • Yelp
  • Other online directories
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#8: Content Marketing

The content demonstrates expertise and builds credibility while helping websites to rank high in SERPs. By putting themselves in their patient's shoes and answering their questions, dental websites can ensure their content is easy to understand and effectively keeps bounce rates low.

Some quality content examples include:

  • Providing oral health tips
  • Introducing and exploring dental procedures
  • Introducing new dental techniques and technology
  • Addressing common dental problems
  • Exploring current dental trends

#9: Email Campaigns

Creative and personalized emails grab audiences’ attention and efficiently communicate dental practitioners’ messages. Emails can notify patients about upcoming appointments, dental tips, and industry innovations. Reminders before appointments help save money in the long run and cut down on last-minute cancellations.

306 billion emails are sent and received daily, proving that email marketing provides excellent results. Emails and newsletters can be automated through time and cost-efficient email marketing tools. These tools can automate patient surveys and holiday and birthday emails and create targeted promotional campaigns.

#10: SEO Strategy

An SEO strategy includes streamlining website page structure and optimizing the URL, page title, and image alt tags. A robust keyword strategy can provide website and social media content ideas since high-quality pages and blog content boost rankings.

Google My Business is the foundation of any local SEO strategy, providing a verified source of essential information such as photos, locations, and working hours. Using this platform, dental businesses can show up across various Google experiences, attracting potential patients searching for a reliable dentist. Including dental websites in relevant Google directories can promote business and attract new patients.

#11: Optimizing Website Performance

Website optimization includes improving a website's speed, reliability, and overall functionality. This can be achieved by minimizing file sizes, reducing server response time, and optimizing images and videos. A faster and more efficient website provides a better user experience, increases engagement, and improves search engine rankings.

An optimized website has the following features:

  • Easy navigation
  • A simple and user-centric design
  • Online scheduling
  • Online payment
  • Virtual consultations
  • Account management and prescription renewals
  • Chatbots and messaging
  • Accessibility for visitors with disabilities

Dental Marketing Strategies – Key Takeaways

With numerous dental marketing strategies available, it's crucial to research, plan, and implement the most effective one to attract and retain patients. Dental practices can improve their visibility and build trust with potential clients by establishing a strong brand, identifying the target audience, and creating compelling messaging. Monitoring performance metrics and seeking professional support from top dental marketing agencies can help refine and optimize marketing efforts over time.

Dental Marketing FAQs

1. What is dental marketing?

Dental marketing, or marketing for dentists, refers to the strategies dental practices use to promote their services, attract new patients, and retain existing ones. It includes paid advertising, search engine optimization, social media, email, and content marketing.

The ultimate goal of dental marketing is to increase the visibility and credibility of dental practices, establish trust, generate leads, and encourage their conversion.

2. How to create a dental office marketing plan?

Follow these steps to create a dental office marketing plan:

  • Define your marketing goals
  • Research competitors
  • Identify target audience
  • Determine your unique selling proposition (USP)
  • Develop dental marketing ideas (PPC advertising, SEO, SMM, email marketing, events, or referral programs)
  • Implement, monitor, and adjust your dental marketing strategy.

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