An under-optimized website can not only lead to plummeting results but can also cause your prospects to be discouraged from pursuing their engagements with the brand.
Spending on ads may be tempting; however, harnessing the same amount of traffic with organic search can be much better.
Brands can do so with a robust strategy and development, which isn’t rocket science.
Here’s how to increase sales in e-commerce in 16 easy ways:
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Build an Email List
If you are wondering how to boost e-commerce sales, here's the first step to getting started.
It might seem overwhelming initially, but there are multiple ways to build an email list without burning yourself out.
Email addresses can be collected through signup forms, embeds, bars, and popups scattered throughout the store apart from purchases.
Building an email list can help to:
- Retarget people who are interested in a brand’s offerings
- Send promotions that are not promoted on social media
- Build a community and engage with them to foster healthy relations
Apart from promotions, you can opt for showcasing behind the scenes and telling stories related to the brand to create a human connection.
With an email list, you have complete control over how to pivot its messaging and frequency, which is not the case with social media promotions. This can be done perfectly with an email marketing strategy—more on that in the following point.
Use a Refined Email Marketing Strategy
After building an email list, another crucial step is to craft an email marketing strategy to ensure that the targeting flow is just right.
You can segment your audiences according to their purchasing patterns, preferences, and demographics. You can begin with a simple series of welcome emails or weekly newsletters, including offers, promotions, or offers. This can further include discounts and product information, to name a few.
As time goes by, you can continue to refine your e-commerce sales strategies.
Popups work well to grab your audience’s attention. Brands can use popups to increase email subscriptions or a chatbot, for example.
Although, brands need to ensure that the popup isn’t intrusive on the e-commerce website. Popups are productive; however, an increased frequency can pester the visitors, especially when they are looking for a particular product.
Build Up Scarcity
FOMO (Fear of Missing Out) inducing copy, time-sensitive offers, limited edition products, and countdown offers are examples of how brands build emergencies. Not only can this showcase the products as finite and soon-to-exhaust, it can also push the prospects to act immediately!
Scarcity tactics shouldn’t be used beyond a point, or they may end up being identified by the buyers leading to being counterproductive.
Optimize the Website for Mobile
In 2021, $3.56 trillion in retail commerce sales were made with mobile users.
The next step is “How to grow e-commerce sales?” Optimizing your website for mobile!
eCommerce website solutions need to include conversion optimization, and needs to be mobile-friendly. Competition is fierce and websites that fail to provide a smooth mobile experience can create friction.
This can be done by ensuring some of the following aspects:
- Ensuring pictures are resized properly
- All buttons function well. For example-scrolling and pinching
- Loading speed is fast
Incorporate Targeted Pricing
Competitors adjust their prices and introduce promotions according to the market conditions. Without changing, you are most likely to fall behind.
Prices can be optimized by IP geolocation. The tool helps you to analyze traffic and offers specialized prices based on data. This can lead to consistently high-profit margins, regardless of the audiences’ location.
Tools can also be used to add tax rates automatically, and other geographic price dynamics can also help keep confusion at bay. To sieve the ideal target audience, filters can also be set for location, gender, buying interest, age, and other factors.
Build Brand Awareness
Brand awareness goes deeper into sales, trust, repeat purchases, and SEO.
The stronger the brand awareness, the more the possibility of sales growth. Creating high-quality content, partnering with other businesses, opting for ads, and being active on social media are some aspects that strengthen brand awareness.
Your e-commerce website design features should also be consistent with portraying consistency.
Use SEO Plugins
Optimizing e-commerce stores for search engines is an incredible metric that can be ranked high on.
What makes it better is that SEO offers free traffic. Regular SEO research can help websites rank for a specific keyword too. Brands can optimize keywords, blog posts, and landing pages, to name a few.
Brands can choose from specific SEO plugins to choose from. Some are paid while some are free, but since they can provide maximum potential, plugins can be beneficial for brands.
Incorporate Best Practices for Cart Management
E-commerce brands lose $18 Billion in sales revenue due to cart abandonment.
The more time spent on adding personal information and payment methods, the cart is more likely to be abandoned. You can reduce cart abandonment with a few simple steps, rather than feeling helpless. You can retrieve the abandoned carts with a relevant email marketing strategy as mentioned above.
You can opt for exit-intent popups that can track when your users are just about to abandon the cart. This gives them a last chance to make a purchase.
The following steps can bring down cart abandonment rates:
- Sending an email right when the cart is abandoned and following up with emails after 12 and 24 hours, respectively.
- High conversion keywords in the subject line
- Mention the abandoned product in the email
- Add a way for them to connect to customer support in case the buyers have a query regarding the purchase or product
Showcase Top Selling Products
Your e-commerce landing page should provide the first glimpse of your best-selling products.
This helps brands make a great first expression. Instead of overwhelming them with other products, brands can give the visitors a great starting point by displaying the best products. This shows that products could be best-selling for a reason.
Brands can also give product recommendations, which can help you browse and buy more from you. This can also help the visitors find exactly what they’ve been looking for.
Users are likely to spend 31% more on business with excellent reviews, making it essential to display them to build social proof. Not doing it might cause you to miss out on revenue. Likewise, ask your buyers to leave a review; otherwise, they might not do so alone. Leaving a review can be incentivized by offering coupon codes.
One such way to do so is to add ratings to your products. Social proof showcases why buyers should use your product instead of the competitors.
Reach out to loyal customers who usually purchase from you. Testimonials can boost the credibility of your brand by recommending the offering. Testimonials can be broad and can talk about the entire brand in a positive light. Testimonials can also be sent to the email list.
Displaying testimonials on landing pages, menus, product pages, and checkout boosts confidence, making up for another low-cost way to increase revenue.
Add a Live Chat
Adding a live chat feature can answer the most pressing questions right away. Rather than having the visitors stuck with lengthy processes such as emails and calls, quick and simple interaction with a chatbot can be more feasible. Not making prospects wait before they purchase from you can encourage future engagements and purchases.
A chatbot can also take away the excess burden on human customer support agents.
A warm welcome message on the chat box with a human name can be a great kickstart.
Since a chatbot doesn’t require much investment, it is an excellent tool for small businesses and startups.
Engage in A/B Testing
A/B Testing helps finalize what works best for the store’s conversion.
Brands can test product descriptions, headlines, page layouts, and other elements to ensure which one drives the most conversions. The testing tools offer key insights into the performance of these elements, which help them make informed decisions.
This can help brands iterate current aspects and test other ones to zero down on ones that fit perfectly. As the testing process is automated, it doesn’t require much effort.
Integrate Multiple Payment Options
Prospects shouldn’t be lost just because their preferred mode of payment is not available on the website. Certain key players such as Google Pay, Amazon Pay, Apple Pay, and others are becoming the new norm. Ensure including the ones that are widely accepted and used.
Being attentive to the customers' complaints and suggestions can also help refine the payment options further.
Include Engaging Visuals
Include visuals that have been tested to be your audiences' preferences.
Using video product demonstrations and high-quality product images can significantly help grab the attention and make it easy to understand how the product is used.
These elements help the product stand out from the competition without burning a hole in your pocket.
Simplify the Checkout Process
Brands need to ensure they don’t overwhelm the final and most crucial process. The more complicated the process, the higher the chances of cart abandonment.
One way to create a simplified and successful checkout is by eliminating the unnecessary registration requirements.
How to Increase Ecommerce Sales – Key Takeaways
While it’s a whole new world for customers, it’s the same for brands in a competitive light.
Juggling the daily tasks such as marketing, advertising, pricing, operations, branding, customer success, and others while scaling the business can be a task. Balancing them well to increase e-commerce sales can be a game-changer for sales and revenue.
It is a good idea not only to try the methods mentioned above but also the other detailed strategies to tap into the potential for rewarding e-commerce sales.
We hope that you’ve figured out how to increase e-commerce sales!
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