Our USA email marketing agency directory is powered by five ranking criteria, vetted by 12 veteran in-house experts, and supported by almost 2,000 client reviews. This way, you can quickly find a top email marketing company for your next project.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Amplitude Digital is a Los Angelesbased, awardwinning digital marketing agency founded in 2004. The boutique team of approximately 3049 specialists delivers high-growth strategies in PPC, SEO, social media, and web design for e-commerce and fast-growing brands. A Google Premier Partner with multiple Tech...
Top Services:
- Digital Marketing
- eCommerce
- SEO
- Content Marketing
- Email Marketing
- Show more
- Location
- Burbank, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Leverage provides complete, comprehensive digital marketing services to improve brand strategy. They specialize in full-service creative services, including design, development, and strategic marketing. Client partnerships are paramount at Missouri-based Leverage, which allows them to discover, create, and...
Top Services:
- Web Design
- Branding
- Video Production
- Graphic Design
- Digital Services
- Show more
- Location
- Chesterfield, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
beMarketing will collaborate with your company to get it in front of today's customers. As individuals spend more time on Social Networks, mobile phones, and emails, it is critical for your company to have a presence here...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- SEO
- Advertising
- Show more
- Location
- Plymouth Meeting, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Duckpin is an integrated agency delivering complete and cohesive brand experiences...
Top Services:
- eCommerce Development
- UI/UX Design
- Web Development
- WordPress Website Design
- Social Media Marketing
- Show more
- Location
- Towson, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions...
Top Services:
- Social Media Marketing
- Email Marketing
- Digital Marketing
- SEO
- Web Development
- Show more
- Location
- Watkinsville, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Prime Marketing Experts provides a broad variety of marketing, business, and website building services to help companies more effectively bring in, convert, and keep customers...
Top Services:
- Digital Marketing
- Email Marketing
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Burlington, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We bridge the gap between brands and consumers in the evolving digital world. Through strategic SEO, digital advertising, email marketing, and more, we ensure your message reaches the right audience at the right time. Let us help you get found in a crowded marketplace!...
Top Services:
- SEO
- eCommerce Development
- Email Marketing
- Advertising
- Show more
- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
One Thing Marketing specializes in SEO, local SEO, web design, content marketing, reputation management, and other digital marketing services...
Top Services:
- Web Design
- Digital Marketing
- Email Marketing
- PPC
- SEO
- Show more
- Location
- Louisville, Kentucky
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Atlas Domus is a results-driven digital marketing agency dedicated to generating more traffic, leads, and sales for our clients...
Top Services:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Branding
- Creative Services
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We are a boutique digital marketing company offering essential web services to small businesses, start-ups, and non-profit organizations. Enjoy the ease of working remotely or in-person with our concierge team...
Top Services:
- SEO
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Email Marketing
- Show more
- Location
- Port Washington, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Cyphon Digital is a web design and digital marketing agency you can count on...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- WordPress Website Design
- UI/UX Design
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
RLS Group is a full-service advertising and digital marketing agency in Jacksonville Florida and offers public relations, web, and social media and video...
Top Services:
- Digital Marketing
- SEO
- Email Marketing
- Social Media Marketing
- PPC
- Show more
- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We deliver creative design services in identity and brand development, print design, web creative design and website development. Our clients rely on us for graphic designs that engage customers and help them market their products and services more effectively...
Top Services:
- Branding
- Print Design
- Graphic Design
- Logo Design
- Product Design
- Show more
- Location
- Aurora, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
We provide affordable digital marketing services for Enterprise, Small and Medium Businesses and Startups. We've worked with all types of verticals that we specialize in organic and paid growth...
Top Services:
- Email Marketing
- eCommerce
- SEO
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Mountain View, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Digital Performance is a full service digital marketing agency. What we are really good at is Website Design and Search Engine Optimization campaigns. Our vision here is to create the perfect digital strategy for you while providing undeniably excellent customer service. We are here every step of the way to...
Top Services:
- Content Marketing
- SEO
- Digital Marketing
- Email Marketing
- Advertising
- Show more
- Location
- Oswego, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We've helped over 1,200 businesses reach their sales goals. We design custom WordPress websites - each one built to achieve our client's specific goals. We drive more traffic to websites with Local SEO, Paid Search Advertising, and other services...
Top Services:
- Video Marketing
- Email Marketing
- SEO
- Social Media Marketing
- PPC
- Show more
- Location
- Wixom, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
A data-driven growth team that's worked with Fortune 500 brands and VC-backed startups. We specizlize in CRO and full-funnel growth plans...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- Email Marketing
- eCommerce Development
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
At Amplimark, clients come first. We work hard to understand your business, your goals, and your challenges...
Top Services:
- PPC
- Social Media Marketing
- SEO
- Advertising
- Digital Marketing
- Show more
- Location
- Des Moines, Iowa
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
We filter everything we do for clients through our mission statement of adding value, exceeding your expectations, and growing your business. You are our number 1 priority, and nothing gets in the way of us delivering exceptional results every time. If you want to work a focused and dedicate Web Design and...
Top Services:
- Social Media Marketing
- SEO
- Email Marketing
- eCommerce
- Web Design
- Show more
- Location
- Johnson City, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Diamond Arrow Digital Marketing is a Gilbert SEO Agency that turns web traffic into profits with affordable SEO services & website design services. With years of SEO experience, can help you finesse your way to the top of internet search engines. Give us a call 480-712-3320...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- WordPress Website Design
- Social Media Marketing
- Show more
- Location
- Gilbert, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Omni Media is a full-service web design company that assists companies and web agencies in website design, social media marketing and SEO, graphic design, logo and branding services.We help companies build and grow their brands by increasing their internet prescience with robust designs, social media...
Top Services:
- Digital Marketing
- SEO
- Email Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Santa Clarita, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Stop wasting time and money on efforts that don’t get you results. Let us target your ideal clients with real-time value and increase your sales...
Top Services:
- Digital Marketing
- PPC
- Content Marketing
- SEO
- Branding
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
PCF International is a full service Advertising Agency/Marketing firm since 1996. PCF focuses on building strong brands and increasing a client's ROI...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- SEO
- PPC
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Dream Local Digital is a digital marketing agency headquartered in Rockland, Maine...
Top Services:
- PPC
- Digital Marketing
- Advertising
- SEO
- Social Media Marketing
- Show more
- Location
- Rockland, Maine
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
M5 Design Studio is an Orlando web design company & digital creative agency specializing in WordPress development, SEO, graphic design, digital marketing, & branding...
Top Services:
- Web Design
- Web Development
- SEO
- WordPress Website Design
- Graphic Design
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Mad Marketing continues to identify, optimize, and grow various sales channels for its clients. By having an in-depth understanding of the multiple channels available to online stores, Mad Marketing has proven itself to be more than a 1-trick pony. By identifying the low hanging fruit, we can make progress...
Top Services:
- Social Media Marketing
- Content Marketing
- SEO
- PPC
- Email Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Garden Grove Media is a digital marketing company based in sunny Sarasota, FL...
Top Services:
- SEO
- Digital Marketing
- PPC
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Since 2001, GreenTie.com has been the trusted Internet Support Partner of the midwest’s top corporate, non-profit and health organizations. Our agency’s ongoing success stems from the ability to inspire user engagement and quickly evolve the client’s website to their most effective marketing arm. We are...
Top Services:
- Web Development
- Social Media Marketing
- Email Marketing
- Digital Marketing
- Web Design
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Wayne Marketing is a digital-first marketing agency based in Sarasota FL...
Top Services:
- Social Media Marketing
- Email Marketing
- Digital Marketing
- SEO
- Web Design
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Sky Walker Marketing is based in Sarasota, FL, and specializes in website design, and development, hosting, Search Engine Optimization (SEO), Pay Per Click (PPC) ad campaigns, Social Media Marketing (SMM), as well as Email and Direct Mailing campaigns...
Top Services:
- SEO
- Social Media Marketing
- PPC
- Digital Marketing
- Email Marketing
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
For more than a decade, we have been helping our clients to achieve - and exceed - their marketing expectations through innovation, while embracing constant change in the dynamic marketing world...
Top Services:
- Social Media Marketing
- Email Marketing
- Content Marketing
- SEO
- Digital Marketing
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Our team is excessively focused on your return on investment through highly converting marketing strategies that reach your short and long term goals...
Top Services:
- Social Media Marketing
- SEO
- PPC
- Email Marketing
- Digital Marketing
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Based in Sarasota, Fla., ATLARGE is an award-winning, boutique communications firm for brands that want to be seen, be heard, and be known...
Top Services:
- Digital Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Public Relations
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
FirstPage Marketing is a full-service digital marketing agency that specializes in both onsite and offsite Search Engine Optimization...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- PPC
- Email Marketing
- Show more
- Location
- Savannah, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
An online marketing firm specializing in local, regional, and national Organic Search Optimization, Content Creation, Social Media Management, Web Development, Online Marketing, and Online Advertising. Based in Albuquerque, NM...
Top Services:
- SEO
- Social Media Marketing
- Digital Marketing
- PPC
- Email Marketing
- Show more
- Location
- Albuquerque, New Mexico
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Reactive Consulting is a full-service, digital marketing, and design agency with over 5 years of experience in the creative industry. We are based in Sunny Albuquerque, NM and we develop integrated marketing solutions that drive business and boost revenue...
Top Services:
- Email Marketing
- Social Media Marketing
- Digital Marketing
- SEO
- Web Design
- Show more
- Location
- Albuquerque, New Mexico
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
At KOB Advertising, we start at the beginning. We constantly strive to refine ourselves, to research new tools and resources, and to be the solution that New Mexico can count on to grow your business in today’s constantly changing environment...
Top Services:
- Digital Marketing
- SEO
- Advertising
- Email Marketing
- Branding
- Show more
- Location
- Albuquerque, New Mexico
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Esparza is an Albuquerque advertising agency that was founded in 2001 by principal Del Esparza...
Top Services:
- Email Marketing
- Digital Marketing
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Albuquerque, New Mexico
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
We are the experts in our industry which saves you hours of trying to build your own website and web marketing campaigns...
Top Services:
- Email Marketing
- Digital Marketing
- SEO
- Social Media Marketing
- Web Design
- Show more
- Location
- Wilmington, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We are digital natives: coders, strategists, creatives, techies, and photographers who share a passion for turning great ideas into innovative user experiences that position our clients as leaders in their industries. We’re experts in awesome...
Top Services:
- Social Media Marketing
- Digital Marketing
- SEO
- Web Development
- Web Design
- Show more
- Location
- Virginia Beach, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Yeck Brothers Company specializes in all aspects of direct mail, creative services, fulfillment, marketing strategies, and more. We give direct marketing a purpose, by thinking strategically and creatively...
Top Services:
- Email Marketing
- Content Marketing
- Creative Services
- Direct Marketing
- Show more
- Location
- Dayton, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
John Welches started Red Mallard more than ten years ago. Ever the avid networker, John saw an urgent need in Southern California’s business community for honest, story-driven content partners. For many years John worked alone, helping clients bring their stories to life with creative content...
Top Services:
- PPC
- Digital Marketing
- Social Media Marketing
- SEO
- Show more
- Location
- Orange County, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Torx is a full-service digital marketing company specializing in website design, web application development, and online marketing for businesses of any size...
Top Services:
- SEO
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Web Development
- Show more
- Location
- Richmond, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
We are consistently ranked as a #1 digital marketing agency by industry experts and our clients. Our customers are nationwide and range from startups to over $50 million in revenue. We provide a FREE SEO score of your website and a FREE Digital Marketing Assessment. We are ranked as the #2️⃣ Social Media...
Top Services:
- Social Media Marketing
- PPC
- Email Marketing
- Digital Marketing
- SEO
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Sage Design Group wants to be the go-to-place for ideas that help CREATE, INSPIRE and GROW profitable businesses through meaningful human connections...
Top Services:
- Digital Marketing
- Advertising
- Design Services
- SEO
- Email Marketing
- Show more
- Location
- Saddle Brook, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
WSI is a full service Marketing company in Phoenix, AZ. We are experts in Web Design and Development, SEO, PPC, Social Media, Market Automation & Data Analytics services. Call us now to get your free website audit report and get ahead of your competition...
Top Services:
- eCommerce Development
- Social Media Marketing
- Web Design
- Email Marketing
- WordPress Website Design
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Lifedge offers crafting and execution of high-quality digital marketing, giving you the confidence that your marketing works...
Top Services:
- Social Media Marketing
- Email Marketing
- Digital Marketing
- Web Design
- SEO
- Show more
- Location
- Grand Rapids, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 1 Project Listed
Softwyre offers a wide variety of IT services to help our clients maximize the potential that technology offers their businesses...
Top Services:
- Digital Marketing
- Social Media Marketing
- Email Marketing
- SEO
- AI Development
- Show more
- Location
- Little Rock, Arkansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Neoscape is a creative studio with offices in Boston, New York, and San Francisco...
Top Services:
- PPC
- Email Marketing
- SEO
- Location
- Boston, Massachusetts
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $100/hr
We believe in progress over perfection. We know that getting started can often be the most challenging stage of any project but this is precisely where we excel. So let's help you get started...
Top Services:
- Email Marketing
- Digital Marketing
- Social Media Marketing
- SEO
- Web Design
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Email Marketing Agencies by City
Email Marketing Agencies by State
Email Marketing Specializations in the US
Popular Services
Hiring Guide: How to Choose a Leading Email Marketing Company in the US
How does an email marketing company help businesses grow?
Email is the leading channel for securing leads, nurturing them, and a close second for converting them. It is also an integral part of the entire sales process, not just the early stages of content marketing.
Statistics show that nearly 4.5 billion people worldwide used email in 2025, and this number is projected to reach over 4.8 billion by 2027. This scale is one of the main reasons email marketing companies continue to deliver strong, measurable ROI across industries.
Out of all marketing and advertising channels, email accounts for 39% of usage, making it one of the top 5 most used channels, right after social media marketing with 52%, social media ads with 47%, and search advertising and SEO accounting for 40% and 39% respectively.
According to the ZeroBounce report, 93% of people use email every day, and many say it actively improves their shopping experience. For businesses working with email marketing firms, this daily engagement creates consistent opportunities to influence purchase behavior:
- 59% of consumers say marketing emails influence their purchase decisions
- 41% of respondents check their email looking for discounts from brands
- 67% prefer that emails from brands are short
- 46% of people open an email from a company because they’ve been getting consistently good emails from that company
While having a catchy subject line is important, it’s only the second reason why people open your messages, the 2025 email marketing statistics reveal.
According to reports, 46% of people open their inbox regularly to check relevant emails, while 43% open it because of a catchy subject line.
21% said they open emails regardless of the content.
Only 14% interact with their inbox out of fear of missing out, and 7% presented other reasons for checking their emails daily.
How do agencies track the performance of an email marketing campaign?
Experienced email marketing agencies use open rate, click rate, delivery rate, unsubscribe rate, and bounce rate metrics to evaluate campaign health, engagement quality, and long-term list performance.
Open rate measures the percentage of recipients who open an email and reflects subject-line effectiveness and sender trust.
Average open rates typically range from 15% to 25%, though reliability has declined due to Apple’s Mail Privacy Protection.
Best practices include personalization, keeping subject lines under 40 characters, and A/B testing.
Click-through rate (CTR) tracks engagement by measuring clicks divided by emails delivered, while click-to-open rate (CTOR) measures clicks divided by opens.
A healthy CTR is usually 2%–3%.
Personalization is crucial, as 40% of respondents report frustration with irrelevant content, and emails with visuals can increase CTR by up to 300%.
Delivery rate indicates how many emails are successfully accepted by inbox providers.
The goal for everyone is to reach a 100% deliverability rate, but that’s usually unattainable because many emails end up in spam folders that users often don’t filter through.
With an expert B2B email marketing agency, you can expect to reach a 99% deliverability rate, assuming it follows best practices.
According to the ZeroBounce survey, 78% of users mark an email as spam if the email "looks like spam".
So, even if it doesn’t immediately go to the spam folder, an email will not be considered successfully delivered when the user doesn’t get to it.
As of 2024, Gmail and Yahoo require authentication (SPF, DKIM, DMARC) for bulk senders, making deliverability a shared responsibility between senders and ESPs.
Unsubscribe rates under 2% are considered normal, as Campaign Monitor suggests.
Segmentation, personalization, preference centers, and re-engagement campaigns for contacts who have been inactive for 6+ months help reduce churn.
Bounce rate should stay below 2% and include soft bounces (temporary issues) and hard bounces (invalid addresses).
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Double opt-in, list hygiene, segmentation, and secured signup forms (e.g., reCAPTCHA) are key to maintaining list quality.
Does email marketing still work in 2025?
It's more effective than it’s been in years, according to Omnisend’s 2025 eCommerce marketing report, which shows global email open rates increased 6% year over year, reaching 26.6%, marking the fourth consecutive year of growth.
This sustained increase suggests that consumers are actively engaging with it, especially when messages are relevant and timely. This is why many brands continue to invest in trusted email marketing providers to manage performance at scale.
Click-to-conversion rates grew by 27.6%, indicating a shift in consumer behavior where people are clicking less impulsively, but when they do click, they’re far more likely to purchase.
In other words, email is attracting higher-intent, more purchase-ready traffic.
The revenue impact becomes even clearer when looking at automation.
The report found that automated emails generated 37% of all email-driven sales while accounting for just 2% of total email volume.
One in three people who clicked an automated email made a purchase, compared to one in 18 for scheduled campaigns. This highlights how modern email success is driven by strategy and timing, not sheer send volume.
Email also benefits from being a first-party channel, giving brands direct access to their audience at a time when paid media costs are rising, and third-party data is becoming less reliable.
With growing engagement, stronger conversion efficiency, and unmatched ownership of customer relationships, email remains one of the most reliable and scalable marketing channels in 2025, especially when paired with automation and lifecycle targeting.
How do I find an email marketing agency on DesignRush that fits my budget?
We have created a list of agencies for you to choose from based on the three different budget ranges they’re offering:
| High budget: $50,000+ |
|
| Mid budget: $25,000-$50,000 |
|
| Low budget: $10,000-$25,000 |
|
Beyond the project budget, our agency directory lets you filter agency profiles by area of expertise, location, agency reviews, client types, and team size.
What red flags should I avoid when selecting a company in the USA?
Look out for the following red flags when you start your selection process:
- Unrealistic guarantees
- Prioritizing vanity metrics
- Questionable list practices and shared sending reputation
- Weak deliverability discipline (e.g., IP warmup, list hygiene)
- Thin analytics and reporting
- Generic content and designs with no research or quality assurance
- Compliance and security gaps
- Lackluster email portfolio and poor execution signals
- Unclear governance, ownership, and contract
- Client reviews highlight poor communication, project management, and customer service
What important questions should I ask before signing a contract?
We suggest you ask an email marketing agency the following questions:
Relevant Background
- What experience do you have managing email programs for companies similar to ours in size, industry, or market?
- Can you share case studies with measurable results (open rates, CTR, conversions, revenue)?
- Who will be directly responsible for our account, and what is their experience in email strategy and deliverability?
- How do you stay current with email regulations, deliverability best practices, and platform updates in the US?
Services and Processes
- Which services are included in your contract (strategy, copy, design, automation, testing, deliverability, reporting)?
- What is your end-to-end process for planning, building, approving, and sending campaigns?
- How do you handle revisions, feedback cycles, and turnaround times?
- What tools and platforms do you use (ESP, analytics, QA, testing, deliverability monitoring)?
Relevant to Your Project
- How will you tailor our email strategy to our goals, audience, and budget?
- Which KPIs will define success for our engagement, and how will you report on them?
- What timeline should we expect before seeing meaningful performance improvements?
- What risks do you foresee (deliverability, list quality, resource constraints), and how will you mitigate them?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Email Marketing Agency FAQs
What services does an email marketing agency provide?
It typically provides the following services:
- Email audit: Analyzing the email strategy, performance, list health, deliverability, and security, and providing suggestions for improvement.
- Template development: Creating a set of pre-designed layouts that businesses can customize and reuse for their campaigns.
- Campaign management: Strategizing, implementing, and monitoring sales and promotional campaigns to achieve business goals.
- Email segmentation: Grouping subscribers based on behavior, preferences, and demographics.
- Email automation: Configuring workflows to automatically send an email message based on a specific trigger (e.g., welcome emails and abandoned cart messages).
- A/B testing: Testing different email elements, such as subject lines and CTA buttons, to improve performance.
How much does email marketing cost in the US?
DesignRush data shows that email projects can cost between $50 and $200 per hour. More clearly, projects start under $5,000 for 2-6 months and scale to $20,000–$100,000 and 12-24 months as complexity increases.
What ROI can I expect from email marketing?
You can expect to get $36 for every $1 spent on email marketing, achieving a 3600% ROI.
According to an Omnisend report, buyers who click automated emails convert at a rate of 1 in 3, compared to 1 in 18 for scheduled campaigns, highlighting how strategic automation dramatically improves returns.
How effective is email marketing compared to other channels?
Email remains the top revenue-driving owned channel. The Omnisend report also found that automated emails generated 37% of email-driven sales from just 2%of total email volume, outperforming both SMS and push notifications in overall revenue contribution.
Why is email automation important?
Email automation is the single biggest revenue lever in eCommerce marketing. Omnisend’s report shows automated messages outperform campaigns with:
- +52% higher open rates
- +332% higher click rates
- +2361% higher conversion rates
This is why top email marketing agencies prioritize automation before increasing send volume.
Which email platforms do email marketing agencies typically work with?
They typically use a wide range of email service providers (ESPs) and marketing automation platforms, depending on the client’s size, industry, and technical needs.
Here are the most commonly used platforms:
- Small businesses: Mailchimp, Constant Contact
- B2B / SaaS: HubSpot, ActiveCampaign, Marketo
- eCommerce: Klaviyo, Drip
- Enterprise: Salesforce Marketing Cloud, Braze, Iterable
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