Our USA email marketing agency directory is powered by five ranking criteria, vetted by 12 veteran in-house experts, and supported by almost 2,000 client reviews. This way, you can quickly find a top email marketing company for your next project.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Mailkar Studio is a full-service email marketing agency, specializing in creative email design, campaign management, automation, and deliverability expertise. We help businesses turn emails into measurable results...
Top Services:
- Email Marketing
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $16/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
An innovative creative agency providing unparalleled branding, design, and digital experiences for small and medium sized businesses and non-profits...
Top Services:
- WordPress Website Design
- Web Design
- Social Media Marketing
- Logo Design
- Graphic Design
- Show more
- Location
- New Kent, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Geeks for Growth stands as a comprehensive digital marketing powerhouse, serving a global clientele towards transformative potential of SEO, marketing, white labeling and print design. Our full-service offerings encompass brand design and marketing, resonating profoundly with businesses worldwide...
Top Services:
- Branding
- Print Design
- UI/UX Design
- Digital Services
- SEO
- Show more
- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Prime Cloud Care revolutionizes healthcare marketing with a bespoke approach, ensuring higher rankings and breakthrough results. Through tailored strategies and innovative techniques, we elevate your online presence and propel your healthcare brand to new heights of success...
Top Services:
- Affiliate Marketing
- Email Marketing
- Content Marketing
- Digital Marketing
- Reputation Management
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
TSORBIT is a results-driven digital marketing agency with an innovative edge, dedicated to maximizing your revenue and online visibility. We are committed to your success...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- PPC
- Web Design
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 9 Projects Listed
We are New york based digital marketing agency, providing seo, smm, paid ads and digital products solutions. We are in this business since 2005...
Top Services:
- UI/UX Design
- Social Media Marketing
- Email Marketing
- Business Consulting
- Package Design
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
We are a marketing agency for small businesses. We will become part of your team, and although your time is as valuable as ours, we want to work shoulder to shoulder with you to make sure we truly deliver what you want and your business needs...
Top Services:
- eCommerce Development
- Web Design
- Creative Services
- Digital Marketing
- Web Development
- Show more
- Location
- Coral Gables, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Doc Digital SEM helps brands get discovered through advanced LLM SEO strategies, driving visibility across AI search platforms Doc Digital SEM is a top-ranked, full-service digital marketing and LLM SEO Agency that helps businesses rank in AI-powered search engines like ChatGPT, Google SGE, and Perplexity...
Top Services:
- Web Design
- SEO
- PPC
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 7 Projects Listed
South Coast Inbound is a digital marketing agency with physical locations in Providence, RI, Warren, RI, and Swansea, MA. We help local businesses generate more leads and customers through Local SEO, SEO, website design, Google Ads and AI Search Optimization...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- PPC
- Web Design
- Show more
- Location
- Swansea, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Xassure by eDesk is a trusted customer support and back-office solutions provider helping businesses deliver exceptional customer experiences. We specialize in chat support, email support, voice support, and administrative services designed to reduce workload and improve operational efficiency...
Top Services:
- SEO
- Email Marketing
- Branding
- Digital Marketing
- PPC
- Show more
- Location
- Simi Valley, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $8/hr
- Minimal Budget
- Under $1,000
We are consistently ranked as a #1 digital marketing agency by industry experts and our clients. Our customers are nationwide and range from startups to over $50 million in revenue. We provide a FREE SEO score of your website and a FREE Digital Marketing Assessment. We are ranked as the #2️⃣ Social Media...
Top Services:
- Social Media Marketing
- PPC
- Email Marketing
- Digital Marketing
- SEO
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Uplift Media excels in empowering businesses to expand their outreach and revenue by enhancing organic impressions and on-site conversions. Our track record showcases an average growth of 502% in organic Google rankings within a 16-month period for our clients. Explore our website to delve deeper into our...
Top Services:
- Digital Strategy
- Digital Services
- Web Design
- CRO
- SEO
- Show more
- Location
- Columbus, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Custom web design, local SEO, and email systems for service businesses who are done waiting for the phone to ring...
Top Services:
- Web Design
- SEO
- PPC
- Email Marketing
- Show more
- Location
- Greenville, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Formula Inbox is a boutique email deliverability consultancy. We help B2B companies stop landing in spam and start reaching the inbox. Deliverability is all we do, not a side service bolted onto marketing. We work across every major email platform and treat cold outreach, marketing, and transactional email as...
Top Services:
- Reputation Management
- Email Marketing
- CRO
- Direct Marketing
- Advertising
- Show more
- Location
- Florida, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Biointel is a healthcare agency focused on hospitals, physician practices, medical equipment and device manufacturers. One of my strengths is translating complex copy into communication that entices consumers and B2B audiences. I'm known for my ability to dig in and learn a product or service to develop the...
Top Services:
- Branding
- Web Design
- Email Marketing
- Digital Marketing
- Content Marketing
- Show more
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
ITNow Technologies is a digital marketing agency specializing in email marketing, CRM solutions, and lead generation for businesses of all sizes. With a focus on creating personalized campaigns and automated workflows, the agency helps brands connect with customers more effectively and convert engagement into...
Top Services:
- Digital Marketing
- Email Marketing
- Location
- Casper, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
We offer many solutions to build markting power, with the use of Social Media, Content, Digital Display, Creative, Brand, and Atificial Intelligent marketing...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Redlands, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Moxie Creative Solutions is a Southern California digital marketing agency helping small businesses become easier to find, easier to trust, and easier to choose...
Top Services:
- Branding
- Digital Marketing
- Web Design
- Social Media Marketing
- SEO
- Show more
- Location
- Upland, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
At Dentists Marketing Company, we take the stress out of marketing so you can focus on what you do best creating healthy, confident smiles. From SEO and Google Ads to stunning websites and social media, we craft strategies that bring real patients to your door. Our team understands the dental industry inside...
Top Services:
- Digital Marketing
- SEO
- Web Design
- PPC
- Social Media Marketing
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
LocalHero helps local service businesses—plumbers, dentists, lawyers, HVAC companies, and more—rank higher in Google Maps and local search. We build authority backlinks, optimize Google Business Profiles, manage reviews, and fix citations. Real rankings, real calls, real growth...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- Fremont, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We know if can be overwhelming trying to market your business online. That is why we take a unique approach with all of our clients. We sit down with you and create a marketing strategy that works for your business. Not all strategies work well for every business. Your marketing is as unique as your business...
Top Services:
- Digital Marketing
- Email Marketing
- SEO
- Video Marketing
- Show more
- Location
- El Paso, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
Grow your online presence with Webseotrendsexpert SEO, AI search optimization, content, and digital marketing built to drive traffic, leads, and growth...
Top Services:
- Web Design
- SEO
- WordPress Website Design
- eCommerce Development
- Web Development
- Show more
- Location
- Los Angeles, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Colorado Web Forge builds custom, modern websites for Front Range businesses, made to rank in both Google and AI search. Owner-led, no templates...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- SEO
- Design Services
- Show more
- Location
- Lone Tree, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Social Hackettes is a Miami-based social media management agency built for small businesses that know they should be consistent online but never have the time. We handle the whole engine: content creation, daily posting, audience engagement, and growth strategy, all tied to real business outcomes like leads...
Top Services:
- Market Research
- Branding
- SEO
- Reputation Management
- Email Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Firm Focus Marketing is a results-driven digital marketing agency dedicated to helping businesses grow through smart, data-backed strategies. We specialize in SEO, content marketing, and lead-generation blogs that boost visibility, build authority, and drive consistent growth. By combining innovation with...
Top Services:
- SEO
- Digital Marketing
- Email Marketing
- Content Marketing
- Show more
- Location
- Erie, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
StoryHeart Media, LLC provides custom digital marketing solutions designed to fit your business needs. Our services include content creation, graphic design, SEO, social media management, email marketing, and ad strategiesall backed by data-driven insights. We offer flexible packages, whether you need expert...
Top Services:
- Graphic Design
- Advertising
- Email Marketing
- Digital Marketing
- SEO
- Show more
- Location
- McLean, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
Our marketing approach is to identify exact opportunities for getting your business more customers, sales, and revenue. We want to give your products and services the right messaging, design, and media channels at the most efficient price possible...
Top Services:
- Digital Services
- Digital Strategy
- Media Buying
- Digital Marketing
- CRO
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
With a network of 150K+ content placement sites, Adsy enables data-driven link building, digital PR, and content distribution at scale. We focus on measurable ROI, transparency, and long-term partnerships helping our clients grow visibility and authority across competitive markets...
Top Services:
- Public Relations
- Reputation Management
- Email Marketing
- SEO
- CRO
- Show more
- Location
- Lewes, Delaware
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
We set up AI voice and SMS follow-up, missed-call text-back, appointment scheduling, review generation, and website/chat support so you respond faster, close more estimates, and protect your brand from leaky lead handling...
Top Services:
- Digital Services
- Graphic Design
- Branding
- Logo Design
- Reputation Management
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We are a HighLevel Agency providing Expert Certified GoHighLevel Developers who design, build, and optimize your CRM, funnels, automations, and SaaS platforms so you can focus on growing your business instead of struggling with tech...
Top Services:
- CRO
- CRM Consulting
- Web Development
- Email Marketing
- Reputation Management
- Show more
- Location
- California, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
We are a small business working with small businesses. Our focus is on what matters most to small businesses: a return on investment, relationships, and customers...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- Email Marketing
- Web Development
- Show more
- Location
- Portland, Maine
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
Your one-stop shop for marketing savvy, graphic creativity, and eye-catching print. We can demonstrate that with our assortment of resources and skills. We've put up a professional and determined team at our Alpharetta marketing agency with everything you need to make your brand stand out...
Top Services:
- Digital Marketing
- Content Marketing
- SEO
- Email Marketing
- Print Design
- Show more
- Location
- Alpharetta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
We are a team of digital marketing specialists that partner with clients to create online experiences designed to help their brands evolve, engage, and stand out.Lets talk about your current and long term goals for your small to medium-size business and grow together to create solutions and results...
Top Services:
- WordPress Website Design
- Web Design
- Digital Marketing
- Email Marketing
- PPC
- Show more
- Location
- Kissimmee, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
EX Studio: Where Digital Brilliance Comes to Life. Our forte lies in propelling brands to new heights through adept digital marketing, strategic branding, and innovative web development. Let our tailored solutions unlock the full potential of your business...
Top Services:
- Branding
- Web Development
- Social Media Marketing
- PPC
- Email Marketing
- Show more
- Location
- Bayonne, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- Under $1,000
The WRIGHT Consult (TWC) is a healthcare digital marketing agency that helps doctors improve patient acquisition and boost revenue. Our award winning programs will take your practice to the next level...
Top Services:
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
We build client relationships rooted in transparency, perseverance, trust, and integrity, collaborating closely with business owners and managers. Our primary objective is to support our clients in driving customer acquisition and revenue growth...
Top Services:
- Web Development
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Collinsville, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
GoBro Web Services is a California-based web design and digital solutions agency that helps businesses strengthen their online presence through professional website design, web and app development, branding, SEO, digital marketing, and technical support services. The agency focuses on delivering modern...
Top Services:
- Digital Services
- Graphic Design
- Web Design
- Digital Marketing
- Email Marketing
- Show more
- Location
- Lake Elsinore, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $12/hr
- Minimal Budget
- Under $1,000
Broad Lantern Media is a web design and digital marketing agency in Mount Pocono, PA, serving HVAC, plumbing, roofing, and other home service businesses. We build websites, manage local SEO, and optimize Google Business Profiles so clients get found by nearby customers. Our team also develops proprietary SEO...
Top Services:
- Digital Strategy
- Web Design
- WordPress Website Design
- SEO
- Email Marketing
- Show more
- Location
- Mount Pocono, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Orangory is an Orange County based SEO company specializing in AI-aligned search optimization for modern, evolving search results...
Top Services:
- SEO
- Reputation Management
- PPC
- Digital Marketing
- Web Development
- Show more
- Location
- Orange County, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
At Supremium Ads, we have a rich history spanning several years of digital marketing expertise with a passion for creativity and innovation. Our mission is to help brands achieve their full potential through targeted, effective advertising...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- PPC
- Digital Marketing
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
We want to increase opportunities for small businesses to provide their best products and services to more of their community...
Top Services:
- SEO
- Reputation Management
- Digital Strategy
- WordPress Website Design
- Digital Marketing
- Show more
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
Marmon & Co. Solutions is Minnesotas go-to digital growth partner. We help small businesses thrive with stunning websites, smart automation, and local-first marketing strategieswithout agency bloat or overpriced fluff...
Top Services:
- Social Media Marketing
- Branding
- SEO
- Business Consulting
- Web Design
- Show more
- Location
- Champlin, Minnesota
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
RankRocket is a digital Solutions Agency helping businesses grow online with smart SEO, web Design , paid ads ,business automation and IT services .We don't just build websites we create processes that becomes your growth engines. Our mission is simple :Streamline your digital workflow and presence ,scale...
Top Services:
- Digital Marketing
- Web Development
- Social Media Marketing
- Mobile App Development
- PPC
- Show more
- Location
- Linden, New Jersey
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Helping U.S. businesses grow online since 2022, we provide affordable custom web design and SEO services that deliver measurable results...
Top Services:
- Web Development
- eCommerce Development
- Branding
- Logo Design
- PPC
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
You're not in the marketing business. You're in the plumbing business. We make sure you never have to become a marketing expert just to keep your schedule full. Our team builds complete plumbing lead generation systems using SEO, paid ads, AI automation, websites, CRM, email marketing, and review generation...
Top Services:
- SEO
- Digital Marketing
- PPC
- CRM Consulting
- Reputation Management
- Show more
- Location
- Albuquerque, New Mexico
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
At Clicksmith, we craft sharp, strategic websites and marketing systems that actually move the needle. As a boutique digital agency, we solve real business problems with custom-built solutions not just pretty websites (though yeah, we make those too)...
Top Services:
- SEO
- Web Design
- AI Development
- Managed Services
- Branding
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Moorpark Marketing helps small businesses turn scattered marketing into a clear growth system. We support restaurants, salons, service businesses, ecommerce brands, and local companies with strategy, Google Ads, SEO, website optimization, analytics, and conversion tracking. Our work is built for owners who...
Top Services:
- Digital Marketing
- PPC
- SEO
- CRO
- Web Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
Forward First Media has been transforming single-location local businesses in Michigan into multi-location successes for over a decade. Our expertise lies in scaling businesses efficiently and effectively. With a proven track record, we drive growth and expansion for our clients...
Top Services:
- PPC
- Digital Marketing
- CRO
- Web Design
- Web Development
- Show more
- Location
- Fife Lake, Michigan
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
PostcardMania’s purpose is to help people — business owners, company and corporate executives and entrepreneurs — succeed in business by providing them the ultimate in marketing. Our marketing solutions put business owners in the driver’s seat of their own expansion through direct mail marketing...
Top Services:
- Direct Marketing
- Advertising
- PPC
- Digital Marketing
- SEO
- Show more
- Location
- Tampa, Florida
- Number of Employees
- 250 - 499
- Minimal Budget
- Under $1,000
Email Marketing Agencies by City
Email Marketing Agencies by State
Email Marketing Specializations in the US
Popular Services
Hiring Guide: How to Choose a Leading Email Marketing Company in the US
How does an email marketing company help businesses grow?
Email is the leading channel for securing leads, nurturing them, and a close second for converting them. It is also an integral part of the entire sales process, not just the early stages of content marketing.
Statistics show that nearly 4.5 billion people worldwide used email in 2025, and this number is projected to reach over 4.8 billion by 2027. This scale is one of the main reasons email marketing companies continue to deliver strong, measurable ROI across industries.
Out of all marketing and advertising channels, email accounts for 39% of usage, making it one of the top 5 most used channels, right after social media marketing with 52%, social media ads with 47%, and search advertising and SEO accounting for 40% and 39% respectively.
According to the ZeroBounce report, 93% of people use email every day, and many say it actively improves their shopping experience. For businesses working with email marketing firms, this daily engagement creates consistent opportunities to influence purchase behavior:
- 59% of consumers say marketing emails influence their purchase decisions
- 41% of respondents check their email looking for discounts from brands
- 67% prefer that emails from brands are short
- 46% of people open an email from a company because they’ve been getting consistently good emails from that company
While having a catchy subject line is important, it’s only the second reason why people open your messages, the 2025 email marketing statistics reveal.
According to reports, 46% of people open their inbox regularly to check relevant emails, while 43% open it because of a catchy subject line.
21% said they open emails regardless of the content.
Only 14% interact with their inbox out of fear of missing out, and 7% presented other reasons for checking their emails daily.
How do agencies track the performance of an email marketing campaign?
Experienced email marketing agencies use open rate, click rate, delivery rate, unsubscribe rate, and bounce rate metrics to evaluate campaign health, engagement quality, and long-term list performance.
Open rate measures the percentage of recipients who open an email and reflects subject-line effectiveness and sender trust.
Average open rates typically range from 15% to 25%, though reliability has declined due to Apple’s Mail Privacy Protection.
Best practices include personalization, keeping subject lines under 40 characters, and A/B testing.
Click-through rate (CTR) tracks engagement by measuring clicks divided by emails delivered, while click-to-open rate (CTOR) measures clicks divided by opens.
A healthy CTR is usually 2%–3%.
Personalization is crucial, as 40% of respondents report frustration with irrelevant content, and emails with visuals can increase CTR by up to 300%.
Delivery rate indicates how many emails are successfully accepted by inbox providers.
The goal for everyone is to reach a 100% deliverability rate, but that’s usually unattainable because many emails end up in spam folders that users often don’t filter through.
With an expert B2B email marketing agency, you can expect to reach a 99% deliverability rate, assuming it follows best practices.
According to the ZeroBounce survey, 78% of users mark an email as spam if the email "looks like spam".
So, even if it doesn’t immediately go to the spam folder, an email will not be considered successfully delivered when the user doesn’t get to it.
As of 2024, Gmail and Yahoo require authentication (SPF, DKIM, DMARC) for bulk senders, making deliverability a shared responsibility between senders and ESPs.
Unsubscribe rates under 2% are considered normal, as Campaign Monitor suggests.
Segmentation, personalization, preference centers, and re-engagement campaigns for contacts who have been inactive for 6+ months help reduce churn.
Bounce rate should stay below 2% and include soft bounces (temporary issues) and hard bounces (invalid addresses).
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Double opt-in, list hygiene, segmentation, and secured signup forms (e.g., reCAPTCHA) are key to maintaining list quality.
Does email marketing still work in 2025?
It's more effective than it’s been in years, according to Omnisend’s 2025 eCommerce marketing report, which shows global email open rates increased 6% year over year, reaching 26.6%, marking the fourth consecutive year of growth.
This sustained increase suggests that consumers are actively engaging with it, especially when messages are relevant and timely. This is why many brands continue to invest in trusted email marketing providers to manage performance at scale.
Click-to-conversion rates grew by 27.6%, indicating a shift in consumer behavior where people are clicking less impulsively, but when they do click, they’re far more likely to purchase.
In other words, email is attracting higher-intent, more purchase-ready traffic.
The revenue impact becomes even clearer when looking at automation.
The report found that automated emails generated 37% of all email-driven sales while accounting for just 2% of total email volume.
One in three people who clicked an automated email made a purchase, compared to one in 18 for scheduled campaigns. This highlights how modern email success is driven by strategy and timing, not sheer send volume.
Email also benefits from being a first-party channel, giving brands direct access to their audience at a time when paid media costs are rising, and third-party data is becoming less reliable.
With growing engagement, stronger conversion efficiency, and unmatched ownership of customer relationships, email remains one of the most reliable and scalable marketing channels in 2025, especially when paired with automation and lifecycle targeting.
How do I find an email marketing agency on DesignRush that fits my budget?
We have created a list of agencies for you to choose from based on the three different budget ranges they’re offering:
| High budget: $50,000+ |
|
| Mid budget: $25,000-$50,000 |
|
| Low budget: $10,000-$25,000 |
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Beyond the project budget, our agency directory lets you filter agency profiles by area of expertise, location, agency reviews, client types, and team size.
What red flags should I avoid when selecting a company in the USA?
Look out for the following red flags when you start your selection process:
- Unrealistic guarantees
- Prioritizing vanity metrics
- Questionable list practices and shared sending reputation
- Weak deliverability discipline (e.g., IP warmup, list hygiene)
- Thin analytics and reporting
- Generic content and designs with no research or quality assurance
- Compliance and security gaps
- Lackluster email portfolio and poor execution signals
- Unclear governance, ownership, and contract
- Client reviews highlight poor communication, project management, and customer service
What important questions should I ask before signing a contract?
We suggest you ask an email marketing agency the following questions:
Relevant Background
- What experience do you have managing email programs for companies similar to ours in size, industry, or market?
- Can you share case studies with measurable results (open rates, CTR, conversions, revenue)?
- Who will be directly responsible for our account, and what is their experience in email strategy and deliverability?
- How do you stay current with email regulations, deliverability best practices, and platform updates in the US?
Services and Processes
- Which services are included in your contract (strategy, copy, design, automation, testing, deliverability, reporting)?
- What is your end-to-end process for planning, building, approving, and sending campaigns?
- How do you handle revisions, feedback cycles, and turnaround times?
- What tools and platforms do you use (ESP, analytics, QA, testing, deliverability monitoring)?
Relevant to Your Project
- How will you tailor our email strategy to our goals, audience, and budget?
- Which KPIs will define success for our engagement, and how will you report on them?
- What timeline should we expect before seeing meaningful performance improvements?
- What risks do you foresee (deliverability, list quality, resource constraints), and how will you mitigate them?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Email Marketing Agency FAQs
What services does an email marketing agency provide?
It typically provides the following services:
- Email audit: Analyzing the email strategy, performance, list health, deliverability, and security, and providing suggestions for improvement.
- Template development: Creating a set of pre-designed layouts that businesses can customize and reuse for their campaigns.
- Campaign management: Strategizing, implementing, and monitoring sales and promotional campaigns to achieve business goals.
- Email segmentation: Grouping subscribers based on behavior, preferences, and demographics.
- Email automation: Configuring workflows to automatically send an email message based on a specific trigger (e.g., welcome emails and abandoned cart messages).
- A/B testing: Testing different email elements, such as subject lines and CTA buttons, to improve performance.
How much does email marketing cost in the US?
DesignRush data shows that email projects can cost between $50 and $200 per hour. More clearly, projects start under $5,000 for 2-6 months and scale to $20,000–$100,000 and 12-24 months as complexity increases.
What ROI can I expect from email marketing?
You can expect to get $36 for every $1 spent on email marketing, achieving a 3600% ROI.
According to an Omnisend report, buyers who click automated emails convert at a rate of 1 in 3, compared to 1 in 18 for scheduled campaigns, highlighting how strategic automation dramatically improves returns.
How effective is email marketing compared to other channels?
Email remains the top revenue-driving owned channel. The Omnisend report also found that automated emails generated 37% of email-driven sales from just 2%of total email volume, outperforming both SMS and push notifications in overall revenue contribution.
Why is email automation important?
Email automation is the single biggest revenue lever in eCommerce marketing. Omnisend’s report shows automated messages outperform campaigns with:
- +52% higher open rates
- +332% higher click rates
- +2361% higher conversion rates
This is why top email marketing agencies prioritize automation before increasing send volume.
Which email platforms do email marketing agencies typically work with?
They typically use a wide range of email service providers (ESPs) and marketing automation platforms, depending on the client’s size, industry, and technical needs.
Here are the most commonly used platforms:
- Small businesses: Mailchimp, Constant Contact
- B2B / SaaS: HubSpot, ActiveCampaign, Marketo
- eCommerce: Klaviyo, Drip
- Enterprise: Salesforce Marketing Cloud, Braze, Iterable
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