Integrated Marketing, Defined
Integrated marketing is the act of coordinating various messages and communication mediums for a common business goal. This cohesive communication promotes better brand awareness and increases the likelihood that consumers will purchase from your company.
Within an integrated marketing strategy, marketing experts will identify an objective or main message that a business would like to convey, determine cross-channel opportunities and develop a strategy that tailors that information for every platform and target demographic. Integrated marketing strategies uphold the four C’s in all campaigns: Coherence, consistency, continuity, and complementary.