Markovate is an end-to-end digital marketing agency based out of Toronto. We work with startups, small, and medium-sized businesses as an extended marketing team to help them grow their online presence. Markovate specializes in digital strategy, social media, mobile app development, paid advertising... View Profile
Markovate is an end-to-end digital marketing agency based out of Toronto. We work with startups, small, and medium-sized businesses as an extended marketing team to help them grow their online presence. Markovate specializes in digital strategy, social media, mobile app development, paid advertising, and local SEO. To us, there is no one-size-fits-all solution in marketing. For every client, we prepare a custom plan to solve a particular business problem, and then run data-driven campaigns to achieve their goals. We use interactive marketing tools, automation and growth hacks to grow and manage our client’s digital presence, optimizing them continuously for a high ROI. We do marketing so you can focus on building your brand. Visit us at www.markovate.com to learn how we can help your business. View Profile
Services Offered: 1. Website Design2. Email Marketing & Automation3. Growth Marketing4. Social Media Marketing5. App Marketing6. Analytics & Reporting
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Blazon is Europe's leading premium digital crowdfunding agency for hardware, product & blockchain launches. We specialise in Crowdfunding Campaigns, Corporate Innovation, Blockchain & Equity Crowdfunding Campaigns, and our track record proves it. Our Crowdfunding Clients have... View Profile
Blazon is Europe's leading premium digital crowdfunding agency for hardware, product & blockchain launches. We specialise in Crowdfunding Campaigns, Corporate Innovation, Blockchain & Equity Crowdfunding Campaigns, and our track record proves it. Our Crowdfunding Clients have raised $20M+ on Indiegogo and Kickstarter, and our Blockchain Clients have raised over $140M+. View Profile
“The Blazon team were extremely professional every step of the way. They listened to our ne...”
Damoy Robertson, Founder
TopRight helps you transform your marketing by working through the right combination of Story, Strategy and Systems to tell your story better, execute your go-to-market strategy more effectively and deliver a remarkable customer experience flawlessly. TopRight is the transformational marketing cons... View Profile
TopRight helps you transform your marketing by working through the right combination of Story, Strategy and Systems to tell your story better, execute your go-to-market strategy more effectively and deliver a remarkable customer experience flawlessly. TopRight is the transformational marketing consulting firm focused on serving the strategic growth objectives of C-Suite executives, their direct reports, and their organizations. Having served in leadership roles both client and agency side, we have lived and breathed the responsibility of driving business results. We understand the cost of success or failure of specific strategies, initiatives and results. That means our true north is organic growth through transformation. And we partner with our clients to create profitable customer experiences based on the right Story, the right Strategy, and the right Systems—all measured through the lens of Simplicity, Clarity and Alignment. View Profile
Challenges
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Little Big Brands is a brand strategy and design consultancy. We specialize in bringing new brands to the world and re-inventing existing brands. Our work is a mix of logic and magic that propels brands forward and helps them win at shelf and on screen. View Profile
Little Big Brands is a brand strategy and design consultancy. We specialize in bringing new brands to the world and re-inventing existing brands. Our work is a mix of logic and magic that propels brands forward and helps them win at shelf and on screen. View Profile
Where my ladies at? That’s right, we’re loud, proud and care about our freshness. But it sure would be nice if those products didn’t include 78 ingredients that you can’t pronounce. Introducing Simply Summer’s Eve, a line of vaginal cleansing and freshening products that uses simple ingredients, free from harsh chemicals. Holla!Services: Strategy, Positioning, Brand Architecture, Naming, Logo, Brand Design, Packaging Design, Production.
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MuteSix is a data-led, full funnel digital and creative studio providing intelligent ad solutions and business insights to grow next-gen brands and enterprise market leaders. With a billion dollars in trackable revenue, we help our clients design for the future while evolving their existing busines... View Profile
MuteSix is a data-led, full funnel digital and creative studio providing intelligent ad solutions and business insights to grow next-gen brands and enterprise market leaders. With a billion dollars in trackable revenue, we help our clients design for the future while evolving their existing businesses with our agency’s winning combination of digital capabilities, technology, and talent. Along with our key industry partnerships, we help to deliver scalable marketing and technology solutions for clients across a broad spectrum of startups, turnarounds, established blue chips, and challenger brands across various B2B/B2C industries, including retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and financial services. Headquartered in Los Angeles, CA, we have a performance-obsessed team of 100+ employees, all with industry recognized qualifications, who combine a rich, deep understanding of online user journeys and branding. Driven by an insight-led strategy, we offer a full range of “Consult to Operate’” strategy development and breakthrough creative across all consumer touchpoints creating end-to-end, seamless customer experiences, which are both agile and empathic to the client’s needs. Recent accolades include MuteSix being named as one of Inc. magazine's Best Workplaces, ranked #263 on the 2018 Inc. 5000 list of fastest-growing private companies, and is recognized in more Facebook Success Stories than any other agency. View Profile
To get the strongest results from its week-long campaign, Rinse, with the help of their agency, MuteSix, focused on finding the best-performing creative to deliver to the most appropriate audience.
Using A/B testing, the company determined a mix of lifestyle photos and screenshots of its app would be most effective. This strategy worked for Rinse in the past, and the company continues to test both its photo and its video ads.
To reach the right people with its ads, Rinse segmented its audience to target people aged 20-55 with a zip code in Los Angeles with ads different from those shown to people aged 20-55 with a zip code in San Francisco. Because the ads have a text component, Rinse decided to target only English-speaking individuals to ensure the maximum effectiveness of the ads.
The company also excluded people who had visited the Rinse website in the past, since this campaign was strictly for prospecting purposes.
Rinse set a manual bid, based on the statistical data it collected from earlier automatic bidding campaigns, and tracked the campaign using Facebook’s conversion tracking tools.
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At X2, We are all brand virologists - we engineer and spread your brand through creativity! In such a rapidly changing society, people see millions of messages a day and build up their defences to messages, becoming “immune”. How to break these defences and make your brand messa... View Profile
At X2, We are all brand virologists - we engineer and spread your brand through creativity! In such a rapidly changing society, people see millions of messages a day and build up their defences to messages, becoming “immune”. How to break these defences and make your brand messages become “contagious”, just like a virus is what we always concentrate on. It is way beyond than just “marketing”... We call it “Brand Virology”. We engineer big ideas that are “contagious”, plant them deep inside the mind of your target audience and let it grow through an emotional and experiential way, using our cross-platform solutions. Our Services include: Communicating: Engineer key brand message and transmit it through media management. Content Influencing: Engineer literal creative through Brand positioning, Content creation Copywriting. Visualizing: Engineer graphical creative through Brand Identity and Packaging Design. Digital Connecting: Transmit creative through all-around digital capabilities, from UX Design to Social media strategy. Experiencing: Create compelling live brand experiences to infect your target audience. Operating since 2011, we are 20 young, dynamic, passionate and professionalbrand virologists with global experiences .Our clients range from Lenovo, Pernod Ricard, Huawei, Hong Kong Jockey Club, Formula E, SHK, Deutsche Bank, Landmark and Kering Group etc. We are ready and eager to engineer “Creative That’s Contagious” for your brand. Make X2 CREATiVE the partner for your next project or event? Please contact Zoe Cheng, Business Director at zoe.cheng@x2creative.com.asia. View Profile
Absolut launched their global Absolut Creative Competition, their biggest collaboration effort in the history of Absolut, encouraging creatives from all over the world to create expressions that bring alive what one of the brand beliefs mean to them. The beliefs are centered on creating a more open, equal and inclusive world that make up Absolut’s creative platform ‘Create a Better Tomorrow, Tonight’. X2 kicked off the competition with a jam-packed launch party at Behind Bars in Tai Kwun featuring an exhibition of Absolut Art through the years, talks by two of Hong Kong’s creative powerhouses: Alan Lo and Douglas Young, and a live painting showcase by artist Taka.
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Fabrik is a global branding agency, based in London. We build brands and shape reputations. Our raw materials are insights and ideas. We apply strategic and creative thinking to naming, visual (and verbal) identity, brand guidelines, digital design and marketing communications. Our end products... View Profile
Fabrik is a global branding agency, based in London. We build brands and shape reputations. Our raw materials are insights and ideas. We apply strategic and creative thinking to naming, visual (and verbal) identity, brand guidelines, digital design and marketing communications. Our end products are strategically-focused creative solutions that work. View Profile
Crosshead is an exciting, industry-changing folding bike brand based in Deal, Kent. The Company – and product range – has been eight years and five working prototypes in the making. Featuring exclusive, ‘Z fold’ technology, the perceived wisdom that folding bikes cannot be full-size and rewarding to ride has been turned upside down. While Crosshead bikes are small enough to be stowed on a train, stored under a desk and loaded into the boot of a car, performance comes first. To meet this imperative, the entire range boasts advanced design and engineering features, not seen on any other folding bicycle.
As with many things in business, launching a new product or service is about timing. The market for bikes and cycling products in the UK is forecast to be worth £1.25 billion by 2021 (Source: Mintel). While cycle usage in London alone has increased by 63% in ten years. The perfect climate for an innovative newcomer, providing a premium product. Yet, as Crosshead prepared to meet the open road (and the expectations of busy commuters), one piece of the jigsaw remained…
The development of the Company’s logotype and visual identity.
Outcome
As the brand’s ethos is firmly fixed on quality and craftsmanship, Fabrik provided the perfect fit. Working closely with inventor and managing director, Stuart Lambert, we created the Crosshead logotype. We then fed this into the development of a broader visual identity, which has been applied to the Company’s website, promotional videos and marketing communications.
To broaden Crossheads reach and appeal, the model line-up extends to bikes suited for most purposes, riding styles and terrains. From all terrain, sport and touring models, to an all out racer. Which created a dilemma, as all Crosshead folding bikes carry the same fit and finish. To distinguish between the range, Fabrik introduced a distinctive, but complementary, colour palette, which immediately identifies the model.
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Gelcomm is dedicated to helping companies in the Consumer Products Goods Space find their voice and story to reach their most challenging and unique audience profiles. We specialize in helping Early-Stage Companies succeed through "Best in Class" branding and positioning. View Profile
Gelcomm is dedicated to helping companies in the Consumer Products Goods Space find their voice and story to reach their most challenging and unique audience profiles. We specialize in helping Early-Stage Companies succeed through "Best in Class" branding and positioning. View Profile
CHALLENGE
Procter & Gamble was preparing to launch a strawberry-flavored line of oral care products and required packaging with a distinct tween-appeal.
SOLUTION
We developed a dynamic visual language for use across products, with a juicy, larger-than-life strawberry taking center stage for massive flavor appeal with a distinctly youthful but sophisticated spin.
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Not just independent people, an independent network.As the largest independent agency in New England today, we are concerned with our clients’ bottom lines, not a holding company’s bottom line.There are some things only humans can do.When Steve Connelly, creative director and copywriter,... View Profile
Not just independent people, an independent network.As the largest independent agency in New England today, we are concerned with our clients’ bottom lines, not a holding company’s bottom line.There are some things only humans can do.When Steve Connelly, creative director and copywriter, established Connelly Partners in 1999, he set out to do one thing: to show the world that good people can do exceptional work. We’re hard at work leveraging empathy, innovation and intuition to produce creative solutions. Which leads to work created for good people, by good people. That’s why we call ourselves Defiantly Human. We are 170 Defiantly Human people existing in defense of humans, with an understanding of and a commitment to humans. We believe in the power of empathy.It is our responsibility to see the world through the eyes of our clients, their customers and our employees. We fit best with brands that aspire to be modern brands — brands who acknowledge the changing rules of marketing and want what it takes to take on tomorrow. What we do.Advertising & MarketingStrategyDigital & MediaAnalyticsSocial & InfluencerUX Design & UIShopper Marketing It’s what we each of us do out there that makes us who we are in here.With a good group of humans, anything is possible—especially good work. The way we see it: good people create good culture. And good culture attracts more great people. And with all this greatness floating around, it’s only natural that exceptional work would follow. Connelly Partners has been recognized for its workplace culture by Advertising Age, Boston Business Journal, The Boston Globe and BostInno, among others. In an every-changing world, stability matters.Consistency is key. Our senior management team has been invested in Connelly Partners for years ensuring steady leadership and a commitment to the company’s philosophy. View Profile
In the “Back To School” campaign for Staples, we exposed one of life’s greatest mysteries: school items disappear and get ruined in an unprecedented amount of time. We wanted to drive awareness that Staples has low prices to increase sales for the “Back To School” season and help Staples connect with consumers on an empathic level. “Buy Online Pick-Up In Store” was one of those solutions.
Picked by AdAge as two of the top five back to school spots of the year.
https://vimeo.com/connellypartners/review/176325524/12a731158dhttps://vimeo.com/connellypartners/review/175395897/c31890f94dhttps://vimeo.com/connellypartners/review/175395898/2d0bce6c41https://vimeo.com/connellypartners/review/208141856/67dd26f6ed
One of Boston’s Best Places to Work
MITX Award - Integrated Marketing - for Gorton’s
One of Boston’s Healthiest Companies
One of Boston’s Coolest Companies
Small Agency of the Year, Culture, Gold
Best Places to Work 2016
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Driven by data, informed by insight, and trademarked by craft, Fusion92 is a different kind of digital agency. Their team of thinkers, tinkerers, designers, writers, planners, and more provide the HUSTLE and MUSCLE to ensure successful digital marketing campaigns with data & analytics, strategy, act... View Profile
Driven by data, informed by insight, and trademarked by craft, Fusion92 is a different kind of digital agency. Their team of thinkers, tinkerers, designers, writers, planners, and more provide the HUSTLE and MUSCLE to ensure successful digital marketing campaigns with data & analytics, strategy, activation, search engine optimization, transformation services, and full-scope digital marketing, and much more. Chicago-based Fusion92 solves real problems with proven, comprehensive services. View Profile
THE CHALLENGE
Pathway needed to differentiate itself and attract new veterinary partners. As a growing company, it required a full branding exercise to establish vocal and visual consistency and a brand strategy that reflects its business strategy.
THE SOLUTION
A new name for the company, a visual brief and a manifesto video showcasing the company as change agents for good.
From there, we created a brand voice, design system, go-to-market materials, a launch activation and internal communications with a townhall launch.
THE RESULTS
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Lead to Conversion specializes in full-service digital marketing for any size company with sales, leads, and ROI with web design and online marketing. Some of the agency's core services include responsive website design, search engine optimization, PPC management, social media marketing, email marke... View Profile
Lead to Conversion specializes in full-service digital marketing for any size company with sales, leads, and ROI with web design and online marketing. Some of the agency's core services include responsive website design, search engine optimization, PPC management, social media marketing, email marketing, video optimization, and conversion rate optimization. Each client is provided a custom solution for all digital marketing needs, thanks to a responsive customer service team. Based in Ohio and F View Profile
Koloa Landing Resort has been a client of ours for many years and has realized amazing gains from our work in the areas of Website Design, ongoing SEO, Social Media Marketing, Pay Per Click Marketing, Email Marketing, and Conversion Rate Optimization.
“LTC is a GREAT agency to work with. Unlike others we've dealt with, they're communication...”
Brian Madden, Owner
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 23 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative cre... View Profile
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 23 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking. Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader. We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries. View Profile
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We seek out the places that build Influence and deliver the Impact that our clients desire. We are MSL South Africa. A PR-led, creative communications agency with diverse skills and perspectives. We create stories, content and experiences that transform the way people think, feel and behave. We... View Profile
We seek out the places that build Influence and deliver the Impact that our clients desire. We are MSL South Africa. A PR-led, creative communications agency with diverse skills and perspectives. We create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact. And we do it fearlessly - across Africa.Our four core PR capabilities: -PR & Communications Strategy: Driven by Insights + Analytics -Media + Influencer Relations -Multimedia Content (incl. media releases) -Reputation Management View Profile
Integrated PR campaign
Gold PR PRISM Award: Business Partners
Gold PR PRISM Award: Dunkin' Donuts SA launch
Gold PR PRISM Award: EOY 2016
Holmes Report African Agency of the Year 2014
Silver PRISM Award: Turkish Airlines 2016
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IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business both measurably and creatively. We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and... View Profile
IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business both measurably and creatively. We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results. We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board. The five partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise. We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel. View Profile
Since the 1950s, The Leukemia & Lymphoma Society has made extraordinary strides in curing blood cancers and improving patients’ lives. But the donor public had little awareness of LLS and its impact on the cancer landscape. Our integrated advertising campaign changed minds and behavior in a big way. Eschewing the usual guilt and sentimentality, it shows the pioneering results contributions have led to, all under the theme line, “Someday is today.” (Yes, the voice in the TV is indeed actor Michael C. Hall, a leukemia survivor.)
Results: TV, OOH, print and digital contributed to a media-surround strategy that in less than one year put LLS on the map as a leading edge charitable organization and produced a 50% lift in average daily donations at peak spend when all media were working together, and a 15% lift in site traffic during the flight. Ultimately we generated a significant ROI as annual online donations were 88% higher in markets exposed to our campaign.
Healthcare Marketing 2018, Best In Show Healthcare
Financial Communications Society 2018, Financial
2018 Hospital Marketing, Gold, City of Hope
Medical Marketing & Media 2017, City of Hope
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Strategic & Creative (S/C) Marketing Inc. is a full service marketing firm that provides complete marketing plans including: Advertising, Branding, PR, Digital/Social Media Marketing, Websites and Recruitment Marketing. We work with you to achieve your business goals- on time and within your budget. View Profile
Strategic & Creative (S/C) Marketing Inc. is a full service marketing firm that provides complete marketing plans including: Advertising, Branding, PR, Digital/Social Media Marketing, Websites and Recruitment Marketing. We work with you to achieve your business goals- on time and within your budget. View Profile
Strategic & Creative Marketing has worked with both B2B and B2C targeted businesses for over 15 years. We are experts at hyper-targeted paid campaigns on Social Platforms, so we make sure our customers’ ads are seen by real potential clients, not just a wide net of people.
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We are a collaborative creative consultancy with a focus on branding, packaging and brand integration. Our work has generated billions of dollars in revenue for our clients. View Profile
We are a collaborative creative consultancy with a focus on branding, packaging and brand integration. Our work has generated billions of dollars in revenue for our clients. View Profile
Great Tone. Long Life. Bright Sound. Smooth Feel.
Our charge was to infuse these attributes into new packaging that immediately projects Elixir's leadership position. Our goal was to do so while improving both Stop-Ability and Shop-Ability, both at retail and online.
The results and impact exceeded our clients expectations and sales projections - while also saving costs and time in manufacturing - and elevating the brand to its rightful category leadership position.
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Essencius is a PR and communications agency delivering integrated marketing communication. We offer services in three areas: Brand Activation, Social & Digital, and Public Relations. We bring your brand closer to the hearts of consumers and significantly closer to sales. View Profile
Essencius is a PR and communications agency delivering integrated marketing communication. We offer services in three areas: Brand Activation, Social & Digital, and Public Relations. We bring your brand closer to the hearts of consumers and significantly closer to sales. View Profile
CHALLENGES
In 2015 Coca-Cola Denmark was about to introduce Coca-Cola life to the Danes. It was the biggest product launch since 2007. Since Denmark was one of last countries in Western Europe to launch the new taste, many Danes already knew about the product. In that way, the product launch was expected news, so we had to be extraordinarily innovative in order to create interest and consumer engagement.
SOLUTIONS
The basic idea came from Coca-Cola’s iconic red color universe. The new Coca-Cola life really looks different from the red-labelled Coca-Cola products – unless you are red-green color-blind, then you cannot see the difference. This inspired us to target the campaign towards color-blind people, so they were the first to know that we were launching Coca-Cola life. By doing so, we developed an integrated PR and marketing campaign based on the premise of engaging many by talking to the few.
IMPACTS
We created what is believed to be the first ever campaign directly targeted towards color-blind people. With the campaign we succeeded in engaging, not only color-blind people, but an impressive number of Danes that could not read the message. In Denmark, we reached an earned audience of more than 12 million (pop. 5.6 million), The campaign also got attention on a global scale from countries as far away such as Australia, Vietnam and the USA. Globally, we reached an earned audience of astonishing 100 million.
2018 PR News CSR Awards - Honorable Mention
2017 DEMA Awards - B2C Event of the year
2014 PR Tigeren - Best Execution of PR Campaign
2013 Digital Impact Award - Best Use of Digital..
2013 Mashie Award - Best PSA
2013 Summit International Awards - Marketing..
2013 Danish Internet Award - Consumer Goods
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Foster & Create is a Boston-based, full-service creative agency focused on health and life sciences. We thoughtfully integrate strategy, design, content and technology to create distinctive brand platforms, communication programs, digital solutions and multi-channel experiences that connect bran... View Profile
Foster & Create is a Boston-based, full-service creative agency focused on health and life sciences. We thoughtfully integrate strategy, design, content and technology to create distinctive brand platforms, communication programs, digital solutions and multi-channel experiences that connect brands to people in relevant ways.We are committed to our cients’ success. Hands on client service, senior level teams, targeted expertise and direct involvement of our company's principals througout the process of working together distinguishes our unique approach. We offer flexible models of collaboration where we are the sole or complimentary agency delivering brand support and creative services. Clients benefit from big agency talent, process efficiencies, speed to market and creative solutions that make an impact and drive results. View Profile
HOW DAVID FOUGHT GOLIATH: DISRUPTING THE DIABETES MARKETChallenge: For people with diabetes, the OmniPod Insulin Management System is a life-changing product—if only they knew. At the time of its initial launch, Insulet Corporation was small and unknown, with a new product and disruptive technology: the OmniPod. The target market was resistant to change. The competition was established, with robust marketing and advertising budgets and comprehensive support for HCP offices. Furthermore, one competitor owned the lion’s share of the market. How does a start-up break through the clutter and successfully compete with industry giants?
Solution: We created a highly provocative launch campaign that captured the attention and interest of HCPs and patient audiences. Bold, unexpected visuals paired with targeted messaging sparked curiosity and inspired action to learn more about the OmniPod—the world’s first tubeless insulin pump. Within one year of launch, sales increased dramatically, and brand awareness among our target audience rose 475%. In addition, we continued to nurture existing OmniPod customers with ongoing patient education and engagement materials to help support the OmniPod patient experience and foster brand loyalty.ClientInsulet Corporation
Disease / TherapyDiabetes / OmniPod
ServicesBrand StrategyBrand IdentityProduct LaunchPatient Marketing CommunicationsHCP Marketing CommunicationsPackagingAdvertisingUX/UIEmail CampaignsSales PresentationsVideosEvent Branding and EngagementPromotionsCorporate CommunicationsCase Study: https://www.fosterandcreate.com/portfolio/insulet-omnipod/
“My go-to healthcare marketing communications agency for many years has been Foster & Creat...”
Iesa Figueroa, Director, Marketing
Bear is an independent, London-based brand communications agency. Their passion and purpose for all aspects of digital marketing shows with a global clientele, an exceptional digital marketing portfolio, proven results, and relentless energy to exceed expectations. Bear's services include identity/b... View Profile
Bear is an independent, London-based brand communications agency. Their passion and purpose for all aspects of digital marketing shows with a global clientele, an exceptional digital marketing portfolio, proven results, and relentless energy to exceed expectations. Bear's services include identity/branding, print services, digital marketing, insight, strategy, comprehensive messaging, professional art direction, integrated marketing, media planning, production, and more. Cut to the chase and dr View Profile
Creating a nationwide tennis initiative as part of Sport England's hugely successful This Girl Can campaign
Challenge
Following a successful pilot scheme, LTA tasked us with rolling out their Tennis Tuesdays initiative nationwide with a new campaign. In partnership with Nike, Tennis Tuesdays brings coach-led weekly sessions to outdoor tennis clubs across the country, exclusively for women, whatever their skill level. In the wake of Sport England’s This Girl Can campaign, the initiative felt more relevant than ever, and with fantastic consumer insights, we were armed with all we needed to find the heart of the project and get more women signing up.
Solution
‘Tuesday isn’t good for me’
Modern women’s lives are busy, varied, hectic and stressful. Tennis Tuesdays offers a regular slot to keep all for yourself – where you can focus, release the day’s stresses, feel yourself get fitter, stronger and better at the game, and make new friends. All within a short walk of home or work. We wanted to capture that satisfaction of being unavailable when you have another commitment that’s all yours. ‘Tuesday isn’t good for me’, because Tuesday is good for me.
Result
Launched in April 2015, sessions have been selling out and have fantastic repeat sign up – a key performance measure for the initiative. National, regional and consumer media coverage achieved over £250k advertising equivalent value (an increase of almost 400% year on year), and almost a quarter of attendees continued playing tennis beyond the 6 sessions of the scheme. If you fancy getting back in the game this summer, visit tennistuesdays.co.uk and find a session near you!
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Established for over 20 years we are a full service creative agency based in the East of England and servicing clients throughout the UK across all sectors of industry including food and drink, agriculture, ethnic food, animal health, stationery, construction, social enterprise, oral care & FMCG. View Profile
Established for over 20 years we are a full service creative agency based in the East of England and servicing clients throughout the UK across all sectors of industry including food and drink, agriculture, ethnic food, animal health, stationery, construction, social enterprise, oral care & FMCG. View Profile
BRIEF
Agrii is a leading provider of agronomy services and under the Master Seeds brand it supplies seed to farm business customers. Seeds supplied by the Master Seeds brand are quality checked to market-leading standards. The client was looking to promote the Master Seeds brand and the recently improved standards to its customers.
SOLUTION
One important improvement to the standards was the fact that Master Seeds allow 0 Blackgrass seed per 2kg sample checked. We devised the bold ‘Zero Blackgrass’ identity to run across the campaign, supported by confirmation of the additional new standards to their already comprehensive range.
RESULTS
The campaign was launched across an advert in the Agrii Master Seeds Yearbook, four-page flyer, roller banners and outdoor banners.
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UFOMAMMOOT is an independent digital agency based in Berlin combining ideas and technologies into unique digital and innovative workpieces since 2011.Fortunately, not just a trend or virgin territory anymore (for most people at least) – we feel it’s our duty to unite the best of both wor... View Profile
UFOMAMMOOT is an independent digital agency based in Berlin combining ideas and technologies into unique digital and innovative workpieces since 2011.Fortunately, not just a trend or virgin territory anymore (for most people at least) – we feel it’s our duty to unite the best of both worlds: combining classic creative concepts and project management with digital and technological expertise in order to make our beloved medium more exciting using surprising yet interactive workpieces. Whether it’s a website or app, an augmented or virtual-reality tool, digital installation or instore presentation – we create the right workpiece for every task given. View Profile
Nerd phantasies came true when we had the chance creating an interactive game for Netflix new series "The Umbrella Academy" playable on a house facade.
ADC Germany 2018 | Bronze
DDA 2018 | Silver
DDA 2018 | Bronze
The Webbys 2018 | Honoree
IF Design Award 2017 | Silver
ADC Germany 2017 | Bronze
DDA 2018 | Gold
Awwwards | Site of the Day
The FWA | Site of the Day
CSS Design Awards | SotD
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Rock Candy Media is a full-service Austin marketing firm and advertising agency specializing in SEO, content strategy, design, messaging, UX, and branding. AN AGENCY DOESN’T NEED A SALARY, BENEFITS, VACATION, SICK DAYS, A DESK, OR COMPUTER. It’s easy to get an agency up and running. All... View Profile
Rock Candy Media is a full-service Austin marketing firm and advertising agency specializing in SEO, content strategy, design, messaging, UX, and branding. AN AGENCY DOESN’T NEED A SALARY, BENEFITS, VACATION, SICK DAYS, A DESK, OR COMPUTER. It’s easy to get an agency up and running. All you have to do is pay them and they’ll take care of their people. AGENCIES HAVE A REPUTATION. Hiring good people can be hit or miss, but ad agencies have reviews and reputations to uphold, so you have a better sense of what you’re getting into. View Profile
SquarePet Website
SquarePet is a brand new pet food company looking to provide pets with the perfect protein, low carb, and limited ingredient formulas. Tasked with launching the brand from the ground up, we found the personification of pets to really resonate with potential consumers, leading us to create a fun brand backed by science.
Category: Website, Branding
Profiles in Power Nomination
Digital Influencer of the Year at the 2017
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Why is OMG the best digital marketing agency? Put simply, we got tired of digital marketing companies wasting people's hard earned money, and we figured there's got to be a better way of doing it. Our whole model is built on putting customer success as the #1 priority and having fun whilst at it. B... View Profile
Why is OMG the best digital marketing agency? Put simply, we got tired of digital marketing companies wasting people's hard earned money, and we figured there's got to be a better way of doing it. Our whole model is built on putting customer success as the #1 priority and having fun whilst at it. Being transparent, being honest, building real relationships, and delivering revenue results. We invest millions into research and development to make all this possible. No excuses, no complex jargon to mask lack of progress—just real results. Our clients adore us for this, and end up being our biggest advocates. You get what you want from digital, i.e. traffic, leads, sales—without the dramas, headaches & confusion. View Profile
2x Increase in online sales320% Increase in ROI from Google Adwords94.9% Increase in organic traffic347% Increase in search engine visibility
The Challenge
Hello Molly is one of Australia's ultimate online fashion destinations, offering on-trend and affordable wardrobe essentials. Since 2012, they've won the hearts of happy customers in 130+ countries. With 100 new releases every week, there's something for everyone. And it all started with a thriving team in Sydney, that's now expanding to offices in Los Angeles and Beijing.
In a competitive fashion industry, digital is what defines achieving success or going stagnant.
Hello Molly saw big opportunity to grow even further, yet their digital presence just wasn't doing the job. Search engine visibility was simply too low, along with dismal ROI for PPC efforts.
That's where OMG came into the picture. We doubled their online sales, and that's just the beginning.
Breaking down a winning digital strategy
1) Data-driven SEO to skyrocket rankings, traffic and revenue
Technical and onsite SEO maximised visibility across search engines. This means click-happy customers find Hello Molly, at a lower cost compared to other channels. Proven strategies increase search engine visibility by 347% and organic traffic by 94.9%.
2) Customised PPC campaigns to improve ROI and capture customers
Targeted and timely PPC campaigns reached the right people at the right time — meaning more people converted at a lower cost per click. ROI for previous PPC campaigns averaged 2:1. OMG delivered 6:1 ROI from Google Adwords by leveraging better copy and smarter remarketing.
3) Backlink building to boost website authority and rankings
Strategic backlink building put Hello Molly on the digital map. High quality backlinks are a key ranking factor on Google. With targeted backlinks, the website began reaching the top of rankings. This means organic traffic and organic revenue was on the rise.
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We are Create Health, a pure healthcare advertising and marketing agency that shares your passion for making things better. The brands we work with are solving real health problems every day – mending, preventing and even curing life’s trickiest hurdles. But as mind-blowing as their cre... View Profile
We are Create Health, a pure healthcare advertising and marketing agency that shares your passion for making things better. The brands we work with are solving real health problems every day – mending, preventing and even curing life’s trickiest hurdles. But as mind-blowing as their creations are, they’re only truly useful if they’re used. And that’s where we come in. We turn the science behind these innovations into compelling creative communication by getting to the heart of why they truly matter. Because when stuff matters, people act. And when people act, healthcare continues to transform. View Profile
CHALLENGE
BD created the Vacutainer® Eclipse™, Signal™ and UltraTouch™ blood collection systems – beautifully considered devices that were designed to please end users and payers alike. The problem? Even though extensive customer profiling work had been carried out, each sales person and market sold the products in their own way – losing many of their key benefits.
OUR SOLUTION?
A bespoke Digital Sales Aid (DSA) that integrated with Big Tin Can. By creating one centralised DSA we ensured that all sales reps, no matter what country, sold the products in a consistent fashion – with the key product selling points as the focus. The DSA also enabled the content to be segmented by customer profile and could be updated instantly via an intuitive CMS – saving BD thousands in print costs.
PROJECT SCOPE
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DePersico Creative is a family-owned Design Studio that specializes in helping Food & Beverage marketers grow strong, thriving retail brands. For 3 generations, we’ve applied our deep understanding of strategic design to visually convey compelling brand & product messages that t... View Profile
DePersico Creative is a family-owned Design Studio that specializes in helping Food & Beverage marketers grow strong, thriving retail brands. For 3 generations, we’ve applied our deep understanding of strategic design to visually convey compelling brand & product messages that trigger trial and purchase decisions. As nimble, experienced specialists, we are able to adapt our creative process and prices to meet your deadline & fit your budget. We can help you launch a winning start-up brand OR rapidly revitalize a stagnant or declining brand. Our creative strategies & captivating designs will inspire shoppers to love your brand and purchase your products. Create cravings. Nourish brands. View Profile
Here is a small sampling of some of the new poducts we've helped marketers launch. These designs grab attention, inspire trust, and create the cravings that trigger trial and drive purchase.
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ifour is a multiple award-winning creative agency based in Tunbridge Wells, Kent, UK. Underpinning everything is a deep understanding of brand communications. This combined with our genuine partnership approach means that we are proud to develop long-lasting and solid relationships with all of... View Profile
ifour is a multiple award-winning creative agency based in Tunbridge Wells, Kent, UK. Underpinning everything is a deep understanding of brand communications. This combined with our genuine partnership approach means that we are proud to develop long-lasting and solid relationships with all of our clients.Companies come to us from a broad range of industries but they share one thing in common, they’re passionate about what they do. It’s a real privilege to be trusted with bringing someone else’s vision to life, so we care about getting it right. As we’ve grown, we’ve brought in specialists who spark ideas and keep each other sharp. We enjoy working alongside clients, exploring new industries, keeping ahead of the latest trends and raising the bar of creativity.But everything we do would be pointless if it didn’t get results. So we pool our skills, talents, expertise and passion to deliver creative solutions that get our clients the results they need. We’re proud to have many long-standing clients who can testify to the way we’ve helped their businesses grow over the years. View Profile
Fourex initially approached ifour with a brilliant idea, a self-service multi-currency exchange kiosk, but no branding or website, just their name. On the verge of launching their first permanent kiosks, Fourex knew they needed branding that would stop customers in their tracks and to simply explain their innovative product. The same could be said of the website.ifour created a flexible, clean brand that would be appropriate in a range of global settings, looking ahead to future growth. By creating a friendly, approachable mascot in the form of Freddy, the brand is easily explained through an animated process on the website. A simple animated explainer video introduces the benefits of using a Fourex kiosk, which was used as part of the crowdfunding activity through Crowdcube. Behind the scenes, the website automatically updates the exchange rates on the currency calculator and shows kiosk locations with a branded Google map fed in by API. To support the growth of social media audiences, ifour ran 6 months of social media campaigns to reach key audiences on different channels and created a wide range of content to deploy on the Fourex website, driving traffic, brand awareness and engagement.Fourex has continued to grow as a business whilst being recognised by a range of awards and industry experts, including winning the Virgin Business Pitch to Rich 2015 competition, being awarded The Lloyds Bank National Business Awards 2016 Entrepreneurs of the Year and recognised by the Financial Times and Mishcon de Reya for the 2017 Leap 100, the 100 most exciting and fastest growing companies in the UK. Using the video ifour created, Fourex were able to successfully crowdfund their £275k target through Crowdcube in just 8 days. In just under three weeks they raised over 244% of their target, and with a whopping £673,000 of investments, the opportunity was closed. Crowdcube have told Fourex it was one of the most successful campaigns they have ever had.
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Major Tom is a full-service interactive agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. With offices in New York, Toronto, and Vancouver, Major Tom has a team of more than 85 specialists covering the full spectrum of strategy,... View Profile
Major Tom is a full-service interactive agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. With offices in New York, Toronto, and Vancouver, Major Tom has a team of more than 85 specialists covering the full spectrum of strategy, marketing, development, and creative. Marrying top-level strategic consultancy and impeccable implementation across the full spectrum of marketing services, Major Tom has been designed to help organizations connect with the right audiences, with the right information, at the right time. Services include: web design and development, online media buying, search marketing, conversion rate optimization, marketing automation, voice search, AI and machine learning, inbound marketing, branding, logo design and web app development. Major Tom is also a Premier Google Partner. Major Tom provides distribution of advertising creative via such paid campaigns across multiple digital channels such as Facebook, Google, Twitter, YouTube, Tumblr, Instagram, Pinterest, LinkedIn, WeChat, Weibo, and Baidu. If there’s one thing that sets Major Tom from our competitors, it’s our people and the level of knowledge, creativity and drive that they bring to each project. View Profile
Content marketing has become an essential part of any digital marketer’s toolbox. It is ubiquitous, a common component of online campaigns for everyone — from mom and pop stores to multinational conglomerates.
But while more content than ever before is currently being produced, most of us are still making a colossal mistake. We are investing more of our time, money, and resources into producing the content, than we are ensuring people actually get to experience it.
Companies around the globe are guilty of investing too much time and budget on the production of their content, and not enough on its amplification. Often they are producing infrequent piece-meal content on an ad hoc schedule.Recognizing that this is a common challenge for marketers, we developed the concept of the “Three Piece Meal” — a content marketing campaign neatly packaged into an easily digestible format with easy-to-understand pricing.
The inspiration actually originated from the fast food sector; where meal combos that package menu items together into a quick, easy, and affordable bundle are becoming increasingly popular.
So, we decided to take the same approach when it came to content — only instead of combining fries, chicken, and a drink into a single combo, we’ve packaged together the top performing elements of a successful marketing and distribution campaign.
To demonstrate the concept, we produced a short video at our office’s favorite fried chicken spot. If you’re the kind of person who prefers moving pictures to the written word, then now is the time to watch the below video. It’s a nice shortcut to help you learn how to effectively amplify your own content.
Watch the video: https://hubs.ly/H0hsKL40
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We are a creative company made by the brave, for the brave. We create brave work that gets noticed and starts conversations. It’s this creative and strategic bravery that gets brands talked about, shared on social, become the festival destination or demand coverage. Work that makes people enga... View Profile
We are a creative company made by the brave, for the brave. We create brave work that gets noticed and starts conversations. It’s this creative and strategic bravery that gets brands talked about, shared on social, become the festival destination or demand coverage. Work that makes people engage and want more. That’s the power of having Ideas worth sharing. View Profile
Belvoir were struggling to break free from the ‘special occasion’ stereotype and into the everyday. The range was in place but no one knew about it, so we took over the summer so no one could miss it.
We created a show stopping 28m droplet shaped hot air balloon, which took over the skies of Britain at a number of festivals including Big Feastival, Countryfile and BBC Good Food. Unbelievable standout drew in the crowds who sampled products and captured unique photos, whilst in-store on pack and sampling offered the chance to win balloon getaways. Bespoke digital and social content supported the campaign and the unique shape of the balloon secured massive PR reach nationwide.
76,000 people sampled the product throughout the summer, with the campaign seeing 15,337 likes on Facebook and 52,130,566 total PR circulation.
IPM Awards
IMC Awards
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CELTIC HAS INDUSTRY TEAMS WITH THE KNOWLEDGE TO DELIVER IDEAS THAT WORK. At Celtic, we’ve shaped dedicated teams with a blend of industry marketing knowledge and creative acumen. They focus on manufacturing, pet, food production, food products, chemistry and insurance. We come to the table wit... View Profile
CELTIC HAS INDUSTRY TEAMS WITH THE KNOWLEDGE TO DELIVER IDEAS THAT WORK. At Celtic, we’ve shaped dedicated teams with a blend of industry marketing knowledge and creative acumen. They focus on manufacturing, pet, food production, food products, chemistry and insurance. We come to the table with extensive advertising experience and then quickly dig into your brand to ensure the creative drives success.For over 26 years, Celtic has built a reputation of excellence. We care deeply about uncovering the right message, generating mind-blowing ideas and maximizing the budget to move your audience to action. Because together with our clients, we generate business impact. View Profile
Celtic's Chemistry StoriesBrimming with years of industry experience, Celtic’s Chemistry Team understands every point along the path to bring products to market, including manufacturing, distribution, and end-user awareness. By identifying the customer’s critical touchpoints and educating decision makers about key differentiators, we create messages that get reactions and speak to their unique needs.See our Chemistry stories here: https://celticchicago.com/chemistry/
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Speaks Marketing Group offers high impact marketing campaigns designed to drive results. We are a full service agency specializing in event marketing, sales enablement, customer success, communications/PR. Our guiding principles are around building relationships and creating maximum value for o... View Profile
Speaks Marketing Group offers high impact marketing campaigns designed to drive results. We are a full service agency specializing in event marketing, sales enablement, customer success, communications/PR. Our guiding principles are around building relationships and creating maximum value for our clients. We have experience planning, marketing and managing all size events (internal Summits, partner events, sales events, President's clubs).We aim to deliver business growth through quantifiable marketing programs that create strong leads, support sales initiatives, and drive brand awareness. **Hubspot Agency Partner and a Google Analytics Technology Partner** View Profile
Lead generation, infographics, microsite, sales materials/sales training
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