Top Integrated Marketing Agencies

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Leica, the legendary German manufacturer of precision optics, sold its product via third-party retailers and its own galleries for much of its illustrious history. But a quickly-changing retail landscape—and mounting pressure from both longtime competitors and new market entrants—meant it had to adapt.Find out how Kobe Digital helped the century-old institution reimagine its direct-to-consumer ad campaigns and diversify its distribution strategy.

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The Broad is a contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission and presents an active program of rotating temporary exhibitions and innovative audience engagement. The Broad is home to more than 2,000 works of art in the Broad collection, which is one of the world's most prominent collections of postwar and contemporary art.Urban Insight and The Broad redesigned the visual and user experience to immediately engage visitors with The Broad's world-class collection of postwar and contemporary art. Recognizing that a significant proportion of The Broad's visitors first experience the museum on a mobile device, we optimized the experience for mobile users. A series of workflow tools enable The Broad team to update all aspects of the website to quickly publish news, events, and information about new exhibitions.

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With over 2,000 employees and $500M in revenue, Rebel Restaurants is one of Boston’s premier restaurant operators. Rebel recently contracted KHJ to work on social media initiatives that would drive foot traffic to their destinations. One of the projects we were hired for was Temazcal, a fine dining Mexican restaurant concept. Despite its popularity, the restaurant had to compete with mall food courts and restaurants during holiday shopping season and suffered a drop off in business during other winter months. How could we motivate people to venture outside their homes, offices and malls to patronize our client’s restaurant?
For the holiday season, our solution was a Facebook campaign that geotargeted holiday shoppers at nearby malls, and tapped into the mindset of the frazzled shopper who could use a nice break (and a nicer one than they could find at the malls). Our ads leveraged Temazcal’s reputation for the finest Mexican cuisine and margaritas, with beautiful food photography and lines such as “Give Yourself a Gift” and “Relax and Refuel”.
For the remaining winter months, we geotargeted people who lived and worked nearby. We tapped into cabin fever, and drew people out of the boring winter routines and food options with Facebook ads that promoted Temazcal’s distinctive, exciting experience. Workers were inspired to “Spice things up” at lunch. Couples were encouraged to “Enter Enchantment” for date night. While lines like “holy molé!” and “tequi-la-la” promised a fun evening out with great food and drink.
Our campaign earned over 700k impressions with industry-beating CTRs, including a dinner CTR of 1.58% and CPC of only $0.97. With the additional comments, reactions and shares, the Rebel Restaurant Group was engaged almost 26,000 times. And in the cold winter months, customers warmed up to the idea of sizzling fajitas and even frozen margaritas.

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Research to understand and define the naming conventions for a city's cycle paths and walkways. Initially testing out various conventions we were able to provide recommendations on how the city’s council could best name the series of on-road and off-road routes around the city. We also developed a concept and name for the overall network (reflecting the relationship and interaction between the different types of path) which combined all types of facilities for both walking and cycling.

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“Adloonix have consistently worked hard for Wheelly getting our repute out into relevant consumer publications helping on the long course to boost our organic rankings. They have the base of expertise across the marketing space and are excellent people to work with.”

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MOVE Bumpers started as a local custom truck bumper service in Lewistown, Montana in 2013 and quickly evolved into a nationwide, industry leading bumper distributor. To match their growing significance in the industry, MOVE needed an ecommerce website that could keep up with its tremendous growth and brand recognition.
In 2017 we launched a rebrand and a new MOVE Bumpers website, which includes the customized, interactive Bumper Kit Builder feature: a complete game-changer in the DIY bumper building experience.
Through audience research, we discovered that users respond better to a buying process that feels less like a transaction and more like an experience: the more interactive, visual and fun the better. The Bumper Kit Builder is an interactive online shopping experience that allows users to easily swap out different bumper styles and customizations on a sample truck rendering. As customers make selections, the sample truck and price update in real-time to reflect each customization. The site is also 100% mobile-friendly and mobile-compatible, which allows for easy use from any location.
Since the 2017 re-launch, MOVE Bumpers has seen a 70% increase in conversions during yearly holiday seasons, and a 10% increase in traffic overall.
The new site, which boasts a cleaner, more updated UI/UX, is not only more visually appealing but also far more user-friendly.
The new Bumper Kit Builder allows customers to fully envision their DIY bumper kits, giving them a realistic image of the bumper they will build, in addition to accurate pricing based on customizations.The new site is also completely mobile-friendly. Lastly, in addition to the Bumper Kit Builder, MOVE created engaging product detail pages for each bumper type, as well as launched a new product line — the Precision Series. For more details and to check out the total transformation, visit MOVE Bumpers.
 

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Visit our case history here: https://landispr.com/portfolio/brain-health-registry-3/ 

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The majority of countertop companies, in an attempt to attract more customers, resort to the tactic of advertising themselves as the cheapest company in the area.




ABOUT THE PROJECT

• Web Design / Development


• Local SEO


• Branding

• Establishing a new brand


• Making the site mobile responsive


• Creating interactive tools like a custom 30-second Quick Quote calculator, kitchen visualizer tool, and stone selector


• We also established a helpful blog with design ideas, care tips, and guidance for finding the right stone type for you


• Created “Recent Projects” section

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BackGround:A health industry client (name Radiance Hair Transplant) had been internally managing a Digital Marketing campaign for over a year.Their competition began advertising online in increasing volume, and our client began experiencing lower bad experience.Their Digital Marketing campaign was becoming far more expensive and returning less on their investment.Sources: Adwords, SeoGoals:

• Increase Conversions for the Treatment. And to Reduce the Investment.


• Make the keywords to appear in the google results with the services pages.


• And to Reduce the bounce rate and to improve the user interaction.

• You can see from the following information that, the number of impressions and clicks were high and the number of conversions very low.


• Lots of people were seeing the ads, but few people were taking action.

• We rebuilt the customer's AdWords campaign from the ground up


• The account was split into meaningful campaigns that targeted specific demographics. Ad Groups were built within each campaign.


• And targeted ads were written for specific audiences within each group.

• In comparing the first month of running the six ad groups to the month before,


• the conversion went up to raise of 80%, and the conversion cost went down, from 2000 to 180 per lead.

• As there industry, there have selected some keywords to rank in the google result page.


• But the user engagement is very low and increased up to 90% bounce rate.


• And the multiple services related keywords are ranking for the homepage

• We rebuilt the customer's on page setups with more user interaction. Separated the keywords related to the services.


• Done audit of off page past activities and backlink analysis.participated in various to reconstruct the site.

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How do you transform a fueling station into a vibrant café experience?





Latin American Energy Company, Axion, set out to do just that. CBX created a new name, brand identity design and stimulating environment. The result, Spot! Café, transformed a retail environment that is generally viewed as purely transactional into a modern, cutting edge destination that emphasizes premium products and services.

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Our team partnered with fast-growing startup Market Prophit, a big data analytics enterprise delivering trending social media sentiment for investors, with the goal of launching the new service through the world's foremost business and investment media and social influencers. The founder's goal was to earn adoption from the community of socially-savvy investors by leveraging the awareness and credibility resulting from the top business and financial media coverage.
90-DAY RESULTS:

• Earned 19,992,283 digital media impressions


• Secured feature inclusion in over ten Tier 1 media targets, including:


• Wall Street Journal (4x placement wins)


• Fox Business News


• Yahoo Finance


• Barron's and more~


• Ten key journalist & social influencer briefings


• Significant boost in web traffic and platform registrations


• Paved the way for Market Prophit's next success:  the industry's first Smart Beta Index powered by social media, CROWD.

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The Brand Challenge:Shentel, headquartered in Edinburg, Virginia, is a provider of phone, Internet and cable services to rural communities. Recently, they have made acquisitions of two cable companies in southern Virginia and West Virginia. Research showed that consumers in the acquired markets were very skeptical of Shentel staying long term. There had been a track record of companies entering their market, only to exit very quickly.The Solution:We created a new brand strategy for Shentel that included a Vision Statement, Mission Statement, Positioning Statement and Brand Promise. The Brand Promise was “Making Deeper Connections.” Deeper connections with the customers and deeper connections with the communities that they serve. The expression of the Brand Promise, which is used in marketing communications, is “Always Connected to You.”As a “symbol of re-evaluation,” we contemporized the brand logo.The new logo conveys energy and connectivity via the multi-colored lines moving in tandem (representing Shentel, the communities and the customers). The orange and gold colors reinforce the genuine and reliable brandpersonality traits. The slate blue represents strength of the brand.

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For an engineering B2B firm, we generated content, created brand strategy, developed an entirely new company website, and produced social and PPC campaigns for the new high-converting material. THE CLIENT: California Energy Designs (“CED”) is an engineering firm providing system-design services and product deployment solutions, specializing in the development of HVAC, Plumbing, and Air-Quality Control Systems. The Company was positioned in the high-end segment of the market for its services, having earned a reputation for quality work and technical expertise. However, as their business straddled multiple different sub-sectors of the industry – including luxury residential estates (with clients like the Royal House of Saud), industrial facilities (clients including SpaceX, Boeing, & Cigna), and commercial developments – the company lacked a consistency and clarity in brand image, resulting in confusion for their clientele.

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INTEL CORP Server Division Email, Landing Page, Web, Social Campaigns with increases in sales over $1M in just 3 months.

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We work with leading brands and prospering SME's across the UK.

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The leading distributor to the education marketplace needed to create a new company for their move into healthcare. We helped them transform “products” to “brand” by focusing on their mission: to improve well-being.Our Brand Platform included naming, messaging, and value propositions. After exploring hundreds of name possibilities, we recommended SOAR Life Products to capture their mission and celebrate the caregiver. The tagline affirms it: “Empower minds. Strengthen bodies. Inspire creativity.”Our 360-degree approach included all the essential brand elements – a new logo, website, marketing collateral, tradeshow booth and Brand Standards Guide.

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Meets The Eye Studio was started by a filmmaker, which meant they had a fantastic space that everyone who shot there loved. Their studios were high-quality, amenities top notch, and gear well-maintained.
But they were having difficulty reaching the right audience, and weren't sure how to increase their visibility. But once potential clients saw the studio, the team could easily close a booking. This meant our focus was highlighting their space online.












Blogs



Each blog centered around topics relevant to their buyer personas, from novice to advanced skill levels. These blogs included product reviews, photography tutorials, industry news, and other relevant information. By sharing these educational and informative blogs on social media, we created an inbound marketing strategy to support lead generation.













Videos



The video campaign involved bringing clients and the team into the studio for testimonials that we shared on YouTube, their website, and social media. We also worked with the team at Meets The Eye to upload reels from work shot in the studio to provide examples of how the space was utilized.
Our favorite video was creating a 360-view experience for their Google My Business and Google Maps listing. It was also used on their website to give users the ability to “walk through” the studio while browsing on desktop, mobile or tablet. This helped solve their booking problem by offering potential clients a way to “walk” the studio without needing to visit.













Social Media



As with any great inbound marketing strategy, we used the blogs, videos, and images we developed as content for social media. This mix offered followers varied content, maximizing the engagement on Facebook and Twitter."It was my privilege to work with Forward Push on the rebranding and website redesign for Meets the Eye Studios. Our web traffic and leads greatly improved as a result of our collaboration and I recommend Forward Push without reservation."






















 

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Afflecto drove a 62% increase in leads year-over-year by developing a marketing program that incorporated an enhanced paid search strategy, social advertising, radio and a referral program.

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Events

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Colorado State University Website


Developed a beautiful and responsive WordPress-powered website for the graduate school of Colorado State University. The organization saves tens of thousands of dollars annually by being able to maintain the site themselves.https://www.anvilmediainc.com/the-work/portfolio/colorado-state-university/

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Forever a fan of the work the Baltimore Animal Rescue & Care Shelter (BARCS) does to save the 12,000 animals that come through their doors each year, idfive volunteered to help the shelter during the holiday season — a critical fundraising period. We created “Pay It Furward”, an integrated campaign highlighting the people and animals who depend on the kindness of donors. The campaign included a four-minute video viewed by tens of thousands of people, Milkbone “fortune cookies” wrapped with messages about BARCS fundraising and placed in Baltimore storefronts, billboard ads, emails to donors, a donation landing page, and cross-platform social media posts. Boosted by the nonprofit’s incredible army of advocates and brand champions, the campaign beat their #GivingTuesday fundraising expectations by more than 400% and helped bring in over $250,000 for the shelter in the month of December.

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We thrive on one thing - return on ad spend. Learn more about our granular approach that drives tangible business results for our clients through the below selection of case studies and recaps from our case study guide pdf.To download the full report or view additional case study information, check out: https://apexcurrent.com/case-studies or to see our ad creative gallery and client examples, click the following link: https://apexcurrent.com/ad-gallery. 

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What do you do when a relatively small college gains national recognition? You market the hell out of it (obviously). But it’s how you do it that can mean the difference between a seal on a recruitment ad—and a real competitive advantage. For long-time client Molloy College, we leveraged their national ranking as Money® magazine’s #1 Value All-Star as the first phase of a new strategy designed to elevate the College’s brand and awareness, their reputation among influencers—and student interest.

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Express Newark (EN), located in the historic Hahne & Company building in Newark NJ, is dedicated to a collaboration between community partners and Rutgers University-Newark in which community and university work together and communicate on equal footing in what has been called a "third space."
Working closely with the Express Newark leadership and community partners, our goal was to create an appropriate platform that represents the organizations’ powerful mission. Expressnewark.org is a mirror of the Express Newark community: eleven partnerships and over eighty contributors spanning diverse disciplines, who collaborate and engage in public work and creative practice.
The website aggregates each partnership and contributors’ work and activities, whether exhibitions, events, stories, or video series. The dynamic color palette of the Express Newark logomark is used to categorize these different types of content which are seen separately on the Exhibits archive page, or Events archive page, but are combined into one “feed” on the Express Newark Home page, and each partnerships’ page.
In this way, the website emulates the real-time activities and happenings of the entire Express Newark community and ecosystem – a “third space.”

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The goal: disrupt an industry by producing a riveting episodic series and branded content experience. Episodes explore in-depth interviews with high-profile architects, engineers and developers that revealed the stories, insights and experiences that helped them to overcome challenges and become more innovative, productive and successful. The newest season, “By Design—Undivided” focuses on the Covid-19 pandemic and how architects are responding.GRAPHISOFT is a global software developer. Their ARCHICAD and BIMx technologies enable architects to push traditional boundaries of creativity. This unexpected marketing and branded content effort, supported with events and social media, brought the stories of architects and designers to life. The result of this online series turbocharged sales efforts, expanded awareness, deepened loyalty among existing customers and captured market share from the largest competitor.

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CHALLENGEIn July 2020, Foster Farms launched Smart Crust Pizza, a low carb, high protein, Keto certified, frozen pizza line. The primary challenge was to develop a creative platform to support the product launch; however, there were a number of barriers to consider:

• Foster Farms had no existing brand presence in the frozen pizza category


• Frozen pizza is a crowded category with established brands at grocery


• Plant-based and BFY products were fueling category growth


• There was little market knowledge of chicken-based pizza crust which required consumer education

• 2x Smart Crust creative doubled all system1 benchmarks of emotional effectiveness


• Smart Crust creative ranked in the top 4% of all campaign measured


• Smart Crust product benefits and Guilt-Free Messaging drove excitement which translated into High Level (79%) Purchase Intent


• Smart Crust's Healthy Decadence Drove Happiness and Surprise amongst consumers

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A group of physicians associated decided to form Total Orthopedics Sports and Spine. The group had spent several years under a different brand and was challenged with separating itself from it since it was engrained in the physical locations, along with their customer base. With a brand-new logo, modern website, visually appealing marketing collateral, and strong digital marketing strategy, the group was able to retain their patient base while attracting new ones.

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First Class Packaging is a B2B industrial packaging company based in San Diego that does business all over the world. Bop Design was hired due to its breadth of experience in industrial marketing. Bop Design created a new logo and website design for the industrial packaging company.
The new web design and company identity better resonates with decision makers in the government, high-tech, military and aerospace industry sectors. The new First Class Packaging website design highlights key brand differentiators throughout its B2B marketing: total concept, design in-house, idea origination, project leadership, etc.

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Challenges

• Quick competitive response shortened and reduced the impact of premium pricing on new product innovations and introductions


• Majority of the sales team had fallen into the order taker mode and were busy fending off competitive pressure to reduce pricing

• Completed a sales diagnostic including process, competency assessment, customer interviews, and competitor analysis


• Developed sales and marketing strategies to move behaviors from commodity based mind set and positioning to consultative high value sale with customers


• Created and delivered sales training to communicate new process and positioning in a two day workshop event for the entire sales force


• Provided follow-up consulting to help support reinforcement and performance management

• New sales process and positioning changed the dialogue with customers and focuses on value added


• Sales force focuses on improving customer’s business and becoming a trusted adviser


• Premium pricing on new products had greater staying power and customer insights provided fuel for RFP’s innovation pipeline