Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.

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  • Branding & Digital Marketing Agency

    Branding & Digital Marketing Agency

    We believe in building deep, long-lasting client relationships and celebrating diversity of background, culture, experience, and thought...

    Top Services:

    • Digital Marketing
    • Web Development
    • Branding
    • Graphic Design
    • Show more
    Location
    Tallahassee, Florida
    Number of Employees
    Under 49
  • A Team of Professionals With Decades of Practical Business Experience.

    A Team of Professionals With Decades of Practical Business Experience.

    Top Shelf IT Solutions is a dedicated team of innovative information technology and design professionals helping businesses succeed. We specialize in web development, design, commercial e-mail sending, database systems, custom analytics, reporting, and more...

    Top Services:

    • Software Development
    • Web Design
    • Web Development
    • Branding
    • SEO
    • Show more
    Location
    Portland, Maine
    Number of Employees
    Under 49
  • Legal Advertising Agency

    Legal Advertising Agency

    The legal ad pro's...

    Top Services:

    • Branding
    • PPC
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • User Experience, Digital Marketing, Website Design & Marketing

    User Experience, Digital Marketing, Website Design & Marketing

    The Creative Alliance is a digital marketing and user experience (UX) agency with a strong track record of helping Colorado businesses grow and thrive in todays digital world. They provide expert insight and guidance in key disciplines, including marketing strategy, web development, and brand management...

    Top Services:

    • Digital Marketing
    • UI/UX Design
    • Branding
    • Advertising
    • Video Production
    • Show more
    Location
    Lafayette, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Create Stunning Digital Experiences

    We Create Stunning Digital Experiences

    Our business is portfolio driven. Were not pushing sales and dont believe in selling something that is not needed, our portfolio speaks for itself. Weve been doing business since 2015 and weve always cherished new and long term business relationships with our clients...

    Top Services:

    • Branding
    • Design Services
    • Web Development
    • SEO
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $48/hr
    Minimal Budget
    Under $1,000
  • Taillight has created content and produced results for brands and artists for more than 20 years.

    Taillight has created content and produced results for brands and artists for more than 20 years.

    From producing large complicated events for live television to developing engaging content for brands to creating award-winning music videos, our clients rely and trust Taillight to deliver quality content and provide a 360' proven strategy for sharing that content. Great content starts with a great...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
  • Link Creative Is a Design and Technology Agency

    Link Creative Is a Design and Technology Agency

    LINK Creative is a design and technology agency that creates cutting edge products and experiences. Located in the heart of the North Bay, California...

    Top Services:

    • Web Development
    • Branding
    • UI/UX Design
    Location
    Santa Rosa, California
    Number of Employees
    Under 49
  • Innovative Strategies. Measurable Results.

    Innovative Strategies. Measurable Results.

    We help small and medium sized business grow by putting the right message in front of the right person at the right time. Reach the full potential of your business with a custom designed and flawlessly executed Growth Marketing Program...

    Top Services:

    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Branding
    • Web Design
    • Show more
    Location
    Santa Rosa, California
    Number of Employees
    Under 49
  • Websites and Graphic Design from New Orleans

    Websites and Graphic Design from New Orleans

    Website design and development...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    • Graphic Design
    • Print Design
    • Show more
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Aligning Technology to You!

    Aligning Technology to You!

    Our goal is to use the right technologies to help each client realize their vision...

    Top Services:

    • Content Marketing
    • SEO
    • IT Services
    • Web Design
    • Software Development
    • Show more
    Location
    Brighton, Michigan
    Number of Employees
    Under 49
  • Ignite your purpose, accelerate your growth

    Ignite your purpose, accelerate your growth

    Be Aligned is a Veteran, Woman-Owned business providing exceptional copywriting branding, web design, and SEO services. We're a global grand headquartered in St. Louis, serving clients world-wide. We help business owners get more leads, attract ideal clients, and increase sales so you can confidently...

    Top Services:

    • UI/UX Design
    • Web Design
    • Branding
    • Digital Marketing
    • Graphic Design
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • Anyone can make a pretty picture, but is it effective?

    Anyone can make a pretty picture, but is it effective?

    Creating effective designs that help you achieve your marketing objectives is the name of our game! Eye-catching + Effective...

    Top Services:

    • Print Design
    • Package Design
    • Graphic Design
    • Branding
    • Logo Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • What You Envision, We Create.

    What You Envision, We Create.

    Creative Pear Agency is small boutique Digital Marketing Agency based in South Florida that provides one on one personalized service and dedication to all of our customers. Our purpose is to provide strategic results-oriented marketing by offering a full suite of advertising, design, and development services...

    Top Services:

    • SEO
    • Web Design
    • Social Media Marketing
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Weston, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    Under $1,000
  • Helping small businesses make bold moves

    Helping small businesses make bold moves

    Going Bold Studio is a full service design and social media firm that specialize in branding, Squarespace website design, and social media services...

    Top Services:

    • Social Media Marketing
    • SEO
    • Branding
    • Logo Design
    • Web Design
    • Show more
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Celebrate Your Brand.

    Celebrate Your Brand.

    KCNY Design is a full service design company offering a variety of services to meet all of your marketing, design and technical needs...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Syracuse, New York
    Number of Employees
    Under 49
  • A Design & Innovation Company

    A Design & Innovation Company

    TangoSquared is a design and innovation company. We help clients grow their business, define new products/services and promote their brands...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Syracuse, New York
    Number of Employees
    Under 49
  • Elite Team of Secret Creative Agents

    Elite Team of Secret Creative Agents

    Here to help make clients look good in their marketing jeans. Never Bored, Never Boring work that stands out in a sea of easy creative choices...

    Top Services:

    • Print Design
    • Video Production
    • Branding
    • Graphic Design
    • Logo Design
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $1,000 - $10,000
  • You have a brand. We help you share it with the world...

    Top Services:

    • Graphic Design
    • Creative Services
    • Branding
    • Print Design
    • Package Design
    • Show more
    Location
    Bothell, Washington
    Number of Employees
    Under 49
  • We Help Businesses Express Their Ideas, Find a Voice or Refresh Their Image.

    We Help Businesses Express Their Ideas, Find a Voice or Refresh Their Image.

    Brandly is an award-winning branding and web design studio helping good people and organisations resonate with their customers and stand out as industry leaders. As brand musketeers, we help businesses express their ideas, find a voice or refresh their image. All trough the power of comprehensive design and...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • Branding
    • Mobile App Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We solve business challenges by building the brand and its relationship with targeted audiences.

    We solve business challenges by building the brand and its relationship with targeted audiences.

    There are many ways to build brands. Each case (client), has their own business challenges, believes on their own paradigmas and will be "surfing the wave" in different contexts. There fore, each case is different. Taylor made analysis and strategy for every case is imperative!...

    Top Services:

    • Branding
    • Digital Marketing
    • Logo Design
    • Web Design
    • Digital Strategy
    • Show more
    Location
    Plano, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Strength in Structure

    Strength in Structure

    We believe in "Strength in Structure". Its embedded in everything we do. From strategy to marketing to development to design to optimizing MarTech, ATAK brings proven systems to help you achieve your goals...

    Top Services:

    • Web Design
    • eCommerce Development
    • Digital Marketing
    • Branding
    • WordPress Website Design
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • We Create Branding, Marketing, and Advertising Strategies for Businesses.

    We Create Branding, Marketing, and Advertising Strategies for Businesses.

    We create Branding, Marketing, and Advertising Strategies for businesses. We work on a powerful, brand-centered approach. We dive deep into your business to analyze its specific needs and craft a tailored strategy that resonates and attracts your audience...

    Top Services:

    • Branding
    • Digital Marketing
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Full service design, development & support!

    Full service design, development & support!

    Rapptr Labs is a NYC-based team creating premium mobile and web apps. We offer full-service design, development, and post-launch support to help startups and enterprises build digital products that engage users. Lets talk about how we can bring your app to life...

    Top Services:

    • Mobile App Development
    • Software Development
    • Branding
    • Graphic Design
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Top Awarded Web Agency in Fort Wayne Indiana

    Top Awarded Web Agency in Fort Wayne Indiana

    Welcome to Digital Parameters. We are a web agency located in Fort Wayne, Indiana. We offer web services such as web design, development, SEO, advertising and digital marketing. We have over 20 years of experience designing stunning websites that create online success; we are a great choice to help build your...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Fort Wayne, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • A Lifestyle Focused Management Company

    A Lifestyle Focused Management Company

    Based in Denver, CO, IMPRINT Hospitality is a full-service hotel and restaurant management company that also offers development services, consulting and asset management. IMPRINT specializes in lifestyle and/or luxury properties - independent, soft-branded, or branded...

    Top Services:

    • Branding
    Location
    Denver, Colorado
    Number of Employees
    500 - 999
  • The Squeaky Wheel Gets The Grease

    The Squeaky Wheel Gets The Grease

    Squeaky Wheel Branding & Marketing is a client-centric, full-service boutique agency located in Houston, Texas. We offer extensive marketing solutions - from branding to website development, and digital marketing to social advertising - we deliver results...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Social Media Marketing
    • SEO
    • Graphic Design
    • Show more
    Location
    Sugar Land, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Expert Advertising Agency

    Expert Advertising Agency

    We believe in people, product, and profit, in that order. For us, people always come first...

    Top Services:

    • Print Design
    • Advertising
    • Video Production
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Minimal Budget
    Under $1,000
  • Your Professional Branding Partner

    Your Professional Branding Partner

    At Shaffer Branding Co. we are brand experts. We specialize in helping our customers develop a strong and consistent brand that is recognizable, makes an impact, allows businesses to stand out from their competition, and draws in new customers and clients. We believe that one of the most important aspects of...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Print Design
    • Advertising
    • Show more
    Location
    Streetsboro, Ohio
    Number of Employees
    Under 49
  • Feel. Think. Create

    Feel. Think. Create

    Innowise Design Studio creates an ergonomic user-friendly UI/UX design for web and mobile applications, using up-to-date tools and technologies. We keep up with the times by exploring 2D/3D design trends and finding the best ways to support your company in achieving its most ambitious goals...

    Top Services:

    • Web Design
    • Branding
    Location
    Saint Petersburg, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Turning Your Idea Into a Successful Brand.

    Turning Your Idea Into a Successful Brand.

    We help founders achieve success through strategic branding, website development, and social media management...

    Top Services:

    • Graphic Design
    • Branding
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Hometrack Real Estate Marketing - providing realtors and SMBs .

    Hometrack Real Estate Marketing - providing realtors and SMBs .

    Hometrack Real Estate Marketing - providing realtors and SMBs in MD, VA, FL, PA and D.C. with the highest quality Photography and Marketing services...

    Top Services:

    • Video Production
    • Advertising
    • VR/AR
    • Creative Services
    • Logo Design
    • Show more
    Location
    Timonium, Maryland
    Number of Employees
    50 - 99
  • Accelerating Your Brand.

    Accelerating Your Brand.

    RMG is a full in-house, boutique, Advertising Agency. We create results driven advertising campaigns designed to bring your business to the next level...

    Top Services:

    • SEO
    • Graphic Design
    • Branding
    • Media Buying
    • Web Development
    • Show more
    Location
    Spring, Texas
    Number of Employees
    Under 49
  • Making Digital Work

    Making Digital Work

    Liquid is the premier digital marketing and tech agency for medium to enterprise level firms. With teams of specialists dedicated to SEO, PPC, social media, content, design and branding services, and more. Our data-driven approach, along with the ability to consistently adapt to the dynamic landscape of...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Branding
    • SEO
    • Digital Services
    • Show more
    Location
    Fogelsville, Pennsylvania
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • You're not like everyone else. Neither are we.

    You're not like everyone else. Neither are we.

    Taylor Made Creative Agency full service creative agency that specializes in transforming bold visions into captivating, high-profiting brands through the power of styled-to-fit branding and unforgettable strategic marketing...

    Top Services:

    • Web Design
    • Branding
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $297/hr
    Minimal Budget
    $1,000 - $10,000
  • Web Design. Marketing. Branding.

    Web Design. Marketing. Branding.

    If You Aren't Talking About Your Business Online... Who Is?...

    Top Services:

    • Social Media Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Your Marketing Consultants

    Your Marketing Consultants

    Paperboat Media is an Internet Marketing agency based out of Orlando, Florida with expertise in SEO, PPC, SEM, and other Internet marketing services...

    Top Services:

    • PPC
    • Digital Marketing
    • WordPress Website Design
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic Branding for Creative Entrepreneurs

    Strategic Branding for Creative Entrepreneurs

    Founded in 2006, Satellite is a Chicago based design agency creating epic cinematic brands for: Hotel & Restaurant, Spirits & Beverage, Cannabis, Fashion, and Tech industries. Our clients are entrepreneurs with an unshakable faith that the world will be better off with their service, technology or product in...

    Top Services:

    • Branding
    • Product Design
    • Creative Services
    • Video Production
    • Graphic Design
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Where Your Missions Becomes Our Mission

    Where Your Missions Becomes Our Mission

    Pinnacle Communications is a marketing agency that works to create positive change...

    Top Services:

    • Branding
    • Creative Services
    • Digital Services
    • Public Relations
    • Media Buying
    • Show more
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
  • Right Thoughts, Right Words, Right Actions.

    Right Thoughts, Right Words, Right Actions.

    Regular Animal is a creative agency that generates content and design across all platforms. We do many things but focus on copywriting, strategy, brand identities, websites, books, and objects for clients, audiences, and ourselves...

    Top Services:

    • Logo Design
    • Graphic Design
    • Print Design
    • Creative Services
    • Branding
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping Your Business Grow

    Helping Your Business Grow

    We are a team of knowledgeable and creative professionals with a passion for developing brands that will deliver results...

    Top Services:

    • Digital Marketing
    • PPC
    • SEO
    • Branding
    • Video Production
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Turning Clicks into Customers.

    Turning Clicks into Customers.

    We help companies with their creative marketing initiatives, replacing a team of full-time employees, leaving you with more time and money to focus on keeping your customers happy...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Graphic Design
    • Video Production
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
  • Design Excellence. Delivered.

    Design Excellence. Delivered.

    Hola, we are a bilingual graphic design studio specializing in Branding & Web Design...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • Design Services
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
  • Guaranteed National + Regional TV Coverage & Editorial + Results-Driven PR

    Guaranteed National + Regional TV Coverage & Editorial + Results-Driven PR

    Whether seeking media coverage for a B2C or B2B product, service, destination, brand or company -- or thought leadership PR for a subject matter expert or business executive -- our agency proffers highly affordable, GUARANTEED editorial and TV coverage on shows that range from nationals on leading networks...

    Top Services:

    • Branding
    • Media Buying
    • Public Relations
    Location
    Coral Springs, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Helping Small Businesses Soar

    Helping Small Businesses Soar

    LeadCardinal is branding and small business website design firm bringing agency-caliber services to small businesses at an affordable price...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Digital Marketing
    • SEO
    • Branding
    • Show more
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Better Marketing Decisions. Better Business Results.

    Better Marketing Decisions. Better Business Results.

    We help healthcare, insurance, financial services, and other growth-focused companies attract qualified opportunities and improve marketing results through strategy, creative, and practical AI...

    Top Services:

    • Digital Strategy
    • Market Research
    • Branding
    • Creative Services
    • Digital Services
    • Show more
    Location
    Westlake Village, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Scalable Growth Strategy & Advisory for B2B Businesses

    Scalable Growth Strategy & Advisory for B2B Businesses

    We help small and medium-sized B2B businesses solve complex problems that keep them from scaling and reaching their greatest potential. With our expertise in building Agile and automated marketing systems, branding, and business strategy, we've helped many of our clients multiply their revenue, launch new...

    Top Services:

    • Branding
    • Logo Design
    • Creative Services
    • Digital Marketing
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • We are passionate about winning at all stages and objectives.

    We are passionate about winning at all stages and objectives.

    We create the right strategy with the right marketing mix for the right partners...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Web Design
    • SEO
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
  • Making a Fashion Branding Statement

    Making a Fashion Branding Statement

    Stateless is a passionate team of fashion branding, design, and industry experts. We specialize in crafting memorable brands, functional apparel, and fresh clothing lines. With a global network and collaborative approach, we support entrepreneurs, investors, designers, and established companies in navigating...

    Top Services:

    • Branding
    • Package Design
    • Product Design
    • Logo Design
    • Creative Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Marketing Built to Move Faster & Make an Impact.

    Marketing Built to Move Faster & Make an Impact.

    Brandmint is a content-first advertising agency focused on saving clients time, maximizing their return on marketing investments, and maximizing output and impact...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Digital Strategy
    • Advertising
    • Creative Services
    • Show more
    Location
    Rochester, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed

Frequently Asked Questions About Branding Companies

What services does a branding company typically provide in the US?

A branding company typically provides the following services:

  • Research & discovery. Stakeholder interviews, customer and competitor analysis, category audit as the foundation for strategy.
  • Brand strategy & architectur. 65% of marketers say addressing brand values and social issues in campaigns was effective.
  • Messaging & verbal identity. 84% of consumers buy from brands they feel an emotional connection to. 
  • Visual identity. Using a signature color can raise brand recognition by 80%.
  • Guidelines & toolkits. 68% of companies say consistent branding has added 10-20% to revenue.
  • Activation & rollout
  • Governance & training

How much do these agencies charge in the USA?

Based on our data, U.S. branding agencies typically charge between $140 and $200 per hour

Average branding costs by service type:

  • Logo design$2,000-$10,000 with $50-$150/h on average in the USA
  • Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
  • Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
  • Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
  • Market research: $8,000-$30,000 with $100-$150/h on average in the USA
  • Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
  • Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
  • Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA

What are the average project timelines?

Project timelines vary between agencies, but branding is typically a multi-week effort.

Industry examples:

  • Quick brand refresh: 8-12 weeks
  • Full brand (re)launch: 12-24 weeks (3-6 months)
  • Complex / enterprise rebrand: 6-12 months
  • Discovery & onboarding: 1-2 weeks
  • Strategy development: 2-3 weeks
  • Visual identity design: 4-6 weeks
  • Guidelines & collateral: 2-6 weeks

What deliverables should businesses expect from a branding company?

A comprehensive branding campaign will hand over all materials needed to apply the new brand:

  • Research and strategy artifacts
  • Messaging assets
  • Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
  • Brand guidelines
  • Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
  • Source files and assets
  • Training and rollout plan

What’s the difference between a brand refresh and a full rebrand?

Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning. 

A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.

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