After a rocky year and the feared gust of recession, townsfolk of the “Bayou City” collectively cried out “Houston, we have a problem”. However, according to latest insights, as vaccinations increase and restrictions ease, the economy rebounds. Fast.
Once predominantly focused on oil and gas, the home of NASA’s space program is showing its pedigree by becoming the next tech innovation center. The nation’s fourth-largest city is a diverse hub filled with talented people and a variety of growing industries; digital tech being one of the leading ones.
The Houston region houses more than 8,200 tech-related firms, including more than 500 venture-backed startups. This rich network presents plenty of opportunities for logo designers in Houston to prove their mettle.
Just as techies are flooding the “space capital of the world”, perspective creatives are following closely. They are drawn in by its affordability — compared to the major hubs in LA or New York— and rapid growth of creative campuses such as “Sawyer Yards”, located in the historic First Ward or the “Innovation Corridor”.
These creative spaces serve as a meeting place for Houston’s artistic community to exchange ideas and ultimately, explore each other’s projects. Thanks to the relatively reasonable cost of living and vibrant communities, the Houston metropolitan area is home to a wide specter of working artists.
Consistent with national trends, designers make up the largest part of Houston artists, representing nearly one-third of the city’s creative professionals.
As such, Houston logo designers lead the “wind of change” by offering original work, setting industry trends and using the latest design tools.
As a city that boasts an expanding technology industry and a growing art culture, Houston is naturally home to many custom logo design companies.
What do they do best?
These agencies seamlessly blend together their different origins. They unify art and technology bringing bold solutions that go beyond the logo itself. They accentuate and reestablish your brand identity, giving you the visual “badge of approval,” increasing your prominence in the global competitive market.
Logo designers in Houston reflect their city’s business dynamic as they tend to highlight and provide services for the locally dominated industries, including some of the most recognizable brands throughout Texas.
Although most of Houston’s technology ventures are concentrated around some of the area’s largest industries such as energy and health care, sub-sectors including software development, programming are rapidly expanding.
Houston logo design agencies specialize in creating unique professional logos for brand, as well as offer custom solutions:
Whether you believe it to be a superficial attribute or not, the human brain takes less than seven seconds to form a strong opinion about the brand. Having an aesthetically pleasing and engaging logo is a must-have as it is the foundation upon which that opinion is built.
Logo design is more than just selecting typography, choosing the right color and making the future logo eye-pleasing. Although it covers all of it, it is actually making unique creative decisions that support your company’s message and brand values.
Aside from the product you make or service you offer and signage, your business logo may be prominently featured on signs such as promotional material, banners, awning & window signs, wall & ceiling graphics, post & panel signs, pole, monument, roof signs, vehicle graphics and more.
Quality logo attracts customers or clients and starts their journey towards your ultimate goal - increasing revenue.
It’s all about the appealing logo.
It is the very first interaction prospective clients have with your business. It is both the starting line of the customer journey, as well as a major contributor to their purchasing decisions.
Therefore, hiring professional logo designers goes without saying as they’re the ones who help you magnetize your brand.
What differentiates logo designers in Houston and why should you opt for their specific skillset?
Talent pool: Technology, artistry and innovation. These words describe Houston’s creative hubs the best as the city developed a strong culture of collaboration, which caters to both tech professionals and eager artists.
Creativity: Houston’s becoming a creative beehive. Talented professionals have the expertise needed to aid brands launch any kind of artistic venture. Whether it’s creating a brand (new) image, refreshing a website design, or creating a new logo from scratch.
Unique insight into the intertwined network of the local market: Living and working in the area, Houston logo designers acquired a rich knowledge of the deep local market network and the industry trends.
Numbers may vary drastically, but on average, most logo designers in Houston charge between $100 and $200 per hour.
When it comes to project-based pricing, most logo design agencies in Houston request between $1000 and $10,000.
A higher level of competition and the sheer density of expertise within the industry dictates the prices to be on par with some of the more expansive parts of the US.
However, the surge of creative individuals and freelancers influenced many companies in Houston to transition to custom logo design practices and pricing, which opens new doors both for negotiation, as well as “cherry-picking” the type of services.
A wide variety of quality options makes choosing the best custom logo design company in Houston a daunting task. Before coming to a decision, however, make sure to take these steps:
When it comes to visual assessment, the portfolio is as good as it gets. It’s the entire collection of one's previous work.
Carefully examine an agency portfolio to figure out whether their aesthetic, style and general skillset match your brand’s vision and identity.
Some of the best Houston logo design companies proudly showcase their rewards, so opting for them would be the advisable action. The same goes for social proof and customer reviews.
A wide array of different industries in Houston offers you a unique opportunity to choose a logo design company whose expertise closely matches your needs.
If an agency already tackled a project similar to what you seek or a project within your niche, they are certainly more equipped to reach a desirable outcome for both parties.
Before tackling the logo, these specialists conduct extensive market and industry research to ensure they fully contextualize how your business operates and deliver a custom, original logo design.
Although creativity is the key it’s not a guarantee of a great logo design.
Creating an engaging logo design demands thorough organization and communication. A logo designer must get to know and understand your brand in order to properly harness it and deliver an impressive visual result.
Before hiring a logo design company in Houston, remember to gather as much information as you can about their corporate culture, values, reliability, transparency and ultimately, their quality of work.
Address them these questions:
Your brand is a representation of who you are and what your business entails. It needs a graphic portrayal that’s equally unique.
Considering the buzzing beehive that is city of Houston and it’s growing influence on the industry you can be rest assured that native logo designers are some of the most talented in the world.
What distinguishes Houston logo design companies from the competitors is:
As mentioned, before reaching any kind of conclusion about your future design partnership, be sure to:
Best of luck!
