We evaluated client satisfaction, proven project success rates, industry recognition, and the reputation of over 150 companies to create a list of the top 10 market research companies for healthcare providers. Discover detailed overviews of each company’s service offerings, areas of specialization, and project highlights to find the right partner for improving patient outcomes through research.

The Number 1 Market Research Company for Healthcare Providers as Selected by DesignRush Is...

SIS International

• Best for: Overall
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 1984
• Size: 100-249
• Location: New York City, NY

SIS International is a seasoned, full-service global market research and strategy consulting firm with over 40 years of industry expertise. It leverages an extensive network of medical professionals, including physicians, clinicians, nurses, dentists, and more, SIS International captures authentic, real-world medical data. The healthcare market research agency deploys a comprehensive research methodology, encompassing qualitative and quantitative research, competitive analysis, and advanced data analytics by meticulously analyzing patient behaviors, preferences, and motivations. This positions SIS International as a leader in delivering actionable market research designs.

SIS International Success Story

• Challenge: A global pharmaceutical corporation needed a partner to conduct a study on a specific patient population, like those with opioid-induced constipation, across six countries. Conducting this multi-country study was challenging due to a complex target population, cross-cultural differences in healthcare, logistical hurdles of simultaneous data collection, and the limitations and lack of depth of online survey methodologies.
• Solution: SIS International successfully gathered valuable insights into patient demographics, pain levels, and medication usage. Its project managers from 2 SIS offices collaborated closely with the client, ensuring uninterrupted communication, timely fieldwork updates, and responses to client inquiries.
• Results: The market research company for healthcare providers has efficiently executed a multi-country study, completing fieldwork in 3 weeks and delivering actionable insights another week later. The study provided the client with actionable insights for product development and market strategy.

Check Out SIS International Agency Profile

Escalent

• Best for: Opportunity scanning
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 1975
• Size: 500-999
• Location: Livonia, MI
• Notable clients: IBM Watson Health, Bayer, Spectrum Health, Pfizer, Vizient

Escalent is a premier global market research and consulting firm specializing in the life sciences and healthcare. With a deep understanding of industry dynamics, key players, and emerging trends, the healthcare market research agency supports clients across the entire product lifecycle, from pre-clinical development to post-launch performance. Escalent’s top-notch market research and consulting services help understand patient needs and drive product innovation, making it an ideal partner for healthcare providers.

Escalent Success Story

• Challenge: A household pharmaceutical company struggled with stagnant growth due to changing consumer behaviors and a dated brand image. It needed new growth opportunities through acquisitions or partnerships that would appeal to its consumers.
• Solution: Escalent conducted an opportunity scan to identify emerging trends and unmet consumer needs across six consumer product segments in 12 countries. The healthcare market research agency also gathered relevant market information from over 25 companies. It then analyzed the data to pinpoint potential growth pathways and recommend specific products and markets for the business.
• Results: The analysis led to the identification of key growth areas within 8 weeks. Its findings formed the foundation for a strategic plan to restructure the company’s brand portfolio. This successful approach became a model for other business units seeking market entry strategies.

Check Out Escalent Agency Profile

MDRG, Inc.

• Best for: Focus group discussions
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 1994
• Size: Under 49
• Location: New Orleans, LA
• Notable clients: Blue Cross and Shield of Louisiana, CenturyLink, Lumen, Ochsner Health, The Iowa Clinic

MDRG is a full-service market research company with a rich history in research and a client-centric approach. Its experienced market research analysts go beyond data collection to uncover the deeper meaning behind consumer behavior. MDRG, Inc. offers a complete suite of services, including qualitative and quantitative test design, data collection, analysis, strategy, and research and development (R&D). By combining expertise in behavioral science and its proprietary solutions, the healthcare market research company helps businesses find the true potential of their products and services.

MRDG, Inc. Success Story

• Challenge: A public health institute had a hard time developing an effective advertising campaign to address the dangers of secondhand smoke (SHS). Its statewide tobacco control program lacked insights into public perception of SHS and the most effective messaging strategies.
• Solution: MDRG employed a combined qualitative and quantitative research approach to understand public attitudes and perceptions toward SHS. Focus groups identified key insights into non-smokers' awareness and feelings about SHS, informing the development of the advertising campaign. A telephone survey tracked the campaign's impact on brand awareness, attitudes, and beliefs.
• Results: The research partnership gained positive insights as reflected on the advertising campaign’s performance. It significantly increased brand awareness from 27% to 59% in just two waves. Over 77% of respondents recalled the anti-SHS advertising, with 80% consistently supporting non-smokers' rights to clean air. The campaign, informed by MDRG's deep understanding of target audiences, effectively educated the public about the dangers of secondhand smoking.

Check Out MRDG, Inc. Agency Profile

QQFS

• Best for: Data collection
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 1999
• Size: Under 49
• Location: Gothenburg, Sweden

QQFS is a leading provider of data collection services for the pharmaceutical and healthcare industry. It has a strong presence in Europe and covers 23 global markets. QQFS also offers unparalleled expertise in qualitative research, quantitative research, compliance, panel management, sampling, programming, data processing, translation, charting, data services, and project management. The market research company for healthcare providers also adheres to the highest industry standards, guaranteeing data quality and compliance to each project it is working on.

QQFS Success Story

• Challenge: A healthcare provider partnered with QQFS to recruit oncology and hematology specialists across 23 countries to complete a survey and provide patient charts within a tight timeframe.
• Solution: QQFS leveraged its extensive panel of oncology and hematology specialists and strong project management capabilities to successfully recruit and engage respondents. The healthcare market research agency also provided an extensive online survey methodology, and high-quality translation of the data in Chinese and Japanese.
• Results: QQFS delivered a substantial sample of 3,243 oncology and hematology specialists, providing access to 26,272 patient charts. The healthcare provider expressed high satisfaction with the quality of respondents, project execution, and overall collaboration.

Check Out QQFS Agency Profile

aytm

• Best for: Research through survey platforms
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2009
• Size: 100-249
• Location: Mount Laurel Township, NJ
• Notable clients: Homethrive, Schwan’s Company, Aquasana, Little Leaf Farms, Nature’s Path Organic

aytm is an insights technology company offering robust platform and proprietary technologies that seamlessly integrate survey authoring, predictive sampling, real-time reporting, and a vast global respondent pool. From survey design and sample sourcing to data analysis and strategic consultation, the healthcare market research company offers a comprehensive suite of services tailored to meet the unique needs of each client.

aytm Success Story

• Challenge: Homethrive, a young startup with limited resources, needed to conduct market research to gather insights from caregivers and refine its brand messaging and market positioning. It reached out to aytm for a cost-effective solution, given that it doesn’t have a dedicated research team in-house.
• Solution: Through aytm’s self-service platform, Homethrive was able to design and conduct an annual survey. The platform’s flexibility allowed for quick iterations and adaptation tailored to the company’s needs. By using aytm’s caregiver-focused respondent pool, the healthcare provider was able to reach its target audience and gather valuable data for its marketing strategy.
• Results: The survey successfully launched through aytm, yielding significant findings within 24 hours. It connected with caregivers across the US, achieving a remarkable 70% incidence rate among the “caregiver” house tag.

Check Out aytm Agency Profile

Decision Point Research

• Best for: Niche participant recruitment
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2013
• Size: 100-249
• Location: Toronto, Canada

Decision Point Research is a market research firm specializing in generating insights from hard-to-reach target audiences. Its services include in-depth interviews, focus groups, patient chart studies, and phone interviews. The market research company for healthcare providers prioritizes data privacy and security, especially in the healthcare sector, ensuring compliance with stringent regulations. With a deep understanding of niche markets, a robust participant database, and top-tier services, Decision Point Research has positioned itself as a trusted partner in accessing valuable insights in the health industry.

Decision Point Research Success Story

• Challenge: A vaccine provider needed a partner in assessing the vaccination awareness of indigenous participants from specific geographic locations. Misinformation became a significant challenge due to the niche target population and its limited technology access.
• Solution: Decision Point Research employed a multi-faceted participant recruitment strategy, including leveraging existing panels, direct outreach through email, and targeted data mining. The team adapted traditional recruitment methods through telephone calls to accommodate elder respondents. It also streamlined the process through a recruit-to-web methodology.
• Results: Decision Point achieved a 100% completion rate, providing the healthcare provider with a comprehensive understanding of vaccination awareness within the target indigenous communities.

Check Out Decision Point Research Agency Profile

Borderless Access Pvt. Ltd.

• Best for: Forecasting models
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2008
• Size: 250-499
• Location: Bengaluru, India
• Notable clients: Unilever, Coca-Cola, BLOCKHEAD

Borderless Access Pvt. Ltd. is a pioneering insights solutions company that leverages technology to provide access to consumer experiences and behaviors globally. It excels in providing comprehensive market research solutions through its global reach, cutting-edge digital platforms, advanced analytics capabilities, and unwavering customer focus. Underscored by its impressive track record, Borderless Access Pvt. Ltd. gained recognitions, such as the European Society for Opinion and Market Research (ESOMAR) Research Effectiveness Award, RED HERRING Global 100 Award, Pan African Media Research Organization (PAMRO) Partner Paper Award, and Southern American Marketing Research Association (SAMRA) Awards.

Borderless Access Pvt. Ltd. Success Story

• Challenge: A pharmaceutical company sought to create a comprehensive drug list and develop a forecast model to inform sales and operations planning in the US and Canadian markets.
• Solution: Borderless Access Pvt. Ltd. built a comprehensive drug list categorizing manufacturers by size and developed a forecasting model for high-potential products. The healthcare market research company used VBA to create forecasting models for tablets and capsules, projecting sales value and volume for over 200 pharmaceutical companies.
• Results: The drug list and forecast model provided valuable insights into production volumes and revenue potential. This information enabled the pharmaceutical company’s sales team to target high-potential customers and optimize sales efforts and drive business growth.

Check Out Borderless Access Pvt. Ltd. Agency Profile

Eris Strategy

• Best for: Consumer insights
• Average hourly rate: $200
• Minimum budget: $1,000-$10,000
• Founded: 2013
• Size: Under 49
• Location: Annandale, Australia

Eris Strategy is a market research and strategy consultancy dedicated to driving business growth and enhancing customer experiences. It offers a comprehensive range of market research services, such as focus groups, personal interviews, participant observation and ethnography, online research groups, case study, surveying, data analytics, biometrics, marketing mix, and ROI. With its top-notch research design methodologies, Eris Strategy solidified itself as a reliable partner that delivers tangible results.

Eris Strategy Success Story

• Challenge: A leading healthcare and consumer goods company struggled with declining growth in the women’s personal health sector. The company needed to defend its market position, convince retailers of its growth potential, and develop a strategy to attract new consumers.
• Solution: Eris Strategy conducted a comprehensive research study to understand consumer behavior, market dynamics, and competitive landscapes. The research combined various methodologies, including data analysis, store visits, social listening, influencer interviews, and consumer surveys.
• Results: The study provided valuable insights into consumer needs, preferences, and purchase journeys. The findings enabled the healthcare provider to develop a winning strategy, including product packaging improvements, targeted communication, and optimized retail activation. The strategy was successfully adopted by both the business and its retailers, leading to increased sales.

Check out Eris Strategy Agency Profile

Clarity Pharma Research

• Best for: Patient chart audit
• Average hourly rate: Inquire
• Minimum budget: Inquire
• Founded: 2014
• Size: Under 49
• Location: Spartanburg, SC

Clarity Pharma Research is a leading specialty pharmaceutical market research firm specializing in patient chart audits and treating physician studies. With a focus on scientific rigor and data quality, the healthcare market research agency provides pharmaceutical, medical device, and biomedical companies with actionable insights to drive informed decision-making. Its unique approach involves conducting nationally representative patient records research to generate findings that surpass the limitations of traditional panel-based studies.

Clarity Pharma Research Success Story

• Challenge: A pharmaceutical company sought to understand the titration process of a target drug, patient satisfaction, and identify opportunities for market share growth in a competitive landscape. Existing data sources proved insufficient for providing the necessary insights.
• Solution: Clarity Pharma Research conducted a patient chart audit to collect detailed information on drug titration, patient flow, and treatment outcomes. The study leveraged a nationally representative sample of physicians and patients to ensure data reliability and generalizability.
• Results: The research provided valuable insights into the drug titration process, including dosage patterns, discontinuation rates, and patient flow through treatment stages. These findings enabled the pharmaceutical company to refine its market strategy and identify growth opportunities.

Check Out Clarity Pharma Research Agency Profile

PlanBeyond

• Best for: Package perception analysis
• Average hourly rate: $160
• Minimum budget: $10,000-$25,000
• Founded: 2016
• Size: Under 49
• Location: Seattle, WA
• Notable clients: Puget Sound Energy, Rover, Bocada, Kauffman Foundation

PlanBeyond is a market research and strategy firm founded by industry veteran Laura Troyani. Its expertise includes, but is not limited to, brand awareness research, brand health and loyalty research, buyer persona research, competitive landscape reviews, customer intelligence research, go to market research, thought leadership research, and usage and attitude evaluations. With a focus on data-centric approaches and a deep understanding of diverse industries, PlanBeyond offers a mutually beneficial collaborative partnership to its clients.

PlanBeyond Success Story

• Challenge: A dental care consumer packaged goods (CPG) company faced intense competition and sought to increase profit margins. It wanted to implement a price increase and redesign product packaging to justify the higher price point. The company needed to convince both consumers and retailers of the value proposition of the new packaging and pricing strategy.
• Solution: PlanBeyond conducted market research using survey-based methods, including package perception testing and conjoint analysis. This approach allowed for an unbiased evaluation of package designs and their impact on consumer willingness to pay.
• Results: The study identified an optimal package design that increased consumers’ willingness to pay by over 20%. With this data, the company successfully convinced retailers to accept a 10% price increase. Additionally, the research provided insights into product messaging, enabling the company to optimize packaging claims.

Check Out PlanBeyond Agency Profile

How We Picked the Best Healthcare Market Research Agencies

Our dedicated selection experts at DesignRush evaluate each healthcare market research agency using an in-depth qualitative process. This ensures that we select only the most qualified firms based on our benchmarks. We picked the best market research companies for healthcare providers based on the following criteria:

• Client partnerships: Verified client testimonials, proven track record, and client satisfaction
• Successful research projects: Quality of research designs and successful implementation
• Industry recognitions: Peer reviewed methodology and recognition from reputable market research leaders
• Level of expertise: Senior-level specialists and niche market experience
• Market research services: Comprehensive qualitative and quantitative techniques

For each healthcare market research company we feature on the platform, we ensure that they offer:

• Diverse pool of research participants
• Capacity to conduct research across multiple countries and demographics
• Methodologies adhering to data protection regulations
• Accurate results and market forecasting

Visit the DesignRush Research Methodology page to learn more about our selection process.

10 Best Market Research Companies for Healthcare Providers Compared