Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Finance ×
  • GTM Systems that scale

    Zaphyre is an Execution Service Partner helping B2B companies scale through content marketing, outbound sales, lead generation, and virtual staffing. We embed execution teams that turn strategy into measurable growth...

    Top Services:

    • BPO
    • Email Marketing
    • Digital Marketing
    • Market Research
    • Content Marketing
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    100 - 249
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Provider of Data Analytics Services

    Perceptive Analytics is an award-winning analytics firm delivering cutting-edge solutions in Advanced Analytics, Generative AI, and Business Intelligence. We help organizations unlock the full value of their data. Our core strength is empowering businesses through adept data utilization...

    Top Services:

    • Market Research
    • eCommerce
    • Big Data Analytics
    • AI Development
    • Show more
    Location
    San Francisco, California
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Be Found. Be Cited. Be Recommended.

    Asteri, a Digital Authority Agency for B2B, niche and premium brands that want to be chosen, not just seen, across Google, AI answers, and decision-makers...

    Top Services:

    • SEO
    • AEO
    • Digital Strategy
    • Content Marketing
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Largest Global Asian-American Executive Search & HR Consulting Firm in the World

    HRCap, Inc. was founded in 2000 with the vision to connect talented candidates to successful organizations to unlock potentials and create greater value. We operate globally with focus in North America, Europe and APAC areas. With our rich history, seasoned capacities, and press-worthy accomplishments, we are...

    Top Services:

    • Business Consulting
    • HR Outsourcing
    • Market Research
    Location
    Ridgefield Park, New Jersey
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
  • We help established businesses find the best path to growth.

    FuseDemand helps B2B marketing and sales teams audit, optimize, and scale their demand generation engines. By finding and fixing revenue leaks first, we turn demand into a more efficient growth engine...

    Top Services:

    • Digital Marketing
    • CRO
    • Business Consulting
    • Email Marketing
    • PPC
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • Collaborating for Lasting Impact in Business Consulting

    Join us at Deloitte, where we believe that our collective influence is the cornerstone of our value. With a rich legacy spanning over 175 years and a global network encompassing 150 countries, we empower remarkable achievements, solve complex problems, and drive meaningful progress for clients, professionals...

    Top Services:

    • Business Consulting
    • Accounting
    • HR Outsourcing
    • Big Data Analytics
    • CRM Consulting
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Portfolios Count
    6 Projects Listed
  • Do more with less.

    Our brand audit services are designed to assist mid-sized and enterprise-level brands in achieving a range of strategic goals. By leveraging our expertise, we enable our clients to significantly reduce their marketing expenses, optimize their organizational efficiency, and successfully venture into new...

    Top Services:

    • Business Consulting
    • Market Research
    • Digital Marketing
    • UI/UX Design
    • Web Development
    • Show more
    Location
    Murrells Inlet, South Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Building trust in society and solving important problems.

    We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in BPO, project management, assurance, advisory, IT, and tax services...

    Top Services:

    • Market Research
    • BPO
    • HR Outsourcing
    • Accounting
    • Business Consulting
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    1000 & Up
  • User Insights For Business Innovation.

    We are a small consultancy specializing in user research and service design. With over a decade of experience across industries, we transform insights into actionable strategies that drive exceptional user experiences and business success...

    Top Services:

    • UI/UX Design
    • Digital Strategy
    • Market Research
    • Business Consulting
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • AI-powered Market Research Agency With Advanced Technology

    Savvy Marketers is a global market research and consumer insights partner with 14+ years of experience. Trusted by J&J, Kimberly-Clark, Bayer, Merck, PepsiCo, Church&Dwight, and JPMorgan Chase. Our AI-powered platform combines biometric research, social listening, proprietary panels, and advanced segmentation...

    Top Services:

    • Market Research
    • Big Data Analytics
    • Social Media Marketing
    • Video Production
    • Graphic Design
    • Show more
    Location
    Princeton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Delivering Customer Service with a Personal Touch

    ExpertCallers, a Flatworld Solutions company, strives to help you build and nurture exceptional relationships with your customers. With over 12 years of experience in providing timely, reliable and efficient call center outsourcing services, we have perfected the art of transforming customer experiences into...

    Top Services:

    • Call Centers
    • Creative Services
    • eCommerce
    • BPO
    • Customer Support
    • Show more
    Location
    Princeton, New Jersey
    Number of Employees
    500 - 999
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • BBH Global

    Award Winner Recipient of a Best Design Award for outstanding work.

    When The World Zigs, Zag

    BBH is a creative agency built on the belief that difference drives success. Founded in London in 1982, we specialize in bold, transformative brand strategies that make businesses more valuable...

    Top Services:

    • Advertising
    • Branding
    • Digital Strategy
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
    Portfolios Count
    4 Projects Listed
  • Because Research Matters

    We offer a wide range of research services to help you understand and design for your end users. We provide UX research, Human Factors testing, Ethnography, as well as in house participant recruiting and facility rentals for focus groups and mock trials in Houston...

    Top Services:

    • HR Outsourcing
    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Customer Experience Consultants

    For more than 30 years, SERVICE 800 has been designing programs and providing resources to measure Customer Experience every day. The SERVICE 800 methodology delivers the accurate metrics you need to build and measure an effective customer journey map. SERVICE 800 programs reveal the actions and behaviors...

    Top Services:

    • Call Centers
    • Market Research
    Location
    Minnetonka, Minnesota
    Number of Employees
    250 - 499
  • Outbound Revenue. Based on Science, Not Magic.

    Caret is a revenue generation agency that specializes in outbound sales strategies. They offer a comprehensive system combining proprietary software and experienced sales professionals to help businesses connect with their ideal customers, secure qualified meetings, and convert prospects into clients. Caret's...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
  • Creating Winning Strategies

    Decision Analyst, Inc. is a global research and analytical consulting firm headquartered in the Dallas-Fort Worth area. The agency provides marketing research, advanced analytics, modeling, simulation, and strategic consulting to help organizations build stronger brands, improve customer experience, and...

    Top Services:

    • AI Development
    • Market Research
    Location
    Arlington, Texas
    Number of Employees
    100 - 249
  • Branding is not a service we offer—it’s all that we do.

    For 15 years, OVO has built upon an ability to deliver on the promises we have made to our clients, the expertise of our people, the efficacy of our consultation and the professional manner in which we execute. We are a smaller agency by design, employing only senior staff who work collaboratively on every...

    Top Services:

    • Branding
    • Package Design
    • Graphic Design
    • Video Production
    • Print Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Discovering New Opportunities.

    Bixa provides valuable customer research and audience insights to support your company's crucial business decisions. Contact us to know more!...

    Top Services:

    • Digital Marketing
    • UI/UX Design
    • Market Research
    Location
    Alexandria, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Revenue Execution Partner

    SalesFramer is a revenue execution agency that helps B2B companies turn market interest into qualified sales conversations through outbound execution, inbound lead qualification, and account-based revenue strategies. The agency focuses on bridging the gap between demand generation and closed revenue by...

    Top Services:

    • CRM Consulting
    • Market Research
    • IT Services
    Location
    Niagara Falls, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Your Complete RPO, IT, and Healthcare Staffing Solutions.

    You have arrived at the ideal location if you are seeking a trustworthy partner to simplify your staffing requirements. Leading IT and healthcare staffing Solutions Cloud Space LLC is committed to producing customized and significant outcomes...

    Top Services:

    • Business Consulting
    • HR Outsourcing
    • Market Research
    • BPO
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    500 - 999
    Average Hourly Rate
    $25/hr
  • Award-winning insights solutions company ...

    With digital-first products and specialized online research services, Borderless Access stands out as a company with proven market and business transformations cutting across industries and domains that connect brands with the voice of customers to create a positive business impact...

    Top Services:

    • Market Research
    Location
    Seattle, Washington
    Number of Employees
    250 - 499
  • We Build The Revenue Operations Engine Behind Your Growth.

    Aspect Marketing is a Gold HubSpot Partner that turns messy data into predictable revenue for B2B companies. We combine RevOps strategy, AI automation, and full-funnel HubSpot implementation to drive clearer funnels, smarter attribution, and more revenue...

    Top Services:

    • CRM Consulting
    • AI Development
    • Digital Marketing
    • Business Consulting
    • Market Research
    • Show more
    Location
    Appleton, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • From individuals and entrepreneurs, small and medium-sized businesses, right through to large corporations and government bodies, our administrative assistants are helping our clients become more efficient by streamlining their processes...

    Top Services:

    • Customer Support
    • BPO
    • Market Research
    • Transcription Services
    • Translation Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    250 - 499
    Average Hourly Rate
    $24/hr
  • Full-Service Advertising Agency Providing Start To Finish Marketing Solutions.

    LMA is a full-service marketing and advertising agency headquartered in San Diego, California. Serving medium to large businesses across the U.S., the firm specializes in delivering strategic marketing solutionsfrom brand building and digital campaigns to media planning, production, and Spanish-language...

    Top Services:

    • Advertising
    • SEO
    • Digital Marketing
    • Email Marketing
    • Branding
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Connecting Brands and Technology.

    FINE is a digital agency that helps brands connect with customers through various platforms by offering services in strategy, design, and technology. Their expertise has helped industries such as wine and spirits, hospitality, consumer technology, banking, and finance stand out in a crowded market...

    Top Services:

    • Branding
    • Web Development
    • Web Design
    • Digital Strategy
    • Creative Services
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
  • Delivering Solutions

    World Web Technology is a trusted WordPress development company offering comprehensive services in website design, development, and digital marketing. With a team of skilled professionals and a customer-centric approach, they deliver cutting-edge solutions that help businesses establish a strong online...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • VR/AR
    • Mobile App Development
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • You Have Ideas. We Bring Them to Life.

    Our 200+ employees take pride in finding creative solutions to our clients toughest challenges whether they need us to assist with applying new technology and functionality which will increase revenue by improving their services for their customers or to reduce the expense of trying to maintain older...

    Top Services:

    • Mobile App Development
    • Software Development
    • DevOps Consulting
    • Product Design
    • Business Consulting
    • Show more
    Location
    Fremont, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Portfolios Count
    1 Project Listed
  • We Do Everything Ecommerce® AND WE MEAN EVERYTHING

    We are a full-service eCommerce agency, certified partner with Magento, Shopify, and BigCommerce. We do pretty much everything around eCommerce: solution architecture, web development, design, UX/UI, data migration, custom development (apps/modules), 3rd party integrations (ERP, CRM, PIM...)...

    Top Services:

    • Web Design
    • eCommerce Development
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Chandler, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Together, we achieve more.

    Offering project management, business, and IT services. At KPMG LLP, their purpose is to turn knowledge into value for the benefit of their clients, people, and the capital markets...

    Top Services:

    • Business Consulting
    • Market Research
    • Accounting
    • HR Outsourcing
    • IT Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
  • Noteworthy. Quality. Heartfelt.

    Method Q provides marketing solutions for high growth companies. We prioritize giving back...

    Top Services:

    • Content Marketing
    • Public Relations
    • Digital Services
    • Logo Design
    • Web Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Data Driven Marketing Solutions

    IBI Data team combines extensive foodservice industry expertise to create a unique marketing services and database company. We have successfully executed over 14,000 go-to-market programs and promotions for some of the top foodservice, retail, bakery, vending and c-store manufacturers to successfully drive...

    Top Services:

    • eCommerce Development
    • Digital Marketing
    • Market Research
    Location
    Brownsdale, Minnesota
    Number of Employees
    100 - 249
  • Discover Decision Makers

    Experience the advantage of DiscoverMSPs, a comprehensive MSP resource with a vast network of trusted Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs). Discover tailored data solutions designed to empower and secure your business...

    Top Services:

    • Managed Services
    • Digital Services
    • Market Research
    Location
    Delaware, Ohio
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing isn't a math problem.

    The OneBillion! Agency isn't your typical agency. We're a marketing effectiveness shop helping brands grow through data-driven, customer-centric, and results-oriented marketing campaigns...

    Top Services:

    • Creative Services
    • Market Research
    • Branding
    • eCommerce
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Find Remote Callers or Best Virtual Assistants

    Scale Your Business. Let's be honest, “A Business That Isn’t Growing, Is Slowly Dying”. You should be focusing on strategies that bring you 10x Growth. GetCallers is here to help you achieve phenomenal growth by leveraging low-cost Outbound Cold Callers...

    Top Services:

    • Phone Answering Services
    • Call Centers
    • Market Research
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Build A Scalable Outbound System That Runs Itself

    Prospects Hive is a growth-focused outbound marketing agency that helps startups to enterprises scale sales pipelines using AI automation, marketing, and GTM strategies. We create fully automated systems for lead generation, prospect nurturing, and automated outreach...

    Top Services:

    • Email Marketing
    • CRM Consulting
    • Market Research
    • Digital Marketing
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Discover the extraordinary in your brand.

    Brandigo is a global brand research and strategy firm. Our work makes in-house marketing and revenue teams more successful by using primary research with target audiences to more deeply understand what they value most (and least) and what messaging will dramatically increase engagement...

    Top Services:

    • Branding
    • Business Consulting
    • Market Research
    • Logo Design
    • Show more
    Location
    Newburyport, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $50,000 & Up
  • Solutions That Drive Results

    GSDSI (Global Source Data Solutions) transforms complex data into meaningful insights that reflect real human behavior. By combining AI with multi-source, privacy-compliant data, they help organizations make clearer decisions, uncover patterns, and drive smarter growth...

    Top Services:

    • Big Data Analytics
    • IT Services
    • Market Research
    • AI Development
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • We drive revenue with SEO and content at scale

    iPullRank is a leading enterprise SEO, martech and content marketing agency with regard to technical SEO, audience-focused SEO, and content engineering. By prioritising the needs of people, we have given our clients organic search results worth $2 billion or more...

    Top Services:

    • SEO
    • Digital Marketing
    • Market Research
    • Content Marketing
    • AI Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering Enterprises With Next-Generation Automation Solutions

    Auxiliobits is a global software consulting and artificial intelligence advisory company. Auxiliobits drives digital transformation by reinventing enterprise operations through hyper automation and AI-enabled applications...

    Top Services:

    • DevOps Consulting
    • Business Consulting
    • Market Research
    • Managed Services
    • IT Services
    • Show more
    Location
    Mechanicsburg, Pennsylvania
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $50,000 & Up
  • Intention Is Everything

    At Intention Labs, we're committed to authenticity in everything we do. We are proud to be an inclusive agency that is focused on the best experience for our clients and their customers...

    Top Services:

    • Digital Services
    • Product Design
    • Branding
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
  • A Fun Talented & Award-winning Group Of Marketing Professionals

    As a full-service marketing agency, we specialize in multicultural marketing, content creation, marketing strategy, market research, SEO, and public relations. Every engagement begins with a detailed consultation to uncover opportunities and concludes with a tailored project plan, complete with timelines and...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Market Research
    • Advertising
    • SEO
    • Show more
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
  • Marketing That Drives Growth

    InCon, LLC is a dynamic marketing and media agency committed to helping small and medium-sized businesses navigate the complexities of the marketing world. The agency specializes in branding, creative design, market research, and digital marketing solutions. InCon works closely with clients to ensure their...

    Top Services:

    • Branding
    • Social Media Marketing
    • Market Research
    • Web Development
    • Digital Services
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • From Idea to Launch MVP & Product Builds That Scale.

    Forcoda is a full-cycle digital product agency that helps startups and enterprises turn ideas into working MVPs and scalable apps. They cover everything from user research and design to development and post-launch support...

    Top Services:

    • Software Development
    • UI/UX Design
    • Mobile App Development
    • Market Research
    • Web Development
    • Show more
    Location
    Buffalo, New York
    Number of Employees
    Under 49
  • Empowering Your Accounting Decisions.

    Crowe LLP is a global accounting firm offering audit, tax, advisory, and consulting services. With deep industry expertise, we empower businesses to make informed decisions for lasting value. Recognized as a top workplace, we leverage our partnership with Crowe Global to provide comprehensive solutions...

    Top Services:

    • Accounting
    • HR Outsourcing
    • Business Consulting
    • Market Research
    • BPO
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    1000 & Up
  • Create Unforgettable Brand Experiences

    Southport Marketing is a Camarillo-based experiential marketing agency that creates memorable, high-impact brand activations, live events, sponsorships, and consumer experiences that connect audiences with brands nationwide. Their full-service approach blends strategic creativity with seamless execution to...

    Top Services:

    • Advertising
    • Event Marketing
    • Branding
    • Business Consulting
    • Market Research
    • Show more
    Location
    Camarillo, California
    Number of Employees
    Under 49
  • Connecting and Transforming Brands Worldwide

    Full service Marketing Agency with +25 years of experience specializing in Market Research and Public Opinion...

    Top Services:

    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Content Marketing
    • Market Research
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Make the Complex Simple

    shark&minnow is a business & marketing consultancy that makes the complex simple. Core offerings include: research & insights, strategic planning, design & marketing communications...

    Top Services:

    • Branding
    • Public Relations
    • Digital Marketing
    • UI/UX Design
    • Market Research
    • Show more
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • Elevating Brands, Amplifying Impact.

    This full-service marketing and communications agency, based in the United States, in New Yorks Hudson Valley region, delivers strategic public relations, advertising, and branding solutions that drive measurable results. With a dynamic approach, they help businesses and organizations build powerful...

    Top Services:

    • Advertising
    • Event Marketing
    • Web Development
    • Public Relations
    • Social Media Marketing
    • Show more
    Location
    Goshen, New York
    Number of Employees
    Under 49
  • Generative Design And Creative Communications

    New Fiction is a design-driven brand and product studio that merges timeless visual design with emerging technologies such as generative AI and procedural systems. The company positions itself at the intersection of identity, storytelling, and digital product creation, building scalable brands and experiences...

    Top Services:

    • Branding
    • Creative Services
    • Web Development
    • AI Development
    • Market Research
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Intentional Experiences

    We provide expert UX consulting with 18+ years proven success. Our multi-disciplinary team delivers product strategy, user research, UX design, training and experience testing. We have offices in Toronto, Ottawa, Canada, New York USA and Cambridge, London, UK...

    Top Services:

    • UI/UX Design
    • Digital Services
    • Product Design
    • Staff Augmentation
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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