Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
We like to think of ourselves as modern day storytellers, telling stories through beautiful design, words, and thought. Immersed in culture and art, we live to create intuitive brand connections and iconic brands.Achieving an emotional and cultural connection with the consumer is our main focus...
Top Services:
- Branding
- Creative Services
- Digital Marketing
- Web Design
- Media Buying
- Show more
- Location
- Coral Gables, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
MCGUINNESS MEDIA & MARKETING is an award-winning, full-service advertising agency located in Rhode Island. MMM has been providing effective and comprehensive marketing solutions to clients since 2012. Current regional and national clients include Twin River Casino Hotel, Tiverton Casino Hotel, Hard Rock...
Top Services:
- Social Media Marketing
- Digital Marketing
- SEO
- Media Buying
- Graphic Design
- Show more
- Location
- Warwick, Rhode Island
- Number of Employees
- Under 49
We started Marketing Keys with a simple mission. Help Presidents, CEOs', Marketing Directors, CMOs, Regional Managers and others create the most well thought out, efficient and effective media campaigns...
Top Services:
- PPC
- Email Marketing
- Digital Marketing
- Media Buying
- Advertising
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
With almost two decades in the game, Location3 is a digital partner for franchises everywhere. Our forward-thinking marketing strategies and cutting-edge technology provide brands with an unrivaled opportunity to tell their story. Located at the heart of Denver, we bring global solutions that put each...
Top Services:
- Content Marketing
- Digital Marketing
- SEO
- Media Buying
- CRO
- Show more
- Location
- Denver, Colorado
- Number of Employees
- 100 - 249
At iMarketings.eu, we specialize in supporting U.S. eCommerce companies in expanding their business operations in the European and Scandinavian markets. Our goal is to help these companies reach new customers, increase revenue, and establish a stronger presence in these regions...
Top Services:
- Digital Marketing
- Advertising
- PPC
- Social Media Marketing
- Media Buying
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Looking for real-time advertising in St. Louis, MO? Look no further! VOG Advertising is a full-service agency catering to clients and partner agencies locally, regionally, nationally and globally in real-time. We offer a comprehensive range of services including media planning and buying, strategic vision...
Top Services:
- Branding
- Creative Services
- Video Production
- Advertising
- Media Buying
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
We are a cause-focused, exceptionally driven team, that goes above and beyondto combine our talents into something bigger than all of us. And better than anything...
Top Services:
- Branding
- Advertising
- Logo Design
- Digital Marketing
- Media Buying
- Show more
- Location
- Louisville, Kentucky
- Number of Employees
- 50 - 99
A SoHo music marketing team running Spotify, SoundCloud, UGC, clipping and paid social campaigns on its own software, with live client portals and real-time attribution...
Top Services:
- Digital Marketing
- Social Media Marketing
- Advertising
- Media Buying
- Video Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We're Envisionit, a full-service digital agency. Our team combines digital marketing expertise with creative design and cutting-edge technology to drive growth and maximize your ROI. Let us help you envision your success!...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Media Buying
- Creative Services
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $155/hr
- Minimal Budget
- $50,000 & Up
Huddle Fifty's founding members are all coming from the in-house world, and all dealt with several dozens of agencies in their previous careers. We thought we could do better in many ways, specifically in regards to transparency, flexibility and deliverables across the board...
Top Services:
- Digital Services
- UI/UX Design
- CRO
- Media Buying
- Digital Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
ITllect is a premier digital agency where intelligent design meets high-performance growth. Based in Plantation, Florida, we provide brands nationwide with a technical edge through custom web development and multi-channel marketing. Our expertise spans expert SEO, Paid Media, E-commerce optimization, and...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- Media Buying
- Digital Marketing
- Show more
- Location
- Plantation, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Talexy is a senior living marketing agency helping assisted living and memory care communities attract more qualified families, increase occupancy, and reduce reliance on costly referral agencies. Through targeted advertising, SEO, AI search visibility, website development, and lead generation, we help...
Top Services:
- Digital Marketing
- PPC
- SEO
- Media Buying
- WordPress Website Design
- Show more
- Location
- Delaware, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Google and Meta ads, CRM and instant follow-up for home services, medical and auto businesses, with every ad dollar tied to the booked jobs it produced...
Top Services:
- PPC
- Digital Marketing
- Social Media Marketing
- Media Buying
- CRO
- Show more
- Location
- Garland, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Social Seed is a full-service marketing agency based in the Toronto area. We run Google, Meta, TikTok and LinkedIn ads, social media, websites, sales funnels, email and SEO as one connected system. Our in-house team makes the ad creative, builds the pages and tracks each lead and sale back to the campaign...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- Media Buying
- Advertising
- Show more
- Location
- Fort Myers, Florida
- Number of Employees
- Under 49
Big Logo Advertising is a Los Angeles-based agency specializing in producing commercials and visual content for auto dealerships and other clients. From concept development to platform delivery, the agency offers end-to-end video production and creative services at competitive pricing...
Top Services:
- SEO
- Advertising
- Creative Services
- Video Production
- Media Buying
- Show more
- Location
- Manhattan Beach, California
- Number of Employees
- Under 49
Catalyst Marketing Company create getaway plans. Not the plans needed for a bank heist, but getaway plans for people to escape their daily routine. Catalyst Marketing Company are experts in showing your customers how to escape the ordinary - to get out and experience life...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- Branding
- Media Buying
- Show more
- Location
- Fresno, California
- Number of Employees
- 50 - 99
ATTN Agency is the ideal partner for brands in search of rapid growth. Owing to our unique combination of tactical media buying, data-driven analysis, and creative services, we propel businesses forward with full-funnel performance marketing that amplifies value...
Top Services:
- PPC
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Media Buying
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
StatBid manages Google Ads, SEO, and the site work that turns more visitors into buyers, mostly for Shopify merchants, and pairs that with our own software. Two online retailers founded the agency in 2015, and we still plan around the numbers that decide whether a store survives: margin, inventory,...
Top Services:
- SEO
- PPC
- AEO
- eCommerce
- Media Buying
- Show more
- Location
- Reno, Nevada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We at the Estipona Group are pros at explaining what makes you, well, you. And we use tools like strategic advertising, design, branding, social media, and public relations to spread the word about your great you-ness (we're in advertising, so we can make up words).market...
Top Services:
- Advertising
- Digital Marketing
- Public Relations
- Branding
- Media Buying
- Show more
- Location
- Reno, Nevada
- Number of Employees
- Under 49
Kiterocket, the dynamic merger of Impress Labs and Duo Public Relations, is a PR and marketing agency that enhances brand value by embracing uniqueness and amplifying their voice. Our diverse team of experts, from communication strategists to designers and social media consultants, are dedicated to delivering...
Top Services:
- Public Relations
- Video Production
- Creative Services
- Content Marketing
- Media Buying
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
BrandVerge is a data-driven advertising agency specializing in crafting impactful campaigns that optimize audience engagement and drive measurable growth...
Top Services:
- CRO
- PPC
- Social Media Marketing
- Advertising
- Media Buying
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $25,000 - $50,000
Bit House Digital is a digital marketing agency for residential contractors and home improvement companies all over the USA. We specialize in meta ads for contractors (Facebook and Instagram) for generating high quality leads that turn into appointments...
Top Services:
- Social Media Marketing
- Advertising
- Direct Marketing
- Video Marketing
- Media Buying
- Show more
- Location
- Bellevue, Washington
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We Are Starke is a boutique growth marketing and media agency based in Pasadena, California. Founded by brothers Adam and Richard Benjamin in 2014, the agency offers full-funnel digital marketing servicesincluding website design, PPC, paid social, media buying, influencer and podcast advertising, and...
Top Services:
- SEO
- Advertising
- Digital Marketing
- Social Media Marketing
- Media Buying
- Show more
- Location
- Pasadena, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Genesis is a strategic brand consultancy that helps organizations turn their unique points of difference into market advantage. We work with leaders and innovators to optimize brand, strategy, communications and investor relations. We solve strategic problems creatively and creative problems strategically...
Top Services:
- Branding
- Digital Marketing
- Web Design
- Email Marketing
- Media Buying
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
Haywire Marketing blossomed in 2017 by a digital marketer that was once employed by one of the largest online supplement stores in the USA. With all the noise in the market place we understand the importance of service delivery and customer experience. By hiring quality candidates that are certified by...
Top Services:
- Digital Marketing
- Social Media Marketing
- Advertising
- eCommerce
- Media Buying
- Show more
- Location
- Huntington, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Holistic Digital (formerly Holistic Internet Marketing) is a B2B digital marketing consultancy which provides Social Media Marketing, SEO, and SEM strategies and services...
Top Services:
- Social Media Marketing
- Digital Marketing
- SEO
- PPC
- Media Buying
- Show more
- Location
- Cape Coral, Florida
- Number of Employees
- Under 49
As an integrated cross-cultural marketing agency, Sensis connects brands with people through meaningful marketing strategies that build sustainable demand. Our cross-cultural model combines expertise in the Hispanic, African American, and Asian markets, while our research-based approach offers cost-efficient...
Top Services:
- Video Production
- Graphic Design
- Public Relations
- SEO
- Media Buying
- Show more
- Location
- Glendale, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $50,000 & Up
We are Doe-Anderson, a long-standing ad agency with roots dating back to 1915. At the heart of our work lies a profound understanding of the individuals behind consumer behavior...
Top Services:
- Creative Services
- Advertising
- Branding
- Event Marketing
- Media Buying
- Show more
- Location
- Louisville, Kentucky
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $50,000 & Up
FIVE19: Passion meets creativity in branding and design. We're the team that goes beyond vendors, creating exceptional experiences that elevate your brand's performance and aesthetics...
Top Services:
- Graphic Design
- Creative Services
- Branding
- Advertising
- Media Buying
- Show more
- Location
- Richmond, Virginia
- Number of Employees
- Under 49
Practice Growth Co is a healthcare marketing agency built exclusively for specialty medical practices. We design and manage patient acquisition systems using Google Ads, Meta Ads, SEO, and landing pages engineered around booked consultations, not clicks or vanity metrics...
Top Services:
- Digital Marketing
- Advertising
- SEO
- PPC
- Media Buying
- Show more
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
A Brooklyn-based, full-service Amazon agency for consumer brands. We run advertising, listings and SEO, A+ Content, creative, and account management in-house, tied to a proprietary BI dashboard. And because we own and operate our own Amazon brands, we manage client accounts with real operator instincts, not...
Top Services:
- PPC
- SEO
- Digital Marketing
- CRO
- Media Buying
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
The Remarkable is a boutique growth marketing agency pairing fractional CMO strategy with hands-on execution for subscription, PLG, and AI companies. One senior team runs paid media, AI performance creative, conversion optimization, and lifecycle marketing as a single compounding system - every test creates...
Top Services:
- Digital Marketing
- SEO
- AEO
- PPC
- Media Buying
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
Strykora is a web design and SEO shop in Thibodaux, Louisiana, run by one operator who builds every site himself. We custom-code fast websites for service businesses (roofers, pool builders, auto shops, etc) and then get them found through local SEO, Google Business Profile work, Google Ads, and AI search...
Top Services:
- Web Design
- SEO
- Web Development
- AEO
- Media Buying
- Show more
- Location
- Thibodaux, Louisiana
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Feast Analytics is a done-for-you restaurant marketing agency for independent restaurants and restaurant groups. We start from the monthly sales goal the owner sets, then build the offers, produce content with local food influencers, run the ads and send follow-up texts and wallet passes. Every campaign is...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Video Marketing
- Media Buying
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $1/hr
Our goal is to be agents of change —We disrupt the way brands get their message heard — producing campaigns that invoke change in people, culture and industry...
Top Services:
- Affiliate Marketing
- Digital Marketing
- Social Media Marketing
- Advertising
- Media Buying
- Show more
- Location
- Cape Girardeau, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Grady Britton is Portlands original B-Corp marketing agency, dedicated to helping purpose-driven brands thrive. Since 1974, weve partnered with like-minded companies to amplify their impact through full-service marketing strategies that bring their vision to life...
Top Services:
- Digital Marketing
- Advertising
- Social Media Marketing
- PPC
- Media Buying
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
At Greenbaum Stiers Strategic Marketing Group, we are passionate about growing our clients business. We listen to their challenges and consult with them to create powerful marketing solutions. Whether they need to increase profits, build brand awareness, or take sales to the next level, Greenbaum Stiers is a...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Branding
- Web Design
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
Pinnacle Communications is a marketing agency that works to create positive change...
Top Services:
- Branding
- Creative Services
- Digital Services
- Public Relations
- Media Buying
- Show more
- Location
- Baltimore, Maryland
- Number of Employees
- Under 49
Founded in 1987, On the Horizon Communications is a full-service digital marketing and Advertising firm skilled in helping your business make a meaningful and measurable impact. From social media marketing to public relations, our expert team can assist in strategizing the most efficient way to spend your...
Top Services:
- PPC
- SEO
- Social Media Marketing
- Advertising
- Media Buying
- Show more
- Location
- Visalia, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and...
Top Services:
- SEO
- Package Design
- Advertising
- Social Media Marketing
- Media Buying
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Giant Propeller's mission is to help develop the brands of tomorrow into powerhouses. We provide a comprehensive selection of services—from digital marketing and content production to brand strategy and advertising—to take businesses from startup level up through mid-market success...
Top Services:
- Email Marketing
- Digital Marketing
- CRO
- Social Media Marketing
- Media Buying
- Show more
- Location
- Burbank, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Mosaico Marketing's ads guarantee maximum impact by targeting your desired customers in the locations they frequent the most. Maximizing efficiency, our campaigns are designed to reach those who matter with relevant messaging and offers, effectively driving conversion...
Top Services:
- CRO
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Media Buying
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
The most seasoned digital agency in the food service sector is Dreambox, to put it simply. collaborating with more than a hundred local and national brands. For brand-conscious restaurants looking to reach customers in the most creative, reliable, and secure ways possible, Dreambox has quickly established...
Top Services:
- Digital Marketing
- Social Media Marketing
- Graphic Design
- Branding
- Media Buying
- Show more
- Location
- San Dimas, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Marie Street Marketing is a full-service integrated marketing agency working with the world's best entertainment, consumer and lifestyle brands...
Top Services:
- Content Marketing
- Digital Marketing
- Social Media Marketing
- Web Design
- Media Buying
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
CVR is an Indy-based independent communications agency that specializes in Building Brands That Matter. As an integrated agency, we uncover compelling insights to make customers genuinely care about your brand. With a focus on outcomes and a versatile range of services, including advertising, public relations...
Top Services:
- Creative Services
- Branding
- Video Production
- Public Relations
- Media Buying
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $50,000 & Up
We are a full-service, independent brand innovation agency creating work that truly resonates. Our efforts not only earn awards but also deliver tangible business results for our partners...
Top Services:
- Branding
- Creative Services
- Logo Design
- Public Relations
- Media Buying
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
ANDF Digital Agency specializes in providing innovative and cutting-edge solutions to help businesses thrive in the digital world. As a trusted partner, we leverage our expertise and industry knowledge to create customized strategies and execute comprehensive digital marketing campaigns tailored to meet the...
Top Services:
- Digital Services
- Digital Marketing
- Branding
- Social Media Marketing
- Media Buying
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $10,000 - $25,000
We combine strategy, creativity, technology, and data to uncover opportunities, accelerate growth, and deliver measurable business results...
Top Services:
- Digital Marketing
- Digital Services
- Digital Strategy
- SEO
- Web Development
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Team Media specializes in aiding various media companies in executing programmatic media campaigns through a contractor or freelance model. Our approach offers unparalleled flexibility with no campaign minimums or contracts, providing access to over 5 demand-side platforms without any licensing fees. By...
Top Services:
- Creative Services
- Digital Services
- Digital Strategy
- Business Consulting
- Media Buying
- Show more
- Location
- Plymouth, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
We believe growth is driven by technological innovation and a human touch. Our deep financial services knowledge, lean processes, flexible teams and bureaucracy-free environment make us the industrys marketing leader...
Top Services:
- Branding
- Digital Marketing
- Digital Strategy
- SEO
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
Media Buying Agencies by City
Media Buying Agencies by State
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Media Buying Agency FAQs
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
- Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
- Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
- Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
- Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
- Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
- Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
| Fee Type | Typical Cost Range | Notes |
| Monthly retainer | $1,500 to $10,000 | Based on complexity and channel mix |
| % of media spend | 10% to 20% | Scales with spend and performance scope |
| One-time setup fee | $1,500 to $3,000 | Tracking, pixels, dashboards, QA |
| Hourly rate | $100 to $150+ | Specialized strategy or audits |
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
| Campaign Type | Budget Range | Typical Scope |
| Pilot campaigns | ~$25,000 | 1 to 2 platforms, short run |
| Integrated campaigns | $50,000 to $300,000 | Multi-channel, performance tracking |
| Large/national campaigns | Up to $500,000 | 12 to 24 weeks, heavy media mix |
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
| Channel | Early Signals | Stable Performance |
| Paid social | 7 to 21 days | 30 to 45 days |
| Google Search | 3 to 10 days (with volume) | 8 to 12 weeks |
| YouTube | 5 to 10 days | 3 to 4 weeks |
| CTV/Programmatic | 4 to 8 weeks | 10 to 12 weeks |
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
| Campaign Size | Planning & Setup | Build & QA | Optimization Cadence | Total Timeline |
| Small-scale | 1 to 2 weeks | 3 to 5 days | Weekly | 4 to 8 weeks |
| Mid-size | 2 to 3 weeks | 1 week | 2-3× weekly | 8 to 12 weeks |
| Large/Multi-channel | 3 to 5 weeks | 1 to 2 weeks | Daily | 12 weeks to 6 months |
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
- Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
- Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
- Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
- Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
- Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness

















































