Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Experience the power of integrated B2B advertising with Vimarc, the full-service agency that values your expertise and opinions. Our collaborative approach forms a strong foundation for aligned visions and efficient go-to-market processes. With our finger on the pulse of market trends and an insatiable...
Top Services:
- Digital Marketing
- Advertising
- Video Production
- Branding
- Audio Production
- Show more
- Location
- Louisville, Kentucky
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
We are a full service SEO and Digital Marketing Agency in Nashville, TN with clients throughout North America. We're known for driving big tangible results for clients and providing highly responsive service. We treat your business like our business, providing Marketing Consulting, Paid Ads and SEO...
Top Services:
- SEO
- Media Buying
- Advertising
- Digital Marketing
- Video Marketing
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We are Kinetic319, a dedicated media agency committed to helping small and mid-sized businesses thrive within their respective industries. With a focus on building fruitful partnerships and prioritizing measurable results, we propel your business forward with precision and dedication...
Top Services:
- Media Buying
- Advertising
- Digital Marketing
- eCommerce
- CRO
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $155/hr
- Minimal Budget
- $1,000 - $10,000
Left Hand Agency is a strategic CPG media planning and buying agency. We help CPG and retail marketers strike the right balance between performance and brand advertising...
Top Services:
- Media Buying
- Advertising
- PPC
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Oregon City, Oregon
- Number of Employees
- Under 49
inBeat Agency is a creator-led marketing agency that helps brands to achieve critical business goals. Whether its breaking into a new market, increasing conversion rates, or building brand authority, the agencys tried-and-tested formula for creator partnerships leads businesses to leverage social me...
Top Services:
- Social Media Marketing
- Digital Marketing
- Advertising
- PPC
- CRO
- Show more
- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 5 Projects Listed
Located in Portland, Oregon, Fish Marketing is an advertising and marketing agency that provides comprehensive services, specializing in automotive branding, aimed at driving tangible results for our clients...
Top Services:
- Branding
- Digital Strategy
- Creative Services
- Web Development
- SEO
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
Geared is a nimble, fast-acting boutique marketing agency in Orange County, California that specifically caters to the "entrepreneurial spirit."...
Top Services:
- Creative Services
- Branding
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
New Engen is a full-funnel digital marketing agency that built a Creative-Led Growth System around one belief: creative isnt a deliverable, its infrastructure. We pair media strategy excellence with scalable content infrastructure, measure what actually moves the business, and repeat it...
Top Services:
- Digital Marketing
- Media Buying
- Creative Services
- Social Media Marketing
- Advertising
- Show more
- Location
- Seattle, Washington
- Number of Employees
- 250 - 499
Rhillane Marketing Digital is a comprehensive digital marketing agency dedicated to delivering exceptional services that drive business success and growth. Our team of specialists excels in various domains, including Digital Marketing Strategy, Web Design, UI/UX, SEO, Graphic Design, 2D/3D Animations, Social...
Top Services:
- Digital Services
- Web Design
- WordPress Website Design
- Digital Marketing
- SEO
- Show more
- Location
- Torrance, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Portfolios Count
- 1 Project Listed
Are you seeking a competitive edge? Check us out at Epicosity, where we unlock the potential of our clients and team. With a strong experience in brand development, media planning/placement & digital/social strategies, there is no goal beyond reach. For those ready to challenge their limits - let us prove...
Top Services:
- Media Buying
- Video Production
- Digital Marketing
- Branding
- Content Marketing
- Show more
- Location
- Sioux Falls, South Dakota
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $50,000 & Up
JStokes is your go-to for innovative marketing strategies that provide creative, effective solutions designed to take your business the extra mile. From practical action plans to unexpected approaches, JStokes will get you where you want to be...
Top Services:
- Media Buying
- PPC
- Advertising
- Digital Marketing
- Branding
- Show more
- Location
- Walnut Creek, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
We are Pyper, Inc. - a full-service agency located in the center of St. Pete. Our team is made up of skilled communications specialists with 10 years of experience under our belt. Find a spot and make yourself comfortable. We are going to show you how corporate identities are developed...
Top Services:
- Media Buying
- Social Media Marketing
- Advertising
- Digital Marketing
- Branding
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Involved Media is a global independent media buying agency with eyes on the client every step of the way. We help growing brands flourish across the globe and challenge what can be expected of an indie - combining hands-on service and agility of an indie with the resources of a global enterprise...
Top Services:
- Media Buying
- Advertising
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Publish Today Media deploys some of the most advanced digital marketing strategies and Ad Tech platforms available today. We help you achieve your company's marketing goals using 'Full Funnel' marketing techniques that ID & find your ideal prospects, create awareness, and provide all the messaging touchpoints...
Top Services:
- Digital Marketing
- Digital Services
- Advertising
- Media Buying
- Digital Strategy
- Show more
- Location
- Reading, Massachusetts
- Number of Employees
- Under 49
We are a team of seasoned marketing strategists, driven by a distinctive skill set that encompasses key areas such as public relations, media communications, content creation, media buying, and social/digital marketing. Our specialized focus lies in the realm of outdoor branding, where we excel at...
Top Services:
- SEO
- Media Buying
- Digital Marketing
- Social Media Marketing
- Public Relations
- Show more
- Location
- Little Rock, Arkansas
- Number of Employees
- Under 49
Fearless Media has developed a robust system that helps bridge the gap common in traditional marketing. By combining media and creative expertise into one cohesive team of passionate inquirers, Fearless Media has become an indispensable solution for successful branding campaigns...
Top Services:
- Media Buying
- Social Media Marketing
- Digital Marketing
- Advertising
- Email Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Spark Climb is the only growth hacking agency that enables brands to leverage cutting-edge technology in their social media branding and growth strategies...
Top Services:
- Media Buying
- Social Media Marketing
- Content Marketing
- PPC
- Digital Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
With 25+ years of expertise, Advantage Media & Digital drives results through strategic media buying, digital marketing, SEO, TV commercials, and more. We craft tailored solutions that elevate your brand and deliver measurable growth across all platforms...
Top Services:
- Media Buying
- Digital Marketing
- Video Production
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Westerville, Ohio
- Number of Employees
- Under 49
Honest HVAC Marketing Agency provides Lead generation & Web design services to HVAC contractors. Our number one priority is Honesty when it comes to results. That is why we also turn down a lot of the clients if we think we can't get results for them...
Top Services:
- Media Buying
- AEO
- SEO
- Advertising
- Web Design
- Show more
- Location
- Fort Myers, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
We Help Our Clients Get More Customers, Sales, and Leads. We are a full-service digital marketing agency based in Florida...
Top Services:
- Social Media Marketing
- Digital Marketing
- Media Buying
- Creative Services
- Reputation Management
- Show more
- Location
- Weston, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...
Top Services:
- Advertising
- Digital Marketing
- Digital Strategy
- Media Buying
- PPC
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
We work with companies that want to grow their online audiences, increase brand awareness, and generate new leads. If your company aims to achieve any of these metrics, it will be our pleasure to work with you. Sneak peak: All this at an operational cost 30% lower than average...
Top Services:
- Social Media Marketing
- Branding
- Media Buying
- Web Design
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
BRD Media LLC is a Chicago-area digital marketing agency built around one question: which marketing actually produced booked work? We handle SEO, Google Ads, Meta Ads, web design, landing pages and CRM automation for local and regional service businesses in medical, dental, legal and home services. Tracking...
Top Services:
- SEO
- PPC
- Digital Marketing
- AEO
- Web Design
- Show more
- Location
- Villa Park, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Proxy PR is a New York City-based media communications firm, proponent of intellectual curiosity, and enthusiast for the legal and legal technology industries...
Top Services:
- Creative Services
- Public Relations
- Branding
- Reputation Management
- Content Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
GWL Advertising is a creative agency that has in-house graphic designers, copywriters, marketing strategists, digital specialists, media buyers, website developers, and video production. From print to programatic, billboards to leaderboards, your company's brand is in good hands at GWL...
Top Services:
- Media Buying
- Digital Marketing
- Social Media Marketing
- Advertising
- SEO
- Show more
- Location
- Little Rock, Arkansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
We are a woman-owned, full service digital marketing and advertising agency based in East Providence, RI. We offer any service related to creative marketing, advertising, web development, SEO, photo/video & more. DDL can do it all! Visit our website for more information...
Top Services:
- Media Buying
- Web Development
- SEO
- Digital Marketing
- Public Relations
- Show more
- Location
- East Providence, Rhode Island
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
We build the lead generation system that keeps your trucks running every day, so you stop chasing jobs and start choosing them...
Top Services:
- Media Buying
- Social Media Marketing
- Digital Marketing
- Web Design
- Web Development
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $600/hr
Slaymaker Marketing is a senior-led paid media agency helping ecommerce, lead generation, and B2B brands get more from their ad spend.We manage Google Ads, YouTube Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads with a focus on honest strategy, clear communication, proactive testing, and profitable...
Top Services:
- Media Buying
- eCommerce
- Digital Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- Plano, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
TVA Media Group is a full-service direct-response media agency and production studio founded in 1987 and based in Studio City, California. The agency delivers end-to-end marketing solutionsspanning infomercials, documercials, TV and digital commercials, MEDIABlitZ!® campaigns, media buying, and earned media...
Top Services:
- Video Production
- Media Buying
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $25,000 - $50,000
Top partner for e-commerce omni channel growth specializing in: Finding capital partners for investments/acquisitions, Email/SMS marketing, and Paid Advertising on all channels...
Top Services:
- Email Marketing
- Media Buying
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
We specialize in both traditional and digital media advertising and marketing with teams coordinating both with area expertise...
Top Services:
- Advertising
- Media Buying
- Location
- Lexington, Kentucky
- Number of Employees
- 50 - 99
GMLV is more than just an advertising agency. It is a creative powerhouse of strategic visionaries and innovative minds dedicated to elevating brands to new heights. With a holistic approach and a dynamic team, the agency optimizes every aspect of its clients' brand experience for success. GMLV collaborates...
Top Services:
- Advertising
- Media Buying
- Location
- Montclair, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Venture Labs is a trusted paid advertising agency offering expert media buying strategies crafted by a team of seasoned professionals. With a focus on affordability, transparency, and measurable results, Venture Labs provides efficient advertising strategies that drive business growth. Clients can rely on...
Top Services:
- Advertising
- Media Buying
- Location
- Bozeman, Montana
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
CTV Media is a dynamic advertising agency composed of creative thinkers, media experts, strategists, and data specialists passionate about crafting effective media solutions. Since its establishment, CTV Media has evolved into a leader in over-the-top (OTT) and video platform advertising, partnering with...
Top Services:
- Advertising
- Media Buying
- Location
- Powell, Ohio
- Number of Employees
- Under 49
Magnitude Digital is an award-winning performance marketing agency driving brand and sales growth. Founded in 2012, the agency offers a comprehensive suite of services, including paid media, SEO, creative design, and analytics. With a client-centric approach, Magnitude Digital focuses on delivering effective...
Top Services:
- PPC
- Media Buying
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Briggs & Caldwell is a premier media buying agency recognized for its commitment to strategic, client-centered partnerships. With award-winning expertise in traditional and digital media, the agency delivers results-driven solutions that align with each client's unique goals. Its comprehensive services span...
Top Services:
- Advertising
- Media Buying
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Strauss Marketing is a public relations and marketing agency specializing in crafting authentic stories that inspire action and foster meaningful connections. Through creativity and strategic insight, the agency helps clients align their goals with impactful narratives...
Top Services:
- Public Relations
- Media Buying
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Outdoor Media Buyers is a boutique media buying agency that gives your campaigns local or national reach. They work closely with myriad partners, across many markets and outdoor media types. Their services include robust media planning services across traditional and digital outdoor media...
Top Services:
- Advertising
- Media Buying
- Location
- Ridgefield, Connecticut
- Number of Employees
- Under 49
MBuy, a division of Mediaocean, combines everychannel media expertise and the best advertising technology in the industry - providing advertisers with superior media buying and planning services that reach and engage the right audience, in the right channels...
Top Services:
- Advertising
- Media Buying
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
For the past two decades, Oneupweb has empowered marketers who feel overwhelmed and lacking support to become influential advocates for change within their organizations. Discover the transformative digital marketing experience we offer...
Top Services:
- SEO
- Branding
- Web Design
- Digital Marketing
- Show more
- Location
- Traverse City, Michigan
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Ketamine Lead Gen is a boutique marketing agency that works with Ketamine Clinics and Wellness Clinics to attract new patients for services such as Ketamine IV, IM Ketamine, Sublingual Ketamine, Esketamine (Spravato), TMS Therapy, MeRT for Autism, NAD Infusion Therapy, Nutritional IV, and more...
Top Services:
- PPC
- Web Design
- WordPress Website Design
- Digital Marketing
- SEO
- Show more
- Location
- Ramona, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Media relations and thought leadership for health systems and for expert firms serving healthcare provider organizations...
Top Services:
- Public Relations
- Reputation Management
- Digital Strategy
- Media Buying
- Show more
- Location
- Arlington Heights, Illinois
- Number of Employees
- Under 49
It's a done-for-you content creation and ads agency. We take care of the scripting, strategy, recording, editing and publishing the content for you...
Top Services:
- Video Production
- Branding
- Creative Services
- Media Buying
- Content Marketing
- Show more
- Location
- Houston, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Attention-Driven Marketing Capturing Attention in the Digital Age. In todays fast-paced digital landscape, capturing and holding your audiences attention is more critical than ever. Attention-Driven Marketing focuses on creating engaging, concise content that resonates with your target audience and stands out...
Top Services:
- Digital Services
- Video Production
- Public Relations
- SEO
- PPC
- Show more
- Location
- Burlington, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
DedicatedVirtual Professional Services LLC transforms overwhelmed entrepreneurs into visionary CEOs. Led by a founder with 25 years of Fortune 500 expertise, we provide high-level Online Business Management (OBM) and certified Meta Ads strategy. Unlike consultants who only offer advice, we provide strategy...
Top Services:
- Social Media Marketing
- Digital Marketing
- Digital Strategy
- Creative Services
- Branding
- Show more
- Location
- Boca Raton, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
#1 paid marketing agency to help you grow your business. We create high performing paid marketing campaigns designed to scale your business...
Top Services:
- Advertising
- Media Buying
- PPC
- Digital Marketing
- Creative Services
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
DMR Media is a performance-focused real estate marketing agency built for agents, teams, and brokerages that want consistent listings, not random leads or empty metrics...
Top Services:
- SEO
- PPC
- Web Design
- Advertising
- CRO
- Show more
- Location
- Appleton, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
We sell convenience. We organize your marketing goals and set everything up for you like a red carpet so that you and walk down the aisle and can achieve the success that you crave...
Top Services:
- Digital Marketing
- PPC
- SEO
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Tucson, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Pixel Theory is the performance marketing agency for CPG brands that prioritizes your P&L over platform dashboards. While most agencies chase vanity metrics like ROAS, we build financial growth models focused on contribution margin and true profitability. We act as your strategic partner, tying every dollar...
Top Services:
- Digital Marketing
- Business Consulting
- Advertising
- eCommerce
- Web Design
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Done-with-you marketing for Pensacola and Gulf Coast businesses. We build the engine that captures, nurtures, and retains your customers, then hand you the keys...
Top Services:
- Web Development
- Web Design
- Social Media Marketing
- SEO
- Media Buying
- Show more
- Location
- Pensacola, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Media Buying Agencies by City
Media Buying Agencies by State
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Media Buying Agency FAQs
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
- Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
- Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
- Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
- Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
- Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
- Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
| Fee Type | Typical Cost Range | Notes |
| Monthly retainer | $1,500 to $10,000 | Based on complexity and channel mix |
| % of media spend | 10% to 20% | Scales with spend and performance scope |
| One-time setup fee | $1,500 to $3,000 | Tracking, pixels, dashboards, QA |
| Hourly rate | $100 to $150+ | Specialized strategy or audits |
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
| Campaign Type | Budget Range | Typical Scope |
| Pilot campaigns | ~$25,000 | 1 to 2 platforms, short run |
| Integrated campaigns | $50,000 to $300,000 | Multi-channel, performance tracking |
| Large/national campaigns | Up to $500,000 | 12 to 24 weeks, heavy media mix |
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
| Channel | Early Signals | Stable Performance |
| Paid social | 7 to 21 days | 30 to 45 days |
| Google Search | 3 to 10 days (with volume) | 8 to 12 weeks |
| YouTube | 5 to 10 days | 3 to 4 weeks |
| CTV/Programmatic | 4 to 8 weeks | 10 to 12 weeks |
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
| Campaign Size | Planning & Setup | Build & QA | Optimization Cadence | Total Timeline |
| Small-scale | 1 to 2 weeks | 3 to 5 days | Weekly | 4 to 8 weeks |
| Mid-size | 2 to 3 weeks | 1 week | 2-3× weekly | 8 to 12 weeks |
| Large/Multi-channel | 3 to 5 weeks | 1 to 2 weeks | Daily | 12 weeks to 6 months |
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
- Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
- Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
- Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
- Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
- Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness
















































