Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
The Peachy Company is not your average marketing agency. We are a growth partner that holds ourselves accountable to your profit.To accomplish this we use top-to-bottom strategy, meaningful growth metrics and a powerful selection of full-funnel marketing services to help you achieve profitable and...
Top Services:
- Advertising
- PPC
- Social Media Marketing
- Direct Marketing
- Media Buying
- Show more
- Location
- Excelsior Springs, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
This January is an indie creative agency building brands that have to earn attention instead of buying it. Our design, creative, production and media buying teams sit side by side. Clients include Lufthansa Group, GRVTY, the International Spy Museum and ZURU...
Top Services:
- Advertising
- Creative Services
- Branding
- Web Design
- Social Media Marketing
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 2 Projects Listed
Orange 142 is a nationwide digital media agency that provides marketing services, digital media buying, and web development to brands and agencies...
Top Services:
- Digital Services
- Digital Strategy
- Web Development
- SEO
- PPC
- Show more
- Location
- Austin, Texas
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed

Mamon11 Agency
VerifiedVerified by the DesignRush team for authenticity and credibility.Mamon11 develops custom enriched-data products and solutions. Products have been focused on Mark-tech, IoT and Retail Site Selection or Store Closings. We deploy software to collect, standardize, mine, optimize, and sync algorithmic solutions to a wide array of source, legacy and end points...
Top Services:
- Big Data Analytics
- AI Development
- Software Development
- IoT
- CRO
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Wreggy has created sophisticated analytics-led and data-driven marketing strategies that have greatly enhanced the marketing performance of its clients. Small and medium-sized companies in the technology, retail, non-profit, and healthcare sectors are among our clientele. The practice has produced a...
Top Services:
- Web Design
- SEO
- PPC
- Advertising
- Social Media Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Unleashing the power of data and collaboration to bridge the gap between sales and marketing and drive success. Market to potential clients wherever they are via email, social media, and more...
Top Services:
- Digital Services
- Public Relations
- Media Buying
- SEO
- PPC
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
Live PPC Ads runs Google Ads, Meta Ads and Microsoft Ads for e-commerce brands and lead generation businesses that want growth they can measure. We took a brand-new online liquor store to $2.26M in 18 months, grew a dental practice from 18 to 334 patient leads a month, and have driven $9.5M for a holster...
Top Services:
- PPC
- Advertising
- Media Buying
- Social Media Marketing
- Video Production
- Show more
- Location
- Henderson, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Portfolios Count
- 3 Projects Listed
We foster business growth through strategy, creativity, and technology...
Top Services:
- Digital Services
- Digital Marketing
- Video Production
- Web Development
- eCommerce Development
- Show more
- Location
- Batavia, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 7 Projects Listed
Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Media Buying
- Advertising
- Show more
- Location
- Clearwater, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
The Harman Media & Marketing Group, or THM2G for short, is a national full-service boutique agency. Our experts have experience in both digital marketing and traditional advertising. Custom responsive websites, Facebook ads, social media marketing, PPC, SEO, media buying, tv and radio production, reputation...
Top Services:
- Advertising
- Digital Marketing
- SEO
- Social Media Marketing
- PPC
- Show more
- Location
- Colorado Springs, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We help B2B companies scale smarter, working as a true partner to convert ad spend into qualified pipeline with data-driven strategies and exceptional service...
Top Services:
- Media Buying
- Advertising
- PPC
- Location
- Golden, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Brogan & Partners is a full-service marketing agency delivering proven results through innovative strategies and creative solutions. With over 35 years of experience, the agency helps clients connect with their audiences through branding, digital marketing, media, and PR solutions. Brogan & Partners' mission...
Top Services:
- Media Buying
- Social Media Marketing
- Web Development
- Location
- Ferndale, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
HCIERA offers cutting-edge IT and business solutions, enhancing operational efficiency and driving innovation for global enterprises...
Top Services:
- Media Buying
- Advertising
- Public Relations
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
DAE and Company is a marketing agency known for fostering long-term relationships with clients through strategic, creative, and responsive services. Their commitment to becoming an integral part of a client's operations has led to partnerships often exceeding two decades, demonstrating their value and...
Top Services:
- Media Buying
- Advertising
- Public Relations
- Location
- South Lake Tahoe, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $50,000 & Up
Resolute is a global agency specializing in paid media, performance marketing and measurement...
Top Services:
- Media Buying
- Digital Marketing
- Advertising
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $375/hr
- Minimal Budget
- $1,000 - $10,000
OBCIDO Inc. is a global consulting and digital services firm founded in New York in 2021. We help businesses redefine their digital identity and accelerate growth through strategic consulting, AI solutions, GEO, high-performance websites, and results-driven digital marketing...
Top Services:
- Digital Services
- Branding
- Digital Strategy
- Web Design
- Web Development
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
We're a globally recognized digital marketing agency headquartered in California. We specialize in performance marketing, with a focus on lead generation through social media and Google. Our team of experts has garnered numerous awards for our exceptional work in the field of digital marketing...
Top Services:
- PPC
- Digital Marketing
- Media Buying
- CRO
- eCommerce
- Show more
- Location
- San Jose, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
CMDS is a B2B marketing agency in Colts Neck, NJ, helping companies turn complex offerings into clear reasons to buy. Since 2002, our in-house team has built brands, websites and campaigns that attract qualified buyers and support growth...
Top Services:
- Web Design
- Web Development
- Branding
- Creative Services
- Digital Services
- Show more
- Location
- Colts Neck, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed

Ruckus
Award WinnerRecipient of a Best Design Award for outstanding work.Ruckus is a full-service agency that powers game-changing companies and global influencers with services such as: advertising, digital marketing, branding, video editing, and many more to scale up your business...
Top Services:
- Branding
- Web Design
- Video Production
- Digital Marketing
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 4 Projects Listed
First Call Solutions helps businesses grow through performance marketing, lead generation, and pay-per-call solutions. We specialize in delivering high-quality leads, inbound calls, and customer acquisition solutions across insurance, healthcare, home services, legal, and financial industries. Our focus is on...
Top Services:
- Affiliate Marketing
- CRO
- Media Buying
- Digital Marketing
- PPC
- Show more
- Location
- Houston, Texas
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Watson Creative is a research-driven branding and creative agency based on the West Coast. We specialize in brand strategy, design, marketing, and digital experiences that help businesses and nonprofits grow with purpose and impact...
Top Services:
- Branding
- Design Services
- Digital Services
- Creative Services
- Package Design
- Show more
- Location
- Portland, Oregon
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 6 Projects Listed
Unique Image is an award-winning creative solutions firm with over 25 years of expertise empowering brands and driving positive change for corporate and Fortune 500 enterprises. Our end-to-end campaign tactics push multimedia and design limits to offer new chances for immersive marketing. We work with brave...
Top Services:
- Branding
- Creative Services
- Advertising
- Media Buying
- Video Production
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $400/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Ray Advertising is a performance marketing company connecting advertisers and publishers through lead generation and pay-per-call campaigns across the $18B US market, delivering high-intent leads, qualified inbound calls, and measurable ROI across insurance, home services, finance, legal, healthcare, and...
Top Services:
- Digital Marketing
- PPC
- Media Buying
- Affiliate Marketing
- Show more
- Location
- Redding, California
- Number of Employees
- 100 - 249
S&G is an award-winning content marketing agency that specializes in creating branded content experiences for companies looking to differentiate themselves, become thought leaders, and connect with customers in ways that generate tangible results. With a team of content marketing experts from reputable media...
Top Services:
- Digital Marketing
- Content Marketing
- Public Relations
- Video Production
- Video Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 3 Projects Listed
Offering Branding, Digital, And Music Marketing Services. We launch brands and make good companies better. We're a full service advertising agency. Full Service means that well do whatever it takes to get your brand where you want it to be...
Top Services:
- Digital Marketing
- Web Design
- Social Media Marketing
- Branding
- Public Relations
- Show more
- Location
- Pasadena, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $170/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 3 Projects Listed
Since its inception in 1996, Lead Climber Marketing has proudly served as Denver's foremost all-encompassing advertising agency, consistently delivering tangible outcomes for our valued clientele...
Top Services:
- Advertising
- Media Buying
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Situated in the heart of Los Angeles, our comprehensive strategic communications and crisis PR agency is dedicated to empowering businesses, executives, and non-profit organizations to magnify their influence, fortify their brand identities, and make significant strides toward their objectives...
Top Services:
- Digital Marketing
- Media Buying
- Public Relations
- Branding
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
Intermark Automotive is a specialized automotive branding and marketing agency catering to individual auto dealerships and local area marketing dealer groups. What sets us apart is our unparalleled wealth of experience, providing a safety net, unlike any other agency...
Top Services:
- Branding
- Creative Services
- Digital Marketing
- Media Buying
- Video Production
- Show more
- Location
- Tampa, Florida
- Number of Employees
- 100 - 249
- Portfolios Count
- 5 Projects Listed
Founded in 2002, Apple Box Studios is an award-winning advertising agency covering everything from video production & post-production, to website design, search engine optimization, copywriting, brand strategy & positioning, graphic design, event & trade show marketing, and more...
Top Services:
- Media Buying
- Digital Marketing
- Branding
- Video Production
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
At GoDRTV, we know that the days of simple "spray and pray" marketing are long gone. Consumers have become so used to seeing ads everywhere they look, it's no longer enough to simply pour money into mass advertising. Chances are, people won't even notice. It takes a smarter approach when investing in...
Top Services:
- Media Buying
- Digital Marketing
- Social Media Marketing
- Video Production
- Show more
- Location
- Glendale, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
With Noble People at the helm, you won't have to worry about simply hoping for the best with your media budget. We are experts in finding innovative solutions that don't break the bank but still accomplish all of your desired business objectives - no matter how ambitious they may be! Technology and creativity...
Top Services:
- Media Buying
- SEO
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- 100 - 249
11/11 Media, an advertising agency based in Houston, Texas, excels in providing and implementing cost-effective methods to reach clients' target markets. Focused on client needs and goals, the agency prioritizes client success and experiences with its professional team. The agency's services encompass media...
Top Services:
- Media Buying
- Advertising
- Social Media Marketing
- Public Relations
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $25,000 - $50,000
We are a full service video production company specializing in commercials, digital ads, direct response and corporate videos. We help companies connect with their market through video and deliver content on time, on spec and on budget...
Top Services:
- Video Production
- Media Buying
- Location
- Wayne, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
CreativeMINT is a boutique, full-service branding agency founded in 2003 and based in the San Francisco Bay Area. With a team of 1150 multidisciplinary professionals, the firm collaborates closely with clients to deliver strategic brand development, naming, identity design, and digital marketing solutions for...
Top Services:
- Branding
- Digital Marketing
- Video Production
- Advertising
- SEO
- Show more
- Location
- Walnut Creek, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
Winger Marketing is a full-service marketing and public relations agency headquartered in Chicago. Winger Marketing has worked with businesses to create effective integrated marketing and public relations programs and campaigns since 1986. We work seamlessly with internal resources or, in some instances...
Top Services:
- Public Relations
- Content Marketing
- Digital Marketing
- Business Consulting
- Email Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $190/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
With RED DOT MULTIMEDIAs creative services, your business wont just be seenitll be remembered. From eye-catching visuals to strategic storytelling, We help you reach and engage your audience on the platforms they love most, turning followers into loyal customers...
Top Services:
- Video Production
- Web Design
- Web Development
- SEO
- Digital Marketing
- Show more
- Location
- Port Charlotte, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
At Samba were passionate about our work and creating sport marketing campaigns for our clients that really connect with their fans, wherever in the world theyre located and deliver exceptional ROI...
Top Services:
- Digital Marketing
- Branding
- Public Relations
- SEO
- Social Media Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- 50 - 99
- Portfolios Count
- 5 Projects Listed
Growth Lab is an all-women performance marketing agency built on a simple structure: four senior directors, one per channel, and one of them runs your account personally. No junior handoffs, no templated playbooks. We manage Google Ads, paid social, and lifecycle email for women-owned businesses in ecommerce...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- Email Marketing
- CRO
- Show more
- Location
- Herriman, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Woman-owned advertising agency and commercial production company. We produce TV and streaming commercials and run targeted ad campaigns for businesses nationwide...
Top Services:
- Advertising
- Digital Strategy
- Video Production
- Digital Marketing
- Media Buying
- Show more
- Location
- Kennewick, Washington
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Clyde Group, a boutique PR firm, is a team of over 55 professionals who are dedicated to making a significant impact for their clients...
Top Services:
- Reputation Management
- Branding
- Digital Services
- Public Relations
- Event Marketing
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- 50 - 99
- Portfolios Count
- 5 Projects Listed
Stinghouse is a veteran-owned creative communications agency headquartered in Coral Gables, Florida, specializing in strategy and storytelling for nonprofits, educational institutions and civic organizations. Founded in 2012, the agency combines research-driven planning, design, multimedia and campaign...
Top Services:
- Media Buying
- Digital Marketing
- Social Media Marketing
- SEO
- Branding
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Media Matters Worldwide emerges as a dynamic force in the realm of media buying, planning and analytics, distinguished by its data-driven methodology, client-focused ethos, and prioritization of people. We allocate resources to leverage cutting-edge technology, enabling the crafting of intelligent strategies...
Top Services:
- Media Buying
- Advertising
- PPC
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- San Francisco, California
- Number of Employees
- 50 - 99
Adhere Creative gives your brand the edge with through cutting-edge web design, compelling video creations and full-spectrum marketing strategies. Make sure you have a competitive advantage - trust Adhere Creative to get it done!...
Top Services:
- Media Buying
- Digital Marketing
- SEO
- Video Production
- Digital Strategy
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Culture ONE World is an integrated communications agency in Washington, D.C., specializing in data-driven insights and culturally attuned creative solutions to inspire meaningful social change...
Top Services:
- Media Buying
- Advertising
- Social Media Marketing
- Digital Strategy
- Public Relations
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $25,000 - $50,000
Unlock Health is a tech and services growth agency that integrates managed care and marketing to address immediate growth challenges for healthcare providers. The agency offers a comprehensive range of products and technology to support both full-service agency operations and managed care consultancy needs...
Top Services:
- Media Buying
- Digital Marketing
- Social Media Marketing
- SEO
- UI/UX Design
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- 100 - 249
Freedom Marketing Group is a performance marketing agency focused on customer acquisition, lead generation, and inbound calls. We help businesses connect with high-intent consumers through data-driven advertising, optimized campaigns, and scalable marketing strategies. Our experience includes Medicare, ACA...
Top Services:
- Media Buying
- PPC
- Advertising
- Direct Marketing
- Digital Marketing
- Show more
- Location
- California, Maryland
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
The Big Mouth PR is a loud-by-design brand & PR studio for the founders, executives and brands who refuse to be the best-kept secret...
Top Services:
- Digital Services
- Public Relations
- Branding
- Reputation Management
- Media Buying
- Show more
- Location
- Bloomington, Minnesota
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Social media, marketing, and advertising agency. My BFF Social develops strategic marketing solutions that drive business forward...
Top Services:
- Creative Services
- Digital Marketing
- Media Buying
- SEO
- PPC
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Where traditional media buying firms stop at the transaction, we go further, using our deep knowledge of how different advertising platforms perform to guide campaign creative development...
Top Services:
- PPC
- Content Marketing
- SEO
- Media Buying
- Show more
- Location
- Portsmouth, New Hampshire
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
CineSalon is a Washington, DC video production agency that creates videos and video strategies for mid-size brands, building and accelerating their marketing funnels...
Top Services:
- Social Media Marketing
- Video Marketing
- Video Production
- Media Buying
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
Media Buying Agencies by City
Media Buying Agencies by State
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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Media Buying Agency FAQs
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
- Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
- Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
- Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
- Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
- Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
- Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
| Fee Type | Typical Cost Range | Notes |
| Monthly retainer | $1,500 to $10,000 | Based on complexity and channel mix |
| % of media spend | 10% to 20% | Scales with spend and performance scope |
| One-time setup fee | $1,500 to $3,000 | Tracking, pixels, dashboards, QA |
| Hourly rate | $100 to $150+ | Specialized strategy or audits |
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
| Campaign Type | Budget Range | Typical Scope |
| Pilot campaigns | ~$25,000 | 1 to 2 platforms, short run |
| Integrated campaigns | $50,000 to $300,000 | Multi-channel, performance tracking |
| Large/national campaigns | Up to $500,000 | 12 to 24 weeks, heavy media mix |
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
| Channel | Early Signals | Stable Performance |
| Paid social | 7 to 21 days | 30 to 45 days |
| Google Search | 3 to 10 days (with volume) | 8 to 12 weeks |
| YouTube | 5 to 10 days | 3 to 4 weeks |
| CTV/Programmatic | 4 to 8 weeks | 10 to 12 weeks |
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
| Campaign Size | Planning & Setup | Build & QA | Optimization Cadence | Total Timeline |
| Small-scale | 1 to 2 weeks | 3 to 5 days | Weekly | 4 to 8 weeks |
| Mid-size | 2 to 3 weeks | 1 week | 2-3× weekly | 8 to 12 weeks |
| Large/Multi-channel | 3 to 5 weeks | 1 to 2 weeks | Daily | 12 weeks to 6 months |
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
- Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
- Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
- Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
- Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
- Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness















































