Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

Discover the Best Media Buying Agencies Across the United States

530 Companies - Rankings updated: March 31, 2026

DesignRush vets each media buying agency based on professional qualifications and verified customer feedback to help you choose confidently. Some positions may be sponsored.

United States ×
  • Vibrant Performance Fueled By Creativity And Innovation

    Vibrant Performance Fueled By Creativity And Innovation

    ATTN Agency is the ideal partner for brands in search of rapid growth. Owing to our unique combination of tactical media buying, data-driven analysis, and creative services, we propel businesses forward with full-funnel performance marketing that amplifies value.  [... view ATTN Agency profile ]
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Work smart. Play nice. Do good.

    Work smart. Play nice. Do good.

    We at the Estipona Group are pros at explaining what makes you, well, you. And we use tools like strategic advertising, design, branding, social media, and public relations to spread the word about your great you-ness (we're in advertising, so we can make up words).market.  [... view Estipona Group profile ]
    Location
    Reno, Nevada
    Number of Employees
    Under 49
  • Amplifying Your Brand's Voice

    Amplifying Your Brand's Voice

    Kiterocket, the dynamic merger of Impress Labs and Duo Public Relations, is a PR and marketing agency that enhances brand value by embracing uniqueness and amplifying their voice. Our diverse team of experts, from communication strategists to designers and social media consultants, are dedicated to delivering  [... view Kiterocket profile ]
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • An Agency for Growth-Focused Ambitious Motivated Pioneering Leading Brands.

    An Agency for Growth-Focused Ambitious Motivated Pioneering Leading Brands.

    We Are Starke is a boutique growth marketing and media agency based in Pasadena, California. Founded by brothers Adam and Richard Benjamin in 2014, the agency offers full-funnel digital marketing servicesincluding website design, PPC, paid social, media buying, influencer and podcast advertising, and  [... view Starke Marketing profile ]
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Every Brand Has a Genesis

    Every Brand Has a Genesis

    Genesis is a strategic brand consultancy that helps organizations turn their unique points of difference into market advantage. We work with leaders and innovators to optimize brand, strategy, communications and investor relations. We solve strategic problems creatively and creative problems strategically.  [... view Genesis Inc. profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
  • Making Connections • Delivering Results

    Making Connections • Delivering Results

    Haywire Marketing blossomed in 2017 by a digital marketer that was once employed by one of the largest online supplement stores in the USA. With all the noise in the market place we understand the importance of service delivery and customer experience. By hiring quality candidates that are certified by  [... view Haywire Marketing profile ]
    Location
    Huntington, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Strategy to Execution

    Strategy to Execution

    Holistic Digital (formerly Holistic Internet Marketing) is a B2B digital marketing consultancy which provides Social Media Marketing, SEO, and SEM strategies and services.  [... view Holistic Digital profile ]
    Location
    Cape Coral, Florida
    Number of Employees
    Under 49
  • Cultural Connections That Convert.

    Cultural Connections That Convert.

    As an integrated cross-cultural marketing agency, Sensis connects brands with people through meaningful marketing strategies that build sustainable demand. Our cross-cultural model combines expertise in the Hispanic, African American, and Asian markets, while our research-based approach offers cost-efficient  [... view SENSIS profile ]
    Location
    Glendale, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • We are customer-focused

    We are customer-focused

    We are Doe-Anderson, a long-standing ad agency with roots dating back to 1915. At the heart of our work lies a profound understanding of the individuals behind consumer behavior.  [... view Doe-Anderson Advertising profile ]
    Location
    Louisville, Kentucky
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $50,000 & Up
  • Passion. Elevate. Excel.

    Passion. Elevate. Excel.

    FIVE19: Passion meets creativity in branding and design. We're the team that goes beyond vendors, creating exceptional experiences that elevate your brand's performance and aesthetics.  [... view FIVE19 profile ]
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
  • We give clarity, voice, and vision to brands.

    We give clarity, voice, and vision to brands.

    Our goal is to be agents of change —We disrupt the way brands get their message heard — producing campaigns that invoke change in people, culture and industry.  [... view The Digital Foundry profile ]
    Location
    Cape Girardeau, Missouri
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Championing Good Brands Since 1974.

    Championing Good Brands Since 1974.

    Grady Britton is Portlands original B-Corp marketing agency, dedicated to helping purpose-driven brands thrive. Since 1974, weve partnered with like-minded companies to amplify their impact through full-service marketing strategies that bring their vision to life.  [... view Grady Britton profile ]
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Honest Marketing, Real Results.

    Honest Marketing, Real Results.

    At Greenbaum Stiers Strategic Marketing Group, we are passionate about growing our clients business. We listen to their challenges and consult with them to create powerful marketing solutions. Whether they need to increase profits, build brand awareness, or take sales to the next level, Greenbaum Stiers is a  [... view Greenbaum Stiers Strategic Marketing Group profile ]
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • We Can Help Transform Your Business With a Free SEO Audit.

    We Can Help Transform Your Business With a Free SEO Audit.

    Founded in 1987, On the Horizon Communications is a full-service digital marketing and Advertising firm skilled in helping your business make a meaningful and measurable impact. From social media marketing to public relations, our expert team can assist in strategizing the most efficient way to spend your  [... view OTH profile ]
    Location
    Visalia, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Independent, Full-Service Creative & Media Agency

    Independent, Full-Service Creative & Media Agency

    At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and  [... view Cutwater profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Building and Propelling eCommerce Empires

    Building and Propelling eCommerce Empires

    Giant Propeller's mission is to help develop the brands of tomorrow into powerhouses. We provide a comprehensive selection of services—from digital marketing and content production to brand strategy and advertising—to take businesses from startup level up through mid-market success.  [... view Giant Propeller profile ]
    Location
    Burbank, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Promoting Maximum Business Growth

    Promoting Maximum Business Growth

    Mosaico Marketing's ads guarantee maximum impact by targeting your desired customers in the locations they frequent the most. Maximizing efficiency, our campaigns are designed to reach those who matter with relevant messaging and offers, effectively driving conversion.  [... view Mosaico profile ]
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
  • We Are a Digitally-Inspired Advertising Agency That Grows Hospitality Brands.

    We Are a Digitally-Inspired Advertising Agency That Grows Hospitality Brands.

    The most seasoned digital agency in the food service sector is Dreambox, to put it simply. collaborating with more than a hundred local and national brands. For brand-conscious restaurants looking to reach customers in the most creative, reliable, and secure ways possible, Dreambox has quickly established  [... view Dreambox profile ]
    Location
    San Dimas, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering Small Businesses with Cutting-Edge Local Digital Marketing Solutions

    Empowering Small Businesses with Cutting-Edge Local Digital Marketing Solutions

    Marie Street Marketing is a full-service integrated marketing agency working with the world's best entertainment, consumer and lifestyle brands.  [... view Marie Street Marketing profile ]
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Building Brands That Matter.

    Building Brands That Matter.

    CVR is an Indy-based independent communications agency that specializes in Building Brands That Matter. As an integrated agency, we uncover compelling insights to make customers genuinely care about your brand. With a focus on outcomes and a versatile range of services, including advertising, public relations  [... view CVR profile ]
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
  • ANDF Digital Agency Specializes in Digital Marketing Solutions Tailored To Your Business

    ANDF Digital Agency Specializes in Digital Marketing Solutions Tailored To Your Business

    ANDF Digital Agency specializes in providing innovative and cutting-edge solutions to help businesses thrive in the digital world. As a trusted partner, we leverage our expertise and industry knowledge to create customized strategies and execute comprehensive digital marketing campaigns tailored to meet the  [... view ANDF Digital LLC profile ]
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Programmatic Media Partner

    Your Programmatic Media Partner

    Team Media specializes in aiding various media companies in executing programmatic media campaigns through a contractor or freelance model. Our approach offers unparalleled flexibility with no campaign minimums or contracts, providing access to over 5 demand-side platforms without any licensing fees. By  [... view Team Media profile ]
    Location
    Plymouth, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • It's All About Financial Services Marketing.

    It's All About Financial Services Marketing.

    We believe growth is driven by technological innovation and a human touch. Our deep financial services knowledge, lean processes, flexible teams and bureaucracy-free environment make us the industrys marketing leader.  [... view Ext. Marketing profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Complexity Is No Match For Creativity.

    Complexity Is No Match For Creativity.

    Your business can't afford to wait for results. You need a marketing partner with the chops and moxie to chase them down. We're ready when you are. We illuminate the solution your competition never saw coming. As your partner, we have robust and adaptable paths to success with well-grounded, ready-to-grow  [... view Creative Media Development, Inc. profile ]
    Location
    Portland, Oregon
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Integrated Marketing and Agency Solutions.

    Integrated Marketing and Agency Solutions.

    We specialize in growth, branding, e-commerce, and demand generation.  [... view ClearStage LLC profile ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
  • Empowering Commerce

    Empowering Commerce

    Brandwoven is reshaping the way brands navigate the ever-changing marketplace landscape. We invest in the growth of dynamic, product-based brands by providing full-service consulting and management solutions. Our adaptive strategies empower brands to excel and drive growth.  [... view Brandwoven profile ]
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • A Strategic Marketing Agency

    A Strategic Marketing Agency

    We're an Inbound Marketing Agency focused on Lead Generation.  [... view Pinckney Marketing profile ]
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Web Solutions to Grow Your Business

    Web Solutions to Grow Your Business

    We are a top Web solutions Agency currently based in Baltimore, Md. We work with Home Service and other small B2C Businesses to create Web solutions that Increase MRR.  [... view Greenflag Media profile ]
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Graphic Design & Advertising Services that Elevate & Grow Your Brand

    Graphic Design & Advertising Services that Elevate & Grow Your Brand

    We are an award-winning design studio with over 20 years experience in publication and advertising design. We partner and work with business owners, publishers and in-house marketing departments, providing creative solutions that promote awareness and deliver results.  [... view Blair Creative Group profile ]
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
  • Where Communication Transforms

    Where Communication Transforms

    Havas Group thrives as a global communication titan, boasting 700 agencies across 100 nations and engaging 20,000 professionals. Specializing in public affairs, creativity, media, and innovation, our unique, silo-free model promotes integrated collaboration, always prioritizing our clients' vision.  [... view Havas profile ]
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Minimal Budget
    $1,000 - $10,000
  • Driving Growth with Inbound & Digital Strategy.

    Driving Growth with Inbound & Digital Strategy.

    Founded in 2009, IMPACT has grown to become one of the most trusted marketing agencies in the industry, dedicated to helping organizations generate more qualified website traffic and sales-ready leads to improve the bottom line.  [... view IMPACT profile ]
    Location
    Cheshire, Connecticut
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing for Every Business

    Marketing for Every Business

    At AJ Ross Creative Media, we offer the perfect blend of talent and creativity for any marketing or advertising goal. Our Chester, NY team is comprised of renowned graphic designers, web programmers, directors & producers with extensive professional experience. Our ability to create custom plans eliminates  [... view AJ Ross Creative Media profile ]
    Location
    Chester, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Maximize Your Brand's Reach.

    Maximize Your Brand's Reach.

    Robindale Media is a premier media buying agency known for its full-service approach and boutique concierge ethos. With over 200 years of combined experience, the agency offers a unique blend of purchasing prowess and platinum-level customer service. Through research-driven strategies and cutting-edge market  [... view Robindale Media profile ]
    Location
    Penn Valley, Pennsylvania
    Number of Employees
    Under 49
  • We Simplify Growth.

    Complex Marketing Solutions is a results-driven social media marketing agency specializing in paid advertising, content strategy, and lead generation for businesses.  [... view Complex Marketing Solutions profile ]
    Location
    Greenville, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
  • Integrated Marketing for Sustainable and Purpose-Filled Brands since 2008.

    Integrated Marketing for Sustainable and Purpose-Filled Brands since 2008.

    Envolve Strategies began in 2008 as a pure bred agency rooted in sustainability, conservation and the environment. Our core DNA remains, but we now also serve a host of clients who do good every day in healthcare, wellness, technology, community development, tourism/travel and more.  [... view Envolve Marketing Strategies profile ]
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $1,000 - $10,000
  • The Storytellers for the Information Age

    The Storytellers for the Information Age

    FIG offers an innovative approach to the traditional agency model by providing smarter and more agile solutions that benefit clients. Our team is devoted to developing creative strategies for success, delivering exceptional results each time.  [... view FIG (Formerly Hungry) profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Ageless Marketing

    Ageless Marketing

    If connecting with the Baby Boomer and senior generations is your mission, then you're in good hands. At Coming of Age we've cracked the code to Ageless Marketing - decoding their motivations, values and behaviours get your message across better than anyone else around. We know where they look online and how  [... view Coming Of Age profile ]
    Location
    Downers Grove, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $25,000 - $50,000
  • A full service marketing firm with locations in Kentucky, Florida and Australia.

    A full service marketing firm with locations in Kentucky, Florida and Australia.

    We are an award-winning marketing and advertising agency. We do brand identities, web design, search engine optimization (SEO), social media marketing, print, motion graphics and videos.  [... view PM Advertising profile ]
    Location
    Lexington, Kentucky
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
  • A pioneer in marketing communications

    A pioneer in marketing communications

    For over fifteen years, 1905 New Media has been a trusted marketing communications firm based in St. Louis. Our expertise lies in copywriting, strategic planning, visual identity, public relations and branding. In recognition of our exceptional work, we have been honored as one of the top 25 PR firms in St.  [... view 1905 New Media profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Triumph Through Innovation.

    Triumph Through Innovation.

    We are a full-service, independent brand innovation agency creating work that truly resonates. Our efforts not only earn awards but also deliver tangible business results for our partners.  [... view R&R Partners profile ]
    Location
    Phoenix, Arizona
    Number of Employees
    250 - 499
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Fuel Your Success with Digital Marketing

    Fuel Your Success with Digital Marketing

    As a passionate entrepreneur, you've poured your heart and soul into your business, yet, creating a strong online presence for your company sometimes feels overwhelming. That's where we come in. We're here to help you, so you can get back to what you do best.  [... view Hot Market Media profile ]
    Location
    Pittsfield, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Performance-Driven SEO, SEM and PPC Digital Marketing Agency

    Performance-Driven SEO, SEM and PPC Digital Marketing Agency

    TimeZ Marketing is a global, performance-driven SEO, SEM, and PPC agency delivering measurable, scalable growth for B2B SaaS, eCommerce, enterprise, and local brands. We leverage live data to drive and optimize traffic and increase search visibility.  [... view TimeZ Marketing profile ]
    Location
    San Jose, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $86/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Complete Marketing Partner for Home Service Contractors.

    Your Complete Marketing Partner for Home Service Contractors.

    We deliver all-inclusive digital marketing services for restoration, abatement, and home service companies in the US and Canada. You run the business, we'll handle the marketing strategy and execution.  [... view Upstream Agency profile ]
    Location
    Southington, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Forever curious.

    Forever curious.

    We build brands and launch products from the ground up through Creative Services, Digital Marketing Services and Brand Strategy. We are a Creative Marketing Studio that creates immersive brand experiences through design, film, visual effects, motion graphics, 3D animation, Digital Marketing and Brand  [... view Outsauce Media Pty Ltd profile ]
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Marketing isn't a math problem.

    Marketing isn't a math problem.

    The OneBillion! Agency isn't your typical agency. We're a marketing effectiveness shop helping brands grow through data-driven, customer-centric, and results-oriented marketing campaigns.  [... view OneBillion! Agency profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Big thinking small.

    Big thinking small.

    Offering Social Media & Digital Marketing, Advertising, And Branding Services. Brogan Tennyson Group goes all in for their clients with visionary thinking, ahead-of-the-curve imagery and a proven ability to attract the perfect customer.  [... view Brogan Tennyson Group profile ]
    Location
    Trenton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Crew - Bridging Brands and Multicultural Communities Multicultural Audiences - Digital Crew

    Digital Crew - Bridging Brands and Multicultural Communities Multicultural Audiences - Digital Crew

    We're a leading multi-award winning Full Service Digital Agency with a focus on helping brands do multicultural marketing.  [... view Digital Crew profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000

Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type Typical Cost Range Notes 
Monthly retainer $1,500 to $10,000 Based on complexity and channel mix 
% of media spend 10% to 20%  Scales with spend and performance scope 
One-time setup fee $1,500 to $3,000Tracking, pixels, dashboards, QA 
Hourly rate $100 to $150+ Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type Budget Range Typical Scope 
Pilot campaigns ~$25,000 1 to 2 platforms, short run 
Integrated campaigns $50,000 to $300,000 Multi-channel, performance tracking 
Large/national campaigns Up to $500,00012 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel Early Signals Stable Performance 
Paid social 7 to 21 days30 to 45 days 
Google Search 3 to 10 days (with volume) 8 to 12 weeks
YouTube 5 to 10 days3 to 4 weeks 
CTV/Programmatic4 to 8 weeks 10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign SizePlanning & SetupBuild & QAOptimization CadenceTotal Timeline
Small-scale1 to 2 weeks3 to 5 daysWeekly 4 to 8 weeks 
Mid-size 2 to 3 weeks 1 week 2-3× weekly 8 to 12 weeks 
Large/Multi-channel 3 to 5 weeks 1 to 2 weeks Daily12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness 

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.