Omni-Channel Marketing, Defined
Omni-channel marketing creates a seamless experience across multiple channels, which typically results in returning customers and increased conversions. This digital marketing strategy centers on online retail, enabling shoppers to easily purchase a product from a smartphone, tablet, mobile app or desktop website with the same user experience. It is an effective tactic, especially considering that consumers use an average of 4.3 devices throughout any given day.
Don’t confuse omni-channel marketing with multi-channel marketing, though -- there are key differences in their functions and results. But in layman’s terms, omni-channel marketing is focused on completing an action online, while the goal of multi-channel marketing is to build brand awareness and communicate with consumers.