Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

307 Companies - Rankings updated: September 04, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

Google Shopping
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  • OveliT Hub

    Expert Digital Solutions to Empower Businesses

    OvelitHub is a professional digital solutions provider specializing in web development, digital marketing, AI business automation, and BPO services that drive measurable business growth...

    Top Services:

    • Digital Marketing
    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • Brandstory

    Best digital marketing company in bangalore, India. Brandstory is the leading digital marketing agency in bangalore. Hire Brandstory digital marketing agencies in bangalore to get digital leads for your business. Best digital marketing services providers in bangaloreBrandstory is one of the top and best...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Email Marketing
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
    Visit Website View Profile
    4.0 4.0 (88)

  • Qivo Innovation Limited

    Done-for-you Website Design In 7 Days

    We are a UK based web design studio. We have over 20 years experience in the web, eCommerce and digital marketing landscape. Our mission is to give small and medium sized businesses an affordable yet powerful platform, to help them achieve their goals...

    Top Services:

    • Web Design
    • SEO
    • eCommerce Development
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Maldon, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile
    5.0 5.0 (4)

  • YANA Digital Solution

    Your Local Visibility Our Digital Expertise

    Yana Digital Solution is engaged by growth-oriented small and service-area businesses that require measurable improvements in local visibility, inbound demand, and conversion outcomes. Our engagement model is outcome-driven, compliant, and engineered to outperform competitors on Google Search and Maps...

    Top Services:

    • Web Design
    • SEO
    • PPC
    Location
    Ahmedabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile
    4.3 4.3 (1)
    5.0 5.0 (5)

  • Stellar Media

    Your brand. Our focus.

    Stellar Media is a digital marketing agency that helps businesses around the world grow through creative design, smart advertising and real results. We take time to understand each client and build strategies that bring their goals to life. Our focus is to help brands stand out, reach more people an...

    Top Services:

    • WordPress Website Design
    • eCommerce Development
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Centurion, South Africa
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile
    4.8 4.8 (20)

  • Mind The Gap Digital

    Bridging your Digital GAP.

    Mind the Gap was created to help iGaming brands that need a solid digital partner elevate their campaigns and drive organic traffic. We cover everything from SEO and outreach to digital PR and content marketing, focusing on making your brand stand out online. We're a diverse group of digital marketers...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • PPC
    • Advertising
    • Show more
    Location
    Montgat, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (2)

  • Greysell

    Uncommonsense Applied.

    Greysell is a premier advertising agency in Mumbai, renowned for crafting compelling brand narratives that resonate with audiences. With over 25 years of experience, they specialize in creating unique brand identities, strategic campaigns, and innovative marketing solutions across various platforms. Their...

    Top Services:

    • Branding
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile
    4.1 4.1 (50)

  • mnbStudios

    AI-powered Marketing Teams For DTC & SaaS brands

    MNB Studios is a performance marketing and growth agency that helps DTC, eCommerce, and SaaS brands scale through AI-powered marketing systems. The agency combines paid media management, lifecycle email marketing, content creation, analytics, and strategic oversight into a unified subscription-based model...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Content Marketing
    • PPC
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • GBP Pilot

    Put your Google My Business Profile on Autopilot!

    GBP Pilot is unique in that we have focussed all our efforts on a single marketing channel - your Google Business Profile (formerly known as Google My Business). We know more about how to get the maximum performance out of this dynamic and labor intensive channel than anyone. When you need the very best...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • SEO
    • Reputation Management
    • PPC
    • Show more
    Location
    East Palatka, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • OnTimeWebDesign.biz

    We Love Working With Small Business Owners

    OnTimeWebDesign.biz is an independent small business owner helping other small business owners. OnTimeWebDesign.biz offers Website Design - Social Media - SEO - Videos. With over 26 years of advertising and marketing expertise, we have committed a significant amount of time, ongoing online education, and...

    Top Services:

    • Web Design
    • Digital Marketing
    • PPC
    • Video Production
    • Show more
    Location
    Township of Washington, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (38)

  • ClickSEM

    We Offer A Comprehensive, Results-oriented Service

    ClickSEM specializes in advanced SEM strategies and Google Ads campaigns tailored to maximize your return on investment. We create, manage, and optimize ads to connect your business with high-intent customers at the right place and the right time...

    Top Services:

    • PPC
    • SEO
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Estepona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • Sysberries

    Empower Your Business

    Sysberries is a UAE-based technology and digital transformation company specializing in enterprise software, AI solutions, web and mobile applications, ERP systems, and digital marketing. The company helps organizations modernize operations and enhance customer engagement through scalable, technology-driven...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Web Design
    • UI/UX Design
    • Show more
    Location
    Abu Dhabi, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    4.5 4.5 (21)

  • DesignStack

    Your #1 Design Partner For Business Growth

    DesignStack is a full-service web design and creative agency that helps businesses establish and grow their digital presence through website development, branding, graphic design, SEO, and mobile applications. With over 20 years of industry experience, the agency delivers tailored digital solutions that...

    Top Services:

    • Web Design
    • Web Development
    • Graphic Design
    • Branding
    • SEO
    • Show more
    Location
    Weymouth, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (29)

  • COMPAS Agency

    Performance marketing agency

    COMPAS Agency is a marketing agency that has been helping businesses grow for over 8 years through effective digital solutions. We are based in Kyiv and Lviv, with a team of 24 certified professionals. During this time, weve completed over 300 successful projects. COMPAS Agency is a full-cycle marketing...

    Top Services:

    • Web Development
    • PPC
    • SEO
    • Mobile App Development
    • AI Development
    • Show more
    Location
    Lviv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (30)

  • Hamza Design Hub Pvt. Ltd

    Build Your Digital Empire With Our Expertise.

    Hamza Design Hub is a creative digital marketing agency delivering custom web design, e-commerce, branding, and marketing solutions to help businesses grow online...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Graphic Design
    • Branding
    • WordPress Website Design
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile

  • Site Maxi

    SEO That Turns Visibility Into Revenue

    SiteMaxi is a results-driven SEO agency helping businesses grow through smarter search visibility, local dominance, and conversion-focused digital strategies...

    Top Services:

    • SEO
    • Email Marketing
    • Social Media Marketing
    • Content Marketing
    • Advertising
    • Show more
    Location
    Vaughan, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $5/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • WEB-SEO

    Driving Traffic, Leads & Sales Through Digital Marketing Since 2008

    WEB-SEO is a full-cycle digital marketing agency with over 15 years of hands-on experience helping businesses succeed online. We take a full-cycle approach from building professional websites and online stores to driving sustainable growth through SEO, Google Ads, and targeted social media campaigns on...

    Top Services:

    • SEO
    • Web Design
    • PPC
    • Digital Marketing
    • Show more
    Location
    Odesa, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (15)

  • ALLWorld SEO

    Your Partner in SEO and Digital Success.

    ALLWorld SEO & Digital Marketing Solutions is a results-driven agency specializing in SEO, web development, and online advertising. We craft tailored strategies to boost visibility, drive traffic, and grow businesses online...

    Top Services:

    • SEO
    • Digital Marketing
    • Reputation Management
    • Web Development
    • Show more
    Location
    Parañaque, Philippines
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (3)

  • Creatives Goal

    Your Trusted Digital Growth Partner

    Creatives Goal is a digital marketing and web agency dedicated to helping businesses transform and grow through customized, results-driven solutions. With over six years of experience, the agency supports companies of all sizes by delivering tailored strategies that align with their unique goals and...

    Top Services:

    • WordPress Website Design
    • Web Development
    • Web Design
    • eCommerce Development
    • Digital Services
    • Show more
    Location
    Kalispell, Montana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (14)

  • Skyline Digital Marketing

    Broad Vision, Bold Results

    Skyline Digital Marketing is an Anderson, SC based agency with 12 industry certifications and a proven track record of delivering solid ROI for our clients...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Anderson, South Carolina
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • Redactia SEO

    Dedicated to the ascent of your website through exceptional content

    Redactia SEO, we provide both at the utmost level. At Redactia SEO, you don't have to choose we provide both at the utmost level. With seamless integration, our comprehensive approach ensures that your brand's marketing solutions resonate effectively with your target audience, driving engagement and...

    Top Services:

    • SEO
    • Content Marketing
    • Digital Marketing
    • eCommerce
    • Digital Strategy
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • 1525 Marketing Digital

    Digital Marketing by Humans.

    We focus on key aspects of communication: design, content writing, creativity, programming, strategy, and advertising. Our job is to help your brand grow. Since 2005, we've been working for major brands, SMEs, and startups...

    Top Services:

    • Web Design
    • eCommerce Development
    • Branding
    • Digital Marketing
    • Graphic Design
    • Show more
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • Diziket

    Save your time by choosing Diziket and present yours. We make cool look easy, we dont just design websites, we design experiences. The goal isnt to build a website. The goal is to build your business...

    Top Services:

    • WordPress Website Design
    • Digital Marketing
    • eCommerce Development
    • Web Development
    • Web Design
    • Show more
    Location
    Orai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile
    4.3 4.3 (1)

  • Alliance IT Solutions

    Empowering Your Digital Future With Reliable IT Solutions

    Alliance IT Solutions delivers expert IT services and custom technology solutions designed to accelerate business growth. Trusted by clients across the USA, Australia, and New Zealand, we combine innovation with reliability to keep your operations running smoothly...

    Top Services:

    • eCommerce Development
    • SEO
    • Web Development
    • Web Design
    • Logo Design
    • Show more
    Location
    Christchurch, New Zealand
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile
    5.0 5.0 (2)

  • Dit Interactive Pvt Ltd

    Take Your Ecommerce Brand To Next Level

    DIT INTERACTIVE, based in USA and India, is a leading design and development agency with 14+ years of experience. Specializing in web and mobile design, they excel in creating innovative ecommerce solutions for various industries. As certified partners of BigCommerce and Shopify, they've delivered successful...

    Top Services:

    • eCommerce Development
    • Web Development
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Ahmedabad, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    10 Projects Listed
    Visit Website View Profile

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Popular Services

Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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