A poorly managed ad account can burn through your budget fast, with little to show for it. Explore vetted PPC agencies in the US on DesignRush and compare providers by platform expertise, campaign results, and pricing to find the right fit for your business.
List of the Best PPC Agencies in the US
11 Companies-Rankings updated: September 05, 2026
DesignRush vets every pay per click agency based on professional qualifications and verified client feedback to help you choose confidently. Some listings may include paid placements.
Award WinnerRecipient of a Best Design Award for outstanding work.
Strategy, design and marketing
97 Switch is an award-winning Chicago and Portland digital marketing agency that specializes in marketing, web design and strategy...
Top Services:
Digital Marketing
Web Design
Social Media Marketing
Email Marketing
Advertising
Show more
Location
Chicago, Illinois
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
10 Projects Listed
97 Switch Services
Digital Marketing
Web Design
Social Media Marketing
Email Marketing
Advertising
SEO
PPC
WordPress Website Design
Web Development
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Northern Lakes Mortgage
theWit - A Hilton Hotel
Lift Partners
Cardinal Investment Advisors
444 Social
MassVR
Mobile Doorman
Hotel EMC2, Autograph Collection
SideGigster
Smash Virtual
Data sourced from the agency's DesignRush profile
97 Switch Reviews & Testimonials
Christopher Calarco, D.C.
Executive Clinic Director at Accident Treatment Centers
5.0★
Web Design Review from Christopher Calarco, D.C.
Our company had an excellent experience partnering with Jeremy and the 97 Switch team on our website and SEO. The initial build was on a tight timeline that was kept, and after the sites completion we saw a significant increase in new business coming our way. More medical professionals learned about us and wanted to join our network, which was an amazing bonus of working with 97 Switch. We've committed to work with 97 Switch for the next several years given they have been crucial in guiding our plan for growth.
Justyna Chrupek
Office Manager at ECD Company
5.0★
Web Design Review from Justyna Chrupek
We hired them to build a new website. The website was quickly completed in just a couple months, and weve seen markedly positive results from 97 Switchs efforts. It's a new marketing feature that we use on a daily basis. The improved quality has facilitated our communication and made things much easier. Weve received great feedback from our vendors, investors, and customers who want to view our properties. Internally, our staff is excited to see what's going on in our company. We are definitely proud of our new platform. Our executive team is excited to be featured on the new website; previously, they didn't even want their picture shown. Before this redesign, we were almost embarrassed to send out the link. Now, we can comfortably share it with our investors, potential investors, and landlords so they keep track of our updates on a monthly basis. We love how this site presents the face of our company.
Adam Greenberg
President at Topicz
5.0★
Web Design Review from Adam Greenberg
We've seen tremendous growth and exposure. The website has generated a number of new leads and weve received tons of cold calls from potential clients. This is thanks to 97 Switchs efforts to increase our digital exposure. We communicate primarily via phone and email and theyre highly responsive. I receive a response to emails within minutes and they get back to me within half an hour if I request a phone call. They're able to conduct face-to-face interactions in order to truly understand the goals and business culture of their clients. This allowed them to create a design that accurately represented our brand. I've had nothing but positive experiences with 97 Switch and Id recommend them to anyone.
Reviews verified by DesignRush and sourced from the agency's profile
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The Performance Marketing Agency Obsessed With Your Growth.
Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions...
Top Services:
Digital Marketing
Social Media Marketing
SEO
Direct Marketing
Advertising
Show more
Location
New York City, New York
Number of Employees
500 - 999
Minimal Budget
$25,000 - $50,000
Portfolios Count
11 Projects Listed
Amsive Services
Digital Marketing
Social Media Marketing
SEO
Direct Marketing
Advertising
PPC
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Home Depot
Nationwide
Samsung
Tripadvisor
BlueCross BlueShield
Mattress Firm
NYU
Five Below
Cavit
Baxter
Data sourced from the agency's DesignRush profile
Amsive Reviews & Testimonials
Jessica Donoghue
Undisclosed at Undisclosed
5.0★
Digital Advertising Review from Jessica Donoghue
Path is an excellent digital agency partner in a multitude of ways. Not only are they a nice group of people to work with, due to their search background all the work they do whether social campaigns, social influencer programs, search, digital advertising, whatever, they are results orientated & data driven. They are methodical and detailed. I trust my money with them. It has been a pleasure working with them.
Justin J. Hill
Managing Director at Undisclosed
5.0★
Digital Marketing Review from Justin J. Hill
In working with Path Interactive for the past few years I have always found their firm to be on the cutting edge of emerging digital marketing trends and always providing valuable insight and planning of our PPC and SEO efforts.
Eric Spoley
Senior Product Manager at Undisclosed
5.0★
Brand Strategy Review from Eric Spoley
My experiences with PATH have been excellent. They are one of the most responsive agencies I have ever worked with and they are very clear about their insights even if it does not put them in the best of light. Something I cannot say about all the agencies that I have worked with. Projects were always completed inside the budget and on schedule and they always did everything they could to support the brand.
Reviews verified by DesignRush and sourced from the agency's profile
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Baal & Spots is a full-service digital marketing agency based in Houston, TX, that can manage everything across your marketing channels. Let us do the hard work while you focus on what matters most: running your business...
Top Services:
Digital Marketing
SEO
Web Development
WordPress Website Design
PPC
Show more
Location
Houston, Texas
Number of Employees
Under 49
Average Hourly Rate
$165/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Baal & Spots Services
Digital Marketing
SEO
Web Development
WordPress Website Design
PPC
Social Media Marketing
Content Marketing
Digital Strategy
Branding
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Thiessen Law Firm
Complete Care
Texas Mattress Makers
Avidian Wealth Solutions
Kaplan Sinus Relief
Living Designs Furniture
Greater Houston Community Foundation
Turnbull Legal Group
Data sourced from the agency's DesignRush profile
Baal & Spots Reviews & Testimonials
Rand Turnbull
Review from Google
5.0★
Rand Turnbull's Review Sourced from Google
We’ve had a great experience working with Baal & Spots. From the start, their team has been professional, responsive, and genuinely invested in helping us grow our business. They took the time to understand our goals and put together a strategy that actually delivers results—not just promises.
Their communication has been clear and consistent, and they’re always quick to adjust or provide insight when needed. It’s refreshing to work with a marketing partner that feels like an extension of our own team rather than just a vendor.
Overall, Baal & Spots has exceeded our expectations, and we’d highly recommend them to anyone looking for a reliable and effective marketing company.
Ross Sears
Review from Google
5.0★
Ross Sears's Review Sourced from Google
I have had the pleasure of working with Baal And Spot for the past several years, and they have helped my business tremendously. I cannot recommend them enough. They are always available, very responsive and very helpful.
I have works with several other companies over the years and never got the results I wanted, until I hired Baal & Spot. A+
Marwan Kassim
Review from Google
5.0★
Marwan Kassim's Review Sourced from Google
I had an excellent experience with this marketing company. They are very professional, knowledgeable, and truly care about helping businesses grow. Their strategies helped improve my online presence and attract more customers. The team is responsive, reliable, and always delivers great results. I highly recommend them to anyone looking for effective and trustworthy marketing services!
Reviews verified by DesignRush and sourced from the agency's profile
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SEO, SEM & AIO Experts, Bay Area Website Design Agency
Boomcycle Digital Marketing is a B2B Search Engine Optimization and Search Engine Marketing agency. We specialize in getting your message in front of your ideal prospects through our proven Intelligent Web Design and SEO processes. We are headquartered in the San Francisco East Bay, and work with clients here...
Top Services:
Digital Marketing
SEO
PPC
Web Development
Web Design
Show more
Location
San Ramon, California
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Boomcycle Digital Marketing Services
Digital Marketing
SEO
PPC
Web Development
Web Design
Social Media Marketing
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
CCC Holdings, Ltd.
Health Analytics
King Retail Solutions
Denali Data Systems
TrebleHealth.com
Data sourced from the agency's DesignRush profile
Boomcycle Digital Marketing Reviews & Testimonials
Katharine Mason
Executive Director at Child Advocates of Contra Costa County
4.8★
Web Design Review from Katharine Mason
David at Boomcycle is professional and responsive. When we were recently hacked, David helped us to restore all our website features, and he even provided us with information to help us to identify how we may have been hacked. I recommend Boomcycle; they care for their clients and are very helpful.
Eric Barnett
Review from Google
5.0★
Eric Barnett's Review Sourced from Google
I've had the opportunity to work with many agencies over the years; Boomcycle Digital Marketing stands in a league of its own. From sharp, modern web designs, to real SEO expertise that visibly moves the needle for search rankings. They also educated me as to techniques to make sure AI searches show up in ChatGPT that I wasn't aware of. They are knowledgeable, communicative, and genuinely invested in client success.
Katharine Mason
Review from Google
5.0★
Katharine Mason's Review Sourced from Google
Boomcycle Digital Marketing's support team provided timely and effective guidance, helping us achieve our online goals with their top-notch digital marketing services. From SEO services to custom web design, their knowledgeable team was always available to answer our questions and drive our brand's online success.
Reviews verified by DesignRush and sourced from the agency's profile
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Jose Angelo Studios is a content marketing & SEO agency based in Silicon Valley and has won several awards for our SEO thought leadership insights...
Top Services:
SEO
PPC
Digital Marketing
Content Marketing
Social Media Marketing
Show more
Location
San Francisco, California
Number of Employees
Under 49
Average Hourly Rate
$60/hr
Minimal Budget
$25,000 - $50,000
Jose Angelo Studios Services
SEO
PPC
Digital Marketing
Content Marketing
Social Media Marketing
CRO
Advertising
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Quizlet
User Interviews
Social Media Today, LLC
Riders Share
Data sourced from the agency's DesignRush profile
Jose Angelo Studios Reviews & Testimonials
Diya Singhal
Content Creator at Intent Tale
5.0★
Digital Marketing Review from Diya Singhal
Jose Angelo Studios is an amazing platform for writers! I submitted a guest post, and the experience was excellent. The team provided clear instructions and was very supportive throughout the process. They helped me improve my article without changing my writing style, which I really appreciated. It was a great experience, and Im glad to have worked with such a professional and kind team!
mitu das
Review from Google
5.0★
mitu das's Review Sourced from Google
Jose Angelo Studios has been incredible to work with. Their team really knows what they’re doing when it comes to SEO, ads, and content. They took the time to understand our business and built strategies that actually brought results. We started seeing more traffic, better leads, and noticeable growth within a short time. Communication has always been clear and easy, and they consistently share updates so we know what’s happening. What I appreciate most is that they genuinely care about helping us succeed. They feel less like an outside agency and more like a true partner. Highly recommended!
Serina Adam
Review from Google
5.0★
Serina Adam's Review Sourced from Google
Jose Angelo Studios delivers outstanding content marketing and SEO services. Their strategic approach helped improve visibility and engagement, and the team’s professionalism makes them a trusted partner. Highly recommended!
Reviews verified by DesignRush and sourced from the agency's profile
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Magnet Co is a Cincinnati-based, independent digital agency founded in London in 2004. With a compact team of designers, developers and strategists, it crafts thoughtful, high-converting websites and growth-driven marketing solutions for clients spanning education, corporate, retail, media and the sciences...
Top Services:
Web Design
Web Development
eCommerce Development
SEO
PPC
Show more
Location
Cincinnati, Ohio
Number of Employees
Under 49
Average Hourly Rate
$160/hr
Minimal Budget
$25,000 - $50,000
Magnet Co Services
Web Design
Web Development
eCommerce Development
SEO
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
UCLA
Ikea
Explore Org
McGraw Hill
Expedia
HGTV
AOL
Cox
DirecTV
Annenberg Foundation
Data sourced from the agency's DesignRush profile
Magnet Co Reviews & Testimonials
Courtney Miller
Review from Google
5.0★
Courtney Miller's Review Sourced from Google
The whole Magnet team was so incredible to work with! They were all super friendly, collaborative, innovative, and creative. The team was engaged throughout the entire process and really listened to our objectives and made it come to life. We are so proud of our new website -- highly recommend, 10/10!
Chris Hensley
Review from Google
5.0★
Chris Hensley's Review Sourced from Google
Gavin and his team did an amazing job with our site, they took the time to listen to our desires and worked tirelessly to bring them to life. We at BSI Engineering, couldn't be happier with the result. A true professional team at a great value!
Monica Prather
Review from Google
5.0★
Monica Prather's Review Sourced from Google
We couldn’t be more thrilled with the work Magnet did on our new website! From the initial consultation to the final launch, their team was professional, creative, and incredibly responsive. They took the time to understand our brand, goals, and audience, translating our vision into a stunning, user-friendly website.
The design is modern, the functionality is seamless, and the attention to detail is evident in every aspect of the site. Not only did they exceed our expectations visually, but they also optimized performance and usability, ensuring a smooth experience for our visitors.
If you're looking for a web design company that truly cares about quality and client satisfaction, Magnet is the one to choose. We highly recommend them and look forward to working together again in the future!
Reviews verified by DesignRush and sourced from the agency's profile
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Blink Advertising has locations in Pittsburgh and Bellefonte, PA. We provide high quality creative and media services. They include total advertising and branding strategy, media planning, media buying, digital advertising, video/animation production, audio, website/SEO, and graphic design...
Top Services:
Digital Services
Digital Marketing
Video Production
Branding
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Blink Advertising Services
Digital Services
Digital Marketing
Video Production
Branding
PPC
Advertising
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Giant Eagle
Mac.Bid
Armstrong Comfort Solutions
Bidwell
Sloan Lumbrication
UPMC
Riverview Auto
Senior Life
Data sourced from the agency's DesignRush profile
Blink Advertising Reviews & Testimonials
Clearbridge Branding
Review from Google
5.0★
Clearbridge Branding's Review Sourced from Google
Our experience working with Blink Advertising has been highly positive. Their team is professional, responsive, and brings a strong mix of creativity and strategic insight to every project. They took the time to understand our goals, and their collaborative approach made the entire process smooth and productive.
They have proven to be a reliable and skilled partner, and we’re very pleased with the results of our collaboration. We would confidently recommend them.
Bob Woodside
Review from Google
5.0★
Bob Woodside's Review Sourced from Google
The Blink team played a key role in the success of Duquesne University's most ambitious fundraising campaign ever. From video to print to our web site, Blink helped us IGNITE alumni and donor engagement and exceed our bigger goals. Blink's creativity, expertise and service orientation made for a great partnership.
Bill Brink
Review from Google
5.0★
Bill Brink's Review Sourced from Google
Jeff, Miranda and everyone at Blink were wonderful to work with. They guided us through an introduction to programmatic advertising, helped us reach our target audience, refined the campaigns as we went, and provided exceptional creative in addition to advice and return on investment. They can do things you can't do internally and it's worth the investment. Not to mention they're all great people!
Reviews verified by DesignRush and sourced from the agency's profile
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Beautifully Crafted Websites and Digital Solutions.
Blennd is an award-winning digital marketing and web design agency based in Denver, Colorado. We partner with ambitious businesses to deliver strategy, web design, web development and digital marketing that connects and converts...
Top Services:
Web Design
Web Development
Digital Marketing
Branding
SEO
Show more
Location
Denver, Colorado
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Portfolios Count
5 Projects Listed
Blennd Services
Web Design
Web Development
Digital Marketing
Branding
SEO
PPC
Social Media Marketing
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Dataprise
Western Colorado University
Communicus
TrackVia
Orangetheory Fitness
Peakview Communications
Monvigliero Villas
H&H Labs
Science Interactive Group
GQR - Talent Vault
Data sourced from the agency's DesignRush profile
Blennd Reviews & Testimonials
Elizabeth Franco
Review from Google
5.0★
Elizabeth Franco's Review Sourced from Google
Blennd is a great company! Their team is professional, responsive, and friendly. I highly recommend Blennd to anyone looking for a reliable and talented web design and branding team
Suzy Broz
Review from Google
5.0★
Suzy Broz's Review Sourced from Google
Blennd did a fantastic job refreshing my organization's website to reflect an updated mission and strategy. The team was great to work with and we were very happy with the design and development of the our finished website. Highly recommend!
ART Marketing Team
Review from Google
5.0★
ART Marketing Team's Review Sourced from Google
Project manager was extremely responsive and easy to communicate with. The site was designed beautifully and has met all of our expectations!
Reviews verified by DesignRush and sourced from the agency's profile
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Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...
Top Services:
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Blink Advertising Agency Services
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Video Marketing
Video Production
Web Design
Social Media Marketing
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mac Bid
UPMC
Guardian Protection
Gerard Plumbing and Heating
Carnegie Museum of Natural History
DePaul School for Hearing and Speech
Advanced Basement Solutions
Guardian Storage
Armstrong Comfort Solutions
Rome Monument
Data sourced from the agency's DesignRush profile
Blink Advertising Agency Reviews & Testimonials
steve drizos
Review from Google
5.0★
steve drizos's Review Sourced from Google
I had the pleasure of meeting with Jeff Swartz recently, and I couldn't be more impressed with Ethic’s level of professionalism and dedication to their clients. From the moment I reached out to them, I knew I was in good hands.
What sets Ethic Advertising apart is their genuine willingness to listen and understand the unique needs of your business. They don't believe in one-size-fits-all solutions; instead, they take the time to customize their marketing strategies to perfectly fit your goals and objectives.
I highly recommend Ethic Advertising for your marketing needs. Their stellar reputation is well-deserved, and I look forward to our partnership in the future.
Greg Leach
Review from Google
5.0★
Greg Leach's Review Sourced from Google
We talked to numerous marketing firms across the US and most were either inept or wouldn’t talk to us because we’re a startup.
When I initially contacted Ethic, I was so used to having a bad experience with other marketing firms, I bluntly said “we’re a startup that needs a lot of help with brand recognition, but we’re on a very limited budget. Can you help?”. The owner Jeff said “let’s talk”. We spent the next hour discussing our business operation and different marketing strategies. We then had a follow up call in which Jeff came prepared with a full presentation and spent the afternoon explaining each line item step by step of how to execute our short term marketing goals. He did all this on his own time for nothing in return. We do not have an agreement in place and there's no guarantee of future business when working with a startup.
I can't thank Jeff and the Ethic team enough. They will be our “go to” for all our future marketing needs but it's not because of the free time they gave us, but rather their level of expertise. Our company launched service in January 2023 and currently has 400 app downloads. I will give a follow up review in one year to showcase the value of this experience. If you’re looking for a high level marketing company contact Ethic.
Candice Puzak
Review from Google
5.0★
Candice Puzak's Review Sourced from Google
We've been working with Ethic for about a year and a half, using various forms of online advertising and strategy. They have been great partners - always quick to respond, thorough in their approach and knowledgeable in the ever changing digital ad space. Their ability to scale their services to fit our needs and budget has been extremely beneficial as well. We highly recommend Ethic to anyone looking for a quality digital partner.
Reviews verified by DesignRush and sourced from the agency's profile
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Alliance is an award winning digital marketing agency, SE0, web design and website maintenance services. Since 2003, our team specializes in helping brands generate growth that matters. The team has extensive background in working with B2B's, service firms, nonprofits and many more...
Top Services:
Web Design
WordPress Website Design
Web Development
eCommerce Development
UI/UX Design
Show more
Location
Washington DC, Washington DC
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
3 Projects Listed
Alliance Interactive Services
Web Design
WordPress Website Design
Web Development
eCommerce Development
UI/UX Design
Digital Marketing
SEO
Content Marketing
Email Marketing
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
World Bank
George Mason University
Aurality
Data sourced from the agency's DesignRush profile
Alliance Interactive Reviews & Testimonials
Sarah McKinley
Review from Google
5.0★
Sarah McKinley's Review Sourced from Google
For the past 20 years, our company has been honored to help some of the world's best firms restructure sales and marketing divisions.
We had engaged Alliance Interactive to redesign a 200-page website with functionality improvements; the scope of work was massive.
At the time, our website ranked well and with sufficient conversion rates, but it needed to be modernized.
However, it was imperative that conversion rate, branding and search engine results be maintained.
Therefore, we began looking for digital marketing companies to assist with a complete redesign.
For context, we budgeted about $35,000 for the website redesign and overhaul project. Therefore, we had many digital marketing firms to choose from.
After interviewing about a dozen, we ended up choosing Alliance Interactive. They blew away expectations.
Our project manager was extremely smart and innovative. He learned our business advantages very quickly and made great suggestions. Alliance Interactive made our site look very creative, yet kept it user-friendly.
The visual layout was artistic, yet professional. We could not have been happier. Very smart investment on our part and thank you to the Alliance Interactive team.
Christian M
Review from Google
5.0★
Christian M's Review Sourced from Google
Adam and the team did a great job for Sodexo. They created great website, powerpoint and document designs. Good team. Great work. Awesome Value.
Michael McLain
Review from Google
5.0★
Michael McLain's Review Sourced from Google
Our existing website was constantly breaking and had plenty of issues whenever you wanted to update it. Alliance Interactive redesigned our website, switched our hosting provider and helped optimize the speed of the site. Our operations are running much smoother.
Reviews verified by DesignRush and sourced from the agency's profile
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At Hounder, we are passionate about helping our clients create meaningful digital products and experiences that deliver results. We ensure projects receive the focus they need to be done correctly and on schedule – reducing cost and risk for all stakeholders involved. Our success is measured solely by how...
Top Services:
eCommerce Development
Web Design
Web Development
Software Development
CRO
Show more
Location
Redlands, California
Number of Employees
Under 49
Average Hourly Rate
$300/hr
Minimal Budget
$25,000 - $50,000
Hounder Services
eCommerce Development
Web Design
Web Development
Software Development
CRO
SEO
Product Design
PPC
Cloud Consulting
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
What services does a pay per click agency in the US provide?
Pay per click agencies in the US offer a full spectrum of specialized services that integrate paid media into the broader marketing and revenue strategy and enable businesses to acquire more customers and grow demand on targeted channels.
Guided by data to make spend decisions, eliminate waste, and maximize return on investment (ROI), the role of these specialists is to make each advertising dollar accountable.
As part of its portfolio, a PPC agency provides campaign planning, keyword research, ad creation, copywriting, bid management, budget allocation, A/B testing, and performance tracking.
Professional PPC services are greatly sought after, as the majority of companies (60%) outsource PPC managementto agencies, while 20% work with freelancers, and only one in five businesses maintains an in-house paid media team.
How much does a pay-per-click agency charge in the US?
PPC companies in the US typically charge from $100 to $150 per hour. In addition to hourly-based models, these agencies operate on the following pricing models:
Fixed monthly fee or a subscription: Ranges from $1,500 to $10,000, depending on the campaign size and scope
Percentage of ad spend: Typically falls between 10-30%, with the percentage often decreasing as ad spend increases
Performance-based pricing: Payment is tied to results, such as the number of leads or conversions generated
Project-based pricing: Entails a one-time fee for a specific project, unaffected by ad spend
Predominantly, agencies price their services based on a % of monthly ad spend, with over 50% of PPC companies using this model as their primary. Following closely at 33%-35% are agencies charging a flat monthly fee.
What do US pay-per-click agencies charge that most buyers don't expect?
Setup fees, creative production, tracking implementation, and tool costs rarely appear in the proposal. Here’s what to expect:
Add-on
Typical range
One-time setup fee
$500 – $2,500
Conversion tracking setup
$300 – $1,500
Ad creative production
$300 – $1,500/month
Tool subscriptions
$100 – $500/month
Early termination fee
1 - 3 months retainer
Before signing, ask for a sample first invoice from a client at your scope level.
How do I know if I'm hiring the right pay per click company in the US for my budget?
Most PPC agencies have an effective minimum. Below roughly $3,000 in monthly ad spend, there is not enough data volume for the bidding algorithm to optimize, and not enough margin for the agency to staff the account with anyone senior. If an agency is willing to take any budget without flagging this, that is worth noting.
Budget fit also affects how you should think about pricing. An agency charging a percentage of ad spend earns more when you spend more. Considering that, at lower budgets, misalignment is manageable, but above $20,000 a month, it becomes a real incentive problem.
Before signing, ask directly how their fee structure changes as your spend scales.
What is a realistic timeline to see results from a PPC agency, and what should I expect week by week?
A well-run PPC engagement should show directional movement in cost-per-conversion within three months.
Here is what the agency should be delivering at each stage:
Days 1 to 30: Conversion tracking confirmed, campaign structure built, baseline CPA or ROAS established, and a documented hypothesis about what will move performance and why.
Days 30 to 60: Active testing underway with ad copy variants, audience segments, and match type adjustments. You should be able to see what is being tested and what the agency expects to learn from it.
Days 60 to 90: Early performance data available. The agency should be able to tell you what did/didn’t work and what changes are planned for the strategy going forward.
How can I tell if my current PPC strategy is underperforming before I hire anyone?
Check these five things before you brief a single agency:
Conversion tracking is recording the wrong events. If your campaigns are optimizing toward page views or session starts instead of form fills, calls, or purchases, every performance number in your account is built on a bad signal.
Your search terms report is full of irrelevant queries. If you are paying for clicks from searches that have nothing to do with what you sell, your negative keyword strategy is either absent or neglected.
Cost per conversion has been climbing with no change in targeting. Gradual CPA increases without a plausible explanation usually mean the account has not been actively managed; automated bidding running on its own is not optimization.
Your best-performing campaigns have never been tested. If ad copy, landing pages, and audience segments have been static for more than 90 days, the performance is not being optimized; it is merely running.
You have no visibility into which campaigns are driving revenue. If your reporting stops at leads or clicks and does not connect to closed business, you cannot tell what is working.
What are the red flags when evaluating PPC agencies in the US?
Here are some common warning signs to watch out for PPC agencies in the US:
They guarantee specific results. PPC runs on an auction. No one controls what competitors bid, how the algorithm weights signals, or how your landing page converts.
Their reporting lives in a proprietary dashboard you cannot export. If your performance data only exists inside their platform, you own nothing when the relationship ends.
They have never worked in your vertical. Industry context affects keyword intent, competitor behavior, and conversion patterns. An agency learning your space on your budget is a real cost.
They push to increase the budget before the current spending is profitable. Scaling an unprofitable account spends more money at the same losing rate.