Connect with trusted public relations firms in the USA to shape your brand narrative, secure top-tier media coverage, and position your business as an industry leader. Narrow your search by location, expertise, and budget to find the right partner for your business.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
360 Marketing & Advertising is a full-service digital marketing agency that has won several awards. Our commitment to local, national, and global businesses, nonprofits, public administration, and government initiatives has been proven over the course of twenty-two years. As a result, our clients have a 98%...
Top Services:
- Digital Marketing
- Advertising
- Public Relations
- Video Production
- Web Development
- Show more
- Location
- Layton, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Mercury Communication Partners is a marketing communications firm that specializes in brand content creation, social media management, website design and public relations...
Top Services:
- Branding
- Public Relations
- Social Media Marketing
- Advertising
- Web Design
- Show more
- Location
- Elm Grove, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
RedMoxy is a creative agency whose name is inspired by the slang term "moxie," representing the team's courage, confidence and passion for quality and service...
Top Services:
- Advertising
- Content Marketing
- SEO
- Social Media Marketing
- Branding
- Show more
- Location
- Delafield, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Were the agency you partner with because you want to, not because youre contractually obligated. Our passionate and tenured leadership team is committed to delivering a better agency experience through authentic relationships and a deep understanding of our clients businesses...
Top Services:
- Creative Services
- Branding
- Web Design
- Location
- Dayton, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Chernoff Newman is a seasoned agency with extensive expertise in various categories, including health care, energy, food and beverage, education and workforce development, retail, financial/insurance and issue management...
Top Services:
- Public Relations
- Video Production
- Creative Services
- Branding
- SEO
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Eisenberg And Associates is an award-winning creative agency in Dallas, specializing in corporate branding, marketing communications and digital marketing/analytics. From corporate identities to dynamic websites, we deliver impactful solutions for projects of any size...
Top Services:
- Branding
- Public Relations
- Creative Services
- Advertising
- Web Design
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Kiterocket, the dynamic merger of Impress Labs and Duo Public Relations, is a PR and marketing agency that enhances brand value by embracing uniqueness and amplifying their voice. Our diverse team of experts, from communication strategists to designers and social media consultants, are dedicated to delivering...
Top Services:
- Public Relations
- Video Production
- Creative Services
- Content Marketing
- Media Buying
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
The HYPHEN team (formerly JP Marketing, merged with Marketing Plus) is a full-service creative marketing agency founded in 1994. With approximately 26 team members in Fresno, California, the firm specializes in brand-driven advertising, media buying, digital strategy, website design, and storytelling...
Top Services:
- Creative Services
- Branding
- Public Relations
- Media Buying
- Advertising
- Show more
- Location
- Fresno, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Duran Kinst Strategies is a trusted partner in the digital world, offering personalized communication strategies to help clients achieve new heights. With a relational approach, we work closely with our clients, understanding their unique needs and delivering tailored solutions that drive results...
Top Services:
- Creative Services
- Public Relations
- Advertising
- Social Media Marketing
- Web Design
- Show more
- Location
- Sacramento, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Blakely + Company, founded in 2001, is a full-service marketing agency that partners with clients to navigate the complexities of the industry. By providing integrated services under one roof, we ensure consistent voice and messaging, delivering exceptional quality control and empowering brands to see the big...
Top Services:
- Public Relations
- Creative Services
- Direct Marketing
- Location
- Colorado Springs, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Otter Public Relations is a leading PR agency specializing in media relations, reputation management, and crisis management. Focused on brand consistency and strategic improvement, the agency crafts compelling narratives to convey brand messages effectively. Otter Public Relations uses its experience and...
Top Services:
- Public Relations
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Demonstrate is a culture-forward branding and strategic marketing communications agency that believes in the power of brand actions to build meaningful relationships and drive business growth. With bespoke strategies and impactful storytelling, the agency elevates the client's online presence, yielding...
Top Services:
- Package Design
- Public Relations
- Advertising
- Digital Marketing
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Martin Levy Public Relations is a PR agency serving emerging growth and new technology companies. With a focus on strategic counsel, media and analyst relations, content creation, investor media relations, and integrated communications, Martin Levy Public Relations positions clients for funding, acquisition...
Top Services:
- Public Relations
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Tomic Communications, a public relations agency, caters to a diverse clientele, from small businesses to major companies, authors, nonprofits, colleges, and professionals. With a team of experienced senior-level practitioners, the agency maximizes results and efficiently manages marketing budgets to ensure...
Top Services:
- Public Relations
- Location
- Miami Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Twelvenets specializes in crafting impactful public relations campaigns that drive positive change on a global scale. Through strategic storytelling and progressive strategies, the agency secures earned media coverage for campaigns, organizations, and causes. As such, Twelvenets amplifies brands' messages and...
Top Services:
- Public Relations
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
National Strategies Public Relations (NSPR) guides clients through intricate PR, marketing, and media challenges. Creating compelling narratives and executing strategic campaigns, NSPR harnesses the power of PR, social media, and digital platforms to amplify brands and messages effectively. Its seasoned team...
Top Services:
- Public Relations
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Leff & Associates provides comprehensive public relations (PR) services, focusing on strategic counsel, program development, media relations, public affairs, crisis communications, and media training. Its team crafts unique, impactful stories for diverse clients, ensuring tailored programs meet specific...
Top Services:
- Public Relations
- Location
- Decatur, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Stanton & Company is a full-service marketing and branding agency that delivers innovative strategies tailored to each client's needs. With a unique approach to brand marketing, public relations, and social media, Stanton & Company helps clients create impactful narratives that resonate with their audiences...
Top Services:
- Public Relations
- Social Media Marketing
- Location
- California, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Scoppechio, a dynamic full-service advertising agency in Louisville, KY, combines the strengths of two renowned agencies to deliver exceptional creative and strategic solutions. With a focus on collaboration and innovation, the agency empowers businesses to thrive through customized marketing strategies that...
Top Services:
- Digital Strategy
- Public Relations
- Advertising
- Location
- Louisville, Kentucky
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Fenton specializes in crafting compelling stories and building movements that inspire change. With a focus on traditional and digital strategies, they help organizations connect with audiences to drive social and corporate impact...
Top Services:
- Video Production
- Public Relations
- Branding
- Media Buying
- Advertising
- Show more
- Location
- San Francisco, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Fletcher Marketing PR is a results-driven communications partner specializing in integrated marketing, brand strategy, and media relations. Serving clients across the southeastern U.S. and globally, the agency focuses on measurable outcomes and building lasting trust in your brand...
Top Services:
- Public Relations
- Location
- Knoxville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Media Force Global Brands is an integrated marketing and public relations agency specializing in building brand visibility and engagement. With expertise in digital strategy, branding, and experiential marketing, the agency helps businesses grow by influencing audiences and driving measurable outcomes...
Top Services:
- Public Relations
- Digital Marketing
- Location
- Doral, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
North 6th Agency (N6A) is The Outcome Relations Agency, redefining traditional PR by aligning campaigns with measurable business outcomes. Their KPI-driven approach ensures results that support revenue growth, brand visibility, capital raises, and more...
Top Services:
- Public Relations
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Quinn is a global, integrated communications agency operating in luxury, ultra-luxury and lifestyle. We will help you build audiences, increase revenue and transform your brand...
Top Services:
- Social Media Marketing
- Public Relations
- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
O'Keeffe PR specializes in reputation management, delivering strategic public relations solutions to help businesses build and protect their brand image. With a team of seasoned communicators, the agency crafts compelling narratives that foster trust and enhance visibility. From media relations to crisis...
Top Services:
- Content Marketing
- Social Media Marketing
- Public Relations
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $50,000 & Up
The Impact Kind is a boutique public relations & digital media firm...
Top Services:
- Public Relations
- Branding
- Business Consulting
- Content Marketing
- Show more
- Location
- Canton, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Allison+Partners is a new kind of global communications agency. With 27 offices and more than 300 employees worldwide, we’re large enough to handle complex assignments, yet small enough to be nimble in our approach. With one global P+L, we are able to put the best people on our clients’ business...
Top Services:
- Public Relations
- Location
- Dallas, Texas
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Hoffman York specializes in creating impactful brand-building strategies through a focus on measurable results. Their exceptional performance has earned them recognition as one of the fastest growing agencies in the United States...
Top Services:
- Public Relations
- Advertising
- Social Media Marketing
- Branding
- Web Development
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
This agency excels in providing dynamic marketing solutions quickly, ensuring client needs are met with unprecedented timelines. By blending both digital and traditional media, they focus on creating compelling brand experiences that drive tangible results...
Top Services:
- Branding
- Public Relations
- Advertising
- Location
- Chicago, Illinois
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
DAE and Company is a marketing agency known for fostering long-term relationships with clients through strategic, creative, and responsive services. Their commitment to becoming an integral part of a client's operations has led to partnerships often exceeding two decades, demonstrating their value and...
Top Services:
- Media Buying
- Advertising
- Public Relations
- Location
- South Lake Tahoe, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $50,000 & Up
Didit is a fully integrated, award-winning marketing agency that offers both traditional and digital marketing services. With a focus on innovative strategies and advanced analytics, Didit helps clients achieve their strategic objectives and lead generation goals across various industries...
Top Services:
- Advertising
- Public Relations
- Location
- Melville, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Media Mea is your full-spectrum advertising partner delivering powerful, data-driven campaigns across TV, digital billboards, mobile, and more. We turn every screen into your opportunity...
Top Services:
- Advertising
- Digital Strategy
- Public Relations
- Creative Services
- Branding
- Show more
- Location
- Miami, Florida
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
The Big Mouth PR is a loud-by-design brand & PR studio for the founders, executives and brands who refuse to be the best-kept secret...
Top Services:
- Digital Services
- Public Relations
- Branding
- Reputation Management
- Media Buying
- Show more
- Location
- Bloomington, Minnesota
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Woodsmall Marketing Group listens and works with you to make sure your brand resonates with your customer through every touchpoint. Their clients depend on them to understand their business goals and bring them measurable results that drive growth...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Web Development
- Public Relations
- Show more
- Location
- Olathe, Kansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $1,000 - $10,000
ESD has built a solid reputation for providing outstanding service to our client-partners and achieving measurable results. Here, anything less isn’t acceptable and it’s why clients stay with us...
Top Services:
- Digital Services
- Logo Design
- Public Relations
- Digital Marketing
- Creative Services
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
Aidan James is a creative agency that brings brands and people together with a multidisciplinary approach, combining strategy and creativity to build brand experiences...
Top Services:
- UI/UX Design
- Web Design
- Advertising
- Branding
- Public Relations
- Show more
- Location
- El Paso, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $10,000 - $25,000
EGC Group is the all-in performance marketing agency for brands that have outgrown good enough. We blend media, search, social, creative and Performance PR with deep vertical expertise to help ambitious brands get noticed, get chosen and turn interest into action...
Top Services:
- Digital Marketing
- Public Relations
- CRO
- PPC
- Media Buying
- Show more
- Location
- Melville, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $10,000 - $25,000
GKV provides Advertising, Brand Identity, Brand Inside, Media Planning & Buying, Public Relations, Social Media, Grassroots, Direct Marketing, Video Editing Services...
Top Services:
- Branding
- Digital Marketing
- Audio Production
- Public Relations
- Video Production
- Show more
- Location
- Baltimore, Maryland
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $140/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 10 Projects Listed
EPIC Creative is a full-service marketing and communications agency that caters to a diverse range of clients and specializes in industries such as outdoor power equipment, lawn and garden, healthcare technology and critical manufacturing...
Top Services:
- Web Development
- Public Relations
- Branding
- Web Design
- Logo Design
- Show more
- Location
- West Bend, Wisconsin
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $140/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Envolve Strategies began in 2008 as a pure bred agency rooted in sustainability, conservation and the environment. Our core DNA remains, but we now also serve a host of clients who do good every day in healthcare, wellness, technology, community development, tourism/travel and more...
Top Services:
- Content Marketing
- PPC
- Social Media Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $140/hr
- Minimal Budget
- $1,000 - $10,000
Clearpoint Agency quickly expands clients credibility quotient through a dynamic combination of business, PR and marketing communications strategies. Clearpoint works closely with its clients to build brand value, educate markets, differentiate against competitors, foster trust, create product/service demand...
Top Services:
- Public Relations
- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $140/hr
- Minimal Budget
- $1,000 - $10,000
A Midwest-based strategic marketing communications firm with a national client base. We specialize in brand strategy, communications planning, creative services, public relations, web design/development, and digital/social media strategyhelping brands find success and make a meaningful impact...
Top Services:
- Content Marketing
- Advertising
- Social Media Marketing
- Digital Marketing
- Branding
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
You have marketing goals. Well help you meet them. Smarthouse specializes in working with independent filmmakers, arts organizations, and nonprofits, working to boost their branding & marketing for in-person and online events, theatrical and streaming indie film releases, brand awareness, audience...
Top Services:
- Advertising
- PPC
- SEO
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
Baker Creative can help you roll out new products and services to new markets. Our appraoch offers solutions from a concentric perspective to help you emotionally connect with your audiences...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO
- Branding
- Show more
- Location
- Groveport, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We’re described as a full-service, multi-disciplinary marketing agency...
Top Services:
- Digital Services
- PPC
- Branding
- Social Media Marketing
- SEO
- Show more
- Location
- New Orleans, Louisiana
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $50,000 & Up
We are talkStrategy. We go all-in on Integrated Marketing, helping organizations reach audiences and business objectives. How? By methodically connecting the digital dots, mapping a course through the marketing maze, and navigating the communications landscape...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Branding
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
L&S is a full-service advertising agency focused on using insights to develop all-emcompassing, award-winning campaigns that have proven results...
Top Services:
- Digital Marketing
- Advertising
- SEO
- Public Relations
- Branding
- Show more
- Location
- Sioux Falls, South Dakota
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $130/hr
It’s not enough to be a few steps ahead of your competition, Shaibit Solutions puts you in space while your competitors are still learning how to make fire. Experience cutting edge marketing and business solutions that help you start, grow, and scale your business...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- SEO
- eCommerce Development
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $10,000 - $25,000
Real Marketing Solutions
VerifiedVerified by the DesignRush team for authenticity and credibility.Real Marketing Solutions is an award-winning digital marketing agency providing full-service marketing support for government agencies, corporations and small business owners. Through our comprehensive suite of marketing services, we help increase visibility, expand reach, and build awareness with target...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Graphic Design
- Show more
- Location
- St. George, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 4 Projects Listed
Back2Basics is a boutique brand management agency specializing in advocating for the true small business owner, solopreneur, or local nonprofit chapter who could use an extra hand and guidance when it comes to brand design, messaging and content strategies, website design or maintenance, print marketing...
Top Services:
- Public Relations
- Reputation Management
- Branding
- Digital Strategy
- Video Production
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $129/hr
- Minimal Budget
- Under $1,000
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Public Relations Firm FAQs
What types of PR campaigns do they typically run?
Here are the most common PR campaigns:
Growth campaigns
- Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly.
- Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.
Corporate and stakeholder campaigns
- Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes.
- Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.
- Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media.
- Awards programs: Strategic identification and submission to industry awards to secure third-party validation.
Risk and resilience campaigns
- Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats.
- Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage.
How do top PR firms in the USA secure media coverage and build long-term momentum?
American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management.
- Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging.
- Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims.
- Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage.
- Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points.
- Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications.
- Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message.
- Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns.
- Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results.
How much does it cost to hire a PR agency in the United States?
PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following:
| Engagement type | Typical cost range | Notes |
| Monthly retainer (ongoing support) | $5,000-$20,000+ per month | Common range for standard campaigns; larger national/global programs can exceed this. |
| Hourly rate | $100-$300 per hour (avg. $270 per hour) | Used for consulting, strategy, or special projects. |
| Project-based fees | $5,000-$50,000+ | One-off campaigns, like product launches or funding announcements. |
| Pre-set packages/tiered retainers | $4,000-$8,000+ per month | Fixed deliverables at defined tiers. |
What’s the difference between a B2B public relations agency and a B2C PR firm?
B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus.
B2B PR agency
B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence.
B2C PR firm
Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence.
When should I hire a PR company instead of handling PR in-house?
Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance.
Hire a PR company if:
- You need rapid scale or intensive campaign support that exceeds internal bandwidth.
- You want immediate access to established media relationships across top-tier and niche outlets.
- You are planning a high-stakes launch, funding round, rebrand, or market expansion.
- You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain.
- You operate in a complex or regulated industry that requires specialized PR expertise.
- You want an external perspective to sharpen positioning and messaging.
Keep it in-house if:
- PR needs are steady, predictable, and limited in scope.
- Your team already has strong media relationships in your core category.
- Campaign intensity is low and tied mainly to internal updates or announcements.
- Budget constraints favor salaried roles over agency retainers.
- You prioritize deep institutional knowledge over broad external reach.