Capital One’s Clean Design Promotes A Productive User Experience
Capital One is one of the largest banks in the world. And as one of the top leaders in the financial industry, it’s a brand that is innately intuned with its audience, providing them with the necessary platforms for them to complete their required financial dealings.
And in this modern day and age, one of the quickest and easiest ways to give users immediate access to all the features your brand has to offer is by creating a mobile app.
Capital One wanted to offer a mobile app that gave their customers the power of their bank right in their hand. Of course, the app also needed to be clean and easy-to-use.
The result was a beautiful example of how mobile banking apps should look — and feel, for that matter.
The Capital One app puts an emphasis on clean design. Everything is clear and easy to read. Large buttons show basic details, and they can be selected by the user to reveal more information. This allows users to quickly consult the app for important information they may need without having to sort through a bunch of menu options. After all, who wants to use an app that makes them jump through hoops to keep tabs on their own money?
When a customer uses the app to do something like pay a bill, the visual aspect remains very clean and intuitive. Paying bills is one of the most unpleasant financial transactions we all have to go through. Capital One makes paying them fast and easy, so you can get back to your life.
Bright colors and clean text make the page look very professional, as well. There’s a simplicity to this design, but that doesn’t make the app look unprofessional or less credible. Instead, it actually elevates the trustworthiness of the brand because it shows that they can provide users with a modern, functional app that is quick to give users the satisfaction they’re looking for.
A clean aesthetic has become commonplace in app and web design. Consumers don’t want to work too hard and brands don’t want to exhaust their audience — so it’s a win-win for all parties involved.
And in the case of Capital One, this clean design actually works to eliminate the stress of financial transactions right off the bat. The brand knows that banking is difficult, and it uses its app to create a stress-free environment for its consumers as a result.