On-Brand Color Palette and Whimsical Illustrations Add Zest to the Israel Railways App
Although Israel Railways app design is purpose-oriented, the “getting the job done” approach is not the only “train in the station,” if you will.
Getting the passengers from point A to point B, no matter how efficiently, wouldn’t exactly turn heads. UXpert’s creative team infused more life into the app with on-brand colors and friendly visuals.
As is customary for these types of apps, white is the primary background color. It also acts as a blank canvas or negative space that improves readability.
On-brand navy blue and yellow complement the prevalent whiteness in the app’s upper and bottom frame, while red accents (the color of IR’s trains) highlight important elements such as buttons and CTAs.
UXpert also added the delightful, albeit ubiquitous, SaaS illustration style that is very fitting for the app’s introductory header, backdrops and icons. It’s precisely these recognizable characters that let users identify and invest themselves in the onboarding process and start their journey, in every meaning of the word.