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Upfarm's App Solves Common Farming Challenges Through a Well-Researched Design Process
Because of outdated and unorganized farming techniques, some farmers experience difficulty selling, pricing, and marketing their goods, leading to vegetable waste. Challenges like these are meant to have solutions.
Enter the Upfarm app design!
Created by Harshlotiya, the app aims to improve traditional farming strategies with modern, sustainable farming methods. To do so, the agency went through a stringent design process. They studied typical supply chain processes, such as producing crops, assigning prices, storing, networking with retailers, etc.
The result? An intuitive app design packed with comprehensive content and features that support all farming industry stakeholders.
Among its standout characteristics is that the app prepares users well through the onboarding feature.
Moreover, it features a Buy and Rent option for farming equipment, a Tips and Tricks section where users can learn and share techniques, a farming community where they can network, and a Best Guidance option that offers expert consultation.
Let's talk about them more below...
Upfarm's App Design Offers an Excellent User Experience With a Clean UI and Appealing Design Elements
Considering the app's features, the agency needed to develop a design that does not overwhelm the users. Thus, Harshlotiya employed a clean user interface with a green and white color story complementing the app's graphics.
The green call-to-action buttons are easily spotted since the app rests on a neat, white background. This design move guides users in navigating the app. (Explore other best app designs with incredible UI.)
Additionally, the graphics and icons supporting the content are excellent visual cues. They add a sense of friendliness to the app and help illustrate its features and content more effectively.
The app design reinstates its desire to support users and improve their app experience with the Help button at the top-right corner.
The Upfarm App's Home Screen Presents Essential Information With Organized Layout
Once they set up their accounts, users are greeted with a well-organized home screen that segments the dashboard into several categories. Each mini-section acts like a CTA, redirecting them to specific app features. (Check out more of the best easy-to-use app designs.)
The first one invites users to connect to verified buyers where they can engage and market their products. It's followed by an option to talk to an expert consultant, which helps users update their best practices in farming crops and other fieldwork.
Below, users can see the Buy or Rent feature. It shows images of farming items or equipment with their respective rates. A big "Check more" button rests under these previews, taking users to the shopping screen when clicked.
Upfarm's App Design Enables Farmers to Connect and Grow Their Business Network
Upfarm's commendable features include the Tips and Tricks section, providing farming techniques through content and video tutorials. This section lets users gain more perspective and stay updated with the latest farming equipment, methodologies, and trends.
Also, the app encourages users to connect with other farmers and build their network. It allows users to plan or collaborate on projects, share insights, or simply talk about their farming activities.
Find more examples of app designs that engage user engagement.
Overall, the Upfarms app is designed to address common challenges Indian farmers face. It offers a unified platform to stay informed about changing agricultural legislation, connect with peers, and access farming technology.
Key features include connecting with buyers, consulting experts, and accessing a marketplace for renting or purchasing agricultural items, providing a comprehensive tool for farmers transitioning from traditional to modern practices.
With such overwhelming contributions to a vast target audience, it's only natural this app receives the Best Design Award!