The ClassPass Logo Design Is Striking In Its Fluid Shape
ClassPass is a subscription-based workout brand an app that connects users with hundreds of studios across their given studios. Classes include yoga, cycling, boxing, pilates and more. For a flat monthly fee, users can participate in a certain amount of classes based on a point program.
After five years, the brand was booming. But in recent days, the brand has unveiled its new rebranding initiative — complete with a new logo, app and more to appeal to more users and give them a more exciting experience.
The new logo looks extremely different than its last, but it comes with more of a heart, soul and purpose than its previous version.
The previous logo was made up of a C in a blue and green color gradient. Now, the new logo takes on the shape of an oval that curves in the middle like it’s rippling in water, moving with the times.
This new logo has a vivaciousness and a dynamic nature to it that inspires action and motion. And that’s exactly what the brand does. It’s an app for people to get motivated and to workout, and this logo certainly embodies that.
It’s also created in a crisp, clean white. Foregoing the calming, tranquil nature of the previous color gradients in favor of something striking, bold and noticeable.
There’s depth here too — in its app form, the design is cut a bit diagonally, matching the fluid point in the design. This makes it look like there are multiple layers to this design and multiple different ideas and motives to unpack.
This is much different than its last logo — but it instantly stands out and puts you in the mood to start exercising. It’s sleek, modern and fun — full of energy, life and motivating qualities that will have you signing up for your next class in no time.